The Profiler, Volume 3 - Issue 2 - July 2011 by Cirrus Media

volume 3 | issue 2 | july 2011

Buy a business Opportunities inside Why Anytime Fitness is big on freedom and ďŹ&#x201A;exibility

volume 3 | issue 2 | july 2011

Welcome to this edition of The Profiler. earching for the ideal business investment can be hard work and requires diligence. Why not make life a little easier by checking out the franchise and business opportunities showcased in this, the sixth edition of Franchising magazine’s popular supplement, The Profiler. It’s good to hear a company’s story in its own words – whether the tale is one of franchisee achievement, exciting new developments, continual growth, rebranding or the latest updates. No-one knows a business like the people involved, and The Profiler is the perfect forum for these individual stories to be shared. And if you haven’t focused on a particular sector, this publication will give you an excellent cross-section of possible investments to consider. Perhaps you’re keen to leave the corporate world and run a mobile business? Check. Or you’re tired of being an employee but want to harness your professional and business skills? Check. Maybe you’re looking for a chance to run your own retail or restaurant business? Check. You’re thinking of following your passion and need to find a way to use your technical skills? Check. Flexibility is important, and you don’t want to work office hours? Check. You’ve got big dreams of hospitality but need help funding? Check. For keen individuals with a dream of business ownership, reading The Profiler will give you a taste of some of the opportunities available in the franchise arena.

4 . . . . Anytime Fitness

28 . . Cafe2U

6 . . . . Swimart

30 . . Lifetime Distributors

8 . . . . Signwave

. . . . . . ‘The Book People’

10 . . 7-Eleven

32 . . Silver Chef

12 . . Snap on

34 . . Oven&bbqcleaning

14 . . Gloria Jean’s Coffees

36 . . Cartridge World

16 . . Brian Tracy International

38 . . Outback Jacks Bar & Grill

18 . . Pack & Send

40 . . Caltex

20 . . RP Vending

42 . . Muzz Buzz

22 . . Grout Perfect

44 . . TeleChoice

24 . . Crepe Affair

46 . . Contacts

26 . . Clark Rubber Publisher Michelle Graves Editor Sarah Stowe sarah.stowe@reedbusiness.com.au Sub Editor Richie Kenzie richie.kenzie@reedbusiness.com.au Graphic Designer Ronnie Lawrence National Sales & Marketing Manager David Strong david.strong@reedbusiness.com.au Direct: 02 9422 2905

Advertising Inquiries SYDNEY OFFICE Tel: (+612) 9422 2905 Fax: (+612) 9422 2722 Production Co-ordinator Eryk Cleghorn eryk.cleghorn@reedbusiness.com.au Direct: 02 9422 2379 Managing Director Jeremy Knibbs jeremy.knibbs@reedbusiness.com.au

On the cover: Jacinta McDonell Jimenez and Justin McDonell, Master Franchisors for Anytime Fitness Australia

All The Profiler material is copyright. Reproduction in whole or in part is not allowed without written permission from the Editor. © 2011. Opinions expressed in The Profiler are not necessarily those of The Profiler or Reed Business Information.

The Proﬁler is a publication of Reed Business Information ABN 80 132 719 861 SYDNEY OFFICE Tower 2, 475 Victoria Ave Chatswood, NSW, 2067 Tel: (+612) 9422 2999 | Fax: (+612) 9422 2822 www.reedbusiness.com.au Printed at GEON 69-79 Fallon St, Brunswick, Vic, 3056

Anytime Fitness

freedom equals success The world’s fastest growing fitness club is a flexible franchise option ustin McDonell and his sister Jacinta McDonell Jimenez launched the highly successful US franchise Anytime Fitness into Australia in 2008. Since then it has become the quickest growing segment of the world’s fastest growing fitness chain, with over 75 clubs open throughout the country in just two years and further rapid expansion in the pipeline for 2011/12. With gyms open 24 hours a day, 365 days a year, Anytime Fitness prides itself on providing members with convenient and affordable fitness options in friendly facilities which feature top-quality exercise equipment. State-of-the-art security and surveillance systems ensure member safety at the clubs, even during unstaffed hours. Trained staff or franchisees are available during normal trading hours and after hours members can access the gym safely and securely by using their key card. The franchisee can then monitor the gym from anywhere. This business model allows flexibility and freedom to the clients who use the gym, as well as flexibility and freedom to the franchisees who want a successful career but with the free time to enjoy life as well.

Systems and support Leigh Kentwell illustrates this franchisee success. With a background in sales and a passion for fitness Leigh was drawn to the 24 hour fitness business model. After much research Leigh purchased his first Anytime Fitness just outside of Adelaide in December 2009. He chose Anytime Fitness because of the sound procedures in place and its ability to assist with equipment hire or purchase. “Anytime Fitness helped with sourcing

: July 2011

Eight months after buying his first Anytime Fitness franchise, Leigh Kentwell has purchased his second outlet.

equipment and they have a property team that can help you choose a site, or you can put forth a suggested site. They also have all the systems in place so you can just slot into the job and get up and running.” Leigh was also impressed with the level of training and support offered by Anytime Fitness. “I received a full week of training at the head office. They covered all aspects of the business including finding suppliers, dealing with councils and marketing. You are also given access to their franchise website which has a handbook detailing most issues from six months prior to opening your business and throughout the first 12 months.” He has been so successful that only eight months after opening his first Anytime Fitness franchise, Leigh has already purchased his second location, entirely funded from the success of the initial outlet. Over

50 per cent of first-time Anytime Fitness franchisees purchase multiple locations, demonstrating the hugely successful business model. As the founder of Anytime Fitness Australia, Justin McDonell believes that the key to Anytime Fitness’s success is freedom. “Freedom is what sets Anytime Fitness apart from our competitors. We offer franchisees the freedom to operate their business to suit their lifestyle, freedom to grow within the system, and the freedom that comes with knowing they have the support and back-up of the world’s fastest growing fitness club franchise.”

i FRANCHISE INFORMATION Ph: (02) 9415 5300 Email: info@anytimefitness.com.au Website: www.anytimefitness.com.au

Swimart

Australia s largest pool & spa specialist group Watch your profits soar! oasting the highest rate of pool ownership in the world, Australia and New Zealand are at the forefront of the rapidly expanding international swimming pool industry. Industry estimates indicate there are well over one million swimming pools across the region and every year, on average, over 15,000 new pools are being built. With the majority of pool owners requiring everyday assistance with their pools and spas, the retail pool care industry is fast becoming one of the most talked about franchise options.

The trusted experts in pool care One of the most successful, well-established pool and spa businesses in Australia and New Zealand is Swimart Pool & Spa Services. Swimart has cemented itself as the trusted name in pool care amongst pool and spa owners with 60 retail outlets in Australia, four in New Zealand and over 180 dedicated mobile service vans. It has developed strong consumer brand awareness in Australia, and is renowned for its expertise, experience and customer service. “Our industry continues to grow in leaps and bounds and Swimart is well placed to capitalise on this growth,” says Chris Fitzmaurice, Swimart’s national manager. “We provide franchisees with a business model that can build sustainable, lucrative and highly profitable million dollar lifestyle businesses under the management of the right franchisee. Over the past five years, Swimart franchise sales have grown by more than 49 percent* and they continue to multiply year on year. “The fact that the majority of our franchisees’ custom comes from repeat trade

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Swimart is a diversified business in a growing industry with multi-millon dollar sales potential.

speaks volumes and reinforces the strength and ongoing nature of this business.”

