Odeon | Brand Guide by Ravi Alvarenga

Brand Guide | Odeon Cinemas | 2

ODEON CINEMAS BRAND GUIDE

GRAPHIC DESIGN II - JUNE 2019 RAVI ALVARENGA P. RAMOS

PROF. MATEJ RAMSAK

Brand Guide | Odeon Cinemas | 4

P R O F. M AT E J R A M S A K

contents A. ABOUT THE BRAND

About the Company Brand Positioning

8 11

Brand Values Brand Essence

B. BRAND ASSETS THE LOGO Backgrounds and Variations Colour Paletts Other Elements Typography

14 17 18 20 22 22 23

C. BRAND APPLICATIONS

Headletter Fist Page Headletter Following Pages

Business Card Envelope DL Envelope C4 Compliments Slip E-mail Signature Cup Envolve Lanyard TableBox Ticket EcoBag

29 34 36 38 42 44 46 47 48 50 51

ABOUT THE BRAND

ODEON CINEMAS GROUP EUROPE

Our founder in the UK was Oscar Deutsch, a pioneer of the European cinema experience, who opened his first cinema in 1930. Weâ&#x20AC;&#x2122;ve been innovating and expanding ever since, developing an entertainment experience across Europe that delights every guest using state of the art projection and audio technology, premium seats, delicious food and beverages, and unrivaled hospitality from our great people. In 2016 we were proud to become part of the AMC Theatres family - the biggest and best movie exhibition company in the world.

Brand Guide | Odeon Cinemas | 8

Welcoming over 115 million visitors each year, we are Europeâ&#x20AC;&#x2122;s largest cinema operator. We have over 360 cinemas throughout Europe. We are among the market leaders in the UK & Ireland, Spain, Italy, Sweden, Finland, Estonia, Latvia and Lithuania. We also have strong positions in Germany, Norway, Austria and Portugal.

Brand Guide | Odeon Cinemas | 10

BRAND POSITIONING

Our businesses are built on very similar values of developing excellent cinemas, creating amazing experiences for our guests, and offering fantastic careers for our people. Our ambition is to use our hospitality and retail expertise to deliver an inspiring entertainment experience in all of our sites. Our vision is to give every guest an inspiring entertainment experience.

FUN & PASSION We’re seriously passionate about what we do. Brimming with energy and enthusiasm, we embrace bright ideas and bring fun and laughter to our experiences with guests and colleagues. From recommending something our guests will love, to jumping into a new challenge with our colleagues, we make every day enjoyable for everyone.

QUALITY & SERVICE Brand Guide | Odeon Cinemas | 12

From greetings to goodbyes, our vision is to create inspiring experiences for every guest, at every stage of their journey with us. We do our very best to bring the magic of cinema to life through world-class service, facilities, films and retail products. And while we’re big on quality, we always remember the little details when it comes to making sure everyone’s experience shines.

BRAND VALUES

TRUST & RESPECT We treat each other as we like to be treated ourselves, strengthening our business through our shared respect for the diversity of our people and cultures. We trust each other and do the right thing. That means offering a helping hand, keeping every interaction positive and doing what we say we’ll do. Respectful and reliable, we always keep our word and stick to our promises.

CO-OPERATION & ACCOUNTABILITY Collaboration is in our nature. Working together as a Group, we take ownership of our actions and appreciate that taking care of guests and one another isn’t just a shared responsibility – it’s what gives us strength as one team. If an issue arises, we’ll try our best to fix it. And if someone needs a helping hand, we’ll be there to support them.

BRAND ESSENCE

GOOD EXPERIENCE; NEW MOVIES; CONFORTABLE TEATHERS; Brand Guide | Odeon Cinemas | 14

FILMâ&#x20AC;&#x2122;S VARIETY;

BRAND ASSETS

THE logo Overview

Brand Guide | Odeon Cinemas | 18

structure

PESO Símbolo Logótipo

TESTS

backgrounds

POSITIVE

COLOR

GRAYSCALE

MONOCHROME

OUTLINE

Brand Guide | Odeon Cinemas | 20

USE OF LIGHT AND DARK BACKGROUND

NEGATIVE WITH CORRECTIONS

BRAND VARIATIONS VARIATIONS

GRAYSCALE

MONOCHOM.

gold ca rd

goldc ar d

gold ca rd

sil ver ca rd

si lv erc ard

si lv er ca rd

premier

ret ro se ss io n

si lv er ca rd

premier

ret ro se ss io n

p remier

ret ro se ss io n

NEGATIVES WITH CORRECTIONS

premier

ret ro se ss io n

MIN. SIZE

goldc ar d

si lv er ca rd

premie

retr os es sion

things you not allowed to do do not strech do not change THE back ground out of th e color pallet do not change logo proportions

