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The Bloggers Column
YASHSWINI MISHRA Fashion Blogger
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ashion blogging is definitely both a boon and a bane today. A boon because you get to inspire people and help them with all their fashion foes. A bane because you need to establish your unique style sense and at the same me strive to look fashionable and trendy. Our very own fashion blogger Yashswini Mishra always loved fashion and wanted to have a career in it. Since she wasn't someone who could sit and design clothes, she decided to start a career in styling. A er comple ng her gradua on in English Literature, Yashswini went to Milan to study fashion. A er spending most of her hours in traveling and studying the subject in Milan, she figured out that her interest was more into fashion blogging and hence, her journey began. The content in her blog is simple - one girl trying to help/upli other girls look more beau ful than they already are. Yashswini quotes
“You can say a lot from your dressing. Imagine yourself as a empty canvas and your art is your ou it.”
fashion_is_my_hue www.yashswinimishra.com
Talking about the challenges and compe on faced today, she says “crea ng a niche for yourself amongst all the other awesome bloggers out there is the biggest task.” Being a lean person Yashswini has always been subjected to a lot of body shaming (thin shaming), but since she started blogging huge number of girls have given a posi ve feedback on how they really liked her personal style and applauded her for the fact that she comes up with ou its that enhances the right features. Her role models are definitely going to be Audrey Hepburn and Carrie Bradshaw and she's in this field since a year.
We wish her nothing but happiness and success in the future! PAGE 1
In conversation with the rising star
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DEVARSHI SHAH
rom winning hearts through his performance in the latest tv show , actor Devarshi Shah also makes short films. The first short film he made was tweeted by Shah Rukh Khan, Karan Johar, Shekhar Kapur and many others. We were delighted to have him on board to share his side of the story to our loyal readers. Read this space more to know about this versa le actor.
What projects have you worked on so far? I have done a regional film (Gujara ) tled Hardik Abhinandan as the lead, released last year. I have been part of various tvc's (close to 14-15) such as GITS, Endeavour, Pro kabbadi, Hike, Vodafone etc. and ofcourse recent one being the star plus show Rishton Ka Chakravyuh.
Q & A Session:
Your character of 'Vaatsalya' was very much loved by the audience, how do you feel about it? It's very overwhelming and humbling. It's been a while but the love has not stopped pouring (touch wood). The most amazing moment has to be of this girl who sent me me a video on instagram of her crying post a drama c scene. Moments like these, i'll cherish forever!
How did you come up with the idea of taking up ac ng as a career? I'm basically from Ahmedabad, Gujarat. I'm a civil engineer. I have always been a stage performer since I was a kid. During my growing up years, I was good in academics, but I always had inclina on towards art. I always wanted to be an actor! Your constant support system? My constant support system has to be my family. Actors ini ally lead a very tough life. Constant rejec ons, long months of unemployment , but my family has always boosted me to look at the posi ves and never give up. They always ins ll strength in me to chase my dreams! Before star ng your career in ac ng, did you go to any ac ng academy to brush up your skills? Yes . The moment i finished my engineering, I applied for diploma in ac ng in Anupam Kher's actor prepares.
What are your future projects? I'm in talks for something, and audi ons simultaneously are happening too. There's nothing final so as to share as of now. A quick message to your fans who are reading this Just one thing to all the fans, thank you for giving me so much love and accep ng me with open arms! I promise to keep entertaining you to the max of my ability! devarshishah devarshishah
We wish Devarshi all the luck for his upcoming projects! More love, power and best wishes to him. PAGE 2
Aspiring blogger's!
