automotive
In the market for a highperformance media vehicle?
Independent research shows...
automotive
Magazines — more “fuel efficient” than other media at critical lower stages of the purchase funnel Cost Per Impact by Medium (Index) Purchase Intent
Brand Familiarity 100
$7.20
$3.92
24
$2.65
54
Television Magazines
$1.84
34
$2.45
100
$7 . 6 0
Online
35
TV=100. Lower Index = Better Performance. Aggregate of 6 studies. Source: Marketing Evolution, 2008
Magazines excel at driving automotive purchase consideration Automotive Purchase Consideration (index) The next time you are looking to buy or lease a new vehicle, how likely are you to consider the following small/compact SUVs?*
109
TV Only
Individual Media Two Media Combination
122
Magazines Only
Three Media Combination
78
Online Only
117
TV + Online Magazines + Online
165
Magazines + TV
143 170
Magazines + TV + Online
*Results shown are for Jeep Compass. Question referred to the Jeep Compass within a competitive set of additional brands. Source: Dynamic Logic, 2007
Magazines exert sizable influence % of Spending Relative to Purchase Influence Toyota
Nissan
Ford
Honda
Magazine Spend
13 %
14%
General Motors 12%
13%
14%
Magazine Influence
19
20
17
17
21
TV Spend
40
50
40
41
45
TV Influence
17
18
18
18
18
Internet Spend
3
2
4
4
3
Internet Influence
9
11
9
8
8
Source: BIGresearch, 2008 analysis, based on AdAge Domestic Car Spending by Category, 2006
To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.
automotive / web
Want to turbo-charge your auto web results?
Independent research shows...
automotive/web
Advertising in magazines nearly doubles auto online traffic 8%
Before Seeing Magazine Ad
15%
After Seeing Magazine Ad
7
Point Difference
Automotive — overall percent of group to visit brand website Analysis completed at the study level. Three studies included. Aggregated base sizes Control n = 10,655 Exposed n = 10,194 Source: Marketing Evolution 2004 – 2007
Magazine ads significantly lift visits to auto websites Aware of Product or Brand Before Seeing Magazine Ad After Seeing Magazine Ad Point Difference
8% 13% 6
Intend to Get More Information 21% 33% 12
Intend to Purchase 27% 38% 12 Percent of group to visit brand website at each stage of the purchase funnel. Analysis completed at the individual respondent level. Control n = 6,786 Exposed n = 7,162 Source: Marketing Evolution, 2004 – 2007
To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.
entertainment
Looking to be a star with consumers?
Independent research shows...
entertainment
Magazines produce the greatest lifts at critical lower purchase funnel stages
(Point Difference)
Brand Familiarity
Purchase Intent 6
5 4
Magazines Television Online
1
2
4
Aggregate of 7 studies. Source: Marketing Evolution 2006
Note: The purchase intent question for this category is phrased as an intention to tune in, view, attend or buy the product.
Magazines have a significantly lower cost per impact (CPI) for purchase intent Entertainment Cost Per Impact for Purchase Intent 100
$1 .95 Television $1.27 Magazines
(Index)
65
$2.23 Online
114
Indexed to TV. Lower Index = Better Performance. Aggregate of 20 studies. Source: Marketing Evolution, 2008
Consumers of entertainment products choose magazines Top Media Quintiles for Entertainment Products Magazines
Newspapers
(Index)
Radio
TV
Internet
Attended movies 1+ times/week in last 90 days
128
91
108
111
112
Prefer to see a new movie on opening weekend
137
102
108
89
125
Household bought any video game systems in past 12 months
125
97
109
74
153
Purchased any DVDs in past 30 days
125
94
117
90
121
Digital phone features personally used/past 30 days: games
138
87
111
74
147
Base: U.S. Adults 18+. Source: MRI, Spring 2008
To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.
pharmaceutical
Experts prescribe magazines for positive results.
