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Beneath the Surface The Selected Works of Raymond Monsada Jr.
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Beneath the Surface The Selected Works of Raymond Monsada Jr.
o r a ny sto ra ge retr ieva l system, wit ho ut prior writ te n p e r mi ss io n .
or transmitted in any for m or by any means, electronic, mechanical , including photography
C opyright © 20 18 Raymon d M o ns ada Jr. No par t of t hi s pu bl i cat io n may b e re p ro d u c e d
// ALL RIGHTS RESERVED
// WEB raym on sa d a .c o m
// PHONE
70 7.720 .9683
// EMAIL raym on sa d a@gm ail .c o m
// DESIGNER
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
Raym ond M on sa da Jr.
B E N E AT H T H E S U R FA C E
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B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
INTRODUCING THE CONCEPT
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Introducing the Concept
The Meaning of "Beneath the Surface" as it Relates to Design
// DESCRIPTION
T h e re are many t h in g s in t h is wor ld w hi ch we see wit h ou r own eyes, a nd we qu ickly
ju d ge an d as s u me we k n ow a ll abo ut it b as ed on ou r brief obs er vat io n. However, we often
fa i l to s e e t h e b i g ge r p i c t u re a s i t m i g h t b e h i dd e n b e n e a t h t h e s u r fa c e. T h e t i p o f a n
i c e b e r g , fo r e x a m p l e, a p p e a r s t o b e q u i te s m a l l s i n c e w e s e e o n ly w h a t i s a b o v e t h e s u r-
fa c e of wate r. H oweve r, i f we we re to d i ve b e lo w t h e s u r fa c e, we wo u ld d i s c ov e r t h a t t h e re is mu ch mo re to s e e. / / I N T E R P R E TAT I O N
A s a d e s i g n e r, I a m a p ro b le m s o l v e r, b u t f i n d i n g t h e s o l u t i o n i s n ot a lways a s s i m p l e a s
o n e mig ht t h in k . I h ave fo u n d th at t he p at h to disc over in g a pa r t ic ul ar design s olu tion
fo r a p ro j e c t c a n b e a p a i n s t a k i n g a n d r i go ro u s p ro c e s s. Al t h o u g h o n e m i g ht lo o k a t s o m e
of my completed work and see something that is expected for the topic at hand, arriving
a t t h a t s o l u t i o n r e q u i r e d e x t e n s i v e r e s e a rc h , n o t e - t a k i n g , s k e t c h i n g , a n d r e v i s i o n . T h i s
b o o k d i s p l ays t h e s o l u t i o n s I a rr i ve d a t a f te r d i g g i n g d e e p i n to e a ch c o n c e pt .
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
TA B L E O F C O N T E N T S
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Table of Contents
092
076
064
046
002
MFA Thesis
// CHAPTER 09
Dividing Awareness
// CHAPTER 08
Protecting the Skin
// CHAPTER 07
Producing Sensations
// CHAPTER 06
A Brief Preview of this Collection of Work
// CHAPTER 01 An aly z in g t h e Min d // CHAPTER 02 Rendering Pixels // CHAPTER 03 Transmitting Inputs // CHAPTER 04 Controlling the Heat // CHAPTER 05 Organizing Clockwork
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B E N E AT H T H E S U R FA C E
T H E S E L E C T E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 002
A N A LY Z I N G T H E M I N D
ch/01 // COURSE I nte g rate d Communi cati ons // SEMESTER Fa ll 2015 // INSTRUCTOR Hunte r W i mme r
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Analyzing the Mind
A Film Festival Based on the Work of David Fincher
// OBJECTIVE
P/ 003
Se le ct a f il m d ire cto r an d d eve lop a fil m festiv al bas ed o n th eir bo dy of wo rk . D is cover
a n d i d e n t i f y a r e c u r r i n g t h e m e t h a t t h r e a d s t h ro u g h t h e d i re c to r ' s f i l m s . C r e a te a n a e s -
thetic that clearly conveys the theme through a robust set of deliverables, including a
c at a lo g b o o k , m a r ket i n g m a te r i a l s , e nv i ro n m e n t a l d e s i g n , a s we l l a s o t h e r p ro d u c t s a n d
promotional pieces. Although materials will encompass a wide palette of for mats, they mu st fu n ct io n to get h e r as o n e c o h e re nt system. // APPROACH
T h e d ire cto r I s e le cte d fo r t h is pro je ct was D avid Fin che r, wh o is known fo r his da rk an d
e d g y ae st h et ic. A c o mmo n t h e me t hat I fo un d wit hin h is movies was that thro ugh c al-
c u l ate d p l a n n i n g , p e o p le a re a b l e to m a n i p u l ate t h e i r v i ct i m s. H owev e r, a s o rg a n i ze d a s
the plan might be, the end result is always chaotic. The visual system I developed uses
a c o m b i n at i o n of c a lc u l ate d a n d ch ao t i c e l e m e n t s , s u ch a s t i ck m a r ks a n d s c ratch e s, to c o nvey t h at t h e m e t h ro u g h o u t t h e s e t o f d e l i ve ra b le s.
