Ray algar fitness sector social good report may 2014

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Ray Algar, Oxygen Consulting, UK May 2014


Doing well by doing good


What is the purpose of your organisation?

Excellence

Discovery

Heroism

Altruism


? Why does this business exist?


Excellence

Discovery

Heroism

Altruism


Heroism: The world can follow. Energised by a desire to create significant global change


Excellence: Pursing perfection. Energised by a desire to create and strive for higher standards


Discovery: Founders are curious and want to re-invent industries. Energised by a desire to explore and seek out the new



Altruism: Serving the needs of others. Energised by a desire to help people reach a sense of ‘happiness’



Moral compass of some businesses is bust



Connecting with stakeholders


‘Impacted ‘Impacted by by or or impacts impacts the the business’ business’






A community will care about a club if the club cares about the community


A community will care about a club if the club cares about the community


Beyond superficial acts of charity



‘The Institute demonstrates to our members that philanthropy is not a small and peripheral part of our company, but a fundamental part of it’







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‘Nothing is more efficient than a supermarket. We feel obliged to use our efficiency for the greater good’ Steve Burd Safeway CEO !


!

‘Nothing is more efficient than a supermarket. We feel obliged to use our efficiency for shareholders’ Steve Burd Safeway CEO !



l a b o l g e h t e r Inspi s s e n t fi d n a health s t i s s e n r a h industry to o t e s o p r u p c i altruist r e t a e r g e t a e r c t c a p m i l a i c o s


oxygen-consulting.co.uk


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