Diverse revenue streams Swimart offers the entire range of pool and spa products and services, meaning diverse revenue streams for franchisees. The assets and services of a Swimart franchisee include: • Retail store • Pool servicing and cleaning • Pool repairs and maintenance • Pool owner induction and training • Commercial clients • Referral commissions “Swimart is a diversified business, ideal for someone looking to make the most of their people management and customer relationship abilities,” says Fitzmaurice. “Our ideal franchisee will have expert management, sales, retail or trade skills to fully maximise the earning potential of the business.”

Solid backing Swimart owes its success in part to the solid backing of parent company Waterco. Listed on the Australian Stock Exchange, Waterco has been a leading international manufacturer and distributor of award-winning swimming pool and water treatment products for 30 years. “Franchisees are supported by an established and highly specialised management team dedicated to working with them to maximise their sales revenue and profitability,” adds Fitzmaurice. * To financial year ending 31/6/2010

i FRANCHISE INFORMATION Contact: franchise development manager Phone: (02) 9898 8666 Email: info@swimartfranchise.com.au Website: www.swimartfranchise.com.au

Signwa ve

designs on success Top 10 ranking for franchisee satisfaction he Signwave business is ranked very highly by its franchisees when it comes to passion for customer, brand and product. The latest topfranchise survey (May 2011) reveals the signage company scored 85 percent in this category. Overall the franchisor was listed in the top ten across the country; it took the number six slot for lifestyle, and for opportunities, the franchise came in at number two. Andrew McKay, general manager Signwave Australia, says ““We are very proud of our franchise partners – not only for their sales performance but also for the passion they have for their businesses and the professionalism they display. We actively listen to our franchise partners and place a lot of importance on franchisee satisfaction.

Catherine Monson, CEO of Fastsigns International Inc, with Andrew McKay, Signwave Australia s general manager

Satisfaction “Signwave owners took part in an independent franchisee satisfaction survey, conducted by leading market research company 10Thousand Feet. We were really excited with the results. “We are always looking at ways we, as management, can provide the necessary support and infrastructure to assist our owners to grow their businesses and achieve their goals. We will concentrate on implementing and promoting programs, systems and tools to increase our store sales volume with a focus on profitability for all of our franchise partners.” Signwave is part of the Fastsigns group, with more than 525 franchised units across the US, Canada, Australia, UK, Brazil and South America. Signwave stores provide a diverse range of signage

: July 2011

TESTIMONIAL Franchisee Mark Montgomery, Signwave Sunshine Coast, says When researching, I felt Signwave was a credible company that I could be a part of and I have confidence in the system-based model of its business, he said. This is a way for me to go into business for myself it is something I can do on my own while still having time for my two children.

Signwave. Today, we are speaking with a much younger demographic than ever before. “This is a vibrant industry that requires energy and enthusiasm – coupled with a smart business plan and a respected franchisor and excellent support will translate into an exciting and profitable business future,” McKay says.

products for the business customer – from the simple to the simply impossible.

Energy and enthusiasm “We really believe in the FastsignsSignwave model,” says McKay. “The marketing infrastructure and support is world class, but we also believe in the product and service that we sell at

i FRANCHISE INFORMATION Contact: Helen Spencer Phone: 1300SIGNWAVE (1300 744 692) Email: Helen.Spencer@fastsigns.com Website: www.signwave.com.au

Providing Advertising Solutions for Everyday Business

Every day more and more people go into business for themselves In addition to the energy and passion it takes to suceed, each of these new businesses will need to let the world know they exist. This explains why the sign business has grown into a multi billion dollar industry. Monday to Friday operation No signage experience required Prime locations available Over 500 centres world wide Business to business

call 1300 SIGNWAVE (1300 744 692) for available franchise opportunities or visit our website www.signwave.com.au today

7-Eleven

7-Eleven Australia – helping families build security and success Energy and drive help grow this global brand -Eleven Australia is a leader in the convenience market with more than 610 stores in Queensland, Victoria and New South Wales. Globally 7-Eleven has more stores than any other retailer. 7-Eleven is in a significant growth phase as 200 of the Mobil stores acquired in 2010 are converted to the brand with an improved convenience offer. 7-Eleven Australia is one of the largest family owned businesses in Australia. Its owners, the Withers family, are proud to be helping other families to build security and success. According to National Franchise Manager, Paul Stevens, the company provides new franchisees with everything they need to operate a franchise. “Franchising is the foundation of 7-Eleven Australia, with 7-Eleven franchising petrol and convenience stores for more than 30 years. As a 7-Eleven franchisee you’ll enjoy the position of market leader in convenience retailing backed by a comprehensive support system which provides complete turnkey set-up and no rental payments,” Paul says. “In addition, the typical franchise agreement has a 10 year term, linked to the primary lease, negotiated by 7-Eleven. Once a store has been built all future repairs and upgrades to equipment and store fit-out are paid for by 7-Eleven,” he adds.

A strong future 7-Eleven also provides a state of the art point of sale system that manages stock, provides category level sales reports as well as online training to the store back office. Paul says 7-Eleven provides franchisees

: July 2011

The Richlands store in QLD

with the support they need to succeed. “Operational support includes the services of a District Manager that visits the store approximately twice a month to review business performance and look at ways to increase sales and gross profit,” Paul says. “All of this allows 7-Eleven franchisees to increase sales by focusing on the key retail drivers namely customer service, store cleanliness and stock presentation. “We must be doing a good job at helping our franchisees to build strong futures for themselves and their families, because more than half the Mobil conversion sites have been secured by our existing franchisees,” he smiles. While 7-Eleven has many franchisees that own more than one store, the company is always looking for the right people to join the group as new franchisees. “We’ve found there are some key attributes our most successful franchisees

share. They are well presented and highly organised, have energy, drive and a positive, curious attitude,” Paul explains. “We are keen to get more franchisees with these qualities to join us as we continue to grow.” “Ensuring the new franchisees have a passion to succeed, great organisational skills and a positive can-do attitude is crucial. We need people who aren’t afraid to work hard, are dedicated to ensuring their stores look fantastic and are excited about their future with our business,” he says.

i FRANCHISE INFORMATION Website: www.7elevenfranchise.com.au

Snap - o n

the solution provider A new credit package can help with franchisee finance rrespective of whether they service and repair your car, truck, motorcycle, aircraft, boat and everything in between (including the NASA space program), the professional tool users choose Snap-on. With 90 years of history behind it and more than 19,000 tools in the range, Snap-on is the brand that defines quality and innovation. Founded in the US, today Snap-on is a global manufacturer and marketer of tools and equipment. As well as showing innovative design and manufacturing prowess, Snap-on is also a pioneer of franchising. Snap-on distributes its products to the individual professional tool users through a network of franchisees who operate from mobile stores. The white Snap-on trucks on the road are high-tech mobile retail stores, fully air-conditioned with a generator, computer with Internet access, mobile EFTPOS, and specially designed display areas where the tools and equipment are displayed. Taking the store right to the customerâ&#x20AC;&#x2122;s workplace is just one of the features of the franchise that has evolved since the 1930s.

On the road Franchisees operate within a geographical territory and as they call on their customers every week, long-lasting relationships develop. The Snap-on franchisee becomes a solution provider. The extent of the products and services offered by Snap-on franchisees is ever increasing and in greater demand from our customers. Although there are currently more than 160 mobile stores in Australia and New Zealand, Snap-on Tools (Australia) has

: July 2011

Snap-on trucks are high-tech mobile retail stores, fully air-conditioned with a generator, computer, mobile EFTPOS and custom designed display areas.

more customers than it can service and is actively recruiting for new franchisees.