A N A LY Z I N G T H E M I N D
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B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 008
A N A LY Z I N G T H E M I N D
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B E N E AT H T H E S U R FA C E
T H E S E L E C T E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 010
A N A LY Z I N G T H E M I N D
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B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 012
A N A LY Z I N G T H E M I N D
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B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 014
A N A LY Z I N G T H E M I N D
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B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 016
A N A LY Z I N G T H E M I N D
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B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 018
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 020
A N A LY Z I N G T H E M I N D
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B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 024
A N A LY Z I N G T H E M I N D
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B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 026
A N A LY Z I N G T H E M I N D
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B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 028
A N A LY Z I N G T H E M I N D
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A N A LY Z I N G T H E M I N D
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B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 032
A N A LY Z I N G T H E M I N D
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A N A LY Z I N G T H E M I N D
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B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 036
A N A LY Z I N G T H E M I N D
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B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 038
A N A LY Z I N G T H E M I N D
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B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 040
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 042
A N A LY Z I N G T H E M I N D
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B E N E AT H T H E S U R FA C E
T H E S E L E C T E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 046
RENDERING PIXELS
ch/02 // COURSE M oti on G ra p hi cs 1 // SEMESTER Fa ll 2016 // INSTRUCTOR Fra nk P i etroni g ro
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Rendering Pixels
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P/ 047
Motion Graphics Sequences Exploring the Principles of Animation
// OBJECTIVE
Deve lo p mot io n g rap h ic s e q u e n c e s to di s pl ay a cent ral co nc ept or idea . Co ns ider t he
topic at hand and how different movements of both graphic elements and typography can
re p re s e n t t h o s e id e as w h ile ad h e r in g to t he princ iples of a n im at ion. The first proj ect
is the development of an opening title sequence for a motion picture. The second project
invo l ve s t h e p ro mot io n of a b ran d t h at s e e ks to so lve a so cia l is sue a cros s th e wo rld t h ro u g h t h e u s e of mo d e r n te ch n o log y. // APPROACH
In the first project , I created an opening title sequence for the film Inception. The film
t a ke s p l a c e i n a d re a m w o r ld w h i ch c a n b e m a n i p u l ate d by a n a rch i te c t , s o I u s e d st ro ke
o u t l i n e s i n o rd e r to t ra c e a n d c re a te d i f fe re n t e nv i ro n m e n t s f ro m key s c e n e s. I n t h e
second project , I developed a promotional video for a brand named Spark. The brand offers
a n i d e a b a n k of p ro j e ct s w h i ch u s e rs a ro u n d t h e wo r ld c a n e i t h e r at te m pt to t a ke o n
t h e m s e l ve s, o r c o l l a b o rate w i t h ot h e rs b a s e d o n t h e i r p a r t i c u l a r s k i l l s et .
RENDERING PIXELS
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P/ 049
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 050
RENDERING PIXELS
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B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 052
RENDERING PIXELS
RENDERING PIXELS
Idea Sharing for Social Change
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B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 058
RENDERING PIXELS
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B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 060
RENDERING PIXELS
B E N E AT H T H E S U R FA C E
T H E S E L E C T E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 064
TRANSMITTING INPUTS
ch/03 // COURSE D i g i ta l D e si g n Stud i o // SEMESTER Fa ll 2015 // INSTRUCTOR B ob Slote
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Transmitting Inputs
An Application for Organizing E-Sports Tournaments
// OBJECTIVE
P/ 065
I d e n t i f y a n a r e a o f fo c u s fo r a m o b i l e a p p l i c a t i o n — o n e t h a t h a s n o t ye t b e e n ex p l o re d
b e fo r e. I t s h o u l d u l t i m a t e l y s e r v e t o a d d re s s a p a r t i c u l a r p ro b l e m w i t h i n t h a t f i e l d .
