RAY JUST ENERGY
RAY INTERNATIONAL AG
BACKGROUND From way back, the Swiss Alps has been the place where the world elite restored their health and recovered their vital power, absorbing the best natural blessings and enjoying the famous Swiss quality of life . Unique methods of Swiss SPAs
include the best achievements of modern medicine as well as ancient Eastern practices. Leading a regular life, drinking the purest water combined with a full complex of vitamins and minerals guarantee rapid recovery of physical and mental health.
The experts ofRAY INTERNATIONAL AG Swiss company managed to accumulate these unique practices in the first Swiss energy drink, filled with unsurpassed energy of natural extracts and vitamins
THE RAY JUST ENERGY LINE COMPRISES 3 SKU(0.25 L)
ORIGINAL
STRAWBERRY & GRAPE
LIME & MINT
Acknowledged classics: mixture of juicy fruits
Bright mixture of grapes & strawberry
Refreshing mixture of lime & mint
HOW THE DRINK IS PRODUCED Ray Just Energy drink is produced at the certi ed factories in Austria and Germany, which naturally guarantees strict quality control according to the European directives.
EXTRACTS OF EXOTIC BERRIES & FRUITS
STRICT QUALITY CONTROL
GERMANY
AUSTRIA
EXCELLENT TASTE
VITAMINS
PUREST WATER
WHY DO WE CHOOSE RAY JUST ENERGY
Modern lifestyle steals about 8-12 hours of your day — you have to dedicate it to work. It leaves no energy for admiring this diversified world surrounding you. During the day, you are overwhelmed with hundreds of email letters and getting tired of so computer that even chatting with friends in social networks becomes a back-breaking task. You arecommunicating on mobile phone so much that, by the evening, its battery is getting low. And what about yours? Sometimes you are dead-tired with fatigue — the phrase “active lifestyle” elicits only a smile.
YOUR LIFE IS PASSING BY BECAUSE NO STRENGTH IS LEFT FOR IT
CONCEPT
RAY
RAY
CHARGE UP YOUR LIFE
WHERE YOU ARE
RAY ACCOMPANIES YOU DURING PARTIES
RAY ACCOMPANIES YOU IN FASCINATING ADVENTURES
RAY ACCOMPANIES YOU AT WORK
TARGET SEGMENT FUNCTIONAL BEVERAGES
ENERGY DRINKS
SPORTS DRINKS
TONIC BEVERAGES
PROMOTION PLAN The promotion plan for Ray Just Energy is based on various supports and activities including: Sponsorship & dedicated events Activity in the HORECA Segment Website & Social Networks Sales stimulation
ACTIVITY IN HORECA SEGMENT
SPONSORSHIP & DEDICATED EVENTS
RAY JUST ENERGY PROMOTION
INTERNET CAMPAIGN & SUPPORT WEBSITE & SOCIAL NETWORKS
SALES STIMULATION
RAY CREW The promotional campaign will be supported by ying Ray Crew teams, sampling the product in the city streets. Ray Crew is a group of young men and women dressed according to the brand style. Promotional campaign at lling stations. Ray Crew will be sampling the drink near the higher educational institutions of cities.
RAY NIGHTS
RAY BEACH PARTIES
Starting from September, Ray Crew is resuming its work and moving to city night clubs. Now Ray Crew is driving the fashionable branded cars. The club campaign will include presentations and shows.
Primary sponsor of cheerful beach parties in Portugal, Spain and France. Attendance of such weekly parties increases tremendously with attendance increment up to 100% annually. RAY BEACH PARTIES will take place on the best beaches of Europe.
PROMOTIONAL CAMPAIGN IN MODERN FILLING STATIONS At lling stations, especially along city highways leading to the suburbs. Within the framework of this promo campaign, specially designed POS materials will be used. Cross-promotion. Promotional campaign period: August-October 2012
RAY RACE WEEKEND In spring 2012, Ray International made its bright debut thanks to the Ray Just Energy Racing Team participating in the GT Iberian Supercars Trophy championship, driving a Ferrari F430 car. Ray team also comprises 3 race cars of Formula Renault 2.0
RAY RACE WEEKEND
The promotion of Ray Just Energy Drink includes the following: Championship tickets drawing for buyers Race party in night clubs VIP bonus packs for distributors
NATURAL INGREDIENTS OF RAY JUST ENERGY
NATURAL CAFFEINE
PANAX GINSENG
GUARANA
YERBA MATE
PEPPERMINT
A highly-e ective stimulant of mental and physical activity, reduces fatigue and sleep necessity.
