2nd semester

Utopia&Dystopia initial research: Initial research into the core ‘visuals’ and ideas surrounding both utopia and dystopian societys.

Key ideas taken was the colour differences, the environment, contrasts between tranquility and chaos and lighting.

City poster: The core beliefs of this city is that we are the true rulers of the world and in order to carve a way towards our ‘utopia’, we must first clear the land of other dystopian cities. With this as a driving point, I wanted to create a poster that displays our principles in an abstract way.

I used the idea of dark looming claws/hands as a symbol of the ‘governing power’ over the city, but also using negative space between the two claws to show a bird like figure ascending upwards. This mimics the idea of destroying to achieve our goal.

I used a monotone/desaturated style to represent the city’s environment, one which would be lacking in colour and life.

Dystopia Project: ‘Requiem’ is the epitome of true dystopia.

As our location was situated so far towards dystopia, our ideas were based on the theme of the ‘four horsemen’.

We established a presence by ‘sabotaging’ the other dystopian groups and placing an emphasis towards the grim nature of our city through dark colours and sharp objects.

The making of the city was a fun opportunity to put all our ideas together.

Researching Designers/Artists: The goal of this project was to explore 4 pre-assigned artist/designers and create a series of slides presenting the researched information and assign a ranking system.

My system was based on the idea of ‘What lies beneath the surface and the intentions’, as I felt it’s interesting to explore the ideas and reasoning behind pieces of work. The wide variety of artist/ designers opened my eyes to areas of design that I would not have explored in the past. Overall this project allowed me to develop my theoretical understanding of design work and expand on my knowledge of concepts and ideas.

Lightbulb Project: I wanted to go with an adaptation of a traditional lightbulb packaging, but giving it a slight twist. My theme throughout the design was ‘Revealing’, which can be seen in the way the packaging opens to reveal a bright coloured interior (contrasting with what the darker outside). My inspiration for the perforated line that can be pulled across from one side to the other as the opening mechanism comes from looking at how lampshades work, acting as a ‘cord’.

This project was entirely new for me and quite challenging. My traditional making skills are not of the highest standard so I found that I had to keep motivated throughout the project to stay on target and not let any mistakes set me back. Overall I learnt a lot about sticking with a concept and creating interesting adaptations of existing ‘ideas’ of objects but with a slight twist to make it visually interesting and unique.

Packaging&Branding: This project involved taking the Calpico brand and applying branding for it’s 2013 release into Waitrose. I researched into the origin of Calpico’s design and found references to the Japanese star festival, Tanabata.

I wanted to work with creating packaging that has a special twist to it, primarily focused on circles in different arrangements for the variations, Concentrated and Ready to drink. As the liquid goes down, the reverse is coloured blue, meaning that the transparent circle in the centre slowly gets taken over, creating an eclipse effect.

Magazine project: This short 1 week project involves taking an existing magazine and altering it slightly. I focused on Computer Arts magazine, one that interests me personally based on my preference of working.

I took the existing Computer Arts circle and added the details in the upper left, to ensure that it remained somewhat recognizable to the original. I then designed the illustration, using a calm colour scheme.

Alterations: What I wanted to do at this stage was then subject the composition to a number of radical alterations to obscure and make the magazine cover confusing to look at, referencing the often over complication with digital works and the vast number of techniques and what not.

Book Project: Taking a mundane subject and creating a narrative Decided for this project I’d work with the subject of colours, more specifically white and black. I wanted to alter the conception that white is a ‘good’ colour and so it becomes a bit of a troublemaker as it progresses through the story. This project stretched my imagination as I had to cover the basic concept first, before adding the finer details. Initially I alternated between starting with black, then ending with white and the other way around.

I found it particularly challenging to create a unique personality for ‘White’, as a naive and young explorer with a curious mind.

Visualisation I reduced the data that I had compiled into graphic forms such as lines and colour. By using these as tools, I could then create a graphic that allows for patterns to be recognised about average # of hours slept, the most common subjects that will have the least amount of sleep and so on.

These all require closer observation which I feel is an important aspect of infographics to be both visually stimulating and informative.

