NEW NORMS IN DIGITAL MARKETING
MANY BUSINESSES HAVE TO RE-EXAMINE THEIR MARKETING STRATEGIES DURING THE PANDEMIC PERIOD AS A LARGE NUMBER OF THEIR CONSUMERS ARE INDOORS USING THE INTERNET MORE OFTEN. RAYMOND HALLIWELL IN THIS POST WILL HELP YOU UNDERSTAND THE NEW NORMS IN DIGITAL MARKETING.
WHAT IS DIGITAL MARKETING? DIGITAL MARKETING IS THE MEANS OF PROMOTING OR ADVERTISING AND SELLING PRODUCTS AND SERVICES THROUGH ONLINE MARKETING STRATEGIES LIKE EMAIL MARKETING, SEARCH ADS AND SOCIAL MEDIA CAMPAIGNS.
SOME DIGITAL MARKETING STRATEGIES TRADITIONAL AND DIGITAL MARKETING ARE SIMILAR IN DIFFERENT WAYS AS THEY BOTH AIM TO BUILD FAVOURABLE RELATIONSHIPS BETWEEN CUSTOMERS AND BUSINESSES. THIS IS ACHIEVED BY USING ADVERT TO COMMUNICATE IMPORTANT MESSAGES TO CUSTOMERS AND FOR MORE VISIBILITY. BUT THE FACT REMAINS THAT DIGITAL MARKETING HAS SOMEHOW OVERTAKEN TRADITIONAL TACTICS.
SOCIAL MEDIA CHANNEL IT IS ONE OF THE MOST POPULAR MEANS OF ENGAGING YOUR CUSTOMERS WHICH WAS EVIDENT DURING THE PANDEMIC PERIOD AS PLATFORMS LIKE WHATSAPP, INSTAGRAM, TIKTOK EXPERIENCED A SIGNIFICANT INCREASE IN THE NUMBER OF SESSIONS AT THAT TIME. SOCIAL MEDIA CHANNELS PROVIDE THE PLATFORM FOR YOU TO ENGAGE WITH YOUR CUSTOMERS AND PROSPECTIVE CUSTOMERS DIRECTLY. AND YOU CAN ALSO CREATE AWARENESS CAMPAIGNS THAT WILL CONNECT YOU WITH YOUR TARGETED AUDIENCE.
PAY PER CLICK(PPC) NETWORKS A LOT OF BUSINESS HAS IMBIBED THE USE OF INVESTMENT IN ADVERTISEMENTS AS THIS DRIVES PAID TRAFFIC TO THEIR WEBSITE LEADING TO FASTER GROWTH. PPC NETWORKS INCLUDE GOOGLE, PINTEREST, LINKEDIN AND BING.
EMAIL MARKETING CAMPAIGNS
IT IS NOT SUFFICIENT TO ONLY ATTRACT PROSPECTS AND GENERATE LEADS AS YOU ALSO NEED TO DRIVE CONVERSIONS. FOR THAT TO BE DONE YOU MUST BE ABLE TO MAINTAIN THE INTEREST OF CUSTOMERS IN YOUR PRODUCTS AND SERVICES THROUGHOUT THE SALES FUNNEL.
CONCLUSION Raymond Halliwell believes that businesses or organizations that cannot adapt to the new norms in digital marketing will be faced with challenges. This is because digital marketing is not just providing a temporary solution but offers long-term benefits.
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