YOGITHA RAO Writer/ Instagram-based fashion blogger
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ogitha was always fascinated by the fashion industry and dreamt to be a part of it. She eventually happened to develop an eye for trends and few Indian fashion bloggers inspired her to take up blogging as a career. Generally, people who are new to blogging ini ally face difficul es in finding a good pla orm, crea ng some impeccable content and then ge ng a good audience into viewing the content. It is a me taking process which needs a lot of pa ence and posi ve vibes. Fashion blogging is definitely a boon according to Yogitha, given that the industry is so full of opportuni es and op ons, and all you need is passion and the right guidance to succeed. The best among all the feedbacks recieved so far was when some of her followers started featuring Yogitha in their profiles and some even started crea ng the exact replicas of her ou its for their birthdays. That was indeed something that helped her to move ahead. Yogitha Rao perksofbeingrao
NEHA RAHEEM Student/Entrepreneur/Blogger Crea vity has always been Neha's inclina on and thus she enjoys fashion, art, makeup, travel and food. Whatever you see on her blog is purely her passion. Talking about the growing compe on and the perks/cons of being in this field today, she sidelines it and shares
“I just try to capture my view of the world, I do not see any compe on in that. My profession is a boon because somewhere if my work and the pictures that I take are making someone smile or inspire then I think I found my purpose.” Neha adds "the pictures that I take are making someone smile or inspire then I think I found my purpose and capturing my view of the world and finding beauty in everything gives me happiness." She's not only a versa le blogger but also started her new venture into the field of pain ng. The pain ngs are a big sell out and surely her new venture is going to take her places. Neha Raheem has received a lot of posi ve feedback from her followers and friend's, not only from India but also from the overseas. She is in this field since a year and we wish her nothing but the best for her future ahead! PAGE 3
neharaheem Syedneharahim@gmail.com
e Chic Iconic
Shrithi Reddy
Fashion and Lifestyle Blogger / Fashion Designer
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hrithi always loved to write ar cles and blogs especially about Fashion and Lifestyle hence turned her passion into a profession.
She takes her yesterday as a challenge and works hard today to write be er posts and give a quality content to all her readers and followers. Shrithi also take her contemporaries as an inspira on and learn new things everyday. She never looked back since she started her blog and never felt the wrath of compe on. Shrithi's a en on was undivided to provide unique content to her loyal followers. All she had was a very friendly and healthy compe on. She quotes “learning from my fellow bloggers is always refreshing.” Her profession is her passion and a dream come true hence blogging is definitely a boon which comes with its own sets of challenges. Along with her blog , she has also nurtured her designing passion. Shrithi runs a clothing label. It goes by the name Pastels & Pink by Shrithi. This label reflects her idea of fashion with a personal style completely hand curated by her. She's in this filed since 3.5 years and we wish to see her passion grow!
ChicIconicBlog the_chic_iconic
https://www.chiciconic.com the_chic_iconic
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The Budding Makeup Artists
DR. MAIMOONAH HASSAN Dentist/Makeup Artist
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alancing two professions is always a task and requires equal amounts of effort and dedica on. For Maimoonah, Instagram inspired her to explore in the field of makeup because of it being a universal pla orm. Seeing different talents out there inspires her every day. Talking about the challenges faced today, she shares
“Definitely balancing salary and purchase, especially when it comes to reviewing products for people who follow me, since I don't get free stuff at the moment. Also, ge ng family to understand my romance with makeup. They just don't get it lol.” Maimoonah surely doesn't have a million followers but the amount of love and apprecia on she receives from her fellow followers is definitely worth all her hardwork. She's in this field since a year and we only wish her sheer happiness and success with both her careers! moonymadness07 moonymadness07 moonymadness07 moonymadness07
AIMAN ANSA Make-up artist/architect Aiman loves makeup like any other girl and she successfully transformed her passion into a profession. Aiman is a trained makeup and airbrush makeup ar st from VLCC Talking about the importance of girls working at their early age, Aiman shares “it's important for women
to become financially independent especially in this me where everyone are recognised by their profession. Today, women are equally important in every field” She has collaborated with fashion bloggers from the city and also a singer from the movie Baahubali. She's in this field since 3 years and we wish her well for the future! aimanansa_makeup
