MPA - New and Updated Category-Specific Fact Sheets

automotive

In the market for a highperformance media vehicle?

Independent research shows...

automotive

Magazines — more “fuel efficient” than other media at critical lower stages of the purchase funnel Cost Per Impact by Medium (Index) Purchase Intent

Brand Familiarity 100

$7.20

$3.92

24

$2.65

54

Television Magazines

$1.84

34

$2.45

100

$7 . 6 0

Online

35

TV=100. Lower Index = Better Performance. Aggregate of 6 studies.

Source: Marketing Evolution, 2008

Magazines excel at driving automotive purchase consideration Automotive Purchase Consideration (index) The next time you are looking to buy or lease a new vehicle, how likely are you to consider the following small/compact SUVs?*

109

TV Only

Individual Media Two Media Combination

122

Magazines Only

Three Media Combination

78

Online Only

117

TV + Online Magazines + Online

165

Magazines + TV

143 170

Magazines + TV + Online

*Results shown are for Jeep Compass. Question referred to the Jeep Compass within a competitive set of additional brands.

Source: Dynamic Logic, 2007

Magazines exert sizable influence % of Spending Relative to Purchase Influence Toyota

Nissan

Ford

Honda

Magazine Spend

13 %

14%

General Motors 12%

13%

14%

Magazine Influence

19

20

17

17

21

TV Spend

40

50

40

41

45

TV Influence

17

18

18

18

18

Internet Spend

3

2

4

4

3

Internet Influence

9

11

9

8

8

Source: BIGresearch, 2008 analysis, based on AdAge Domestic Car Spending by Category, 2006

To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.

automotive / web

Want to turbo-charge your auto web results?

Independent research shows...

automotive/web

Advertising in magazines nearly doubles auto online traffic 8%

Before Seeing Magazine Ad

15%

After Seeing Magazine Ad

7

Point Difference

Automotive — overall percent of group to visit brand website Analysis completed at the study level. Three studies included.

Aggregated base sizes Control n = 10,655 Exposed n = 10,194 Source: Marketing Evolution 2004 – 2007

Magazine ads significantly lift visits to auto websites Aware of Product or Brand Before Seeing Magazine Ad After Seeing Magazine Ad Point Difference

8% 13% 6

Intend to Get More Information 21% 33% 12

Intend to Purchase 27% 38% 12 Percent of group to visit brand website at each stage of the purchase funnel.

Analysis completed at the individual respondent level. Control n = 6,786 Exposed n = 7,162 Source: Marketing Evolution, 2004 – 2007

To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.

entertainment

Looking to be a star with consumers?

Independent research shows...

entertainment

Magazines produce the greatest lifts at critical lower purchase funnel stages

(Point Difference)

Brand Familiarity

Purchase Intent 6

5 4

Magazines Television Online

1

2

4

Aggregate of 7 studies.

Source: Marketing Evolution 2006

Note: The purchase intent question for this category is phrased as an intention to tune in, view, attend or buy the product.

Magazines have a significantly lower cost per impact (CPI) for purchase intent Entertainment Cost Per Impact for Purchase Intent 100

$1 .95 Television $1.27 Magazines

(Index)

65

$2.23 Online

114

Indexed to TV. Lower Index = Better Performance.

Aggregate of 20 studies. Source: Marketing Evolution, 2008

Consumers of entertainment products choose magazines Top Media Quintiles for Entertainment Products Magazines

Newspapers

(Index)

Radio

TV

Internet

Attended movies 1+ times/week in last 90 days

128

91

108

111

112

Prefer to see a new movie on opening weekend

137

102

108

89

125

Household bought any video game systems in past 12 months

125

97

109

74

153

Purchased any DVDs in past 30 days

125

94

117

90

121

Digital phone features personally used/past 30 days: games

138

87

111

74

147

Base: U.S. Adults 18+. Source: MRI, Spring 2008

To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.

pharmaceutical

Experts prescribe magazines for positive results.

Independent research shows...

pharmaceutical

In getting consumers to talk to a doctor...

Magazines are most effective Intent to talk to doctor/physician

In getting results...