Delivering franchisee finance Snap-on has experienced the same challenge of late that most franchisors have and that is securing finance for a new franchisee. Despite the Snap-on franchise systemâ&#x20AC;&#x2122;s accreditation from most of the major banks, franchisee finance has still been an issue. But now Snap-on has the solution. Snap-on Credit is the finance division of Snap-on USA which has provided finance for franchisees in the US, Canada, the UK and Europe for many years. Now this is available in Australia and New Zealand. A qualified applicant can become a Snap-on franchisee with an investment of only $37,000. The Snap-on finance package comprises of a number of elements to cover the initial franchise costs, finance receivables, and the purchase of the mobile store. Repayments are staggered to complement the business plan.

As with any business, cash flow tends to be tight during the first few months of operation and accordingly there are no repayments on the business loan for the first three months. Getting the receivables program established can take a little longer and so repayments on that part of the program donâ&#x20AC;&#x2122;t start for six months.

The solution Interest rates are competitive and this credit option will allow Snap-on to focus on getting the right franchisees into business and meeting the needs of the customers. In short, Snap-on is the solution provider yet again.

i FRANCHISE INFORMATION Contact: Nick Hudson Phone: 1800 762 766 Email: Nicholas.hudson@snapon.com Website: www.snapon.com.au

So, what does think of us? 2009 Best Value Franchise in Australia 2008 #1 Franchise in our category 2006 1 of Top 7 Franchise Systems

Gloria Jean’s Coffees

Gloria Jean’s Coffees a winning blend Franchise partnerships are brewing up a story of success n October 2006, John Giovas and sister Chris, made the decision to trade in the daily grind of their corporate professions to embark on a new venture. The pair were aware of the challenges when starting up a business, so found a franchise an appealing option. Five years later, John and Chris are now brewing up a story of success, as the owners of a thriving Gloria Jean’s Coffees franchise in Gymea, New South Wales and winning awards along the way. In the first three years John and Chris achieved their five-year plan, exceeding their initial hopes for the business. They attribute much of their success to the close partnership forged with Gloria Jean’s Coffees support office. When asked about his success, John Giovas says, “a franchise provided us with a sound investment; presenting fewer risks and a greater chance of success. We paid meticulous attention to detail to ensure we entered both a profitable and sustainable business”. Having opened over 1,000 coffee houses worldwide with over 480 of these across Australia, Gloria Jean’s Coffees is a proven and successful franchise system which has been recognised as one of the world’s best. With a vision to be the most loved and respected coffee company in the world, Gloria Jean’s Coffees focuses on recruiting and rewarding franchise partners such as John and Chris. When talking about the partnership, Chris Giovas adds, “choosing the right franchise is absolutely essential. My advice to others would be to look for a strong brand such as Gloria Jean’s Coffees, which can also offer ongoing support – this made our lives so much easier and we felt

: July 2011

ABOVE: Gloria Jean’s has been recognised as one of Australia’s fastest growing franchises for eight consecutive years by BRW magazine RIGHT: Gloria Jean’s Coffees 2010 International Barista Championship

reassured every step of the way”. The siblings recently gained recognition for their achievements at the bi-annual Gloria Jean’s Coffees International Glory Awards attended by more than 400 Gloria Jean’s Coffees franchise partners, master franchise partners and store managers from around the world. The pair received the coveted International Franchise Partner and Store Manager Award which recognises the standard of excellence in store operations, including sales results, customer connection and store presentation. John and Chris qualified for the award after winning the Gloria Jean’s Coffees Australian Franchise Partner of the Year Award last year. In the same year, the pair were runners-up in the Franchise Council Business of the Year Award.

On their award success Gloria Jean’s Coffees executive chairman, Nabi Saleh says, “John and Chris proved to be the best of the best in the Gloria Jean’s Coffees family of more than one thousand coffee houses opened worldwide across 39 markets. Their dedication and passion for the brand, their team and their guests make them standout candidates to win this award.”

i FRANCHISE INFORMATION Contact: the franchising team Phone: (02) 9846 0374 Email: jennycolla@gloriajeanscoffees.com.au Website: www.gloriajeanscoffees.com.au

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Brian Tracy International

business advisors Searching for a challenge, independence and wealth creation? elcome to Brian Tracy International. You will achieve your personal and business goals faster with us. We are world leaders in professional development and corporate training. As a licensee, you are welcomed to an exclusive team of business advisors based around the world. You will be well trained in the area of business development, corporate training and coaching. You are then able to grow a substantial and profitable business through purchasing programs from the Brian Tracy International suite on a wholesale basis and selling them on a retail basis. The key areas of focus are professional development, sales and leadership development, and these programs are provided on a fee for service or government funded basis. They are delivered primarily in fast-moving interactive workshops or in coaching sessions. Brian Tracy is a world-renowned educator, best-selling author, business consultant and international keynote speaker. From his many years of research and teaching, he has created a suite of high-quality seminar programs that deliver world-class personal development and business training. There are over four million graduates worldwide.

possess, (or be able to hire people with) excellent leadership/sales and communication skills, especially in B2B sales, and be capable of building a strong team if you desire to leverage yourself.

In the package Some components of the distributorship license include: • 12 comprehensive world-class training programs • Your Brian Tracy business development program

: July 2011

Investment Your investment and ownership of a license will include your start-up inventory and provide you the marketing rights to promote Brian Tracy training programs, marketing tools such as brochures, web site, proposals, legal agreements and sales templates plus business development training, brand goodwill/credibility and the accreditation necessary to deliver programs yourself or to manage their facilitation. Andrew Phillips, Australia/New Zealand Principal.

Brian Tracy has created a suite of high-quality seminar programs that deliver world-class personal development and business training • Complete set of master programs along with bonus inventory • International brand recognition and professional credibility • Marketing and sales templates, web site, proposals and legal tools • Ongoing personal coaching and strategic advice from Andrew Phillips • Performance and hiring assessment tools – all online • Training & accreditation for BTI government-funded programs

Success criteria To be a successful licensee, you need to

Summary We are looking for high calibre individuals to join our team. This can be a lucrative, individual, home-based consultancy business, or, developed into a significant operation. Global brand name affiliation, outstanding margins and most importantly, programs that have a powerful impact on the participants, make this a rewarding opportunity for all involved. For further information and a confidential discussion, contact Andrew Phillips.

i FRANCHISE INFORMATION Contact: Andrew Phillips Phone: (08) 8267 2144 Mob: 0418 500 721 Email: andrew@briantracyanz.com Website: www.briantracyanz.com

Pack & Send

Pack & Send - delivers customer service at its best There are no limits when it comes to making life easier for the customer uilt on a foundation of world-class personalised customer service, the franchised packaging and freight retail store network, Pack & Send, is one that has grown from strength to strength, building a solid reputation through the No Limits culture of its brand. At more than 110 stores throughout Australia, along with new outlets in New Zealand and the United Kingdom, Pack & Send’s mission to provide the very best in personalised solutions for businesses and householders world-wide is being achieved on a day to day basis. And the evidence for this, says founder and CEO Michael Paul, can be seen with increasing regularity. “So many Pack & Send customers have been blown away by the service they’ve been receiving from our franchised stores that they’ve taken that next step and put it in writing. Many of the letters have been so inspiring that we’ve created our own corporate booklet called, ‘No Limits: True stories about going the extra mile’. Other words of thanks are being recognised in our company’s newsletter.”