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The food blogger
Mohd Zubair Ali EXPLORER & INFLUENCER
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hile doing his gradua on in Hotel Management, Zubair came across many famous chefs of Hyderabad and was spellbound to see their culinary skills. It was the ini al days and his first exposure to Food and Beverage Industry. The simple ingredients that you get in the market were being transformed into art by beau ful procedures of cooking, pla ng and presenta on. He was then inspired and mo vated to venture out in the open and explore more with regards to food and its cooking. Men oning the challenges faced today in terms of the food industry, he shares “One of the biggest challenges in 2017 will be how we
move forward with the harmoniza on of food safety standards. Today, we con nue to see a prolifera on of both public and private standards, with governments increasingly reinforcing their own na onal guidelines. It's essen al that the private sector and individual governments come together to look at how we can develop a harmonized approach in crea ng standards and guidelines.” Zubair has been fortunate enough to be blessed with posi ve people around him who always appreciated the work he does. From sugges ng a par cular restaurant, food photography, review sessions, helping people with discounts & deals, genera ng business for the restaurants, promo ng new and old brands, his work has always spoken loud and clear. Zubair's recent collabora on was with the interna onal magazine “Outlook Traveller” and “Telangana Tourism” where he was featured in their Hyderabad food documentary. He also got featured in television news & entertainment channels with regards to food shows and food fests. Right now he is collabora ng with Reserve Dine (Food tech company) to build a strong market in Hyderabad. Zubair is in this field since 7 strong years and we wish him all the luck and more success!
hyderabadfooddiaries zubairzubyzu hyderabad.food.diaries
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THEY MEAN BUSINESS SHRUTI AGARWAL & TANYA AGARWAL
THE TRINKAHOLIC
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or Shru and Tanya, two years ago they saw a crazy trend where everyone were flocking to various pages on Instagram and Facebook to shop for their needs. And that's when they realised that there is a need for a store from Hyderabad that will provide a plethora of accessories and more. And of course the love for accessories made them the budding entrepreneurs they are today. They aim at delivering trendy yet affordable accessories all over India. Their clients, fondly called as Trinkaholics keep them going. Talking about their role model, they add “Undoubtedly,
our dad and his business ethics. He is a man of few words, we feel immense pride when we learn of his journey as a businessman.” They have collaborated with Telly actresses such as Nehalakshimi Iyer, Roop Durgapal, Srishty Rode, Krisaan , ar sts like Meher Malik and Eshan Hilal and of course, the pre y fashion bloggers! We wish the sister duo all the luck and success for their journey together! thetrinkaholic thetrinkaholic
SNAP-A-STORY BY SWACHITHA PROFESSIONAL PHOTOGRAPHY FIRM
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hotography is one of the most sorted professions of this genera on that require both skills and hard work. Today, photography is a level of immense skills of art and is definitely a boon. What inspired Swachitha to be a photographer is the crea ve outlet which enhances the ar s c perspec ve/emo ons and brings out the super amazing shot! As photographers, they work without coun ng the number of hours given for a project irrespec ve of any situa on or working condi on. Her team strives to give the best shots and make every click worth all the hard work. Talking about her interac on with today's photographers , she adds “Every photographer is good in their own
vision so when I meet a photographer I appreciate their uniqueness and percep ve. it's a life me learning process.” She has been in this field since 2 years and we definitely wish to see more from her!! snapastorybyswachitha snapastory_swachitha
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THE FASHION DUO
Durga Kadiyala
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ENTREPRENEUR
n obsession towards fashion made former Wipro Technologies employee Durga quit her job and pursue designing from Pearl Academy of Fashion. She found her work bud in Thaarika who shares the same business/fashion mindset like her's. Their work environment in designer bou ques used to be pre y much hec c and somehow both of them felt like the idea in itself was very limi ng to the crea vity possessed. Hence they came up with their own business ventures "Svana - In pursuit of perfect blouse" and "Siya - the joy of finery".
SVANA
Thaarika curates saris from various weavers spread over the country which are handloom under the label 'Siya'. The dupa as are add on to her collec on. Whereas Durga designs exclusives blouses under the label 'Svana' which is perfect place to the fi ngs done on me. Apart from blouses, all kinda ou its are customised @svana.
