Hsieh Jen Yao Portfolio

ry.hsieh22@gmail.com + 8 8 6 9 2 1 - 0 8 6 - 3 3 2 linkedin.com/in/hsiehrenyao

CONTENTS FROM 1 BUSINESS

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TO 2 MEDICINE

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MOST PROUD OF / HOODIE / IDENTITY / MARKETING / DESIGN THINKING

EMERGENCY ROOM / BEACON / DATA / PARTICIPATORY DESIGN / REDESIGN

THEN 3 EDUCATION

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IOH / SOCIAL ENTERPRISE / PLATFORM / CREATIVE CONTENTS / SOCIAL IMPACTS

INTO 4 RENOVATION

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PHARMACY STORE / INTERIOR DESIGN / ARCHITECTURE / COWORKING SPACE

HSIEH JEN YAO

TMU HOODIE WINTER 2015

My team sensed an opportunity to promote a new product in campus. Moreover, if we can make profit from selling hoodies, we will have enough funding to support TEDxTMU event by ourselves. We first created a new minimum viable product to test customer inside campus. Later, we received positive feedback and began to lunch pre-order. With our fashionable hoodie design and social network marketing, we received over 3400 pre-orders. With this success, we can totally sustain cost of TEDxTMU event. We are very proud of what we have achieved.

Design script of TMU Hoodie

PERSONAL PROJECT [LOCATION] TAIPEI MEDICAL UNIVERSITY [DURATION] 4 MONTHS [YEAR] WINTER 2015 [ROLE] DESIGNER, BUSINESS DEVELOPER, PR [TEAM] 3 PARTNERS

HSIEH JEN YAO

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Phase 1 Evaluate Opportunities and do market research

Phase 2 Analyze competitors and make strategy

・Our team owns design techniques, marketing resources, and entrepreneurship ・Good relationships with college official ・Know how things function in campus ・First-hand observation of students' favor

・Insufficient human resources to scale up selling and delivering products ・How to efficiently convey hoodie information to 6000+ students ・No experience of selling clothes before, may encounter unexpected problems

・No one made TMU hoodie before ・College hoodie became trending in Taiwan ・TMU students looking for own identity of Taipei Medical University ・There are 6000+ students (potential customers) on broad

・Being first team who announce TMU hoodie product in campus ・Seize the market as soon as possible ・Focus on building a well-designed and delicate-quality product ・Emphasize on selling identity instead of hoodies only

・Call influencers between students to share advertisements ・Using social media to call more students to share products

・Unclear condition of TMU name & logo patents ・Unclear opinion of college official's attitude to TMU Hoodie ・After our launching, the student association planned to make hoodie, too

・Build official cooperation with college to keep production fluently ・Aggressively contact office of public affairs to discuss unregistered patent

・By connecting mutiple professors, strengthen students' identity to our product ・Release pre-order with group discount to call more students to action

HSIEH JEN YAO

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Achieved over 3,400 pre-orders in 17 days Sold out 3500+ hoodies Calculated 1.9 millions NT dollars in revenue

Marketing Materials for TMU Hoodie We invited influencers among students to involve in our TMU Hoodie, not only for them to have first version of hoodie but also by their involvement we had drawn more their peers to buy our product. Moreover, we listened to their feedbacks about our hoodie to improve product.

Business Model Canvas of TMU Hoodie We use design thinking method to construct our business plan. Otherwise, we can see a clearer picture of our resources and possibilities. At last, we designed an agile service to enhance our purchasing process.

HSIEH JEN YAO

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Phase 3 Launch pre-order and production process

Started social network marketing, provided a u d i e n c e m o r e information to anticipate the product and take action to order.

Broadcasted more marketing materials such as photos, videos to enhance students' imagination and identity to the product.

Connected more potential customers such as alumnus & faculties by reaching their e-mails and sending free hoodies to significant person who can affect others.

Started final promotion with discount before closing pre-order campaign.