Going the extra mile Among the stand out service offerings Pack & Send franchisees have recently been recognised for include: arranging the urgent delivery of products such as medical equipment for individuals and organisations that no other company would take on, as well as franchisees going out of their way to open their store after business hours, resulting in exceedingly grateful customers. Many stores have taken on urgent jobs that other freight providers have failed to

: July 2011

Pack & Send, Kings Cross

complete, some have driven to pick up consignments from out-of-the-way locations, while others have earned praise merely for sorting out their customer’s difficult paperwork. But as a mainstay, Pack & Send franchisees focus on one common element, making life easier for their customers. “There are so many little things that can be done for the customer that we at Pack & Send consider as a given,” says Michael. “A polite and courteous manner, proficiency, professionalism – even things like thank you cards as a follow up on a completed job – and when you team these attributes with a solution based service,

taking all the worry away from the customer, you know you’ve got something special.” If you would like to own a business that focuses on customer service skills and the idea of ‘going the extra mile’ appeals to you, you can find out more about Pack & Send franchising opportunities.

i FRANCHISE INFORMATION Contact: Martin Losurdo Ph: (02) 9822 5622 Email: martin.losurdo@packsend.com.au Website: www.packsend.com.au

RP Vending

RP Vending - why not let machines do all the work? With an RP Vending Systemâ&#x20AC;&#x2122;s business you work part time while your vending machines operate full time selling for you 24/7 P Vending Systems has over a decade of experience and expertise in setting up individuals in their own vending businesses. With an RP Vending operation you completely own the business â&#x20AC;&#x201C; you have full control and authority. Owners operate their businesses by stocking, cleaning, maintaining and most importantly collecting the money from their fleet of vending machines! One of the most attractive features of this business opportunity is the level of flexibility it provides. Operators can choose from a range of business packages from a starter package of four to five machines to the complete vendor package which includes 10-15 machines. There are even Income Booster packages available for those seeking to run a business in conjunction with a full time job. This gives clients the freedom to choose a package that best suits their situation, lifestyle and goals. RP Vending has been setting up vending businesses across Australia and NewZealand for over 16 years, with more than 400 operators nationally. These businesses have been set-up in many popular locations including such sites as The Hilton, The Westin, The Sofitel, Myer, IKEA and ANZ.

Ongoing support RP Vending Systems goes further than just the initial business setup, with RP Vending you get full and ongoing support without paying ongoing franchise fees or royalties. Owners receive full initial business training, 24/7 business support,

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RP Vending owners can work hours of their own choosing

an 1800 assistance hotline and back-to-base stock monitoring system. Over the years RP Vending Systems has built up and established wholesale partnerships with well known brands including Coca-Cola, Smiths, Schweppes, Cadbury and Nestle. This allows our owners to purchase stock at highly competitive prices and increases their profits. The traditional weekday work routine is definitely not for everyone, which is why RP operators love the freedom they get from having such a flexible business. Owners no longer have to work the typical nine to five day but can work the hours of their own choosing. This allows them to build a business schedule that suits them best and allows them to spend more time doing the things they

love - whether it be time with the family or more time spent playing golf! With packages to suit different needs and lifestyles, the freedom and flexibility provided by an RP Vending business is unmatched. So if you are looking to take control of your future and live the lifestyle youâ&#x20AC;&#x2122;ve always wanted then enquire now about RP Vending.

i FRANCHISE INFORMATION Contact: David Green Ph: 1800 066 112 Email: sales@rpvending.com.au Website: www.rpvending.com.au

Grout Perfect

Grout Perfect the perfect business opportunity Would you like to be your own boss in one of the fastest growing industries in the country? hen a tile and grout cleaning/restoration business ticks all the boxes due to the ever increasing demand in homes and business premises through out Australia. At Grout Perfect we offer three turn key start up business packages designed and tailored to suit all budgets. These include all the training, equipment, tools and products needed to get you started with our seven year proven marketing procedures and strategies.

No royalties to pay This is not a franchise: it’s your business, your name. Build your market share in your own location or any location you desire with: • No franchising fees • No royalties to pay • No contracts to sign • No population caps • No limit on locations • No sales commissions • No marked up supplies Ideal for anyone wanting to say goodbye to the boss, great for the husband and wife team, entrepreneur, even franchisees are switching to the Grout Perfect business opportunity as they have realized they can save thousands of dollars working for themselves. You and your customers will have access to the website and internet marketing campaigns. We also add your business name into the Grout Perfect ‘Find an applicator’ search map on our website. This way you can send your customers to our website instead of having your own or we can help you develop your own personal website as a

: July 2011

Working with Grout Perfect

tile and grout restoration specialist and grout colour sealing applicator.

5 days training Our five day course not only covers how to be a professional tile and grout restoration specialists (you’ll learn techniques such as how to identify man made tiles, how to apply sealers, proper grout mixing procedures, silicon removal and installation, tile trouble shooting) but we show you how to run a successful business in admin skills, how to handle incoming sales calls and marketing procedures. You will also get a marketing CD loaded with forms, ads, handouts and flyers.

Client satisfaction Once you are a Grout Perfect applicator or business opportunity owner you will have full ongoing support which means you will never be alone on a job and we will help you in staying ahead of your competition with

fantastic marketing campaigns. Remember we have already proven the business opportunity ourselves over the last 10 years. This is where experience comes in as we can save you thousands of dollars in making the right business decisions; no one even comes close to the Grout Perfect business opportunity which is the first off its kind in Australia.

i FRANCHISE INFORMATION Contact: Craig McClymont Phone: 1300 002 504 Email: info@groutperfect.net.au Website: www.groutperfect.net.au

THE GROUT PERFECT BUSINESS OPPORTUNITY Become a Tile and Grout Restoration Specialist ✔ ✔ ✔ ✔ ✔

No franchising fees No contracts to sign No royalties to pay No population caps No limit on lacations

Truckmount Set Up

Turn a $77 bottle of grout colour sealer into $1000 proﬁt in one day BE YOUR OWN TRUE BOSS YOUR NAME YOUR BUSINESS

before

after

CALL 1300 002 504

Crepe Affair

dessert with a difference Keep it simple, keep it affordable, keep it mobile nspired by the success of the mobile franchise sector and secure with a business model proven over many years, franchisor Richard Lewis recently launched Crepe Affair at the Sydney Franchising and Business Opportunities Expo. For three days the stand was alive with the buzz of interested visitors and hungry show goers, keen to sample the sweet taste of the Crepe Affair dessert bar. With an entry fee of just $29,500 (+GST) and no need to invest in a special vehicle, Crepe Affair is confident of attracting many franchisees to the business. Crepe Affair offers a mobile dessert bar specialising in sweet crepes, buttermilk pancakes and coffee. The franchise package includes all the specialist equipment and Crepe Affair supplies the base mixes and a range of fillings. The franchise targets both domestic and commercial clients and provides its services at home or in a function centre as well as to businesses wanting to celebrate a special event. Crepe Affair franchisees are free to set up and operate at public events such as fetes, markets and festivals where they charge per items rather than for the function.

More about the business Q: Why a mobile model? A: With over 10 years retail franchising experience, Richard Lewis understands the benefits and risks of food retailing. Whilst retailing can be very profitable the risks are very real. This mobile business has many benefits – low entry and operating costs, part time, cash flow positive with great returns if run well.

: July 2011

Crepe Affair offers a mobile dessert bar specialising in sweet crepes and buttermilk pancakes.

