RAY JUST ENERGY
RAY INTERNATIONAL AG
BACKGROUND From way back, the Swiss Alps has been the place where the world elite restored their health and recovered their vital power, absorbing the best natural blessings and enjoying the famous “Swiss quality of life�. Unique methods of Swiss SPAs
include the best achievements of modern medicine as well as ancient Eastern practices. Leading a regular life, drinking the purest water combined with a full complex of vitamins and minerals guarantee rapid recovery of physical and mental health.
The experts of RAY INTERNATIONAL AG Swiss company managed to accumulate these unique practices in the first Swiss energy drink, filled with unsurpassed energy of natural extracts and vitamins
THE RAY JUST ENERGY LINE COMPRISES 3 SKU (0.25 L)
ORIGINAL
Acknowledged classics: mixture of juicy fruits
STRAWBERRY & GRAPE Bright mixture of grapes & strawberry
LIME & MINT
Refreshing mixture of lime & mint
HOW THE DRINK IS PRODUCED Ray Just Energy drink is produced at the certified factories in Austria and Germany, which naturally guarantees strict quality control according to the European directives.
EXTRACTS OF EXOTIC BERRIES & FRUITS
STRICT QUALITY CONTROL
AUSTRIA
EXCELLENT TASTE
VITAMINS
GERMANY
PUREST WATER
RAY JUST ENERGY IS A UNIQUE PRODUCT BECAUSE... IT’S PRODUCED IN
EUROPEAN NO TAURINE
IT CONTAINS
NO ARTIFICIAL COLORS
IT CONTAINS
HIGH-TECH FACTORIES
NO GLUCURONOLACTONE
NATURAL EXTRACTS
IT CONTAINS NATURAL FLAVOURINGS
NO PRESERVATIVES
NATURAL CAFFEINE
IT DOES NOT CONTAIN GENETICALLY MODIFIED INGREDIENTS
ENERGY DRINK CONSUMPTION Rapid growth rates in the non-alcoholic energy drinks market indicate a potential success in development of this sphere.
GLOBAL ENERGY DRINKS MARKET 5,760
Million Litres
4,999
6000
LTR
LTR
LTR
4,243
5000
3,839 3,270
4000
LTR
3,900
4,618 LTR
LTR
LTR
LTR
2,331 3000
5,382
2,025
2,795 LTR
LTR
LTR
2000 1000 2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
WHY DO WE CHOOSE RAY JUST ENERGY Modern lifestyle steals about 8-12 hours of your day — you have to dedicate it to work. It leaves no energy for admiring this diversified world surrounding you. During the day, you are overwhelmed with hundreds of email letters and getting so tired of computer that even chatting with friends in social networks becomes a back-breaking task. You are communicating on mobile phone so much that, by the evening, its battery is getting low. And what about yours? Sometimes you are dead-tired with fatigue — the phrase “active lifestyle” elicits only a smile.
YOUR LIFE IS PASSING BY BECAUSE NO STRENGTH IS LEFT FOR IT
CONCEPT RAY
CHARGE UP YOUR LIFE
RAY
ACCOMPANIES YOU DURING PARTIES
RAY
RAY
ACCOMPANIES YOU IN FASCINATING ADVENTURES
WHERE YOU ARE
RAY
ACCOMPANIES YOU AT WORK
BRAND’S VALUES
DISCOVERY
ACTIVITY
OPTIMISM
Interest in all things of life, learn the endless diversity of the world, take all and the best, the most interesting and the brightest from all cultures.
Strive to manage all without missing a thing. Make one’s best, never stop, get in the center of any event and any party, be in the thick of things. Enjoy every day and never waste time.
One should always get one’s way in life. A true optimist is a person who not only has positive outlook on life but appreciates each moment of life and never misses a thing.
TARGET AUDIENCE Active, beautiful, young, career-minded, having free time and opportunity to implement their intentions, open to new ideas. Ray was created exceptionally for those who are constantly moving ahead, searching for new impressions and striving to achieve more.