HSIEH JEN YAO

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REDESIGN EMERGENCY ROOM AT WANG FANG HOSPITAL Spring 2015 Instructor：Chi Wei Lin As one of the medical centers in Taiwan, Wang Fang Hospital’s emergency room(ER) is too crowded to offer enough space for patient to rest or for medical personnel to work efficiently. As a result, we came up with a research plan aiming to redesign ER w i th da ta - dr i ve n a ppr o a c h a n d to relocate ER units for better usability.

Trails of Director of Emergency Dpeartment

ACADEMIC PROJECT [LOCATION] Taipei city, Taiwan [DURATION] 6 months

Tacking Trails Process

Analyze data

Participatory Design

Renovation Plan

[YEAR] 2015 [ROLE] Research and Design assistant [tEAM] DAYA interior design HSIEH JEN YAO

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By usingmost Bluetooth beacons me whichabout emit in What interests different ER units, doctors and nurses who attending MII-PS program is bring phones on them can be recorded.

Moreover, other researchers recorded what its diversities and possibilities. doctors and nurses did at different unit.

Frequency of Movement Chart

As an entrepreneur, I always find out that I need to get my hands dirty to build up product and service. Under past startup experience, I discover that the ability to connect different background people is essential.

Length of Stay in ER Unit Chart

Acute treatment area Sub-acute treatment area Triage area

Behavior AnalysisďźšEight Waste of Emergency Room

With data acquired from beacon and observers, we analyzed behavior of medical personnel inside each ER units. We discovered some significant facts such as How long they stay inside an ER unit?

How long they waste to walk between two units?

HSIEH JEN YAO

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Integration Map

What most interests me about attending MII-PS program is its diversities and possibilities.

As an entrepreneur, I always find out that I need to get my hands dirty to build up product and service. Under past startup experience, I discover that the ability to connect different background people is essential.

Pathway for Normal Patients

Agent-based Analysis

Axial Map

Pathway for Isolated Patients

With data from above analysis and interviewing with medical personnel, we redesigned ER units allocation and provided separated pathways for multiple levels of patients.

Pathway for First-aid Patients

HSIEH JEN YAO

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INNOVATION OPEN HOUSE JUNE 2016 - AUGUST 2018 SOCIAL ENTERPRISE

IOH offers diverse personal insight recorded talks on fixed topics for students, parents, and teachers to come together to learn what kind of options this world has offered to our future generations, and help the youngsters to see the path to achieve their dreams and career goals. Moreover, to shape a new culture for Taiwan education.

IOH SPEAKERS WHO I ASSISTED WITH DURING WORK My IOH journey started from December, 2013. In 2013, IOH was still a side project created by Chuang Chih-Chao, who was at that time working in Media Lab at MIT. IOH’s first vision was to help more Taiwanese students to receive more insights of studying abroad because of Taiwan’s weak international status. I finished IOH first associate internship program from Dec 2013 to Sep 2014, assisting speakers to share insights of studying abroad and planning campaign with 400+ audience. After I finished my military service, I rejoined IOH as a full-time specialist in 2016. IOH team has already became the biggest education experience sharing platform in Taiwan and focused on helping more students to know better insights of not only university but also careers.

PROFESSIONAL PROJECT [LOCATION] TAIPEI, TAIWAN [DURATION] 2.2 YEARS FULL TIME+ 2 YEARS INTERNS [YEAR] JUNE 2016 - AUGUST 2018 [ROLE] CREATIVE CONTENT SPECIALIST [TEAM] 16 FULL TIME STAFFS

HSIEH JEN YAO

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DECONSTRUCTIVISM OF VIDEO CONTENTS Analyze Context

Shorten 40 minutes long talks into 3 minutes videos

Select needed insights Discuss with clients Filter Ccontext

Subtract unimportant information

Deconstruct

Slice into seperate part

Reorganize Edited enterprise workshop video to enhance marketing

Allocate new order and add time into new context Reconstruct

IOH Website (ioh.tw) presents over 1000+ free talks about insights from study to career