Q: Is there a market for home/office/function dessert catering? A: Of course– everyone entertains– be it a birthday party, engagement, wedding, special occasion –Crepe Affair provides the help and the pizzazz to make it a memorable event. What could be more appealing than a crepe bar offering a selection of freshly prepared crepes and pancakes – drizzled with chocolate from a fountain or perhaps a berry coulis or caramel sauce? Q: Does it take much training to become a Crepe Affair franchisee? A: Not at all –a three day course starts everyone off which includes lots of hands on food preparation as well as focused training on business development techniques. The support is ongoing and is key to long term success. Q: Do franchisees get a territory?

A: No. We looked at all the franchise models and could see no advantage in limiting people to a physical territory. We operate a central booking system and direct leads to the closest operator – but franchisees are free to promote and move their business anywhere in Australia or New Zealand. Q: Who finds the jobs? A: It’s a combination of the Crepe Affair marketing including media releases along with local area marketing by the franchisee. Referrals from functions are the single most important lead source.

i FRANCHISE INFORMATION Contact: Richard Lewis Ph: 1300 CREPES (273 737) Email: enquiries@crepeaffair.com.au Website: www.crepeaffair.com.au

New franc mobile hise $29 just

,500

crepe + coffee catering

+GS

a dessert bar for all occasions

everyone loves crepes and youâ&#x20AC;&#x2122;ll love this business because it ticks all the boxes

Mobile no need for special vehicle

Affordable under $30,000 (+GST)

Easy to learn and everyone loves crepes

Part time select your workload

Great ROI get paid in cash

No Rent/Staff employ casuals for parties

Support training and marketing

For more details â&#x20AC;&#x201C; concerning Australia and New Zealand

call 1300 CREPES (1300 273 737) or visit www.crepeaffair.com.au

Clark Rubber

What s in store for you at Clark Rubber? Clark Rubber is an iconic Australian retailing brand and has been for more than 65 years. ight now, Clark Rubber has 76 franchise stores throughout Australia. We are now in expansion mode and have many new store opportunities across Australia. Clark Rubber managing director and founder of Clark Rubber Franchising, Chris Malcolm, says, “The name of the game is the fame of the name”. Malcolm says Clark Rubber has a very strong brand with a unique, bright colour scheme and look to its businesses. “We also have a unique business model for our marketing. We spend more than five per cent of our annual turnover on advertising and marketing. This makes us a very strong and aggressive marketer in our niche for the size of business that we are.”

A leading retailer in the foam, rubber and pool markets. Clark Rubber’s unique product range is marketed with slogans such as ‘The Home of Foam’, ‘The Rubber Experts’ and ‘Australia’s Local Pool Shop’. Informative customer service in all three product categories sets Clark Rubber apart from many of its competitors.

Supported every step of the way. Clark Rubber franchisees have a wealth of support at their fingertips through the experience and knowledge of the national support office team, who are committed to franchisee success. The Clark Rubber team recognises that the success of any franchise system very much depends on the success of its franchisees, and so it provides its franchisees with a toolbox to help them succeed. The toolbox includes

: July 2011

Clark Rubber s bright brand colouring is a standout

Our mission is to develop and assist franchisees to achieve best practice to reach their full potential to manage and grow a profitable and successful Clark Rubber retail business

an in-house graphics design team, local area and national market product management, merchandising, IT and finance expertise, training and business coaches as well as analysts. Our mission is to develop and assist franchisees to reach their full potential in the management and growth of profitable and successful Clark Rubber retail businesses.

A proven and profitable model. During the 2009/10 financial year. Clark

Chris Malcolm, founder and managing director of Clark Rubber

Rubber experienced fantastic trading which resulted in record sales. At Clark Rubber, we believe franchising provides a new business with a far greater opportunity for long-term success and prosperity than an independent small business. This is achieved via a tried and tested system, a nationally recognised brand, ongoing support from experts in appropriate business fields and group strength in purchasing and marketing. Take a look in store today!

i FRANCHISE INFORMATION Contact: network development manager Phone: (03) 8727 9999 Email: franchising@clarkrubber.com.au Website: www.clarkrubber.com.au

‘What’s in store for you?’ Strong National Brand Clark Rubber is an iconic Australian retailing brand and has been for more than 65 years. We currently have 75 stores across Australia. Unique Product Range Clark Rubber’s unique product range is marketed with slogans such as ‘The Home of Foam’, ‘The Rubber Experts’ and ‘Australia’s Local Pool Shop’. We are differentiated in the marketplace through the provision of informative customer service in the product categories. Support Team Clark Rubber franchisees are supported every step of the way in areas such as buying, marketing, merchandising, in-store operations and administrative support, IT and training. Proven and Proﬁtable Model During the 2009/10 ﬁnancial year, Clark Rubber experienced fantastic trading which resulted in record sales. Take a look in store today! We are currently looking to grow and have many new store opportunites for enthusiastic people who want to join a winning team.

You’ll be surprised at what’s in store for you at Clark Rubber! For further information contact our Network Development Manager on (03) 8727 9999 Email: franchising@clarkrubber.com.au Website: www.clarkrubber.com.au

Cafe2u

coffee that comes to you The largest mobile coffee franchise in the world serves up financial stability minus the stress ustralian-born Cafe2U is not only one of the fastest growing business concepts in the nation, it is now the largest mobile coffee franchise in the world. The numbers tell the tale. There are currently 108 franchises within Australia and a further 51 throughout the UK, including Scotland, England, the Channel Islands and Northern Ireland. Recently named Australia’s fastest growing coffee franchise by BRW Magazine and recognised by the prestigious Golden Bean Awards, it is estimated Cafe2U now pours over 6.25 million cups of coffee worldwide. Cafe2U managing director Derek Black believes its ongoing success comes from the attractive incentives the company has to offer, helping the coffee brand stand out among an already cluttered market place.

The freedom factor “We have found there are significant lifestyle considerations when somebody makes the decision to abandon their existing career path to become a franchisee,” he says. “Most of our franchisees have cited the desire for more freedom in the course of their working week as a huge attraction. They can now pick their children up from school whereas previously this simply wasn’t a possibility. “The hours are more flexible and we help them build their customer base with the help of a franchise development manager. This alleviates the fear of commencing an unproven new venture. “The marketing investment has already been made from our end, the business

: July 2011

Events work is a rewarding part of the Cafe2U lifestyle.

model is sound and our brand name is established in the marketplace,” he adds. Paul Edwards, who runs a Cafe2U franchise in the busy Surfers Paradise territory, states that buying into the franchise was the best decision he has made in a long time. “Since purchasing into the Cafe2U business it has given me that personal space and freedom I craved. I now have the ability to be able to start and finish work earlier, freeing up the afternoon for the things I love to do, which I never before had the luxury of,” says Paul Edwards. Similarly, Steve McCarthy recently left his military-related life to take business matters into his own hands within a less stressful environment. His unexpected career change introduced Cafe2U to Tamworth, NSW.

