Rayza PartakusumaGaharza Portofolio2022 Design Creative
1 CONTENTS 1 CURRICULUM VITAE
2 3 NFTORDINARY COLLECTIBLES 5 SMILE MOTION CHARITY PROJECT 7 DIGITALARCHIVE ILLUSTATION 2 CLOTHINGPOTLOOK BRAND 4 DESIGNQUARANTIME EXPERIMENTS 6 UI UNIVERSITYWIB ORGANIZATION
3 CURRICULUM VITAE Founder of Ordinary Solana NFT Jakarta, 10 January 1999 Parahyangan Catholic University West Jakarta, Indonesia Rayza PartakusumaGaharza
14InternshipJuniorArchitect APTAStudio 2021 JuniorArchitect AtelierCosmasGozali 2021 JuniorArchitect MataAirPersada 2019ExchangeStudentIndonesiaAmbassadorinBrazil ExchangeStudent ‘RotaryYouthExchange’ KeySpeaker EducationalConverence VCONBRADEC UniversityUnicuritibaVolunteeringMember RotaryClubInternational Member RotaryClubBandungEntrepreneurshipCo-Founder Potlook-ClothingBrand Co-Founder DapurMbaPur-IndonesianHomemadeCuisineUniversity Projects Board D Architectureirector Student Board Organization HMPSArs - 2020 Graphic Design Parahyangan National Model United Nation PNMUN - 2019 Graphic Design Highlights magazine Issue voices - 2019 Art and D GoogleesignU X Design Professional Certificate Disney Animation W BinusorkshopUniversity 2D Animation Course Hellomotion Basics of Natural Painting Wahyudi Pratama The Fundamentals of Comic Akademi Samali EXPERIENCESEDUCATION Architecture Parahyangan Catholic University 2018 - Present Al Izhar Pondok Labu 2016 - 2018 Faculdade SPEI Curitiba 2015 - 2016 SKILL DigitalS Illustration Architectural Design Non-Fungible Tokens Graphic Design Project Management Problem Soving Visual Design Concept Development LANGUAGES Bahasa Indonesia English Portugues
5 POTLOOK
2ProjectPOTLOOKYear2020CategoryBrandIdentity ProductDesign SocialMedia DigitalIllustration PotlookSynopsisis a clothing brand that is inspired by cuisine and culture. Cuisine as a way to share cultural stories and potlook implement the stories within the product. DesignBrainstormProcess Brand Identity Design Product Social Media Final Product 6
food packagin The
Potlook is initiated by me and my friend, we wanted to find a fitted business for a college student and the current market. Our first step is to brainstorm and find a unique idea to develop.
(+)DailyConcept mealSimpleand easy to understand (+) Relateable (+) Simplistic design aesthetic (+) No need for offline store (+) Easy to maintain (-) Packaging material
7 POTLOOKBrainstorm
brand and concep The
casual daily life,
Brand Identity These are the steps of building the brand identity. Developing the initial concept and refining the idea. The final identity we wanted to make it fun and engaging.
The concept is unique and related in so the market can easily understand the packaging design is aim to have a similar identity with the usual current threath is that new local clothing brand is
popping FoodBrand Inspired Clothing Brand
Design Product In building the product and mockups we thrive to deliver the best for the customer. The design is hand drawn digitally and after a couple revision. The left is the product mockup and the right photo is the note final notes from my colleagues. 8
Social Media Social media is part of the marketing plan. The design is based on the concept in which is hand drawn with simple and colorful palette. 9 POTLOOK
The final product is these oversize t shirt for casual look. For our sales, we have a photoshoot and post it on our social media
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Final Product
11 ORDINARY
3ProjectORDINARYYear2021CategoryNon-FungibleTokens DigitalIllustration ProjectManagement UserInterface OrdinarySynopsisSol is a NFT collection of Ordinary Solana people designed handmade with generative style. The Concept of Ordinary is based on daily life, Ordinary People living in Ordinary Town. DesignResearchProcess Concept Development Web Design NFT Collectibles 12
2021 Trend
TrendingResearch NFTs Analysis
The trend graph of people searching for NFTs are peaking in mid 2021. I started my NFT journey in the August as an artist and continue learning along the way.
