WHAT ARE RETARGETING ADS?

By Clare Lei, Northern AZ Social | Account Executive

Retargeting is a form of online marketing that shows targeted ads to users who have previously accessed your website or app. It’s a great marketing strategy to bring back a potential customer to your website.

The simplest way to think about these ads is to envision them as the online way of converting regular window-shoppers into customers. Basically, reaching out to users who have shown interest in your brand but haven't converted into paying customers yet.

Retargeting campaigns can be done with the help of Google Ads, Facebook retargeting, LinkedIn Ads, and other retargeting advertising platforms. Marketers today use retargeting as a vital tool to connect with their customers and increase their sales and customer loyalty.

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When should you use retargeting campaigns?

Retargeting campaigns are a great long-term marketing strategy that can be extremely effective when used correctly. Whether you’re looking to increase sales or grow brand awareness, retargeting ads’ high clickthrough rates and conversion rates speak for themselves. If your online window shoppers see your ad, they begin to recognize your brand and products, making them more likely to purchase in the future.

With retargeting ads for your business, you will be able to:

1. Promote bestsellers. Retargeting ads are a simple and effective way to showcase your top-selling products. Or highlight items that have been popular with your current customers and help convert visitors into customers and increase ROI for your ads.

2. Introduce new collections. New products or collections can be a great opportunity to run remarketing campaigns. People who are interested in your brand and visit your website, but don’t convert at that moment can be targeted with retargeting ads that catch their eye wherever they go online, creating a clear path back to your store so they can check out what’s new.

3. Build brand awareness. Brand awareness is critical to your business. Retargeting ads provide a way to entice potential customers who aren’t ready to purchase when they first visit your site, and drive them back to make a purchase when they are.

How do retargeting ads work?

Retargeting ads use small pieces of code placed on your website to track a new user’s ‘cookies’. Cookies are small files automatically saved on a person’s browser that store preferences and other information. This code then adds the anonymous information of the users who visited your site to a specific list that you create. Later, after a visitor has left your website, their cookies will alert Google Ads to display your most relevant ads as they browse other sites online.

With a well thought out marketing plan, retargeting can be a resourceful tool to continue to build brand awareness for online customers. Ask us about retargeting for your company.

SOURCES: MAIL CHIMP & GOOGLE ADS.