Ravensburger. Values since 1883.
More than Good Games and Books. Ravensburger. Values since 1883.
Ravensburger, the brand of trust
for themselves; picture books train the
The blue triangle is a seal of quality and
and shared activities create a sense of
a respected trademark with high brand awareness, especially in Germany. Behind the blue triangle, there is a family company that feels duty-bound to up-
hold values that are gaining in import ance today. Games, books and art and
eye and help toddlers to grasp what
they see and learn to talk. Reading aloud security and belonging. Ravensburger
Spieleland, a theme park in a beautiful rural setting, brings families together
to share the enjoyment of playing and learning.
only give pleasure, they are useful, too;
Ravensburger values and what they stand for
same time, they communicate values
Ravensburger offers only content of
tion and togetherness.
the result of our rich experience and
craft products from Ravensburger not they shape hearts and minds. At the
our society needs: enjoyment, educa-
While having fun playing amusing
the highest quality. Our products are of the very latest insights, of expertise and knowledge. Ravensburger always
games, children learn to think ahead, to
uses superior-quality materials. We put
obey rules. Art and craft products and
tion into the development and manu-
ation and children’s joy of doing things
they satisfy our stringent quality and
accept losing graciously and even to
a great deal of loving care and atten-
puzzles foster concentration, imaginÂ
facture of our products and ensure
safety standards before leaving our
premises. What’s more, Ravensburger assumes responsibility for more than the products themselves.
In this little brochure, we would like to
outline what quality and responsibility mean to us, the role they play in our
life and how we constantly work to do them renewed justice.
Quality Content
More than Good Content: Meaning and Pleasure for Life
Passion and principles go to make good content “Only the best” was the principle that guided the founding father of the
Ravensburger publishing house from the very beginning. Otto Maier wanted to make toys to please heads, hands and hearts. The standard he set still
applies today. One reason for the qual ity of Ravensburger products is that
we develop them ourselves. By far the majority of our games and books are
Ravensburger originals – developed by
our own editorial teams and produced
to the highest quality with well-known authors and illustrators.
We see it as our abiding duty, nay our
responsibility, to take a keen interest in the needs, wants and interests of the children, young people and adults for
whom we make our products. What’s
more, we observe trends and develop-
ments, work side by side with teachers
and child carers, and also consult recognised authorities. Products that cater
to different age groups, superior content and clear design – these are the
fundamentals of Ravensburger quality. The themes and texts of our children’s products are adapted to the different
stages in a child’s development, to the appropriate abilities and skills. This also
applies to presentation – in other words,
to the colours and shapes, pictures and design we use. A further guiding prin-
ciple at Ravensburger is to reject all glori fication of violence. Our games and
books offer an opportunity for mean-
ingful occupation and convey positive
values, such as a sense of community and family.
On the following pages we would like
to give you an idea about our product development process for games at Ravensburger.
Creating a new game carefully and systematically
Age appropriateness is one of the key
The first Ravensburger game was released
and instructions are adapted for the
thousands of games. Many of these have
“Funny Bunny” for children ages four
as “memory®” (1) or “Labyrinth”. Game
and includes simple instructions as well
matic process overseen by experienced
helps develop the fine motor skills of
market analysis, the editorial depart-
product range offers a variety of games
elements in the development process.
Theme and illustrations (3), game play
in 1884 and since then we have developed
designated age group. For example
become international best sellers, such
and up is age appropriately illustrated
development at Ravensburger is a syste
as a three dimensional aspect that
product managers. Following a thorough
young children (4). The Ravensburger
ment identifies the theme and target
for every age group.
renowned inventor with its develop-
Before a new game arrives in stores, it
up to the finished product. The most
testing within the target age range.
Ravensburger principles – our mission
ment guarantee the ultimate satisfac-
group for a new game, commissions a ment and coordinates all further steps
first goes through numerous rounds of
important guarantors of quality are the
Continuous improvement and refine-
to promote intellectual, social, emo-
tional and creative skills – as well as the
major care, passion and commitment (2) which go into creating our games.
tion of our customers.
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Quality Materials
More than High Quality: Conscientiousness
In-house production ensures quality
Ravensburger controls more rigorous than legal requirements
Ravensburger is one of the few German
Quality consciousness is an everyday
all of its products itself. We make 85 per
culture. We are profoundly aware of
game producers to manufacture almost
element of the Ravensburger corporate
cent of our articles at our main factory in
our responsibility towards the children
Czech Republic. This alone guarantees
take the utmost care in the develop-
portion of our products in collaboration
our products. The elaborate quality as-
Ravensburg and at our factory in Policka,
who use our games and books and we
top quality. We manufacture a small
ment, production and processing of
with partners in the EU. We also collab
surance procedures we impose in line
orate with partners in China who can
provide the required high level of man-
with our own self-imposed inspection
requirements are clear evidence of this.
ual craftsmanship for those products
In many cases, they are more stringent
able price in Europe. Here, we are con-
the case of critical ingredients. Safety
that cannot be produced at a reasonscientious about ensuring the safety
of all products and operate a system
of painstaking checks not only during production, but prior to shipment to
Germany and on the products’ arrival in Ravensburg.