Independent research shows...
pharmaceutical
In getting consumers to talk to a doctor... Magazines are most effective Intent to talk to doctor/physician
In getting results... Magazines excel at ad recall and action taking
Magazines
Ad Recall 7%
After Seeing an Ad
Action/Recall
Percent
Index
Percent
Index
Magazine Ads
50%
139
17%
155
TV Commercials
36%
100
11%
100
Before Seeing an Ad
4%
Point Difference
3
Source: Affinity’s VISTA Service, 2007
Television 2% 4%
Magazines readers lead in responding to healthcare ads
2
Online 6%
Actions taken in response to healthcare advertising/compared to the general public
6% 0
Discussed an ad with my doctor
Source: Marketing Evolution, 2006
201
Magazine Readers TV Viewers
112
Newspaper Readers
Magazines are most efficient
Radio Listeners
139 104
Internet Users
121
Called toll-free number to get information
Pharmaceutical Cost Per Impact
$10.67 Magazines
202
Magazine Readers
148
TV Viewers
Intent to talk to doctor/physician
164
Newspaper Readers
100
$1 9.05 Television
(index)
56
Online not significant
144
Radio Listeners Internet Users
147
Switched to a different brand 186
Magazine Readers
TV=100. Lower Index = Better Performance. Aggregate of 2 studies. Source: Marketing Evolution, 2008
145
TV Viewers Newspaper Readers
143
Radio Listeners Internet Users
117 110
Visited any website 154
Magazine Readers TV Viewers
105 133
Newspaper Readers
122
Radio Listeners Internet Users
185
Asked doctor for a product sample of prescription drug 185
Magazine Readers
131
TV Viewers Newspaper Readers Radio Listeners Internet Users Base: Top quintile of use for each medium. Source: MARS OTC/DTC Study, 2008
To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.
129 107 113
drive to web
Want to click with consumers online?
Independent research shows...
drive to web
Magazine advertising leads in prompting search and traffic Marketers chose magazines as most effective at getting consumers online
Magazine ads excel at influencing online search Magazine Sites
26%
Magazines
18%
Broadcast TV
Medium (percent) Total Checked out company websites
M
F
Magazines 46% Went to store to check out product
44%
48% 29% 43%
16% 14%
Newspapers Radio Outdoor Other
11% 8% 7%
35 – 44
45 – 54
55+
47%
45% 46% 47%
45%
42
46
39
36
42
45
46
41
Newspapers
40
41
39
26
33
36 42%
43
49
Face-to-Face
36
37
26% 35
46
41
37
36
28
TV/Cable Web Portals
35
40
30
47
44
36
32
25
Coupons
34
29
31
3737%
36
36
32
Radio
30
34
39 24% 26
30
34
34
32
23
User Generated Direct Mail Content Sites 28
27
29
22
29
30
28
24
24
26
29 35% 27
24
24
21
28
20
32
29
25
23
17
E-mail Ads Internet Ads
24 14% 24
Checked out company websites Went to store to check out product Top 10 media that trigger an online search (adults 18+). Source: BIGresearch, 2008 2007 Source: Online PublishersJune Association,
Base: 160 marketing executives *Advertiser websites, online promotions/offers or other web-based marketing sites Source: American Advertising Federation (AAF), 2006
25 – 34
TV/Broadcast
Online-Only News + Information Sites
Cable TV
18 – 24
Magazine ads rank as #1 offline source in driving web traffic that leads to purchase Offline sources that drive qualified traffic to websites Magazine/Newspaper Ad
30%
Television Ad
23%
Radio Ad
22%
Billboard/Indoor/Sports Venue Sign
19%
Made purchase after conducting and online search. Source: Jupiter Research, 2007
To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.
packaged goods
Trying to get on consumers’ shopping lists?
Independent research shows...
packaged goods
14 advertiser-funded studies prove magazines’superior impact at the bottom of the CPG purchase funnel
Magazines provide stronger ROI Magazines performed nearly 3X more efficiently for Brand A and provided nearly a third better efficiency for Brand B than TV CPG Marketing ROI Summary 73 23
21 Brand A Magazines
16 Source: Marketing Management Analytics (MMA) presentation, 2006
TV
Magazines are used more frequently than the internet for packaged goods-related information Brand B
Magazines TV
Percent Using Each Medium Once a Week or More Often for Category Information 37%
Entertainment/Celebrity Fashion/Beauty
33%
Health & Wellness
33%
Food/Cooking
Magazines Internet
27%
55% 47%
37%
35%
Source: MediaVest Print/Digital Study, 2008
To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.
home improvement
Need to drive“home� results?