1100 + Talks

From 2013 to 2019 IOH TEAM CREATED OVER 1,084 talks Started as a side project Grew into a startup

Found new profit model

Built standard processes to maintain growing

Stable rising of college talks Developing new talk model with enterprise

Display video with new narrative structure and style

Year 2013 Interviewed 45+ college professors, combined different video content into a new idea to represent value

2015

2016

2018

2019 HSIEH JEN YAO

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Conversation Flow Design

Chatbot Construction

Launch & Marketing

Feedback & Improve

Designed and programmed messenger Chatbot including search talk function, bridging with NLP fucntion, watching talk on messenger web extension, and broadcasting new contents to audience. IOH Chatbot gained thousands of users at first month.

HSIEH JEN YAO

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RENOVATION : 108 YEARS OLD PHARMACY STORE & COWORKING SPACE & RESIDENTIALS SPACE Winter 2017 - Spring 2019

I redesigned my family pharmacy store with new approach. Under design process, I combined old-fashioned materials into the interior space such as old pharmacy wood tools. Moreover, to identify the pharmacy store branding and long-history, I used a more organic and natural colors.

Pharmacy store interior design model

PERSONAL PROJECT [LOCATION] TAIPEI CITY, TAIWAN [DURATION] 1.1 YEARS [YEAR] DEC 2017 - JAN - 2019 [ROLE] INTERIOR AND FACADE DESIGN, SUPERVISOR [TEAM] 4 DESIGNERS & CONSTRUCTION COMPANIES HSIEH JEN YAO

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What most interests me about attending MII-PS program is its diversities and possibilities.

As an entrepreneur, I always find out that I need to get Kwang San up my hands dirty to build Store product andPharmacy service. Under past startup experience, I discover that the ability to connect different background people is essential.

Problem

Customer service and internal management cannot fit new era and scale up.

Goal

Impact

By renovation, new space design improves customer experience in pharmacy store.

Involvement

Discuss with pharmacist to know their needs.

Analyze space model to discover better solution.

Taipei City 2.705 million population 37 hospitals 3452 clinics 777 pharmacy stores

Theory of Pharmacy Store Change

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A great customer experience builds a better branding More possibilities to introduce new business

Campaign

Combine branding with interior design.

Call people old memories about the history of pharmacy store.

Output

New service process New tools to enhance business More comfortable space

2017

Outcome

Attract more customers Opened more opportunities to add more product lines

2019

Located in Taipei City, owning most crowded medical units in Taiwan, Kwang San Pharmacy Store began operating from 1910 when Japan still colonized Taiwan.

Medical Environment in Taipei City

HSIEH JEN YAO

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FIRST FLOOR PHARMACY STORE

SECOND FLOOR COWORKING SPACE

THIRD FLOOR RESIDENTIAL SPACE

FOURTH FLOOR RESIDENTIAL SPACE HSIEH JEN YAO

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During my previous research of other pharmacy stores in Taipei city, I found out that most of pharmacy stores put too much emphasis on products which bring benefits. For me, I believed that the professionalism of pharmacist and atmosphere of interior space are the most essential keys to affect and treat customers. As a result, I introduced lots of gray style colors and wooden lines to make customer more comfortable. Besides, I designed disabled-friendly counter and connected different products with smart device inside pharmacy store. As a result, I wanted to provide customer a new pharmacy store which is both friendly and fashionable.

What most interests me about attending MIIPS program is its diversities and possibilities.

HSIEH JEN YAO

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I designed above spiral stairs to give this old fourth building an elegant way to connect different floors.

We built an elevator to give this 50-year-old building a more convenient way to move up & down.

The facade is aimed to recall people memories of the old building and surroundings. Moreover, with gray colors and wood colors on facade, this old building stands out with style from other buildings on RenAi street.

I put 2.7m high wooden shelves to emphasize the height of ceiling and added IOT concept into this building to smartly control energy efficiency. This coworking space is designed for health care companies.

HSIEH JEN YAO

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HSIEH JEN YAO PORTFOLIO 2019