E s t a b l i s h a v i s u a l i d e n t i t y fo r t h e a p p l i c a t i o n i n c l u d i n g c o l o r p a l e t t e, g ra p h i c e l e m e n t s ,
a n d t y p o g r a p h y. E x p l o r e d i f f e r e n t p o s s i b i l i t i e s fo r t h e u s e r f l o w a n d p u t t h e m t o t h e
te st by c re at in g l ive p rotot y p e s. Ca refu l ly co ns ider h ow in teract io ns with the a pplicatio n
can enhance the user experience while keeping in mind the limitations of smar tphones. // APPROACH
Ve rs u s i s a n a pp d e s i g n e d a ro u n d t h e wo r ld of e - s p o r t s. To u r n a m e n t o rg a n i ze rs c a n u s e
this application to create new events, whereas players and spectators can register and
s ig n -u p fo r t h o s e eve n t s. T h e app l ic ati o n provide s to ur n am en t bra ckets, v ideo strea ming
fo r m atch e s i n p ro g re s s, a s w e l l a s l i v e re s u l t s a s t h ey c o m e i n . Fu r t h e r m o re, d a t a i s
collected over time so that players can see statistical infor mation about their tournament h isto r y an d p e r fo r man c e.
B E N E AT H T H E S U R FA C E
T H E S E L E C T E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 066
TRANSMITTING INPUTS
VERSUS
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B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 068
TRANSMITTING INPUTS
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B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 070
TRANSMITTING INPUTS
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B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 072
TRANSMITTING INPUTS
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B E N E AT H T H E S U R FA C E
T H E S E L E C T E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 074
TRANSMITTING INPUTS
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B E N E AT H T H E S U R FA C E
T H E S E L E C T E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 076
C O N T R O L L I N G T H E H E AT
ch/04 // COURSE Ty p e Exp e ri me nts // SEMESTER Sp ri ng 2015 // INSTRUCTOR Kathri n B latte r
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Controlling the Heat
An Architecture Poster Series for Homes in Warm Climates
// OBJECTIVE
P/ 077
Create a typographic poster series for a hypothetical architecture conference. Identify
a central theme as well as three different topics surrounding it . The three topics must be
re l ate d w it h e ach ot h e r in s o me way. S e le ct a single word to represent each to pic, an d
c re ate t h e t h re e wo rd s f ro m s cratch u s i ng a ppropriate materia ls wh ich convey t he mea n-
ing of the word. Consider the different ways that materials can be manipulated in order to create various letterfor ms. // APPROACH
I ch o s e to d eve lo p a s e r i e s b a s e d o n a rch i te c t u ra l c o n s i d e ra t i o n s fo r h o m e s i n wa r m
c l imate s. Each p o ste r d is p l ays a dif fe re nt way heat ca n be m it igated with in a h ous eho ld.
T h e f irst to p ic, f il l , re p re s e n t s t h e i ns ul ation us ed to block h eat from enterin g a ho me.
T h e s e c o n d to p ic, ve n t , re p re s e n t s h ow w in dows c an be u se d to circu late a ir t hrou ghou t
a h o me. T h e t h ird to p ic, h id e, re p re se n ts th e us e of s ha de in o rder to reduc e t he a rea of c o n t act f ro m d ire ct s u n l ight .