Independent research shows...
home improvement
Magazines are the #1 source for home improvement projects
24%
By Percent
21
13
12
7
5
5
3
3
3
2
Radio Ads
Radio Program
Internet Editorial
Internet Ads
Newspaper Ads/FSI
Newspaper Editorial
TV Ads
TV Program
Retail Exposure
Friend/Neighbor/Contractor
Home Show/Other Demos
Magazine Ads
Magazine Editorial
% of consumers who source home improvement ideas from specific media
1
1
Primary Sources of Home Improvements Projects. Source: Meredith Corporation & CNW Market Research, 2007
Magazines are tops overall for home improvement ideas Leading sources of information for the five stages of the home improvement process STAGE 1
STAGE 2
STAGE 3
STAGE 4
Needs Assessment
%
Product Comparison
%
Feature Comparison
%
Style/Design Comparison
%
Price Comparison
%
Mag. Edit
26
Mag. Edit
27
Mag. Edit
24
Mag. Ad
22
Retail Exp.
45
Mag. Ad
19
Mag. Ad
19
Mag. Ad
21
Mag. Edit
18
News Ad
14
Home Show
13
Internet Edit
10
Internet Edit
15
Retail Exp.
14
Mag. Ad
11
8
Home Show
10
Internet Ad
9
Internet Edit
11
Internet Edit
Friend
STAGE 5
Top sources of information for the five stages of the home improvement process Source: Meredith/CNW Market Research, 2007
To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising. Photography courtesy of Getty Images.
9
word-of-mouth
Need buzz for your brand?
Independent research shows...
word-of-mouth
Magazines work well with the web in reaching social networkers Index based on percent of consumers using Facebook or MySpace in last 30 days. Magazines Newspapers
Index based on percent of consumers using Facebook or MySpace in last 30 days.
Radio Magazines Television Newspapers Internet Radio Outdoor Television
Mag
Likelih
Internet
Mag Mag Likelih
Outdoor
Index b
Influential consumers use magazines and the web more than other media Number of times medium ranks #1 or #2 among influential consumers across 60 product categories.
Magazines Newspapers Radio Magazines Television Newspapers Internet Radio Outdoor Television
Maga
Mag
Newsb Index
Radio Maga
Telev News
Number of times medium ranks #1 or #2 among influential consumers across 60 product categories.
Intern Radio
Outdo Telev
Intern
Base: Top Source: M Outdo
Internet
Influ Base: Top
Outdoor
Numbe Source: M
Magaz
Influ
Newsp Numbe
Magazines are the strongest influence on personal recommendations
Magaz Radio
2
Newsp Televis
0
Radio Intern
2
Percent saying magazines contributed to personal recommendations Magazines
61%
54% 53%
Television
47%
Newspaper Radio
37%
Internet
35%
General Population Influentials速
Televis Outdo 0 Intern
55% 53%
Outdo
Base: Top Source: M
44% 45%
Source: Roper Reports, 2005
To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.
Base: Top Source: M
financial
Seeking dividends on your media investment?
Independent research shows...
financial
Magazines lead in generating trust and ad receptivity Comparing Media Channels
Magazines
Average Engagement Dimension Scores (100–low/500–high)
Television Internet
Trustworthy
Ad Receptivity
200
230
260
290
320
350
Source: Simmons’ Multi-Media Engagement Study, 2007
Magazine ROI exceeds other media for financial services Financial Services ROI Index Total Advertising Magazines
100 240
Television Newspapers Radio Outdoor
81 109 94 57 Base: 18 cases. Source: Hudson River Group, 2005
Affluent investors read magazines In Past Year: Used any brokerage (full-service, discount, other) 121
Magazine Readers
105
Internet Users TV Viewers
101
Any securities transactions 0 Magazine Readers 50
100
Internet Users
200 118
150
101
TV Viewers
108
Value of total financial accounts $250,000+ 115
Magazine Readers Internet Users TV Viewers
100 102
Heavy media users. Base: U.S. Adults, HHI $100,000+ Source: Mendelsohn Affluent Survey, 2008
To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.