Magazines excel at ad recall and action taking

Magazines

Ad Recall 7%

After Seeing an Ad

Action/Recall

Percent

Index

Percent

Index

Magazine Ads

50%

139

17%

155

TV Commercials

36%

100

11%

100

Before Seeing an Ad

4%

Point Difference

3

Source: Affinity’s VISTA Service, 2007

Television 2% 4%

Magazines readers lead in responding to healthcare ads

2

Online 6%

Actions taken in response to healthcare advertising/compared to the general public

6% 0

Discussed an ad with my doctor

Source: Marketing Evolution, 2006

201

Magazine Readers TV Viewers

112

Newspaper Readers

Magazines are most efficient

Radio Listeners

139 104

Internet Users

121

Called toll-free number to get information

Pharmaceutical Cost Per Impact

$10.67 Magazines

202

Magazine Readers

148

TV Viewers

Intent to talk to doctor/physician

164

Newspaper Readers

100

$1 9.05 Television

(index)

56

Online not significant

144

Radio Listeners Internet Users

147

Switched to a different brand 186

Magazine Readers

TV=100. Lower Index = Better Performance.

Aggregate of 2 studies. Source: Marketing Evolution, 2008

145

TV Viewers Newspaper Readers

143

Radio Listeners Internet Users

117 110

Visited any website 154

Magazine Readers TV Viewers

105 133

Newspaper Readers

122

Radio Listeners Internet Users

185

Asked doctor for a product sample of prescription drug 185

Magazine Readers

131

TV Viewers Newspaper Readers Radio Listeners Internet Users Base: Top quintile of use for each medium.

Source: MARS OTC/DTC Study, 2008

To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.

129 107 113

drive to web

Want to click with consumers online?

Independent research shows...

drive to web

Magazine advertising leads in prompting search and traffic Marketers chose magazines as most effective at getting consumers online

Magazine ads excel at influencing online search Magazine Sites

26%

Magazines

18%

Broadcast TV

Medium (percent) Total Checked out company websites

M

F

Magazines 46% Went to store to check out product

44%

48% 29% 43%

16% 14%

Newspapers Radio Outdoor Other

11% 8% 7%

35 – 44

45 – 54

55+

47%

45% 46% 47%

45%

42

46

39

36

42

45

46

41

Newspapers

40

41

39

26

33

36 42%

43

49

Face-to-Face

36

37

26% 35

46

41

37

36

28

TV/Cable Web Portals

35

40

30

47

44

36

32

25

Coupons

34

29

31

3737%

36

36

32

Radio

30

34

39 24% 26

30

34

34

32

23

User Generated Direct Mail Content Sites 28

27

29

22

29

30

28

24

24

26

29 35% 27

24

24

21

28

20

32

29

25

23

17

E-mail Ads Internet Ads

24 14% 24

Checked out company websites Went to store to check out product Top 10 media that trigger an online search (adults 18+).

Source: BIGresearch, 2008 2007 Source: Online PublishersJune Association,

Base: 160 marketing executives *Advertiser websites, online promotions/offers or other web-based marketing sites Source: American Advertising Federation (AAF), 2006

25 – 34

TV/Broadcast

Online-Only News + Information Sites

Cable TV

18 – 24

Magazine ads rank as #1 offline source in driving web traffic that leads to purchase Offline sources that drive qualified traffic to websites Magazine/Newspaper Ad

30%

Television Ad

23%

Radio Ad

22%

Billboard/Indoor/Sports Venue Sign

19%

Made purchase after conducting and online search.

Source: Jupiter Research, 2007

To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.

packaged goods

Trying to get on consumers’ shopping lists?

Independent research shows...

packaged goods

14 advertiser-funded studies prove magazines’superior impact at the bottom of the CPG purchase funnel

Magazines provide stronger ROI Magazines performed nearly 3X more efficiently for Brand A and provided nearly a third better efficiency for Brand B than TV CPG Marketing ROI Summary 73 23

21 Brand A Magazines

16 Source: Marketing Management Analytics (MMA) presentation, 2006

TV

Magazines are used more frequently than the internet for packaged goods-related information Brand B

Magazines TV

Percent Using Each Medium Once a Week or More Often for Category Information 37%

Entertainment/Celebrity Fashion/Beauty

33%

Health & Wellness

33%

Food/Cooking

Magazines Internet

27%

55% 47%

37%

35%

Source: MediaVest Print/Digital Study, 2008

To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.

home improvement

Need to drive“home� results?