Graphic AestheticAnalysis
When I look upon the trend in the NFTs market there is a high spike of profile collectibles.pictureBut the they are all designed as an animal as charachter.their
13 ORDINARY
Concept Development Ordinary as NFTs collectibles are inspired by mundane and ordinary people that lives around our us. The design is intended to have a persona of ourselves within the ecosystem.NFT
Web Design Building my first website to deliver the brand and story to the market. The mockup is designed in figma and hired my friends to help build the working website. 15 ORDINARY
NFTs Collectibles The collection started in August and fully launch in December 2021. The collection has a good feedback from the market and I am currently developing the new ‘Extraordinary’collectiblesanimatednamed 16
QUARANTIMEProject 2020Year DigitalMotionConceptGraphicCategoryDesign Development Graphic Illustration QuarantimeSynopsis concept is to illustrate daily routine in the era of pancemic. The idea is to push myself creating ideas out of the 4ordinary.17 QUARANTIME
Service
19 QUARANTIME
The first story that I develop is my daily routine of cleaning the pool in my house. Wanted to make this as modern commercial to make it appealing.
Pool Cleaning
Gardening There is a lot of synthetic plants that is collected in my home. I find it quite odd and unique. So in this story I wanted to share, if there is any synthetic equipmentgardeningandhow the product will look. 20
21 QUARANTIME
Fruits Every morning in the pandemic era, there is always fruit in the dinner table. And these stence remind me of most of great artist drawn these mundane objects.
Koi Fish There is a small aquarium in front of my house. There are six unique koi’s swimming around and they inspired me to make this story.
22
SMILEProject MOTION 2021Year GraphicVisualSocialBrandCategoryIdentity Media Design Design SmileSynopsismotion is yearly event that is organized by dentist cleftpublicawarenessiswithUNPADorganizationstudentfromcollaboratingYPPCBL.Theeventaimedtobuildandeducatecommunityaboutlipandpalate. DesignDesignProcessBrief Design Alternatives Final 5Design23 SMILE MOTION
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Design Alternatives These are the first design that submited for the project discussion. After the discussion they wanted to have all of the elements into one design theme.
ResilienceTheme SmileBrand Motion 2021 2ColorfulExcitinBol SMILE MOTION
Design Brief Smile motion is a freelance project for me as a design graphic. The design brief is about the brand and theme of the upcoming Smile Motion project.
Final Design
The final brand identity for Smile Motion 2021. The design have a seamless popup with fun small elements that is composed into one identity. A concept of resilience, small individual connects to make one community.
27 UI WIB
6ProjectUIWIBYear2020CategoryBrandIdentity VisualDesign organizationIndonesia.basedStudentSynopsisorganizationinUniversityofTheisaimed to unite and education.throughundergraduateeducatestudentbusiness 28
Design Brief The client wanted to develop the organization to be feminim and bold. Developing the design brief with a bright pink and bold typeface. 29 UI WIB
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Final Design
The final design is a design guideline for the organization to use on social media, logo, and font usage. Had a ton of fun designing the minimalist modern look of woman organization.
31 ARCHIVES
7ProjectARCHIVESYearVariousCategoryDigitalIllustration PhysicalDrawing MotionGraphic ArchivesSynopsisis my personal artwork collection. The collection is ranging from 2016 until present. Started from physical drawing in my sketch book and now moving into digital illustration. 32
Most of my digital illustration is strated in 2021 when I am focused on NFTs. These are some of the previews of my work, heavily inspired by comic style art.
33 ARCHIVES
Digital Illustration
34
Physical Drawing I always bring my sketch book when I travel. Most of my physical art is poster oriented art piece, where I play around the composition to make the drawings interesting.
Portofolio2022 Design Creative
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