Mono logue
A
PORTFOLIO
BY
R AY YA N
FI RDAUS
MonOlogue /mon∙o∙logue/ Monologue is a form of self-talk. The method that is used during the process of creating this work.
contentS A N OT E
ICONOGRAPHY
BRANDING A N D R EL AT ED M AT T ERS
LOG O WO R KS
C U R R EN T WO R K P L ACE : THE F THING
R ES U M E
Mono logue
1 .0
A N OT E
This essay below is made by design. No manipulation included and feel free to skip this, if you’re in rush. first and foremost, shall I tell you a bit of my background and thoughts about design.
I believe everything is designed. According to my perspective through design, we can reach many things at once. And I’m grateful to be part of the industry. During the process, I put design as a solution. With my focuses on branding, typography, icon, illustration, and product. Shall I say, I’m inspired by Dieter Rams and Naoto Fukasawa in term of style, and that is: simplicity.
DURING THE PROCESS, I PUT DESIGN AS A SOLUTION Beside being part of the young generation, I believe in the strengths of personality and professionalism. I am responsible, honest, critical, good at mood management, good taste in design, and I’m a strong-willed person. With those being said, may I say that I also am a night thinker who always have the thirst to learn more.
Thank you.
BRANDING AND RELATED MATTERS
BRANDING IS WHAT THEY (PEOPLE) SAY IT IS ”
2. 1
M E A LS
©2019
Meals is a fast food brand based in Jakarta, Indonesia. With a motto: good food will make you happy and boost your mood good. Taking emoticons as reference points, I redesigned them to be combined with logo and graphic elements — in line with the message, the result are icons and illustrations that are fun, friendly and delicious. Taste good feels good.
∗ Logo process, brand language and take away packaging concept.
2.1
BRANDING
∗ Stationary, menu looks, sticker pack brand language and campaign.
2.1
BRANDING
2.1
BRANDING
∗ Social media looks,
graphic element and mascot.
2.1
BRANDING
2. 2
KO P I Q U O
©2018
This project is about branding for a local coffee production from Lampung, Indonesia. KOPI QUO produced in the Southest of Sumatra island, in the west side of Indonesia. Robusta with special of flavour and quality is a unique characteristic of this region. The whole concept is based on the people culture in there; talk, plain and consistent. From there we chose black and white for the colors. The result is simple, elegant and strong personality brand, that reinforce the product itself. Talk. Coffee. Stay.
+ Talk
+ Cup
Coffee Bean
∗ Logo concept
2.2
BRANDING
∗ Packaging, stationary, and graphic element.
2.2
BRANDING
K L I N I K A N N U R AV I CEN N A
∗ Logo, stationary,
graphic element and splash screen.
2.3
Klinik Annur Avicenna is a health clinic with a vision to facilitate access to public health. Through a web application, this service wants to improve their health services. During the process, I combined the symbols of health (+), scissors (cutting time) and ribbon. In line with the message to be delivered namely fast service, responsibel and care.
BRANDING
2.4
I L LU ST R AT I O N , B O O K D ES I G N , PAC K AG I N G A N D L E T T E R I N G
LOGO WORKS
3 .0
L AT EST LO G O WO R KS
ICONOGRAPHY
ICON IS the FIRST HUMAN communication
4 .0
L AT EST I C O N WO R KS
CURRENT WORKPLACE: THE F THING
The F Thing is a fashion and lifestyle e-commerce. Under MNC Group.
∗ Print design,
stationary and installation design.
5.1
BRANDING
∗ Online
and offline campaign
5.2
CA M PA I G N
∗ Event highlight
∗ Booth activation design
5.3
E V E N T, ACT I VAT I O N A N D I N STA L L AT I O N
“
Design needs to be plugged into human behavior, Design dissolves in behavior � Naoto Fukasawa
6 .0
R ES U M E
RAYYAN FIRDAUS
FOCUS
DOB: 17/05/1995
Branding Iconography Typography Product
EDUCATION
EXPERIENCE
Telkom PDC G raphic Design Professional 2013 - 2015
Current
Sr. G raphic Designer The F Thing
2017
G raphic Designer Docotel Group
CONTACT
2016
G raphic Designer Ruang Grafis
2015
Illustrator Garapik Studio
P E W IG
: : : :
+62 8953 4351 9331 rayyanf2@gmail.com behance.net/rayyanfirdaus @rayyan.jpg
SOFTWARE SKILL LANGUAGE Indonesia English
Native Language Fluent
Adobe Illustrator Adobe Photoshop Adobe Premier SOFT SKILL
Jakart a, Indonesia
Creative Innovative Quick learner Dependable Responsible Honest Self-motivated Hospit able Polite Responsive
I Hope I AM A DESIGNER YO U
ARE
LO O K I N G
FOR
CR ED I TS
TYPOGRAPHY
Misto By Katerina Korolevtseva
agrandir By Alex Slobzheninov
helvetica By Max Miedinger
QUOTE
By Naoto Fukasawa
© 2019 R AY YA N