Independent research shows...

home improvement

Magazines are the #1 source for home improvement projects

24%

By Percent

21

13

12

7

5

5

3

3

3

2

Radio Ads

Radio Program

Internet Editorial

Internet Ads

Newspaper Ads/FSI

Newspaper Editorial

TV Ads

TV Program

Retail Exposure

Friend/Neighbor/Contractor

Home Show/Other Demos

Magazine Ads

Magazine Editorial

% of consumers who source home improvement ideas from specific media

1

1

Primary Sources of Home Improvements Projects.

Source: Meredith Corporation & CNW Market Research, 2007

Magazines are tops overall for home improvement ideas Leading sources of information for the five stages of the home improvement process STAGE 1

STAGE 2

STAGE 3

STAGE 4

Needs Assessment

%

Product Comparison

%

Feature Comparison

%

Style/Design Comparison

%

Price Comparison

%

Mag. Edit

26

Mag. Edit

27

Mag. Edit

24

Mag. Ad

22

Retail Exp.

45

Mag. Ad

19

Mag. Ad

19

Mag. Ad

21

Mag. Edit

18

News Ad

14

Home Show

13

Internet Edit

10

Internet Edit

15

Retail Exp.

14

Mag. Ad

11

8

Home Show

10

Internet Ad

9

Internet Edit

11

Internet Edit

Friend

STAGE 5

Top sources of information for the five stages of the home improvement process Source: Meredith/CNW Market Research, 2007

To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.

Photography courtesy of Getty Images.

9

word-of-mouth

Need buzz for your brand?

Independent research shows...

word-of-mouth

Magazines work well with the web in reaching social networkers Index based on percent of consumers using Facebook or MySpace in last 30 days.

Magazines Newspapers

Index based on percent of consumers using Facebook or MySpace in last 30 days.

Radio Magazines Television Newspapers Internet Radio Outdoor Television

Mag

Likelih

Internet

Mag Mag Likelih

Outdoor

Index b

Influential consumers use magazines and the web more than other media Number of times medium ranks #1 or #2 among influential consumers across 60 product categories.

Magazines Newspapers Radio Magazines Television Newspapers Internet Radio Outdoor Television

Maga

Mag

Newsb Index

Radio Maga

Telev News

Number of times medium ranks #1 or #2 among influential consumers across 60 product categories.

Intern Radio

Outdo Telev

Intern

Base: Top Source: M Outdo

Internet

Influ Base: Top

Outdoor

Numbe Source: M

Magaz

Influ

Newsp Numbe

Magazines are the strongest influence on personal recommendations

Magaz Radio

2

Newsp Televis

0

Radio Intern

2

Percent saying magazines contributed to personal recommendations Magazines

61%

54% 53%

Television

47%

Newspaper Radio

37%

Internet

35%

General Population Influentials速

Televis Outdo 0 Intern

55% 53%

Outdo

Base: Top Source: M

44% 45%

Source: Roper Reports, 2005

To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.

Base: Top Source: M

financial

Seeking dividends on your media investment?

Independent research shows...

financial

Magazines lead in generating trust and ad receptivity Comparing Media Channels

Magazines

Average Engagement Dimension Scores (100–low/500–high)

Television Internet

Trustworthy

Ad Receptivity

200

230

260

290

320

350

Source: Simmons’ Multi-Media Engagement Study, 2007

Magazine ROI exceeds other media for financial services Financial Services ROI Index Total Advertising Magazines

100 240

Television Newspapers Radio Outdoor

81 109 94 57 Base: 18 cases.

Source: Hudson River Group, 2005

Affluent investors read magazines In Past Year: Used any brokerage (full-service, discount, other) 121

Magazine Readers

105

Internet Users TV Viewers

101

Any securities transactions 0 Magazine Readers 50

100

Internet Users

200 118

150

101

TV Viewers

108

Value of total financial accounts $250,000+ 115

Magazine Readers Internet Users TV Viewers

100 102

Heavy media users. Base: U.S. Adults, HHI $100,000+ Source: Mendelsohn Affluent Survey, 2008

To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.