RAY - CHARGE UP YOUR LIFE!
AGE
20-25 striving to look mature / 25-35 - feeling younger
65%
35%
TARGET SEGMENT FUNCTIONAL BEVERAGES
ENERGY DRINKS
SPORTS DRINKS
TONIC BEVERAGES
PROMOTION PLAN The promotion plan for Ray Just Energy is based on various supports and activities including: • Sponsorship & dedicated events • Activity in the HORECA Segment • Website & Social Networks • Sales stimulation
ACTIVITY IN HORECA SEGMENT
SPONSORSHIP & DEDICATED EVENTS
RAY JUST ENERGY PROMOTION
INTERNET CAMPAIGN & SUPPORT WEBSITE & SOCIAL NETWORKS
SALES STIMULATION
RAY JUST ENERGY SPONSORED EVENTS Ray International AG is planning to actively participate in a cultural life of the metropolitan city. Ray International AG organises regularly the RAY DAY musical event. The first one took place on 21st June in Moscow with a special guest, the electronic music project Rรถyksopp. The total number of guests at the event exceeded five thousand. The project was supported by pre and post promotional campaigns.
Ray International AG is also supporting the Miss & Mister European Portugal 2012 events. The final event will be held in the south of Portugal, Algarve, with participations from Ireland, England, Scotland, Wales, France, Germany, Holland, Belgium and many other european countries. Ray International AG will also be supporting music events in Portugal.
RAY LOUNGE During the swim season, cozy Ray Lounges will be scattered on the beaches. These are the places where everyone has the opportunity to drink a refreshing cocktail based on Ray, rest in the shadow of stylish terraces or play beach games. Ray Lounge working period: June 1 – September 30
RAY
LOUNGE
RAY CREW • The promotional campaign will be supported by ”flying” Ray Crew teams, sampling the product in the city streets. • Ray Crew is a group of young men and women dressed according to the brand style. • Promotional campaign at filling stations. • Ray Crew will be sampling the drink near the higher educational institutions of cities.
RAY
CREW
PROMOTIONAL CAMPAIGN IN MODERN FILLING STATIONS • At filling stations, especially along city highways leading to the suburbs. • Within the framework of this promo campaign, specially designed POS materials will be used. • Cross-promotion. Promotional campaign period: August-October 2012
RAY NIGHTS • Starting from September, Ray Crew is resuming its work and moving to city night clubs. • Now Ray Crew is driving the fashionable branded cars. • The club campaign will include presentations and shows.
RAY
NIGHTS
RAY AND ORGANIC GOURMET In 2012 Moscow awaits a fashionable gastronomic event, the Organic Gourmet, where RAY JUST ENERGY will be presented as the official sponsor. The Organic Gourmet will take place in September 2012. The best chefs from Russia and Europe will present at the festival exclusive dishes, made of purely organic products. Organic foods today are more then just fashion, they are a constant requirement in modern life for active and successful men and women with dynamic lifestyles.
RAY BEACH PARTIES Primary sponsor of cheerful beach parties in Portugal, Spain and France. Attendance of such weekly parties increases tremendously with attendance increment up to 100% annually. RAY BEACH PARTIES will take place on the best beaches of Europe.
RAY
BEACH PARTIES
RAY RACE WEEKEND In spring 2012, Ray International made its bright debut thanks to the Ray Just Energy Racing Team participating in the GT Iberian Supercars Trophy championship, driving a Ferrari F430 car. Ray team also comprises 3 race cars of Formula Renault 2.0
RAY
RACE WEEKEND
The promotion of Ray Just Energy Drink includes the following: • Championship tickets drawing for buyers • Race party in night clubs • VIP bonus packs for distributors
RAY INTERNET PROJECT Ray International Ag is planning to support the drink online. The project includes the following: • Launching an interactive www.rayjust.com website • Supporting the brand in Facebook, Twitter, Vkontakte social networks (contests) • Launching RAY on-line games
NATURAL INGREDIENTS OF RAY JUST ENERGY
NATURAL CAFFEINE
A highly-effective stimulant of mental and physical activity, reduces fatigue and sleep necessity.