B E N E AT H T H E S U R FA C E
T H E S E L E C T E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 078
C O N T R O L L I N G T H E H E AT
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B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 080
C O N T R O L L I N G T H E H E AT
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B E N E AT H T H E S U R FA C E
T H E S E L E C T E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 082
C O N T R O L L I N G T H E H E AT
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B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 084
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 086
C O N T R O L L I N G T H E H E AT
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B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 088
C O N T R O L L I N G T H E H E AT
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B E N E AT H T H E S U R FA C E
T H E S E L E C T E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 092
ORGANIZING CLOCKWORK
ch/05 // COURSE V i sua l T hi nk i ng // SEMESTER Summe r 2014 // INSTRUCTOR D av i d Ha ke
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Organizing Clockwork
A Program to Help Students With Time-Management
// OBJECTIVE
P/ 093
Identify and investigate a topic of choice and develop a brand which would ultimately serve
to s o l ve a p ar t ic u l ar is s u e. Bra i nsto r m va rio us idea s a n d develop pers ona s in o rder to
understand the needs of the target audience. Develop a brand framework, visual aesthetic,
and unique voice to be used throughout the narrative of the project . Demonstrate a com-
mand of materials, media , and techniques by creating a set of deliverables which provides a solution to the topic at hand. // APPROACH
Fre e T i m e i s a b ra n d w h i ch f e at u re s a re wa rd s - b a s e d s t u d y p ro g ra m d e s i g n e d to h e l p
st u d e n t s w it h t h e ir t ime man age m e nt . T h e bra nd focu se s o n equa l empha sis of work a nd
leisure. Through a smartphone application, students can find a specified study location,
an d t h e t ime t h ey s p e n d at t h at stu dy lo c at io n rewa rds t hem with po ints wh ich th ey co uld
trade in for products to be used in their leisure. Fur thermore, the app helps students to p r io r it ize al l of t h e ir t as ks wi t h a n o rga n ized to- do l ist .
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 094
ORGANIZING CLOCKWORK
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P/ 095
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 096
ORGANIZING CLOCKWORK
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B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/ 098
ORGANIZING CLOCKWORK
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P/ 099
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 0 0
ORGANIZING CLOCKWORK
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B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 0 4
ORGANIZING CLOCKWORK
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B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 0 6
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 0 8
P/1 0 9
B E N E AT H T H E S U R FA C E
ORGANIZING CLOCKWORK
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P/1 1 1
B E N E AT H T H E S U R FA C E
T H E S E L E C T E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 1 2
P R O D U C I N G S E N S AT I O N S
ch/06 // COURSE N ature of I d e nti ty // SEMESTER Fa ll 2016 // INSTRUCTOR Hunte r W i mme r
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Producing Sensations
Rebranding Memorex and Expanding its Universe
// OBJECTIVE
P/1 1 3
Select a dead, dying, or defunct brand and identify its essence—the reason to the brand's
e x i s t e n c e a n d w h a t t h ey a i m t o d o. Re v i t a l i ze t h e b r a n d by d e v e l o p i n g a f re s h v i s u a l
identity which includes a color palette, graphic elements, and logo design. Develop a new
s e t o f b r a n d g u i d e l i n e s t o b e u s e d w h e n d i s p l a y i n g t h e b ra n d . E x p a n d t h e b ra n d ' s u n i -
verse by repositioning and extending it into new territories in order to open the brand to a
new demographic, all while remaining true to its original soul . // APPROACH
Me mo rex is b ran d t h at aims to c re ate re a listic ex pe rien ce s for it s audien ce—o nes t hat
are in d ist in gu is h ab le f ro m re al i ty. P revio us ly, M emo rex h as been known fo r creating
r e c o rd a b l e m e d i a p ro d u c t s s u c h a s c a s s e t t e t a p e s a n d c o m p a c t d i s c s , a n d n o te d t h a t
their quality of sound from these products is just as good as listening it to it live. The
fu t u re d ire ct io n st il l invo l ve s c re at in g re al ist ic ex pe rien ce s, but a ims to ta ckle a ll of the h u man s e n s e s rat h e r t h an ju st t he s e ns e of h ea ring.
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 1 4
P R O D U C I N G S E N S AT I O N S
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P/1 1 5
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 1 6
P R O D U C I N G S E N S AT I O N S
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P/1 1 7
B E N E AT H T H E S U R FA C E
13 x
14 x
REA L I T Y
T H E S E L E C T E D W O R K S O F R AY M O N D M O N S A D A J R .
