PROCESS BOOK
RAVNEET SACHDEVA LXFM 740
Computer Enhanced Fashion Marketing
Artist Statement In my years of experience of working with some well-known sports brands, I noticed that sports industry was lacking physical communities /spaces where people could come and explore products, talk to professionals who would recommend the right footwear/apparel for their needs without feeling intimidated or neccessarily being guilted into making a purchase. I wanted to create a platform which brought together sports fanatics and enthusiasts - regardless of age/gender/race. A place that not only provided a common ground for peple to have conversations, but to get educated about products available in the market by sales associates who won’t try to sell something just for making a commision. And so, the idea of MESH was born. MESH is a melting pot of information, entertainment and retail - an all-in-one store where you can experience any or all of the things that it has to offer. The multi branded retail store is designed to house the latest designs, limited edition goods and high-end technical gear by some of the most popular sports and athleisure brands in the market. High-quality products combined with the sales associates who are not only passionate about sports and fitness but also have a vast knowledge about various product offerings makes MESH your go-to destination whether you’re just looking for your next pair of running shoes, or want to know and test out what’s new in sweat-proof technology for tennis T-shirts. The sports bar inside the store adds to it’s casual vibe whereyou can hang out, have a drink with friends or celebrate #SuperbowlSunday without worrying about who’s bringing the beer and who’s doing the dishes afterwards! My vision for the logo for MESH was to have a simple yet impactful combination mark, which represents minimalism and simplicity with a high-end aesthetic and a sporty feel, which is what the store stands for. True luxury is about creating personalized experiences and offering products/service that are unique, and MESH aims to do just that!
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MESH is a sports lover’s haven. A place where you can buy the most comfortable running shoes, or the coolest limited edition sneakers that are hard to find. It’s a place where you can hang out with buddies and unwind after a long day while watching the big game. Root for your favorite team, have a couple of beers, engage in a conversation with our highly skilled team of Mesh-ssociates about the difference between clima-cool and quick dry - these are just some of the things you can do here. MESH is not just a store. It’s a Lifestyle.
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KEYWORDS
ATTRIBUTES
NAME OPTIONS Gameface And then And Co Touchdown Southpaw Time Out Free style Off-side MVP Ballpark Offside Ace Half time Cue On Deck Strike 3 Head Start Eight ball Blitz MESH
COLOR DIRECTION
LOGO eXPLOrATIONS
LOGO eXPLOrATIONS V2
LOGO eXPLOrATIONS V3
LOGO eXPLOrATIONS V4
LOGO eXPLOrATIONS V5
MESH
MESH
LOGO eXPLOrATIONS V6
FINAL LOGO
COLOR eXPLOrATIONS
FINAL LOGO
STICKER
TAG IDEAS
R
YOU GET E GAM ! ON
Transparent material Holographic paper
Actual mesh fabric
SHOPPING BAG IDEAS
Tonal printing with matte/gloss contrast
SHOPPING BAG FINAL
com
www.mesh.
TISSUE PAPER IDEAS
TISSUE PAPER final
final designs
UR
YO GET E GAM ! ON
THANK YOU I hope you enjoyed discovering my creation process as much as I enjoyed documenting it. Please feel free to reach out to me with any questions at ravneetsachdeva1@gmail.com “We have to continually be jumping off cliffs and developing our wings on the way down.” -Kurt Vonnegut
Ravneet Sachdeva
LXFM 740
February 2017