1
With this nature-bound approach we want to combine the possibilities the property has. Not only can young career-oriented residents have a wholesome experience at Elan Keller Ranch, they also experience transitions within their time as residents. Combining this with the objects chosen, it can also reect Elan Keller Ranch as a whole.
istockphoto-501948853
2
3
L O G O With this nature-bound approach we want to combine the possibilities the property has. Not only can young career-oriented residents have a wholesome experience at Elan Keller Ranch, they also experience transitions within their time as residents. Combining this with the objects chosen, it can also reect Elan Keller as a whole. Antlers, as a single structure, add to the wholeness of the circular shape. Each year a transition can be observed with antlers, just as much as we observe individuals transitioning into young families. Furthermore, reecting independence and regeneration, it can speak to one on many levels.
4
Master Plan
Elan Keller Ranch
Keeping the curved form, antlers look minimalistic and create an easily recognizable design.
5
C O L O R
S C H E M E
A natural brown color will help support associating the curves with deer antlers.
CMYK: 35 67 78 27 HEX: #8B533B
CMYK: 23 18 19 0 HEX: #C7C7C7
CMYK: 52 44 44 8 HEX: #7E7E7E
CMYK: 64 57 56 33 HEX: #525252
6
7
P A T T E R N Creating the shape of the antlers into the two circles and keeping the curved form, antlers look minimalistic and create an easily recognizable design.
8
P A T T E R N
S A M P L E
9
10
istockphoto-1158481689
11
12
T E X T U R E These patterns and textures are inspired by the comfort, warmth and timeless feel that is to be delivered.
T E X T U R E
S A M P L E
13
14
T Y P O G R A P H Y A clean type face provides a bold contrast from the rough textures that are being used.
15
M O N T S E R R AT E XT R A L I G H T A B C D E F G H I J K M N O P Q R S T UVWX Y Z abcdefghijkmnopqrstuvwxyz 1234567890 ´$%=*/?¿”&
M O N T S E R R AT E XT R A B O L D A B C D E F G H I J K M N O P Q R S T UVWX Y Z abcdefghijkmnopqrstuvwxyz 1234567890 ´$%=*/?¿”&
16
M O N T S E R R AT MEDIUM A B C D E F G H I J K M N O P Q R S T UVWX Y Z abcdefghijkmnopqrstuvwxyz 1234567890 ´$%=*/?¿”&
Headline 1
Montserrat extra light
Headline 2
Montserrat Medium
Headline 1
Montserrat Bold
17
P H O T O G R A P H Y Will show the life throughout and surrounding the community. Outdoor living, green spaces and a lifestyle full of life and comfort.
18
istockphoto-996496112
i s t o c k p h o t o - 8 9 8 4 3 0 74 4
istockphoto-996496112
istockphoto-1005329906
* Additional cost apply for these images.
istockphoto-1125619287
19
P R I N T In these next pages you will see how the Elan Keller Ranch extends into the collateral.
L E T T E R H E A D
20
B U S I N E S S
C A R D S
21