Behaviour Project: Sleep For this project I looked at the effects of sleep and what the lack of it can do to daily life. Initial research consisted of improving my knowledge of sleep relations such as depression and stress.

I then conducted primary research, asking a number of friends a series of questions about their sleeping patterns and hours. Using this data I would then be able to visualise it in a more interesting manner to communicate patterns upon closer inspection and analysis.

Behaviour Project: Sleep Everyone has the understanding that sleep is important, but just how much does it affect day to day functions such as memory and reaction speed?

I stayed awake for 24 hours to gather statistics, taking part in hourly tests. This data could then be exaggerated in the form of an infographic to emphasise the importance of sleep to the viewers.

The composition was heavily influenced by the connections with time.

Independent Study:

Personal outcome:

During a 24 hour workshop, I worked with several first and second year students on the ‘area’ of mixed media. This was an exciting opportunity to experiment with different materials such as acetate and photography, ultimatelly creating an abstract collage with different alteraions and effects. After this group activity we then decided to create our own versions of the original image using whatever medium we preferred.

For my own version I decided to play around with the concept that we established together, which is the emphasis on the model’s expression of thought and inner contemplation.

This inspired the idea of ‘not giving up’. Using this idea I then created a digital composition using contrasting elements on either side to represent the freedom and possible creativity that can be expressed if you don’t give up.

The concept behind the composition also stringed off from the source of the information, Google. Often seen as a source of knowledge, it’s global emphasis led me to compose my outcome with the Earth in mind.

Flat colours were chosen as means of representing the different categories, working together with the softer background to draw in focal attention.

Infographics: Google Trends I developed three versions before I felt satisified with my outcome. The changes were mostly aesthetics, for example in the final outcome I decided a flat black background contrasted too harshly with the flat colours and to remedy this I used a soft gradient to add more depth, drawing the viewer towards the centre of the piece.

Evaluation Shapes say a lot Tying in with my global topic of emotions within my Independent work, I began looking into shapes and how slight tweaks can say so much visually. Using research I began incorporating colour, scale and overalapping to further introduce new ‘personalities’.

This first semester of BA Graphic Design has been an enriching and exciting experience, both personally and as a student. Although I felt that I was taking a step back, having come from a foundation I can now see the idea behind focusing on creativity and play instead of diving into major design projects. The explorations of various skills such as the concept fan have allowed me to develop a number of outcomes and ideas behind them of a high level. I particularly enjoyed the Monday challenges. The pace of the projects meant that ideas were key; focusing on developing everything around this would result in a good outcome.

Exploring different areas such as the pinhole camera allowed for wider means of designing, rather than being limited to sketchbook, paper and digital. The links from other areas of design can play an important role in recording and developing ideas. I have a particularly strong interest in abstract works and infographics. As a result of this interest, I found the infographic projects very exciting as it stretched my ideas, meaning that I had to work with various means of representing the data whether it be through colour, lines or shape.

They say success comes from learning from your mistakes. The consequences (visual responses) project was perhaps my weakest throughout the semester. I could definitely improve in the future by taking the initiative and focus on making up for any instances where my partner can’t complete their part. The consequences of standing by and not making up for these can often result in failure. I find group work can be either a hit or miss but in instances such as the cardboard playground project, it was very enjoyable once everyone participates with the goal of being successful.

The pinhole camera project was at first exciting as I have a photography hobby but have never used pinholes before. Taking risks is something I enjoy, so this was a good opportunity for me. After producing the images I was disappointed in the outcome, as I was expecting photos that could be at least identified with what they were originally. However during the presentation I was actually surprised at how optimistic everyone was and my tutor reminded me that despite It not being clear, the photos themselves created very interesting textures and light effects. This idea ties in with the skill of breaking preconceived ideas of how the outcome should appear. The brief was named Commitment, so I returned to the project by recreating my pinhole camera, this time taking extra care with the process. I managed to get a larger amount of outcomes this time and was pleased with the outcomes.

Overall this semester has opened my eyes to the creative’s toolbox, many of which are key skills in being a better designer. I am excited for the next semester, where we focus on the ideas behind what we see, something that I focus on when I create outcomes.

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