DIGITAL MARKETING FUNDAMENTALS EVERY SEO PRO SHOULD KNOW
IN THIS COLUMN, WE’LL EXPLORE 10 FUNDAMENTAL AREAS OF DIGITAL MARKETING KNOWLEDGE AND OPPORTUNITIES YOU MAY WANT TO TAP INTO (AS YOU PLAN FOR THE MONTHS AND YEARS AHEAD).
1. UNDERSTANDING YOUR DIGITAL PRESENCE – ALL OF IT
SURE, YOU HAVE A GOOD HANDLE ON YOUR OWNED MEDIA. AFTER ALL, THESE ARE THE PIECES OF CONTENT, LISTINGS AND PROFILES, WEBSITES, AND OTHER ASSETS YOU CREATED YOURSELF.
2. THE FUNDAMENTALS OF HOW SEARCH ENGINES WORK
Developing an appreciation for the intricacies of search engine crawling and indexing will guide you in structuring websites visibility.
and
pages
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maximum
3. DIGITAL USER EXPERIENCE AND CUSTOMER JOURNEYS
TODAY’S CONSUMER UNDERSTANDS THAT THE SACRIFICE OF PRIVACY INHERENT TO ONLINE TRACKING IS A VALUE EXCHANGE. THEY EXPECT PERSONALIZED EXPERIENCES IN RETURN.
4. THE FUNDAMENTALS OF COMPETITOR ANALYSIS IT’S ESSENTIAL THAT YOU HAVE A CLEAR VIEW OF WHO IS GETTING IN FRONT OF YOUR CUSTOMERS AND HOW. NOT SO YOU CAN REPLICATE THEIR EFFORTS – THAT’S NO WAY TO STAND OUT.
5. CONTENT AND DIGITAL MARKETING
Content is so integral to marketing’s success that we’re now seeing marketing agencies and brands acquire their own content studios.
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