Monologue

Mono logue

A

PORTFOLIO

BY

R AY YA N

FI RDAUS

MonOlogue /mon∙o∙logue/ Monologue is a form of self-talk.

The method that is used during the process of creating this work.

contentS A N OT E

ICONOGRAPHY

BRANDING A N D R EL AT ED M AT T ERS

LOG O WO R KS

C U R R EN T WO R K P L ACE : THE F THING

R ES U M E

Mono logue

1 .0

A N OT E

This essay below is made by design.

No manipulation included and feel free to skip this, if you’re in rush. first and foremost, shall I tell you a bit of my background and thoughts about design.

I believe everything is designed.

According to my perspective through design, we can reach many things at once. And I’m grateful to be part of the industry. During the process, I put design as a solution. With my focuses on branding, typography, icon, illustration, and product. Shall I say, I’m inspired by Dieter Rams and Naoto Fukasawa in term of style, and that is: simplicity.

DURING THE PROCESS, I PUT DESIGN AS A SOLUTION Beside being part of the young generation, I believe in the strengths of personality and professionalism. I am responsible, honest, critical, good at mood management, good taste in design, and I’m a strong-willed person. With those being said, may I say that I also am a night thinker who always have the thirst to learn more.

Thank you.

BRANDING AND RELATED MATTERS

BRANDING IS WHAT THEY (PEOPLE) SAY IT IS ”

2. 1

M E A LS

©2019

Meals is a fast food brand based in Jakarta, Indonesia.

With a motto: good food will make you happy and boost your mood good. Taking emoticons as reference points, I redesigned them to be combined with logo and graphic elements — in line with the message, the result are icons and illustrations that are fun, friendly and delicious.

Taste good feels good.

∗ Logo process, brand language and take away packaging concept.

2.1

BRANDING

∗ Stationary, menu looks, sticker pack brand language and campaign.

2.1

BRANDING

2.1

BRANDING

∗ Social media looks,

graphic element and mascot.

2.1

BRANDING

2. 2

KO P I Q U O

©2018

This project is about branding for a local coffee production from Lampung, Indonesia.

KOPI QUO produced in the Southest of Sumatra island, in the west side of Indonesia. Robusta with special of flavour and quality is a unique characteristic of this region. The whole concept is based on the people culture in there; talk, plain and consistent. From there we chose black and white for the colors.

The result is simple, elegant and strong personality brand, that reinforce the product itself.

Talk. Coffee. Stay.

+ Talk

+ Cup

Coffee Bean

∗ Logo concept

2.2

BRANDING

∗ Packaging, stationary, and graphic element.

2.2

BRANDING

K L I N I K A N N U R AV I CEN N A

∗ Logo, stationary,

graphic element and splash screen.

2.3

Klinik Annur Avicenna is a health clinic with a vision to facilitate access to public health. Through a web application, this service wants to improve their health services. During the process, I combined the symbols of health (+), scissors (cutting time) and ribbon. In line with the message to be delivered namely fast service, responsibel and care.

BRANDING

2.4

I L LU ST R AT I O N , B O O K D ES I G N , PAC K AG I N G A N D L E T T E R I N G

LOGO WORKS

3 .0

L AT EST LO G O WO R KS

ICONOGRAPHY

ICON IS the FIRST HUMAN communication

4 .0

L AT EST I C O N WO R KS

CURRENT WORKPLACE: THE F THING

The F Thing is a fashion and lifestyle e-commerce.

Under MNC Group.

∗ Print design,

stationary and installation design.

5.1

BRANDING

∗ Online

and offline campaign

5.2

CA M PA I G N

∗ Event highlight

∗ Booth activation design

5.3

E V E N T, ACT I VAT I O N A N D I N STA L L AT I O N

“

Design needs to be plugged into human behavior, Design dissolves in behavior �

Naoto Fukasawa

6 .0

R ES U M E

RAYYAN FIRDAUS

FOCUS

DOB: 17/05/1995

Branding Iconography Typography Product

EDUCATION

EXPERIENCE

Telkom PDC G raphic Design Professional 2013 - 2015

Current

Sr. G raphic Designer The F Thing

2017

G raphic Designer Docotel Group

CONTACT

2016

G raphic Designer Ruang Grafis

2015

Illustrator Garapik Studio

P E W IG

: : : :

+62 8953 4351 9331 rayyanf2@gmail.com behance.net/rayyanfirdaus @rayyan.jpg

SOFTWARE SKILL LANGUAGE Indonesia English

Native Language Fluent

Adobe Illustrator Adobe Photoshop Adobe Premier SOFT SKILL

Jakart a, Indonesia

Creative Innovative Quick learner Dependable Responsible Honest Self-motivated Hospit able Polite Responsive

I Hope I AM A DESIGNER YO U

ARE

LO O K I N G

FOR

CR ED I TS

TYPOGRAPHY

Misto

By Katerina Korolevtseva

agrandir

By Alex Slobzheninov

helvetica

By Max Miedinger

QUOTE

By Naoto Fukasawa

© 2019 R AY YA N