Diversity

Diversity

Diversity & inclusion are at the heart of what we do at Target. 75% of the U.S. population lives within 10 miles of a Target store—and in order to win in retail, we need to reflect that population in our team to ensure Target delivers the product, services, experiences, and messages our guests want and need.

2019-2021 commitments We still have work to do.

We are looking towards the future - and a set of new commitments for our business and team. Over the next three years, we will track our progress as a company in three key areas: Representation: Ensure our team equitably reflects the nationally qualified applicant pools within the communities we serve; Equitably retain and advance our talented team. Inclusive Experience: Deliver an equitable experience for all Team Members; Drive inclusive leadership and individual behavior. Business: Ongoing investment in diverse suppliers; Continued reach to multicultural audiences with relevant marketing messages; Relevant assortments that meet the needs of the multicultural guest what we stand for.

Across Target, we embrace diversity and strive to give everyone access to the same opportunities. We do this through inclusive guest experiences, inclusive work environments, workforce diversity and societal impact.

Safe and inclusive work environments where all dimensions of difference are valued and represented,

Now more than ever, people expect institutions and companies to play a role in creating a more inclusive and equitable society for everyone and the influence Target can have on the U.S. and our culture is significant. We are committed to creating equity and ensuring our intentions have a meaningful impact on our teams, guests, and communities.

while all team members feel welcome and able to bring their authenticity to deliver results.

We do all this through across many areas of our business including: Accountabilities, reporting and incentives (for example, D&I goals and results reported above). All of this work is dependent on an enterprise ecosystem composed of merchandising, marketing, communications, human resources, supplier diversity, corporate responsibility and many other teams whose performance is tied to their diversity and inclusion goals.

Developing inclusion acumen among our teams— the knowledge, skills and ability to create an inclusive environment where those around you feel safe, welcome, valued and empowered to do their best work without compromising who they are.

Diversity

Our Approach

It is important that every dimension of our guests is reflected across our entire business. We believe our guests should be able to walk into Target and see their needs reflected in our offerings. We implement ongoing training for teams on how to stay connected to the varied needs of our guests, which gives them the autonomy to design new products. This enables designers through brands like Pillowfort, Auden, All in Motion, and more to create functional, desirable products that support all abilities and body positivity Where We Are Now

In 2019, Target introduced adaptive Halloween costumes for children, with options such as a pirate ship and a princess carriage for children in wheelchairs. The costumes quickly sold out, and we added new lines in 2020, including adult costumes.

In the Universal Thread denim line, we rolled out adaptive jeans designed for adults in wheelchairs, with features such as a higher rise in the back. We also have a line of sensory-friendly kids’ furniture items in our Pillowfort brand with items all kids can enjoy-including hideaway tents, super-soft cocooning seats and crash pads.

Target has introduced Aira to create an inclusive shopping experience for blind and low-vision guests. Via an app, the tool connects guests with trained agents who act as interpreters. It is now available free of charge in all Target stores.

U.S. Black Owned or Founded Brand

In the wake of George Floyd’s murder and the growing conversation around social justice and racial equity, we noticed more guests were searching for Black-owned and Black-founded brands, which Target has featured for years. To make it easier for our guests to find and support these amazing brands, we made it easier to identify relevant products across our assortment. One way we did this was by adding a new icon in the “details” section of our products pages.

Continuing to develop inclusion acumen among our teams is helping our team members create inclusive products and services for our guests. We support this by providing immersive experiences for team members such as Humanize My Hoodie workshops, which focus on eliminating bias based on factors such as clothing.

Meeting Guest Needs With Our Diverse Suppliers

Beyond the products Target designs ourselves, we also sell thousands of thoughtfully curated items to give typically underserved guests the shopping experience they deserve. Our Multicultural Merchandising team works to reflect the diversity of our guests in the assortment we offer, and our guests have responded-with over half a billion dollars in annual sales and 8.3% year-over-year growth in beauty & cosmetics, food, and dolls designed for diverse audiences. To create products our diverse guests can see themselves in, we turn to suppliers that reflect the communities we serve. And we work hand-in-hand with our suppliers every step of the way on the assortment of products we proudly offer our guests. One example is The Honey Pot, a Black-owned, plant-based feminine care brand, founded by Beatrice “Bea” Dixon. Target’s Merchandising & Supplier Diversity team partnered with The Honey Pot to develop packaging that would pop on shelves. Target shared Bea’s business journey through a national campaign to inspire other Black women to become entrepreneurs, and we are honored to be working with Bea and her incredible brand.

We also have more than 1,000 products that meet the unique beauty needs of our guests, with something for a wide variety of skin tones, skin care needs, and hair types. We carry many Black founded brands and offer products specifically for Black guests, from textured haircare items to Black Girl Sunscreen.