than the EU standards, for example in is our top priority, especially when it
comes to products for small children. Because they put our books in their
mouths, we use only pure cellulose instead of recycled materials. We also
have a so-called “mouth gauge” with
which we check how small a part can
We also offer quality service
low it. Our limit value is 7 per cent above
Thanks to the geographical proximity
children cannot detach and swallow
we can keep deliveries going out to re-
be without a child being able to swal-
the legal requirement. To ensure that
and flexibility of our production plant,
small parts from toys or books, we do a
tailers until shortly before Christmas –
the statutory standard; and we are
of ordering. Our custom care team
our break-resistance test. Even the
charge, via our online service page; on
pull test that’s 10 per cent higher than
also 15 per cent above standard with Ravensburger Spieleland theme park is
one of only a handful of parks anywhere
anywhere in Europe, within 48 hours
offers uncomplicated assistance, free of
request, we can soon replace a lost puzzle piece or a game’s instruction sheet
in the world to hold certification from
that simply cannot be found.
monitoring authority, TÜV, for maximum
To give you an idea of the high quality
our aim is for Ravensburger products
ucts, we would like to explain, on the
Germany’s technical inspection and
possible safety and quality. After all,
and activities to give carefree enjoy-
ment – and to give parents a safe, secure feeling.
of the materials we use in our prod-
following pages, how we produce our puzzles.
Ravensburger quality puzzles are superbly crafted
cutting out biscuits from a piece of
The Ravensburger range of puzzles has
punching templates for the manufac-
the right picture and the right number and size of pieces for every age group.
rolled dough. Whereas small cutters
are used for biscuits, we need precise ture of puzzles. Here at Ravensburger,
we produce these templates in a lengthy
Ravensburger puzzle pieces are so pre-
process that combines handcraftsman-
is a genuine “experience”. The premium
state-of-the-art technology. To ensure
cisely cut that assembling the puzzles
quality we produce comes from over 40 years of experience and an elab
orate production process that begins
ship and watchmaker’s precision with
that no two pieces are identical, tem-
plates are drawn by hand (1) and lasercut (2) into a mounting plate. Our spe-
with the choice of board. Developed ex-
cialists bend metal cutters by hand
ecological and the grain and length of
them one by one with millimetre ac-
clusively for Ravensburger, our board is the cellulose fibres are ideally adapted to our quality standards. The chrome
linen facing of the printed picture makes for non-glare pieces. Precise punching
using specially developed tools, insert curacy into the laser-cut lines on the plate (3) and check that no gaps have
been left (4). Once the finished punch-
ing tool has been set up in the punching
of the puzzle pieces from the board-
machine, the puzzle pieces can be cut.
locking, variety of shape and a “quiet
are clean and the puzzles complete in
mounted motif is crucial to perfect interpicture”. The process resembles that of
Constant checks ensure that all cut e dges their boxes.
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Responsibility
More than Responsibility: Obligation
The responsibility of a family enterprise
Responsible production, fair partners
More than 125 years of company history
Because we produce our own products,
Ravensburger brand its name – those
are fair. We are highly successful in our
in one place, a place that has lent the
years stand for close ties and deep roots with the city and the region. A logical
consequence of this is the need to keep the location competitive – and that’s quite a challenge we are facing. The
family enterprise’s close ties also bring
we can ensure that working standards
efforts to ensure the greatest possible safety for our production and logistics
employees. As for the small proportion of articles we cannot produce ourselves, we do our utmost to ensure fair work-
ing conditions at our partners’ produc-
with them a responsibility.
tion sites. Ravensburger was one of the
A family enterprise stands very much
we insist that our suppliers in China, for
hard and fast principles. In our case,
ance with the International Council of
by the owner family. We all feel duty-
a ban on child labour, compliance with
first to join the “Fair Play” initiative and
for continuity, enduring values and
example, hold certification of compli-
these values are also greatly influenced
Toy Industries’ code. The code includes
bound to keep the Ravensburger pro-
statutory working hour regulations, as
materials and service.
tal standards. Our partner companies
mise of quality – in terms of content,
well as safety, health and environmenare obliged to meet these standards
and their compliance is monitored by in-
mitment both to Germany’s national
production also means using resources
which we have been patrons since its
dependent institutes. To us, responsible sparingly and doing our utmost to pro-
tect the environment. We recycle more than 95 per cent of our production waste.
reading foundation, Stiftung Lesen, of formation in 1988, and to the Mehr Zeit für Kinder (More Time for Children) initiative it has already been supporting
Here at Ravensburger, responsibility
for many years.
we are reliable and predictable partners
Ravensburger values: A promise you can trust – today and tomorrow, too
also applies to our business dealings:
for everyone with whom we work, for
our authors and suppliers, for our customers and buyers all over the world.
We assume corporate social responsibility
Long experience and the keen sense of
responsibility that governs all of our actions have forged the values which influence every aspect of our work, small
In the year 2000, the family enterprise
and large, today and tomorrow. We act
tion Stiftung Ravensburger Verlag, which
feel a deep obligation to keep our brand
projects in the cultural and social envir
constantly . . .
founded the non-profit-making founda-
upon those values with conviction and
sponsors educational and child-raising
promise. So that children and adults
onment of children and families.
Ravensburger also continues in its com-
Discover What is Really Important.
The Ravensburger Values Published by:
Ravensburger AG
88188 Ravensburg
Š Ravensburger AG, October 2008