Steve says his move into the new venture was stimulated by “a combination of the desire to become the best family man I can be and my love for fresh air and freedom.” The sentiment is a common trait among Cafe2U franchisees. Many established franchisees express added freedom and family time as the key reasons for their significant career move, but the welcome outcome is a significant lifestyle change. Why not find out more about achieving the lifestyle you want with Australia’s fastest growing coffee franchise?

i FRANCHISE INFORMATION Contact: Alan Biddle Phone: 1300 223 328 Website: www.cafe2u.com.au

Lifetime Distributors

Lifetime Distributors The Book People Books are alive and well - 3.4 million sold in 2010 here are plenty of benefits in running a Lifetime Distributors ‘The Book People’ franchise and these include:Low risk: All of our products are supplied on consignment and there are no additional fees. Training: Each of our master franchisees provides training as well as induction courses and covers everything from door-to-door canvassing, to sales support, IT and product knowledge. Marketing: support of the franchisor and master franchises, which in the eyes of a small business owner is a real benefit. Affordability: It’s not going to cost you a fortune to purchase a franchise. Expansion opportunities: Franchisees can expand by recruiting sub contractors and part time workers. Lifetime Distributors, an Australian owned business, creates the convenience of shopping in the workplace for thousands of individuals. The company offers a huge range of products all at discounted prices delivered FREE of charge direct to the customer’s desk. Lifetime prides itself on customer service and reliability of product supply, whilst maintaining its core promise by providing quality books and products at discounts of up to 70 percent. GM Kevin Lagden says “Our franchisees sell to over 45000 businesses every two weeks and that makes us unique. “Our customers see us as reliable and affordable, our franchisees are always at a customer’s place of work at an allocated time and are able to fulfil orders right there and then. It really is a fantastic convenience for the busy worker.” It’s low risk and the product supplied is

: July 2011

Above: Lifetime Distributors prides itself on customer service and reliability. Right:Training and support are part of the package.

on a consignment basis. The franchisee only ever pays for what they sell. Stock that does not sell through simply gets returned to the master franchise. With no marketing or ongoing fees; there are plenty of repeat business opportunities and everyone has the same opportunity to earn a high uncapped income.

Enhancements Lifetime has also recently invested in a brand new website, with an enhanced shopping experience. “We have also integrated into the system a franchise content management system for all franchisees, where they can access all relevant documentation pertaining to agreements, marketing and company guidelines and a lot more 24 hours a day. It’s all part of our commitment to franchisees,” says Kevin.

Lifetime Distributors is also a great believer in giving back to the community and to date has donated over $ 2.1m to charity. “The feeling of knowing that from every product purchased something is given back to the local community gives everyone a warm feeling,” Kevin concludes.

i FRANCHISE INFORMATION Contact: Joe Sultana Ph: (02) 9899 9655 Email: jsultana@lifetimedistributors.com.au Website: www.lifetimedistributors.com.

Silver Chef

Silver Chef The funding solution Equipment funding made easy with franchise accreditation or more than two decades Silver Chef has helped thousands of Australian businesses with clever equipment funding solutions. Currently over $130 million worth of Silver Chef Limited equipment is helping Australian entrepreneurs achieve their dreams. Silver Chef’s Rent-Try-Buy® solution is perfect for restaurant owners and franchisees who want to keep their options open by not being locked into a long term contract. Instead, Silver Chef offers a 12 month agreement, allowing for flexible equipment purchase or rental. Determined to go one step further in assisting franchisors, Silver Chef brought on board James Scurr as national franchise manager. James joined Silver Chef in July 2010 with the objective of developing a strategy tailored for the franchise sector. Silver Chef Franchise Accreditation was launched in January 2011. “We have already accredited 11 franchise systems and I am currently working through applications from another 14. We have had an overwhelming response,” states James.

Simple and swift Well known multi-brand franchisor Retail Food Group was one of the first franchisors to seek accreditation with Silver Chef. Damien Peters, chief financial officer of Retail Food Group says “What has impressed Retail Food Group has been the speed at which Silver Chef has reacted to our needs and those of our franchisees – the take-up rate by our franchisees has proven that. The accreditation process was completed with minimum fuss, and we are now looking to expand our relationship with Silver Chef to our 90 New

: July 2011

James Scurr, national franchise manager at Silver Chef, has developed a strategy for the franchise sector.

Zealand franchisees.” Silver Chef accreditation is much simpler than bank funding, explains James. Systems only need five stores, a copy of the disclosure document and some financial information on store performance. “We use the financial results to determine what the responsible level of pre–approved finance should be for the group.” Once approved, every franchisee in the system has access to exactly the same approval. James comments, “We have learned from many franchisors that despite having bank accreditation in place, the goal posts seemed to change with each individual applicant. We made sure we could offer every franchisee the same deal and the ability to access genuine, unsecured lending, without having to put their home on the line.” So why not just go to your bank for funding? It is no secret that banks have made it more difficult for small business

owners to access the capital they require. In a typical hospitality franchise, where the purchase price is around $400,000, a bank’s credit criteria may only allow lending of $200,000. If the franchisee has saved up $100,000 of their own cash, they are still short another $100,000. Silver Chef’s role here is more about filling the gap, rather than actually competing with the banks. Incorporating the Rent-Try-Buy® solution, as well as franchise accreditation, allows Silver Chef to actively assist franchisors and franchisees in initiating and expanding their business by creating funding options for hospitality equipment.

i FRANCHISE INFORMATION Contact: James Scurr Ph: (07) 3335 3377 Email: jscurr@silverchef.com.au Website: www.silverchef.com.au

The best funding decision you’ll ever make!

V CH FR ISIT A AN U N C S CE H A T I TO SIN TH W GE EM IN X E A PO LB N O A FO UR PP R LE YO NE IP UR A D 2!

Would access to pre-approved finance help you to secure your new franchise business? Our Rent-Try-Buy® Solution is perfect for franchisees who want to keep their options open. You won’t be locked into a long term contract. Instead, Silver Chef offers a simple 12 month term, so you have the flexibility to: • Buy equipment at any time during the first 12 months and receive a 75% rental rebate. • Return equipment at the end of the 12 month agreement if you don’t need it anymore. • Keep renting and we’ll continue to reduce the purchase price. • Upgrade if you decide your franchise has outgrown the original equipment. If you belong to a Silver Chef Accredited Franchise, you are already pre-approved for finance and you can access other great benefits. Speak to your franchisor today or call the Silver Chef Approval Centre on 1800 049 743 for further information.

Contact Silver Chef today on 1800 049 743 for fast, easy approval or visit www.silverchef.com.au/franchising

Oven&bbqcleaning

Oven&bbqcleaning we specialise in detail People hate cleaning their ovens yet love them to be clean ven&bbqcleaning (formally Ovenclean) is the largest domestic cooking appliance cleaning franchise group in

Australia. We specialise in the detailed cleaning of domestic ovens, cook-tops, range hoods, extractors, microwaves and barbecues in homes, holiday apartments, rental properties, offices, sporting clubs, community centres, schools, childcare centres – in fact anywhere where there’s a dirty appliance! We use specially formulated noncaustic, non-toxic solutions which are made exclusively for Oven&bbqcleaning. Customers are delighted with the amazing results we achieve using our fume-free cleaning system, and have us back for repeat cleans on a regular basis.

Why choose an Oven&bbqcleaning franchise? Who gets their ovens cleaned? • Virtually anyone! People hate cleaning their ovens; yet love them to be clean! • Busy working families, single mums with no time, elderly people and the disabled, rental tenants & landlords, people selling homes – the list goes on and on! • Once they have used our service, they are so amazed by the results that most people become regular customers who are happy to refer their family and friends. • Domestic oven cleaning is still a very new and virtually untapped market in Australia

No guessing where your market is: • Every household in every street is our

: July 2011

target market • Every household in every street is a potential long-term customer • The Aussie outdoor lifestyle means most homes have a barbecue and many an outdoor kitchen, resulting in repeated multiple cleans per household • In the current economic climate more people are eating and entertaining at home, and therefore need their appliances cleaned more often Our franchisees have their own exclu-

sive territory with a minimum of 20,000 households, allowing for future expansion to a multi-van operation if desired.

i FRANCHISE INFORMATION Contact: Rowena Clark Ph: (08) 9304 4388 Email: rowena@ovenbbqcleaning.com.au Website: www.ovenbbqcleaning.com.au

A Franchise Opportunity Put the sparkle back into kitchens!