do not use logo without background contrast

MAIN

use & colour palette

HEX# CMYK

VARIATIONS

gold

si lv er

card

ca rd

premiers

retro

Brand Guide | Odeon Cinemas | 22

OTHER ELEMENTS GREEK PATTERN

HEX# CMYK

1D71B8 85.50.0.0%

C9BA60 25.20.71.4%

C6C1BD# 25.26.23.3%

7B1618 30.100.90.42%

1D71B8 85.50.0.0%

#9B9B9B

#FFFFFF

#1D1D1B

40.31.32.10%

0.0.0.0%

0.0.0.100%

#9B9B9B

#FFFFFF

#1D1D1B

40.31.32.10%

0.0.0.0%

0.0.0.100%

#FFFFFF

#1D1D1B

0.0.0.0%

0.0.0.100%

9B9B9B 40.31.32.10%

#9B9B9B

#FFFFFF

#1D1D1B

40.31.32.10%

0.0.0.0%

0.0.0.100%

#9B9B9B

#FFFFFF

#1D1D1B

40.31.32.10%

0.0.0.0%

0.0.0.100%

typography fonts hierarchy

TITLE subtitle

Normal text

Text

Coyote fami l y

CITY SKYLINE

Coyote SemiBold, Hight-Case Coyote SemiBold, Lower-Case > 40% Title Size

Museo Sans 100

Muse o sans Family

BRAND APPLICATION

Brand Guide | Odeon Cinemas | 26

headletter

first page

50% Real Size

Personal’s Infos

z zip

tel t e

+3511 234 567 5 890 89 8

d odeoncinemas.com

123-45678 3 67 7

te e site

info@ondeoncinemas.com nff on n n em m c co

Pedro P dr S Silva v Rossio, R o s 113 Lisboa, i o 0 is 03.05.2019 0 2 19 9

Text Title Folding Line 0,5mm

Text Zone

Lorem consectetuer adipiscing Lo e ipsum L s m dolor o o sit iit amet, me et c n c ett e ad p c g elit li

1050-051 5 0 1 Lisboa ssb a

Brand Guide | Odeon Cinemas | 28

Company’s Infos

XXXXXX, X X N 123, 2 3D, D Baixo Chiado, Lisboa, Portugal

ODEON O O C CINEMAS N MA L LTDA DA d adre� Av. A

Baixo Chiado, Lisboa, Portugal

Company’s Infos

Personal’s Infos

z zip

123-45678 3 67 7

tel t e

+3511 234 567 5 890 89 8

d email odeoncinemas.com te e site

ODEON O O C CINEMAS N MA L LTDA DA d adre� Av. A XXXXXX, X X N 123, 2 3D, D

info@ondeoncinemas.com nff on n n em m c co

Pedro P dr S Silva v Rossio, R o s 113 1050-051 5 0 1 Lisboa ssb a

Folding Line 0,5mm

Text Zone

Lorem consectetuer adipiscing Lo e ipsum L s m dolor o o sit iit amet, me et c n c ett e ad p c g elit li

Text Title

Lisboa, i o 0 is 03.05.2019 0 2 19 9

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreett dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper susd c e cipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate vvelit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio d dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laorreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper ssuscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreett d dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper susc e cipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate vvelit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio d dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laorreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper ssuscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreett d dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper susc cipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate e vvelit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio d dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

A Ad exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iiriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vvero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te ffeugait nulla facilisi.

Lorem ipsum dolor sit amet, consectetuer adi-d piscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam eratt volutpat. met, cons ectetuer adipiscing elit, .

40% Real Size

10.5

Signature

headletter

following pages

50% Real Size

Brand Guide | Odeon Cinemas | 30

Companyâ&#x20AC;&#x2122;s Infos

z zip

XXXXXX, X , N 123, 3D,, B d Lisboa, Baixo Chiado, r Portugal

tel

+3511 234 567 + 5 890 89

a email

d odeoncinemas.com

123-45678 3 7

e site

info@ondeoncinemas.com ffo n n m co

Folding Line 0,5mm

Text Zone

ODEON OD O C CINEMAS N MA A L LTDA DA A adreďż˝Av. A

B d Lisboa, Baixo Chiado, r Portugal

Companyâ&#x20AC;&#x2122;s Infos

z zip

123-45678 3 7

tel

+3511 234 567 + 5 890 89

d a odeoncinemas.com email e site

ODEON OD O C CINEMAS N MA A L LTDA DA A adreďż˝Av. A XXXXXX, X , N 123, 3D,,

info@ondeoncinemas.com ffo n n m co

Folding Line 0,5mm

Text Zone

Lorem ipsum dolor sit amet, consectetuer adi piscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. met, cons ectetuer adipiscing elit, .

40% Real Size

10.5

Signature

Ad exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum A iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vvero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te ffeugait nulla facilisi.

Brand BrandGuide Guide||Odeon OdeonCinemas Cinemas||32 32

65% Real Size

business card

Brand BrandGuide Guide||Odeon OdeonCinemas Cinemas||34 34

50% Real Size

company card 55 x 85 mm

50% Real Size

personal card 55 x 85 mm

50% Real Size

envelope

Dl model

210 x 99 mm

Brand BrandGuide Guide||Odeon OdeonCinemas Cinemas||36 36

50% Real Size

FRONT 50% Real Size

BACK 50% Real Size

FRONT 50% Real Size

envelope

c4 model Dl model

229 x 324 mm

Brand BrandGuide Guide||Odeon OdeonCinemas Cinemas||38 38

BACK 50% Real Size

envelope

c4 model Dl model

229 x 324 mm

Brand BrandGuide Guide||Odeon OdeonCinemas Cinemas||40 40

compliments slip

210 x 99 mm

size

Brand BrandGuide Guide||Odeon OdeonCinemas Cinemas||42 42

50% Real Size

FRONT 50% Real Size

210

BACK 50% Real Size

with compliments

EMail Signature

measures

Brand Guide | Odeon Cinemas | 44

final (72dpi)

cup envolve

cups variations

Brand Guide | Odeon Cinemas | 46

measures

40% Real Size

lanyard

measures 350 66

30% Real Size 350 66

30% Real Size

boxtable measures

Brand Guide | Odeon Cinemas | 48

35% Real Size

entrace ticket measures

Brand Guide | Odeon Cinemas | 50 50% Real Size

ECO BAGS

15% Real Size

Brand Guide | Odeon Cinemas | 52

ODEON CINEMAS BRAND GUIDE por RAVI ALVARENGA P. RAMOS