Description: The Global Protein Supplement market is forecast to grow at a CAGR 6.0% to 7.0% during the forecast period 2018-2024. The growth of the market can be attributed to rising awareness about the benefits of including healthy diet & exercise and the growing demand for higher protein density in mainstream diet. Rising health awareness among the consumers drives the growth of the industry. The growing demand for fitness supplements from consumers and athletes is expected to fuel market growth over the forecast period. The major restrain for the global protein supplements market is availability of cheap substitutes of protein supplements along with negative publicity & false claims affect the reputation of the protein supplement industry.
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Protein powder dominates the protein supplements market due to increase in demand from athletes, body builders, and casual exercisers. Ready to drink segment is expected to witness fastest growth rate. Online stores accounted for majority sales due to increasing number of internet users, ease of access, fast paced lifestyle, 24/7 availability, convenience and access to wide options.