In-home cleaning of Cook-tops Ovens Grills Microwaves

Extractors/Hoods BBQs

FRANCHISE ENQUIRIES CALL

08 9304 4388

non caustic fume free process

1300 683 625 (1300 ovenclean) www.ovenbbqcleaning.com.au Formerly Ovenclean

Cart ridge World

Cartridge World printer cartridge specialists Invest in a retail business with an environmental and cost-saving advantage he leading brand in the sales, service and re-manufacturing of printer cartridges worldwide, a Cartridge World franchise offers the right people a unique retail opportunity with great growth options. Cartridge Worldâ&#x20AC;&#x2122;s business strategy combines the multifaceted process of refilling printer cartridges for inkjet and toner printers, photocopiers, fax machines and other unique products and systems, with a strong retail focus to deliver exceptional customer satisfaction and savings in over 220 stores across Australia.

Fast growing industry Advancements in information technology have transformed business to be dependent on computers and printers. Consequently, the re-use of printer cartridges has become one of the fastest growing industries in the world, affirming Cartridge Worldâ&#x20AC;&#x2122;s position as a global leader in this retail segment. In servicing this market, Cartridge World has successfully provided an environmentallysound, economical solution to the growing costs of replacing printer cartridges. Cartridge World takes its environmental service responsibility seriously. Each cartridge sent to landfill takes up to 450 years to break down: recharging saves on average 100ml of oil (inkjet) and 3.5 litres of oil (laser) per cartridge used to manufacture new. The more that we re-charge, the healthier our environment is. This is a unique benefit that Cartridge World provides to its customers, as the cartridges go back into the customerâ&#x20AC;&#x2122;s printer and not into landfill. Re-use of ink and toner cartridges provides not only an environmental benefit but also offers substantial savings to the

: July 2011

Cartridge World has expanded to more than 220 stores Australia wide.

consumer when they re-charge their cartridge rather than buy new, and that delivers healthy profits for the franchisee. Additionally it is a business that provides potential franchisees an opportunity to support the consumers need to reduce costs in a tough marketplace.

Business opportunities Cartridge World has expanded to more than 220 stores Australia wide since its inception in 1997. As the business has grown, so too has the product range and with it market penetration. We now offer a huge range of

new and Cartridge World brand cartridges for all the major brands as well as printers and managed print services. Cartridge World continues to grow and right now is looking for the right people who want to invest in their future with a business well positioned in an ever-growing market. A select number of franchise territories are available to motivated people with a strong customer service ethic, strong communication skills and desire to succeed.

i FRANCHISE INFORMATION Contact: Franchise sales Ph: (08) 8274 0900 Email: info@cartridgeworld.com.au Website: www.cartridgeworld.com.au

Outback Jacks

Outback Jacks Bar & Grill casual relaxed dining Simply great steaks, seafood and service with a smile

utback Jacks Bar & Grill has grown rapidly since opening its first store in Tamworth 2006, now having 23 stores going strong across Australia. Outback Jacks has a fun, unique, modern Australian environment while offering casual relaxed dining. We offer a very interactive experience where you can select a bottle of wine from the temperature controlled walk-in wine room to choosing your cut of meat from the chilled display cabinet – where we have the largest range of steaks on any menu in the world! “We pride ourselves on serving up tasty, tender aged steaks” says franchisor Graeme Diamond. As the fastest growing steak house chain we decided to introduce Diamond Cut Gold Series Beef to all stores – the Diamond Cut Gold Series is exclusive to Outback Jacks stores. Prime minimum 100day grain fed and Choice grass fed cuts are sourced exclusively by Top Cut meats from Australia’s premier cattle breeding grounds. “The group took this initiative to ensure our guests receive the best quality steak each and every time they visit anyone of the stores across Australia.” Our diverse menu and generous portions is one of many reasons why people keep coming back to OBJ’s.

Family value Looking ahead Outback Jacks is concentrating largely on advertising and marketing, increasing brand awareness with great value for money for the whole family. Being a family oriented restaurant we thought there was no better way to

: July 2011

Casual dining at Outback Jacks

encourage families into our restaurants than by expanding on our Kids Eat Free 2 nights a week to kids eating free all day everyday, every school holidays! We know how hard it is in these financial times especially during the school holidays and wanted to do our part to help out one portion of our target market. Families are an integral part of the OBJ’s overall concept: all stores have an active kids room with play stations, chalk boards and play equipment to keep them amused while mum and dad relax over a good bottle of wine and a great meal. Smaller kids are also catered for with an Outback Jack’s colouring book and well priced kids meals at only $8.95 including free ice cream. Kids can also return again and again to any store with their refillable Croc sippy bottle.

Research has shown that our clientele goes beyond just families with a slant towards 18-35 year age bracket with groups of young friends getting together for celebrations through to couples wanting more of an intimate experience. AT OBJ’s we believe that everyone should experience ‘Simply great Steaks, Seafood and service with a smile’. We welcome all franchise enquiries and have many fantastic locations available from WA, QLD and Sydney.

i FRANCHISE INFORMATION Contact: Graeme Diamond Ph: (07) 5532 7071 Email: franchising@outbackjacks.com.au Website: www.outbackjacks.com.au

Caltex

A fresh approach to retail convenience Caltex has designs on its Star Mart brand being a world class retailer ou may not be aware that Caltex Australia operates one of the largest convenience retail networks across the nation, with company and franchised stores operating predominantly under the Caltex Star Mart brand. In fact, Caltex’s world class business model, supported by its retail program, merchandising plans and field support has made it one of the leading convenience retailers in Australia, with a significant proportion of our profitability coming increasingly from non-fuel convenience products and services. Caltex has a core vision of being a world class convenience retailer. “Success in convenience retailing is all about having the right people in your business. People with a passion for delivering an unbeatable customer experience and a commitment to ‘Getting it Right’ everywhere, everyday, every time,” says Leo Pucar, national manager retail. In fact, Caltex was recognised by the Australian Association of Convenience Stores (AACS) who presented us with their prestigious Retailer of the Year 2010 Award in the Major Retail Franchised Operation and Company Operation category. Leo says that “attracting the right franchisees is critical to the ongoing success of any franchise network and this is no different at Caltex Australia. As we continue our journey from service stations to convenience stores, we are seeking a different type of franchisee; a high calibre retailer seeking a sustainable investment.” The Caltex convenience retail network consists of about 650 stores with

: July 2011

The new look Caltex Star Mart brand

approximately 85 per cent being operated by franchisees. The balance of stores are company operated, which Caltex uses to showcase its business model and to trial, test and develop new products and services prior to rolling out across the national network.

