What Is Digital Advertising?

DIGITAL ADVERTISING PLAN

RAZI SALIH

WHAT IS DIGITAL ADVERTISING?

Digital advertising is the process of advertising in an online format. In the modern world it is essential, as so many people spend large amounts of their time on the internet. Digital advertising can also leverage the trust and popularity of social networking sites such as Twitter, Facebook and YouTube to reach a wider customer base than is possible with traditional advertising.

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Reaching the Right People One of the beautiful things about the online world is it makes it easier to get the right message out to the right people at the right time. Digital advertising can be seamlessly integrated into the feeds of the target demographic, personalised to meet the needs of the individual consumer, and designed to non-intrusively guide them to the website selling the product or service in question.

Quantifiable Results Another advantage to digital advertising is that the results are easily quantifiable.

Advertisers can use an array of online tools to measure, track and analyse the results of each advertising campaign, gaining invaluable information that can then be used to make each subsequent campaign even more effective.

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You can learn how to put together an effective digital advertising plan by visiting the blog of Razi Salih.