SIYA
+91 9080411596
+91 8825100102
thesvana
siya_the_joy_of_finery
Ssvana
siyaweaves
Prasanthi Kadiyala FASHION BLOGGER
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rom childhood Prasanthi liked dressing up, and as she grew up, she started receiving compliments & enquiries from her friends about the ou its she wore and she was like a personal style advisor to all her friends. Prasanthi's exposure to various trends of fashion has increased when her sister started her career in fashion. She started her career as a TCS employee, which kind of gave her the financial freedom to explore more brands & ou its and then she ended up moving to United States to pursue her Master's in Electrical Engineering. Prasanthi started working at Intel later on, but her eye for fashion was always open. Enquiries about her ou its kept pouring in even from her co-workers and that's when she thought of star ng my her own blog. She paired up with her friend, Kranthi Kalluru and started “AimforGlam”, inspired by a MAC lips ck shade and that's how it began! Prasanthi has collaborated with Mirina Collec ons – Jewelry store based in NYC, Hot Miami Shades - Based in Florida ans ShaadiMagic.com – Online wedding planning Market place based in India
We wish the Kadiyala duo a happy career ahead! PAGE 8
aimforglamblog prasanthi_kadiyala
www.aimforglam.com
BUDDING PERFORMERS
VIDHISHA GUJJAR
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Student/Fashion blogger logging is something which Vidhisha wanted to do since quite a long me. She shares “ I love
fashion because I think it's a great way to express your mood. It's something which I'm very fond of. That is what made me start a fashion blog. It's hardly been a month and a half since I started my blog. So I can't really call it a profession but yes I'd love to make it one.” She has published only few posts on her blog so far. People are truly liking it and giving her a posi ve feedback. We wish her luck for all the upcoming post's! Vidhisha Gujjar The Style Wizard thestylewizard.vg
SYEDA TASNEEM ZARIN
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Makeup Artist/Blogger
he curiosity to know more about makeup and art pushed Tasneem to become a makeup ar st. From her early teens she's been serious about skincare rou nes and thus this all happened. She adds “my profession is a boon
because I'm living my dream.” Tasneem is a trained makeup ar st from Tamanna F Rooz makeup Academy. She has received from a posi ve feedback from established Bloggers, family and friends. Tasneem is in this field since 18 months and we wish her luck! tasnim.zarin1 stylebeautyandtech
www.stylebeautyandtech.com
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TWO IN A FRAME
POP & MELLOW by Sushmita Kashyap FASHION DESIGNER
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n being asked about what made her switch from being an engineer to a fashion designer, Sushmita Kashyap shares “The freedom to be
able to express who I am and what I create mo vated me into designing.” Being a designer one needs to be aware of what customers actually want , the latest trends and the designing collec on that fits the customer's culture and lifestyle. Compe on on price tags and flooded market is always a compe on. There are always many unique designs from different exis ng brands. Sushmita focuses more on client needs and design it accordingly. She not only sell clothes from her bou que but also took social media as a pla orm to sell customise clothes through Instagram and Facebook. Been in this profession since 2016, we wish her a happy career in designing! Add-on about her brand - Pop & Mellow by Sushmita Kashyap offers you a range of Indian Ethnic and Western ensembles, including ready to wear, made to order and Fusion wear. They design for women, men and kids.
popandmellow popandmellow
CHAYAGRAHANA by Rajashekhar Chinnam
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PHOTOGRAPHER
ajasekhar believes every moment that touches our heart must be captured. So he started clicking photographs and felt truly amazing and con nued it. Talking about the challenges faced today , he shares “ The increase in self-claimed
photographers. People consider the art of photography as a mere hobby rather than profession. Lack of awareness in public about the technical exper se and an in-depth knowledge of the industry is always challenging.” He has collaborated with a couple of e-commerce websites and fashion bou ques and got an established team to shoot events and weddings. They have shot 50+ wedding func ons in a really short span of me. He is in this field since 2013 and we wish him all the luck and happiness for his career! rajashekhar2539 rajashekharchinnam
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