250
electronics
Is your media plan wired for success?
Independent research shows...
electronics
Magazines are the most consistent medium in getting results A top influence for electronics despite larger TV spend Top Three Media That Influence Electronics Purchase Total Adults
Broadcast TV
(by Age and Category)
Age 18–24
28%
Magazines
Age 25 – 34
33%
Broadcast TV 31%
Magazines
25
Broadcast TV
32
Magazines 28
Internet
22
Internet
32
Internet
27
Source: BIGresearch, Simultaneous Media Usage Survey (SIMM11), 2007
Combined with the web, reach the most electronics innovators Media Use of Early Adopters for Electronics Category (Index) 145
Magazines Internet
198
Television
60
Magazines + Internet
230
TV + Internet
174 Heavy Media Users (Index = 100). Base: U.S. Adults, 18+ Source: MRI, Spring 2008
Work with TV to drive purchase intent efficiency Electronics Cost Per Impact for Purchase Intent $0 .77 Television
(index)
100 114
$0.88 Magazines
494
$3.80 Online TV=100. Lower Index = Better Performance. Aggregate of 8 studies. Source: Marketing Evolution, 2008
0
50
100
150
To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.
200
retail
Shopping for a medium that improves your bottom line?
Independent research shows...
retail
Magazines excel at influencing online merchandise search Medium (percent)
Total
M
F
18 – 24
25 – 34
35 – 44
45 – 54
55+
Magazines
46%
44%
48%
43%
47%
46%
47%
45%
TV/Broadcast
42
46
39
36
42
45
46
41
Newspapers
40
41
39
26
33
36
43
49
Face-to-Face
36
37
35
46
41
37
36
28
TV/Cable
35
40
30
47
44
36
32
25
Coupons
34
29
39
31
37
36
36
32
Radio
30
34
26
30
34
34
32
23
Direct Mail
28
27
29
22
29
29
30
28
E-mail Ads
24
24
24
26
27
24
24
21
Internet Ads
24
28
20
32
29
25
23
17
Top 10 media that trigger an online search (adults 18+). Source: BIGresearch, June 2008
Magazines have a significantly lower cost per impact (CPI) for purchase intent Index based on percent of consumers using Facebook or MySpace in last 30 days.
Magazines
$2 1.98 Newspapers
Cost Per Impact for Purchase Intent*
(Index)
100
Television
$6.28 Magazines Radio
29
Online Television $8.54
39
Internet *Based on intent to purchase apparel. TV=100. Lower Index = Better Performance. Aggregate of 8 studies.
Outdoor Source: Marketing Evolution, 2005
Magazines
Likelihood of vis
Magazines Consumers who influence others use magazines and the web more than other media Index based on Magazines
Number of times medium ranks #1 or #2 among influential consumers across 60 product categories.
Newspapers Radio
Magazines Newspapers
Television
Radio
Internet
Television
Outdoor
Internet Outdoor
Base: Top quintile of u Source: MRI, Spring, 2
Influentials
Number of times Magazines
To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.
Newspapers Radio
fashion/beauty
Seeking to make ad results more attractive?
Independent research shows...
fashion/beauty
Magazines are the top influence for apparel/clothing Top Three Media That Influence Apparel/Clothing Purchase Total Adults
Magazines
(by Age and Category)
Age 18–24
27%
Magazines
Age 25 – 34
46%
Magazines 33%
Broadcast TV
22
Broadcast TV
28
Broadcast TV
26
Newspaper
21
Cable TV
23
Cable TV
19
Source: BIGresearch, Simultaneous Media Usage Survey (SIMM11), 2007
Magazines have a significantly lower cost per impact (CPI) for purchase intent Cost Per Impact for Apparel Purchase Intent
(Index)
100
$2 1.98 Television $6.28 Magazines $8.54
Online
29 39
TV=100. Lower Index = Better Performance. Aggregate of 8 studies. Source: Marketing Evolution, 2005
Magazines are the leading source of fashion/beauty information Percent Using Each Medium Once a Week or More Often for Fashion and Beauty 47%
Magazines Internet
33%
Note: Only magazines and the web were studied. Source: MediaVest Print/Digital Study, 2008
To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.
food
Do you crave better ad performance?