45ยบ
14 x
12 x
14x
12 x
14x
P/1 1 8
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14 x
12x
14x
SI MU L A T I O N
53x
45ยบ
P R O D U C I N G S E N S AT I O N S
x = width of gap
P/1 1 9
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 2 0
P/1 2 1
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 2 2
P R O D U C I N G S E N S AT I O N S
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P/1 2 3
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 2 6
P R O D U C I N G S E N S AT I O N S
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P/1 2 7
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 2 8
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 3 0
P R O D U C I N G S E N S AT I O N S
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P/1 3 1
P/1 3 2
P R O D U C I N G S E N S AT I O N S
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 3 4
P R O D U C I N G S E N S AT I O N S
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P/1 3 5
B E N E AT H T H E S U R FA C E
T H E S E L E C T E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 3 6
PROTECTING THE SKIN
ch/07 // COURSE N ature of I nte ra cti on // SEMESTER Sp ri ng 2016 // INSTRUCTOR M i cha e l Tay lor
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Protecting the Skin
A Mobile Application to Help People Dealing With Eczema
// OBJECTIVE
P/1 3 7
Deve lo p a s mar t p h o n e app l i cat io n fo c u s e d on a to pic of yo ur ch oice. C ondu ct res earch to
gain insight on the specific needs of users, and implement functions within the applica-
tion to meet those needs while considering the limitations of mobile devices. Clearly define
the information architecture and test concepts with users to ensure logical interactions.
A f t e r f i n a l i z i n g p a t t e r n s o f i n te ra c t i o n , a p p l y a v i s u a l a e s t h e t i c s u i t a b l e fo r t h e t o p i c a t h a n d a n d d eve lo p a wo r k i n g p ro to t y p e. // APPROACH
The topic I chose to explore for this application is eczema (atopic dermatitis), which is a
s k in c o n d it io n ch aracte r ize d by re d, i tchy patch es. I h ave been dea ling wit h th is con dit io n
a s lo n g a s I c a n re m e m b e r, a n d t h ro u g h o u t t h e ye a rs I h ave fo u n d t h a t t h e re a re a m u l-
t i t u d e o f t r i g g e r s t h a t c a n c a u s e f l a r e - u p s. B e c a u s e t h e re a re s o m a ny d i f f e r e n t f a c t o rs
that can contribute to eczema , I designed an application which keeps track of flare-ups an d al s o c o l le ct s d at a to h e l p n arrow down t he ro ot c aus e.
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 3 8
PROTECTING THE SKIN
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P/1 3 9
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 4 0
PROTECTING THE SKIN
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P/1 4 1
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 4 2
PROTECTING THE SKIN
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P/1 4 3
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 4 4
PROTECTING THE SKIN
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P/1 4 5
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 4 6
PROTECTING THE SKIN
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P/1 4 7
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 4 8
PROTECTING THE SKIN
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P/1 4 9
B E N E AT H T H E S U R FA C E
T H E S E L E C T E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 5 0
DIVIDING AWARENESS
ch/08 // COURSE V i sua l Li te ra cy // SEMESTER Sp ri ng 2014 // INSTRUCTOR Hunte r W i mme r
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Dividing Awareness
An Infographic Depicting an Individual's Commute to Work
// OBJECTIVE
P/1 5 1
Ch o o s e an eve n t t h at is t rad it i on al ly n ot ated in ho urs, min utes, a nd seco nds. Reth in k the
idea of a timeline or calendar and determine a different set of measurements that could
occur within the event . Consider cause and effect as different elements interact with each
o t h e r, a n d i d e n t i f y a c o n s t a n t w h i c h o c c u rs t h ro u g h o u t t h e e v e n t . D e v e l o p a d e t a i l e d
in fo g rap h ic d evo id of t ime n ot ati o n , an d us e th ose a l ter nat ive m ea su rem ents in order to il l u st rate t h e eve n t f ro m st a r t to f in i sh . // APPROACH
T h e e v e n t I c h o s e fo r t h i s p ro j e c t d e a l s w i t h a n i n d i v i d u a l’s c o m m u t e t o w o r k . A s t h i s
p e rs o n r id e s o n BART (Bay Are a Ra p id Transit ), h e pl ays t he v ideo ga me Fla ppy Bird o n h is
phone. A number of different factors affect his concentration on the game, such as pas-
s e n ge rs b u mp in g in to h im as t h ey bo ard t he t rain . His high s co re inc rea ses wh en th ere is
a lo n g , i n te rru pte d s e ct i o n b e t w e e n s t a t i o n s , b u t a s h e fo c u s e s o n h i s g a m e, h e d o e s n ot re a l i ze t h at h e m i s s e d h i s sto p.