PANAX GINSENG
Activates central nervous system without negative consequences or sleep disturbances, increases working performance during irregular working hours. A powerful stimulant and regulator of brain activity.
GUARANA
Increases physical endurance, reduces appetite, activates fat metabolism in the organism, helps overcome the symptoms of hangover.
YERBA MATE
Contains virtually all vitamins and necessary substances for vital functions of the organism, improves memory, recovers vital forces.
PEPPERMINT
Has anti-inflammatory and pain-relieving effects, elates and tones up, stimulates brain activity.
NATURAL INGREDIENTS OF RAY JUST ENERGY
ACAI BERRIES
By far, these berries have firmly took the first place among all the natural products containing antioxidants. They also contain amino acids, essential fatty acids, plant steroids and fiber, minerals and vitamins.
LIME
The content of vitamin C in this fruit is more than in any other citrus plant. It slows down the cell aging process, stimulates synthesis of collagen that contributes mainly to the firmness and elasticity of skin. Can eliminate fatigue, excessive irritability and nervousness.
STRAWBERRY
Contains fisetin and folic acid in great amounts, prevents brain cells degeneration, stimulates brain activity and improves memory.
GRAPES
Contains virtually all vitamins and necessary substances for vital functions of the organism, improves memory, recovers vital forces.
VITAMIN Đ’3 (NIACIN)
Enters into the composition of ferments participating in cell respiration and protein metabolism, regulating higher nervous activity and, consequently, abating such negative effects as fatigability, distraction, muscle weakness, loss of appetite.
NATURAL INGREDIENTS OF RAY JUST ENERGY
VITAMIN В6 (PYRIDOXINE)
Stabilizes blood sugar and improves glucose metabolism in general, together with vitamin В12 and folic acid normalizes homocysteine rates that reduces the risk of cardiovascular diseases, participates in synthesis of such substances as serotonin (“happiness hormone”) and noradrenaline (mitigates the action of caffeine), improves memory retention and vitamins.
BIOTIN (VITAMIN В7, VITAMIN Н)
Participates in metabolism of carbohydrates, amino acids and fatty acids, influences liver and nervous system functions, plays important role in uptaking proteins and fat burning, contains sulphur that is very important for healthy hair, nails and skin.
VITAMIN В12 (CYANOCOBALAMIN)
Participates in regulating fat and carbohydrate metabolism in the organism, normalizes blood formation, stimulates immune system, abate nervousness and sleeplessness, has wholesome effect on sleep stages correlation.
CONTACTS Artem Mikheev CEO
Michel Vieira International Sales & Promotions Director
Fernando Moreira Sales & Promotions Director in Portugal & Spain
PHONE Head office Switzerland GSM Switzerland Office Russia GSM Russia Office Portugal GSM Portugal
ADDRESS Switzerland Bahnhofplatz 5, 6060 Sarnen Switzerland Russia Profsoyuznaya street 57, Moscow 117420 Russia
EMAIL ma@rayjust.com rayjust@rayjust.com
PHONE GSM Switzerland +41 78 814 70 77 GSM Russia +7 985 113 18 48 GSM Ukraine +38 067 263 23 85 Office Portugal +351 289 516 211 GSM Portugal +351 961 694 920
ADDRESS Portugal Urb. Parque da Corcovada, Lote 31, Loja J, 8200-321 Albufeira, Portugal
EMAIL vm@rayjust.com rayjust@rayjust.com
PHONE Office Portugal GSM Portugal GSM Portugal
ADDRESS Portugal Urb. Parque da Corcovada, Lote 31, Loja J, 8200-321 Albufeira, Portugal
EMAIL mf@rayjust.com rayjust@rayjust.com
+41 43 541 91 55 +41 78 659 72 65 +7 495 334 25 65 +7 495 332 03 02 +7 916 673 70 85 +351 289 516 211 +351 918 789 661
+351 289 516 211 +351 918 945 077 +351 965 530 779