250

electronics

Is your media plan wired for success?

Independent research shows...

electronics

Magazines are the most consistent medium in getting results A top influence for electronics despite larger TV spend Top Three Media That Influence Electronics Purchase Total Adults

Broadcast TV

(by Age and Category)

Age 18–24

28%

Magazines

Age 25 – 34

33%

Broadcast TV 31%

Magazines

25

Broadcast TV

32

Magazines 28

Internet

22

Internet

32

Internet

27

Source: BIGresearch, Simultaneous Media Usage Survey (SIMM11), 2007

Combined with the web, reach the most electronics innovators Media Use of Early Adopters for Electronics Category (Index) 145

Magazines Internet

198

Television

60

Magazines + Internet

230

TV + Internet

174 Heavy Media Users (Index = 100). Base: U.S. Adults, 18+ Source: MRI, Spring 2008

Work with TV to drive purchase intent efficiency Electronics Cost Per Impact for Purchase Intent $0 .77 Television

(index)

100 114

$0.88 Magazines

494

$3.80 Online TV=100. Lower Index = Better Performance. Aggregate of 8 studies.

Source: Marketing Evolution, 2008

0

50

100

150

To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.

200

retail

Shopping for a medium that improves your bottom line?

Independent research shows...

retail

Magazines excel at influencing online merchandise search Medium (percent)

Total

M

F

18 – 24

25 – 34

35 – 44

45 – 54

55+

Magazines

46%

44%

48%

43%

47%

46%

47%

45%

TV/Broadcast

42

46

39

36

42

45

46

41

Newspapers

40

41

39

26

33

36

43

49

Face-to-Face

36

37

35

46

41

37

36

28

TV/Cable

35

40

30

47

44

36

32

25

Coupons

34

29

39

31

37

36

36

32

Radio

30

34

26

30

34

34

32

23

Direct Mail

28

27

29

22

29

29

30

28

E-mail Ads

24

24

24

26

27

24

24

21

Internet Ads

24

28

20

32

29

25

23

17

Top 10 media that trigger an online search (adults 18+).

Source: BIGresearch, June 2008

Magazines have a significantly lower cost per impact (CPI) for purchase intent Index based on percent of consumers using Facebook or MySpace in last 30 days.

Magazines

$2 1.98 Newspapers

Cost Per Impact for Purchase Intent*

(Index)

100

Television

$6.28 Magazines Radio

29

Online Television $8.54

39

Internet *Based on intent to purchase apparel.

TV=100. Lower Index = Better Performance. Aggregate of 8 studies.

Outdoor Source: Marketing Evolution, 2005

Magazines

Likelihood of vis

Magazines Consumers who influence others use magazines and the web more than other media Index based on Magazines

Number of times medium ranks #1 or #2 among influential consumers across 60 product categories.

Newspapers Radio

Magazines Newspapers

Television

Radio

Internet

Television

Outdoor

Internet Outdoor

Base: Top quintile of u Source: MRI, Spring, 2

Influentials

Number of times Magazines

To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.

Newspapers Radio

fashion/beauty

Seeking to make ad results more attractive?

Independent research shows...

fashion/beauty

Magazines are the top influence for apparel/clothing Top Three Media That Influence Apparel/Clothing Purchase Total Adults

Magazines

(by Age and Category)

Age 18–24

27%

Magazines

Age 25 – 34

46%

Magazines 33%

Broadcast TV

22

Broadcast TV

28

Broadcast TV

26

Newspaper

21

Cable TV

23

Cable TV

19

Source: BIGresearch, Simultaneous Media Usage Survey (SIMM11), 2007

Magazines have a significantly lower cost per impact (CPI) for purchase intent Cost Per Impact for Apparel Purchase Intent

(Index)

100

$2 1.98 Television $6.28 Magazines $8.54

Online

29 39

TV=100. Lower Index = Better Performance. Aggregate of 8 studies.