Independent research shows...
food
Magazines excel at influencing food/beverage purchases Category Influential Consumers (Index)
Magazines
Media Use for Food Category Early Adoptors (Index) Coffee 141 Magazines
Newspapers
118
58 88
Cooking
118
121
Grocery Shopping Television
130
117
Newspapers Internet
Television
90
Internet
143 117
109
118
95
116
New Food Items
132
103
102
114 105
Base: Base: U.S. Aduts, 18+, Food Category Innovators Snacks Source: MRI, Fall 2007
171
107
86
136
Soft Drinks
137
139
98
133
Base: Top Quintile of Usage for Each Medium % Using Each Medium Once a Week Source: MRI, Spring 2008 Magazines
or More Often for Food/Cooking Information 35% 27%
Internet
14 advertiser-funded studies prove magazines’ superior impact at the bottom of the CPG purchase funnel Source: MediaVest Print/Digital Study, 2008
Incremental Effect of Medium on Brand Metrics Brand Favorability
7.1
Magazines Television Internet
2.6 2.0
Purchase Intent/Consideration
6.6
Magazines Television Internet
3.5 2.5
Average percentage point increase over unexposed (control) baseline Base: 14 studies Source: Dynamic Logic/Millward Brown Crossmedia Research, 2007 Note: Consumer magazines were used in this analysis: trade publications were not included.
Magazine readers are most likely to be food category innovators Media Use for Food Category Early Adoptors
(Index)
117
Magazines Newspapers
109
Television
90
Internet Media Use for Food Category Early Adoptors
114
(Index)
Base: Base: U.S. Aduts, 18+, Food Category Innovators Magazines Source: MRI, Fall 2007
117
Newspapers
109
Television
90
Internet
114
% Using Each Medium Once a Week or More Often for Food/Cooking Information Magazines are used more frequently than the internet as a food resource Base: Base: U.S. Aduts, 18+, Food Category Innovators Magazines Source: MRI, Fall 2007
35%
27%
Internet
Source: MediaVest Print/Digital Study, 2008
% Using Each Medium Once a Week or More Often for Food/Cooking Information 35%
Magazines
27%
Internet Source: MediaVestEffect Print/Digital Study, 2008 on Brand Metrics Incremental of Medium
Brand Favorability
7.1
Magazines Television
2.6
To download magazine fact sheets otherMetrics categories, view case studies Internet 2.0multiple Incremental Effect from of Medium on Brand and get more information, go to www.magazine.org/advertising. Brand Favorability Purchase Intent/Consideration Magazines Magazines Television Television
6.6 2.6
3.5
7.1
travel
Better ad results your ultimate destination?
Independent research shows...
travel
Magazine readers are heavy travelers Very/somewhat likely to travel in next 12 months
(Index)
Vacation in U.S. Magazines
117
Newspapers
106
Television
81
Internet
118
Vacation Outside U.S.
114 109 77 128 Take a Cruise (more than one day)
119 110 84 117 Base: Top Quintile of Usage for Each Medium Source: MRI, Spring 2008
Affluent travelers use magazines most Travel Activity (Index)
Magazines
Television
Internet
Any cruise (14+ days) in past 3 years
156
119
97
Any European travel in past 3 years
140
91
113
Any travel to Hawaii in past year
128
89
118
Any travel to Florida in past year
120
100
106
Frequent flyer of any airline
129
98
120
Base: Top Quintile of Usage for Each Medium. Newspapers not measured. Source: 2008 Mendelsohn Affluent Survey, U.S. Adults, HHI $100,000+
Magazines ads excel at influencing search Medium (percent)
Magazines TV/Broadcast
Total
M
F
18 – 24
25 – 34
35 – 44
45 – 54
55+
46%
44%
48%
43%
47%
46%
47%
45%
42
46
39
36
42
45
46
41
Newspapers
40
41
39
26
33
36
43
49
Face-to-Face
36
37
35
46
41
37
36
28
TV/Cable
35
40
30
47
44
36
32
25
Coupons
34
29
39
31
37
36
36
32
Radio
30
34
26
30
34
34
32
23
Direct Mail
28
27
29
22
29
29
30
28
E-mail Ads
24
24
24
26
27
24
24
21
Internet Ads
24
28
20
32
29
25
23
17
Top 10 media that trigger an online search (adults 18+). Source: BIGresearch, June 2008
To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.