Activates central nervous system without negative consequences or sleep disturbances, increases working performance during irregular working hours. A powerful stimulant and regulator of brain activity.
Increases physical endurance, reduces appetite, activates fat metabolism in the organism, helps overcome the symptoms of hangover.
Contains virtually all vitamins and necessary substances for vital functions of the organism, improves memory, recovers vital forces.
Has anti-in ammatory and pain-relieving e ects, elates and tones up, stimulates brain activity.
NATURAL INGREDIENTS OF RAY JUST ENERGY
ACAI BERRIES
LIME
STRAWBERRY
GRAPES
By far, these berries have rmly took the rst place among all the natural products containing antioxidants. They also contain amino acids, essential fatty acids, plant steroids and ber, minerals and vitamins.
The content of vitamin C in this fruit is more than in any other citrus plant. It slows down the cell aging process, stimulates synthesis of collagen that contributes mainly to the rmness and elasticity of skin. Can eliminate fatigue, excessive irritability and nervousness.
Contains setin and folic acid in great amounts, prevents brain cells degeneration, stimulates brain activity and improves memory.
Contains virtually all vitamins and necessary substances for vital functions of the organism, improves memory, recovers vital forces.
VITAMIN
3 (NIACIN)
Enters into the composition of ferments participating in cell respiration and protein metabolism, regulating higher nervous activity and, consequently, abating such negative e ects as fatigability, distraction, muscle weakness, loss of appetite.
NATURAL INGREDIENTS OF RAY JUST ENERGY
VITAMIN
6 (PYRIDOXINE)
Stabilizes blood sugar and improves glucose metabolism in general, together with vitamin 12 and folic acid normalizes homocysteine rates that reduces the risk of cardiovascular diseases, participates in synthesis of such substances as serotonin ( happiness hormone ) and noradrenaline (mitigates the action of ca eine), improves memory retention and vitamins.
BIOTIN (VITAMIN
7, VITAMIN
Participates in metabolism of carbohydrates, amino acids and fatty acids, in uences liver and nervous system functions, plays important role in uptaking proteins and fat burning, contains sulphur that is very important for healthy hair, nails and skin.
)
VITAMIN
12 (CYANOCOBALAMIN)
Participates in regulating fat and carbohydrate metabolism in the organism, normalizes blood formation, stimulates immune system, abate nervousness and sleeplessness, has wholesome e ect on sleep stages correlation.
CONTACTS Artem Mikheev
ADDRESS Switzerland Bahnhofplatz 5, 6060 Sarnen Switzerland Russia Profsoyuznaya street 57, Moscow 117420 Russia
EMAIL ma@rayjust.com rayjust@rayjust.com
PHONE International Sales & Promotions Director GSM Switzerland +41 78 814 70 77 GSM Russia +7 985 113 18 48 GSM Ukraine +38 067 263 23 85 O ce Portugal +351 289 516 211 GSM Portugal +351 961 694 920
ADDRESS Portugal Urb. Parque da Corcovada, Lote 31, Loja J, 8200-321 Albufeira, Portugal
EMAIL vm@rayjust.com rayjust@rayjust.com
Fernando Moreira
ADDRESS Portugal Urb. Parque da Corcovada, Lote 31, Loja J, 8200-321 Albufeira, Portugal
EMAIL mf@rayjust.com rayjust@rayjust.com
CEO
PHONE Head o ce Switzerland GSM Switzerland O ce Russia GSM Russia O ce Portugal GSM Portugal
+41 43 541 91 55 +41 78 659 72 65 +7 495 334 25 65 +7 495 332 03 02 +7 916 673 70 85 +351 289 516 211 +351 918 789 661
Michel Vieira
Sales & Promotions Director in Portugal & Spain
PHONE O ce Portugal GSM Portugal GSM Portugal
+351 289 516 211 +351 918 945 077 +351 965 530 779