Source: Marketing Evolution, 2005

Magazines are the leading source of fashion/beauty information Percent Using Each Medium Once a Week or More Often for Fashion and Beauty 47%

Magazines Internet

33%

Note: Only magazines and the web were studied.

Source: MediaVest Print/Digital Study, 2008

To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.

food

Do you crave better ad performance?

Independent research shows...

food

Magazines excel at influencing food/beverage purchases Category Influential Consumers (Index)

Magazines

Media Use for Food Category Early Adoptors (Index) Coffee 141 Magazines

Newspapers

118

58 88

Cooking

118

121

Grocery Shopping Television

130

117

Newspapers Internet

Television

90

Internet

143 117

109

118

95

116

New Food Items

132

103

102

114 105

Base: Base: U.S. Aduts, 18+, Food Category Innovators Snacks Source: MRI, Fall 2007

171

107

86

136

Soft Drinks

137

139

98

133

Base: Top Quintile of Usage for Each Medium % Using Each Medium Once a Week Source: MRI, Spring 2008 Magazines

or More Often for Food/Cooking Information 35% 27%

Internet

14 advertiser-funded studies prove magazines’ superior impact at the bottom of the CPG purchase funnel Source: MediaVest Print/Digital Study, 2008

Incremental Effect of Medium on Brand Metrics Brand Favorability

7.1

Magazines Television Internet

2.6 2.0

Purchase Intent/Consideration

6.6

Magazines Television Internet

3.5 2.5

Average percentage point increase over unexposed (control) baseline Base: 14 studies Source: Dynamic Logic/Millward Brown Crossmedia Research, 2007 Note: Consumer magazines were used in this analysis: trade publications were not included.

Magazine readers are most likely to be food category innovators Media Use for Food Category Early Adoptors

(Index)

117

Magazines Newspapers

109

Television

90

Internet Media Use for Food Category Early Adoptors

114

(Index)

Base: Base: U.S. Aduts, 18+, Food Category Innovators Magazines Source: MRI, Fall 2007

117

Newspapers

109

Television

90

Internet

114

% Using Each Medium Once a Week or More Often for Food/Cooking Information Magazines are used more frequently than the internet as a food resource Base: Base: U.S. Aduts, 18+, Food Category Innovators Magazines Source: MRI, Fall 2007

35%

27%

Internet

Source: MediaVest Print/Digital Study, 2008

% Using Each Medium Once a Week or More Often for Food/Cooking Information 35%

Magazines

27%

Internet Source: MediaVestEffect Print/Digital Study, 2008 on Brand Metrics Incremental of Medium

Brand Favorability

7.1

Magazines Television

2.6

To download magazine fact sheets otherMetrics categories, view case studies Internet 2.0multiple Incremental Effect from of Medium on Brand and get more information, go to www.magazine.org/advertising.

Brand Favorability Purchase Intent/Consideration Magazines Magazines Television Television

6.6 2.6

3.5

7.1

travel

Better ad results your ultimate destination?

Independent research shows...

travel

Magazine readers are heavy travelers Very/somewhat likely to travel in next 12 months

(Index)

Vacation in U.S. Magazines

117

Newspapers

106

Television

81

Internet

118

Vacation Outside U.S.

114 109 77 128 Take a Cruise (more than one day)

119 110 84 117 Base: Top Quintile of Usage for Each Medium Source: MRI, Spring 2008

Affluent travelers use magazines most Travel Activity (Index)

Magazines

Television

Internet

Any cruise (14+ days) in past 3 years

156

119

97

Any European travel in past 3 years

140

91

113

Any travel to Hawaii in past year

128

89

118

Any travel to Florida in past year

120

100

106

Frequent flyer of any airline

129

98

120

Base: Top Quintile of Usage for Each Medium. Newspapers not measured.