technology
Want to power up your ad performance?
Independent research shows...
technology
Affluent tech buyers use magazines and the web Spending in Past Year (Index)
Magazines
TV
Internet
Spent $1,000+ on desktop/laptop PC
123
106
128
Spent $1,000+ on handheld PCs or PDAs
165
113
169
Spent $1,000+ on PC equipment/peripherals
162
115
169
Spent $500+ on digital camera
138
105
129
Household owns any cell phones used to access internet
132
105
138
Base: Top Quintile of Usage for Each Medium. Note: Newspapers not measured. Source: 2008 Mendelsohn Affluent Survey, U.S. Adults, HHI $100,000+
Magazines are a major influence — despite larger TV spend Top Three Media That Influence Electronics Purchase (by Age and Category) Total Adults
Broadcast TV
28%
Age 18–24
Magazines
Age 25 – 34
33%
Broadcast TV
31%
Magazines
25
Broadcast TV
32
Magazines
28
Internet
22
Internet
32
Internet
27
Source: BIGresearch, Simultaneous Media Usage Survey (SIMM11), 2007
Magazines readers and web users impact technology buying Category Influential Consumers (Index)
Magazines
Newspapers
Television
Internet
New Technology Products
148
117
74
204
Mobile Phones
145
103
59
166
Computers
133
103
66
183
Base: Top Quintile of Usage for Each Medium Source: MRI, Spring 2008
Magazine ads excel in producing web traffic that leads to purchase Made Purchase After Conducting an Online Search Offline Sources That Drive Qualified Traffic to Websites 30%
Magazine/Newspaper Ad
23%
Television Ad
22%
Radio Ad Billboard/Indoor/Sports Venue Sign
19%
Source: JupiterResearch In-Market Media Usage Survey, 2007
To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.
luxury
Looking to enrich ad success?
Independent research shows...
luxury
Affluent luxury goods buyers use magazines most Spending in Past Year (Index)
Magazines
TV
Internet
Spent $2,000+ on Designer Watches
167
107
153
Spent $5,000+ on Fine Jewelry
162
117
128
Spent $2,000+ on Women’s Designer Collection
186
101
138
Spent $2,000+ on Men’s Business Clothing
173
112
146
Spent $1,000+ on Day Spas/Massage Therapists
190
96
144
Spent $2,000+ on Vacation Outside the U.S.
137
91
117
Spent $2,000+ on Vacation Within the U.S.
133
102
118
Own Domestic or Import Premium Vehicle
128
99
110
Any Cruise (14+ Days) in Past 3 Years
156
119
97
Base: Top Quintile of Usage for Each Medium. Note: Newspapers not measured. Source: 2008 Mendelsohn Affluent Survey, U.S. Adults, HHI $100,000+
Magazine ads excel in producing web traffic that leads to purchase Made Purchase After Conducting an Online Search Offline Sources That Drive Qualified Traffic to Websites 30%
Magazine/Newspaper Ad 23%
Television Ad
22%
Radio Ad Billboard/Indoor/Sports Venue Sign
19%
Source: JupiterResearch In-Market Media Usage Survey, 2007
Magazine readers influence luxury goods purchases across multiple categories Category Influential Consumers (Index)
Magazines
TV
Internet
Shopping
156
79
129
Fashion
171
50
153
Beauty
165
75
144
Alcoholic Beverages
132
77
145
Interior Decorating
136
78
125
Household Furnishings
142
71
125
Base: Top Quintile of Usage for Each Medium. Source: MRI Spring, 2008
To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.