B E N E AT H T H E S U R FA C E
T H E S E L E C T E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 5 2
DIVIDING AWARENESS
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P/1 5 3
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 5 4
DIVIDING AWARENESS
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P/1 5 5
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 5 6
DIVIDING AWARENESS
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P/1 5 7
B E N E AT H T H E S U R FA C E
T H E S E L E C T E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 6 0
MFA THESIS
ch/09 // COURSE T h es is 1, 2, 3 // SEMESTER Fa l l 2015– S p ring 2017 // INSTRUC TOR P h il H a mlet t D ave G ot t wa ld Ca ro l ina d e Ba r to lo
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MFA Thesis
A Project on Mitigating Student Debt in America
// OBJECTIVE
I d e n t i f y a r e a l- w o r l d i s s u e to b e u s e d a s t h e b a s i s o f a ye a r- l o n g p ro j e c t . C o n d u c t
P/1 6 1
ex te n s i v e re s e a rc h i n o rd e r to c l e a r l y d e f i n e t h e p ro b l e m a n d g a i n i n s i g h t o n p o s s i b l e
solutions. Develop a deliverable strateg y which will attend to very specific causes of
t h e p ro b le m . Te st p o s s i b le s o l u t i o n s w i t h u s e rs a n d i m p l e m e n t ch a n g e s b a s e d o n t h e i r
specific needs. Deliverables will exist across multiple platforms and must demonstrate sound desi g n th i nki ng. // APPROACH
D w i n d le i s a b ra n d w h i ch a i m s to m i t i g ate st u d e n t d e b t o ve r t i m e. Q u i te of te n , c o l le ge
st u d e n t s a s we l l a s g ra d u ate s st ru g g l e w i t h st u d e n t lo a n p ay m e n t s d u e to a l a ck o f
knowledge and/or a lack of awareness of their budget . Dwindle offers an educational web
platfor m to prov i de all th e es se nti al i nfor matio n ab o ut stude nt lo ans. In add itio n, a
smar tphone application helps to manage a user ’s budget specifically around their loans,
and offers a way for th em to di ve r t v ar iou s for m s of inco me toward s lo an p ay ments.
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 6 2
MFA THESIS
the problem/
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P/1 6 3
Student loans provide many people with the opportunity to receive higher education, but many also find that they have a large debt to pay off once they graduate
Student debt has reached a total of over $1.3 Trillion in America
// KEY INSIGHTS
Although an abundance of information about student loans exists, it is not easily found in
o n e are a . T h is in fo r mat io n c o u ld a ls o b e to o techn ica l a n d diffic ult fo r st udents to co m-
p r e h e n d fu l l y. I n a d d i t i o n , m a n y s t u d e n t s a r e u n a w a re o f o p p o r t u n i t i e s w h i c h t h ey c o u l d
u s e to e ar n in c o me. T h e re are ma ny ot he r ways ou ts ide of sta n da rd em ployment wh ich
t h ey c o u ld b e t a k i n g a d v a n t a ge o f. F i n a l ly, m a ny s t u d e n t s a re a l s o n ot c a refu l w i t h t h e i r
s p e n d i n g , c au s i n g t h e m to l o s e t ra ck o f a s u s t a i n a b le b u d get . / / D E L I V E R A B L E S T R AT E G Y
D eve lo p a we b s i te w h i ch h e l p s to f a c i l i t a te u n d e rst a n d i n g of s t u d e n t l o a n s by c o l l e c t i n g
per tinent infor mation and resources in one single place. Create lear ning modules which
a re e a sy to u n d e rs t a n d a n d w h i ch te s t b o r rowe r ' s k n ow le d ge o n a re gu l a r b a s i s. D ev e lo p
a mobile application which provides ways for students to earn income they can attribute
towards their student loans, helping them to not fall behind on payments. Enable students
to b et te r man age t h e ir b u d get s pe c ifi c al ly a ro un d t he ir st udent lo an .