Source: 2008 Mendelsohn Affluent Survey, U.S. Adults, HHI $100,000+

Magazines ads excel at influencing search Medium (percent)

Magazines TV/Broadcast

Total

M

F

18 – 24

25 – 34

35 – 44

45 – 54

55+

46%

44%

48%

43%

47%

46%

47%

45%

42

46

39

36

42

45

46

41

Newspapers

40

41

39

26

33

36

43

49

Face-to-Face

36

37

35

46

41

37

36

28

TV/Cable

35

40

30

47

44

36

32

25

Coupons

34

29

39

31

37

36

36

32

Radio

30

34

26

30

34

34

32

23

Direct Mail

28

27

29

22

29

29

30

28

E-mail Ads

24

24

24

26

27

24

24

21

Internet Ads

24

28

20

32

29

25

23

17

Top 10 media that trigger an online search (adults 18+).

Source: BIGresearch, June 2008

To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.

technology

Want to power up your ad performance?

Independent research shows...

technology

Affluent tech buyers use magazines and the web Spending in Past Year (Index)

Magazines

TV

Internet

Spent $1,000+ on desktop/laptop PC

123

106

128

Spent $1,000+ on handheld PCs or PDAs

165

113

169

Spent $1,000+ on PC equipment/peripherals

162

115

169

Spent $500+ on digital camera

138

105

129

Household owns any cell phones used to access internet

132

105

138

Base: Top Quintile of Usage for Each Medium. Note: Newspapers not measured.

Source: 2008 Mendelsohn Affluent Survey, U.S. Adults, HHI $100,000+

Magazines are a major influence — despite larger TV spend Top Three Media That Influence Electronics Purchase (by Age and Category) Total Adults

Broadcast TV

28%

Age 18–24

Magazines

Age 25 – 34

33%

Broadcast TV

31%

Magazines

25

Broadcast TV

32

Magazines

28

Internet

22

Internet

32

Internet

27

Source: BIGresearch, Simultaneous Media Usage Survey (SIMM11), 2007

Magazines readers and web users impact technology buying Category Influential Consumers (Index)

Magazines

Newspapers

Television

Internet

New Technology Products

148

117

74

204

Mobile Phones

145

103

59

166

Computers

133

103

66

183

Base: Top Quintile of Usage for Each Medium Source: MRI, Spring 2008

Magazine ads excel in producing web traffic that leads to purchase Made Purchase After Conducting an Online Search Offline Sources That Drive Qualified Traffic to Websites 30%

Magazine/Newspaper Ad

23%

Television Ad

22%

Radio Ad Billboard/Indoor/Sports Venue Sign

19%

Source: JupiterResearch In-Market Media Usage Survey, 2007

To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.

luxury

Looking to enrich ad success?

Independent research shows...

luxury

Affluent luxury goods buyers use magazines most Spending in Past Year (Index)

Magazines

TV

Internet

Spent $2,000+ on Designer Watches

167

107

153

Spent $5,000+ on Fine Jewelry

162

117

128

Spent $2,000+ on Women’s Designer Collection

186

101

138

Spent $2,000+ on Men’s Business Clothing

173

112

146

Spent $1,000+ on Day Spas/Massage Therapists

190

96

144

Spent $2,000+ on Vacation Outside the U.S.

137

91

117

Spent $2,000+ on Vacation Within the U.S.

133

102

118

Own Domestic or Import Premium Vehicle

128

99

110

Any Cruise (14+ Days) in Past 3 Years

156

119

97

Base: Top Quintile of Usage for Each Medium. Note: Newspapers not measured.

Source: 2008 Mendelsohn Affluent Survey, U.S. Adults, HHI $100,000+

Magazine ads excel in producing web traffic that leads to purchase Made Purchase After Conducting an Online Search Offline Sources That Drive Qualified Traffic to Websites 30%

Magazine/Newspaper Ad 23%

Television Ad

22%

Radio Ad Billboard/Indoor/Sports Venue Sign

19%

Source: JupiterResearch In-Market Media Usage Survey, 2007

Magazine readers influence luxury goods purchases across multiple categories Category Influential Consumers (Index)

Magazines

TV

Internet

Shopping

156

79

129

Fashion

171

50

153

Beauty

165

75

144

Alcoholic Beverages

132

77

145

Interior Decorating

136

78

125

Household Furnishings

142

71

125

Base: Top Quintile of Usage for Each Medium.

Source: MRI Spring, 2008

To download magazine fact sheets from multiple other categories, view case studies and get more information, go to www.magazine.org/advertising.