OM Entrepreneurs

Terra Libra

The Founder: Clare Newcome Evans (NC 1999-2004) The Business: An ethical talent and production agency. The Beginning: Having loved acting and the arts at Marlborough, Clare took creativity into life as a Gestalt psychotherapist and youth and community mental health worker. After lockdown and baby number three, she added Terra Libra to the mix.

The Eureka Moment: Her middle daughter taking off in the modelling world and realising that no agency worked only with sustainable and ethical brands.

The Dough: Self-funded. The Keys to Success: A driven team and networking with like-minded businesses, talent and creatives.

The Present: They are still within their first year but have made some wonderful collaborations, relationships and pilot projects. Now they just need to see some money coming in for all the hard work. The Future: Becoming recognised in the industry and known for their ethos of protecting people and planet. Being chosen by ethical and life-affirming businesses and charities for their marketing, and for offering integrity. Being known for encouraging wellbeing and diversity in all that they do. The Nitty-Gritty: www.terralibra.co.uk @terralibra2021 / hello@terralibra.co.uk

Titan Tents Ltd

The Founder: Will King (B1 1995-2000) The Business: Stretch tent hire, purchase and maintenance across southern UK.

The Beginning: A geoscientist with 10 years of resources equity analyst experience in the City, Will transitioned into business development in the events space helping to grow a small-tent company. The Eureka Moment: During the first Covid lockdown, the fear of starting something new suddenly seemed a lot less scary. Realising that he had two like-minded friends who were thinking the same thing and that a market that was dead now would come back strong soon. The Dough: Private loan for initial seed capital and an equity investment when it became a limited company. The Keys to Success: Having colleagues that you can trust and rely on and being honest with people and clear about what you are going to do. The Present: Further establishing the brand, ironing out logistical challenges and investing in and training new team members.

The Future: More tents and more events!

The Nitty-Gritty: www.titantents.co.uk info@titantents.co.uk

Studio Macki

The Founder: Emma Maconie (AKA Macki) (MO 1999-2004) The Business: A fresh take on the traditional creative agency, collaborating with Kiehl’s, La Roche-Posay, Vintage NASA Photographs, Farm Girl and many more. Services include brand strategy, branding, copywriting, websites and social media creation. guided her through the world of visual storytelling. Her skill and knowledge of art direction and design led her to growing her own team.

The Eureka Moment: One of their first clients, Farm Girl Cafe, opening a new site in collaboration with Sweaty Betty. They were asked to reimagine the brand identity and create a suite of designs. The Dough: Self-funded. The Keys to Success: Self-belief in your craft and abilities as well as a positive and passionate mindset. The Present: A variety of projects for lifestyle brands that are positively impacting people and planet, such as an online learning platform for Earth’s only climate-positive traceable cotton. The Future: BRAND & BEING, a transformative accelerator programme for entrepreneurs to foster personal and professional growth. Discovering true brand and values while nurturing growth mindset through self-development and wellbeing practices. This holistic fusion will elevate the true essence of brand and being. The Nitty-Gritty: studiomacki.com @studiomacki

MYMUSO

The Founder: Ellen Arkwright (MM 2007-12) and Michael Evans The Business: A music supplier for weddings and events.

The Beginning: Ellen and Mike were put in contact through Rosie Wintour (MM 1996-2001) and have been working together as professional musicians for over 10 years. The Eureka Moment: Constantly being asked to recommend musicians for weddings and events and realising there was a gap in the market for a small, personal agency. Ellen and Mike realised they could offer their expert advice and tailor their service to suit the clients’ needs.

The Dough: Self-funded. The Keys to Success: Music made personal. The idea behind the business is that all the musicians on the roster are friends or close connections, so clients are getting world-class musicians who the pair trust implicitly. The Present: The last two years have been immensely hard, but they are busier than ever with weddings and events. They are providing musicians for venues such as Soho House, Wild by Tart, No. Fifty Cheyne and The Barbican, to name a few. The Future: Signing new bands, diversifying the artist roster, and offering clients as many options as possible. Want to continue building more connections with venues and suppliers around the country. The Nitty-Gritty: www.mymuso.co.uk ellen@mymuso.co.uk