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 6 6
MFA THESIS
P/1 6 7
B E N E AT H T H E S U R FA C E
T H E S E L E C T E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 6 8
MFA THESIS
x
1/8x
1/8x
1/4x
3/16x
1/4x
3/16x
P/1 6 9
B E N E AT H T H E S U R FA C E
T H E S E L E C T E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 7 2
MFA THESIS
P/1 7 3
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 7 4
MFA THESIS
P/1 7 6
MFA THESIS
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 8 0
MFA THESIS
P/1 8 1
B E N E AT H T H E S U R FA C E
P/1 8 3
B E N E AT H T H E S U R FA C E
T H E S E L E C T E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 8 4
MFA THESIS
P/1 8 5
B E N E AT H T H E S U R FA C E
MFA THESIS
P/1 8 7
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 8 8
MFA THESIS
P/1 8 9
B E N E AT H T H E S U R FA C E
T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
P/1 9 0
S E N D I N G M Y G R AT I T U D E
Sending My Gratitude
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P/1 9 1
/ / F O R M Y C L A S S M AT E S
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To J u s t i n — m y p a r t n e r i n c r i m e, o r m o re l i ke m y p a r t n e r i n d e s i g n . Yo u h a v e b e e n t h e re
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/ / F O R M Y F A M I LY
t h ro u g h al l my u p s in d ow n s in th is p ro gra m, a n d I do n't th in k I co uld m ake it t hrou gh
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To D a d , M o m , M a r i e, C h r i s , D a n i e l , Le o, a n d L u zc i l e — t h a n k yo u a l l fo r t h e u n c o n d i t i o n a l
without your help and reassurance. To Alma and Hamda—s o m e h o w t h e b o t h o f yo u a lw ays
Thanks to Everyone Who Helped Me Along This Journey
l o v e, a n d fo r a lw ays s u p p o r t i n g w h a te v e r p a s s i o n I c h o o s e t o p u r s u e. Yo u a r e a l l t h e
To Tu a n , L a n , D a r y l , Tra cy, a n d K e n ny — t h a n k s fo r a lways b e i n g t h e re w h e n I n e e d e d to
// FOR MY FRIENDS
a pleasure to work alongside each and every one of you. See you on the other side!
a l l fo r e n r i ch in g my ex p e r ie n c e h e re at t his scho o l . You are a ll very ta lented a n d it wa s
t h e l a s t c l a s s o f m y l a s t s e m e s t e r o n e t o re m e m b e r. To m y f e l l o w d e s i g n e r s — t h a n k yo u
m a n a g e d t o t u r n s u c h a s t r e s s f u l d ay i n t o s u c h a n en joya ble t ime. Th an ks fo r ma kin g
e s s e n c e a n d fo u n d at i o n of m y b e i n g. ¡ S a l u d , m i fa m i l i a !
t a ke a b re a k ! Yo u w e re a lw ays t h e re to l i ste n to m e ve n t a n d to h e l p me de-stress. I can't
To Joe —not only d i d you p rov i d e me w i th a p latfo r m to p ract ic e d e s ig n f ro m t h e st ar t , I
// FOR MARVELOUS CUSTOMS
a n d s h ap in g me in to t h e d e s i gn e r t hat I am prou d to be. Ch eers!
K i l go re, a n d S h e l Pe r k i n s — t h a n k yo u a l l fo r t h e l e s s o n s a n d c r i t i q u e s ov e r t h e ye a rs
Slote, Kat h r in Bl at te r, Mich a e l Tay lor, Fran k Pietro nigro, Sa ndra Is la , D avid Ha ke, M icha el
To M a r y S c ot t , P h i l H a m le t t , H u n te r W i m m e r, C a ro l i n a d e B a r to lo, D ave G ot t wa ld , B o b
// FOR MY INSTRUCTORS
w o u ld n ot h ave ch o s e n to p u rs u e m y c re at i v i t y a s a c a re e r ch o i c e w i t h o u t yo u r i n s p i r i n g
p ut i nto word s how g rateful I a m to have you a ll as f r ie n d s. Shoutouts to TriFource!
word s. Look i ng forwa rd to w hat we cre ate togethe r in t h e fu t u re !
P/1 9 2 T H E S E L E CT E D W O R K S O F R AY M O N D M O N S A D A J R .
// SCHOOL Academ y of A r t U n i ve rs i t y School of Graphic Design and Digital Media 79 New Montgomery St . San Francisco, CA 94105 // INSTRUCTOR Mar y S cot t
// PRINTING & BINDING Blur b, Inc. 580 C ali for ni a S t . # 3 0 0 S an Franci sco, CA 9 4 1 0 4 // COVER STOCK I m age Wrap Mat te F i n i s h // TEXT STOCK
B E N E AT H T H E S U R FA C E
Mohawk P roLi ne U n c o ate d # 1 0 0 // PHOTOGRAPHY R ay m ond Monsa d a J r. Tuan Le // TYPEFACES Akkurat Pro Foundry Gridnik