A new world of retail convenience A key part of the company's capital investment strategy is the new, 21st-Century Caltex (21CC) Star Mart convenience store. Following a number of successful trials, this new world class convenience store format is being rolled out progressively across Australia, presenting a multi-milliondollar investment for Caltex. At the heart of the 21CC concept is a bright, clean and attractive convenience store with a fresh look, layout and product range. “Our stores are evolving to meet customers’ changing needs,” says Pucar. “Research has shown that in an era when people are time-poor with long work hours and both partners working, they value convenience more than ever and it is important to ensure that we offer a good

mix of traditional convenience items as well as supporting the growing need for fresh and healthier alternatives.” Having more products visible is therefore one aim of the 21CC layout – showing off products for sale and making stores easier for customers to navigate, with more space at the service counter. The trend here and overseas is for convenience stores to become more of a destination for fresh food and ready-to-go meals. So this is reflected in the 21CC Healthier Options offer with an expanded range of chilled items, pre-packaged meals, yoghurts, fruit juices, dried fruit, nuts and salads, complemented by an in-store bakery and fresh coffee offer. At the same time the 21CC stores will have a localised offer, with the quantity and mix of products widened or reduced to match local customer demographics.

i FRANCHISE INFORMATION Contact: Alan Plews Phone: (02) 9250 5000 Website: www.caltex.com.au

MUZZ BUZZ

MUZZ BUZZ – coffee on the go Dynamic lifestyle brand is bringing the buzz to Queensland

or Muzz Buzz, Australia’s leading drive thru coffee franchise business, opening two new stores in Queensland has been a tremendous achievement and a sign of things to come. Muzz Buzz opened its first drive thru franchise at the Raintrees Shopping Centre in Cairns in late 2010, and recently opened its second franchise at Slacks Creek in Brisbane’s fast growing southern corridor. Slacks Creek franchisee and store manager Toni Chester and her business partner and fellow franchisee Kevin Eustace have been overwhelmed by the response to the Muzz Buzz brand since opening.

New territory Chester says, “Kevin and I did a lot of research on Muzz Buzz before we committed, and we spent months preparing ourselves for the opening of our store in April. Frankly we’ve been overwhelmed by the positive response we’ve received from customers who simply love the Muzz Buzz drive thru format. Our store is the first of many stores Muzz Buzz hopes to build across the Brisbane metro area and southern Queensland, and we are proud to be spearheading the brand into new territory. We’ve received enormous support and encouragement from Muzz Buzz Franchising and they couldn’t be happier with our debut.” Ian Hudson opened his new Muzz Buzz store in Cairns at the beginning of the year and even Cyclone Yasi couldn’t dampen his enthusiasm for Muzz Buzz.

: July 2011

LEFT: Charlotte serving ABOVE: Drive thru coffee

Hudson says, “Our Muzz Buzz store opened strongly and we’ve worked really hard over the last few months to create awareness of our brand and grow our business through offering a really unique customer service experience. Cyclone Yasi was a minor inconvenience for us, although clearly it had a significant impact on businesses up and down the Queensland coast. Thankfully our store is very solid and well designed and we escaped without sustaining any damage at all. Being the first Muzz Buzz franchisee in the Queensland market has been challenging at times, but I’ve been very strongly supported by Muzz Buzz’s corporate team.”

Going for growth Founded in Perth, Muzz Buzz is now a national franchise business with stores in

Western Australia, Victoria, Queensland and South Australia. The company has ambitions to expand, particularly in Queensland and Victoria. Muzz Buzz Australia CEO Steven Pynt says that the company has even bigger plans offshore. “We don’t see Muzz Buzz as an Australian coffee company, but as a dynamic and uplifting global lifestyle brand. Our belief is that we can export the Muzz Buzz brand internationally and expand our branded products and services well beyond drive thru coffee. We intend to continue growing strongly in the Australian market, while pursuing overseas opportunities. The success of our first two stores in Queensland has given us the confidence to plan for many more stores in Queensland over the next three to five years and we are actively recruiting for new franchisees in Queensland.”

i FRANCHISE INFORMATION Contact: Geoff Elias Ph: (08) 9277 8666 Email: gelias@muzzbuzz.com.au Website: www.muzzbuzz.com

Potential Franchisees should conta contact act Geoff Elias on (08) 9277 8666 or e email mail gelias@muzzbuzz.com.au

TeleChoice

TeleChoice the right field support How one franchisee moved from struggling to survive — to success and thrive

ilie Mathews’ story with TeleChoice began over 10 years ago as an employee in a company owned kiosk. Milie was later promoted to store manager as a result of her excellence in customer service and commitment and it was as a store manager that she jumped at the opportunity to become franchisee. Milie took on the franchise for TeleChoice in Joondalup in 2003, and then moved closer to home with TeleChoice Armadale. Milie’s passion for the business continued, but after a while the business began to decline. Sue Wilson, TeleChoice WA state manager, recalls the beginning of the backward slide. First, it was visible in some staff attitudes, then stock controls began to slip and with it, the financial stability of the business. All this snowballed into Armadale sliding in the TeleChoice rankings to 77th across Australia. Sue says such a ranking put Armadale in the bottom 50 percent, and Milie was overwhelmed: she couldn’t see her way out of trouble and wanted to just walk away from the business.

We set weekly goals and we worked through them. Bit by bit, we resolved the financial side

Business turnaround Milie says that Sue gave her all the encouragement she needed, persuading her not to give up but work together to turn things around. “We began by identifying the root causes, and we developed a plan to resolve the issues, one by one. I had to begin with the employees, recruit the right ones, and train them well. This rebuilt the confidence base, and reflected in our sales results. “We set weekly goals, and we worked

: July 2011

Milie Mathews celebrating her achievement.

through them. Bit by bit, we resolved the financial side. And finally, we climbed from 77th ranking, to 4th out of 153 TeleChoice outlets. I could not have done it without the teamwork provided by Sue and support of the management of TeleChoice. My supportive and loyal staff are also a major factor, they are the backbone of my business.” Ehab Abdou, CEO of TeleChoice says that field support is key to the success of the business. “When a franchisee wants to

succeed, our field support staff will do their utmost and, as Milie’s story shows, prevent failure.” The first TeleChoice store opened in 1995. There are now more than 150 stores Australia wide, most of which are located in major shopping centres. TeleChoice intends on opening more outlets this year in suburbs and regional centres where the brand does not yet have a store presence. On top of their tremendous brand recognition, they offer their franchisees: • an opportunity to be part of the very dynamic, telecommunications industry • great buying power with key suppliers • high cash flow and earning potential • a hard-to-match scope for capital growth • continuous training and support • ANZ finance for up to 50 per cent of all set up costs for approved applicants To enquire about being part of the TeleChoice team, see contact details below. Opportunities exist nationally and are available strictly to approved applicants.

i FRANCHISE INFORMATION Contact: Franchising team Ph: (03) 8699 2555 Email: franchise@telechoice.com.au Website: www.telechoice.com.au

Contact Page 7-Eleven

Clark Rubber

Website: www.7elevenfranchise.com.au Anytime Fitness

Muzz Buzz

Signwave

Contact: Network development manager

Contact: Geoff Elias

Contact: Helen Spencer

Ph: (03) 8727 9999

Ph: (08) 9277 8666

Ph: 1300 744 692

Contact: Franchising team

Email: franchising@clarkrubber.com.au

Email: gelias@muzzbuzz.com.au

Email: Helen.Spencer@fastsigns.com

Ph: (02) 9415 5300

Website: www.clarkrubber.com.au

Website: www.muzzbuzz.com

Website: www.signwave.com.au

Email: enquiries@anytimeﬁtness.com.au Website: www.anytimeﬁtness.com.au Brian Tracy International

Crepe Affair

Outback Jacks Bar & Grill

Silver Chef

Contact: Richard Lewis

Contact: Graeme Diamond

Contact: James Scurr

Ph: 1300 CREPES (273 737)

Ph: (07) 5532 7071

Ph: (07) 3335 3377

Contact: Andrew Phillips

Email: enquiries@crepeaffair.com.au

Email: franchising@outbackjacks.com.au

Email: jscurr@silverchef.com.au

Ph: (08) 8267 2144

Website: www.crepeaffair.com.au

Website: www.outbackjacks.com.au

Website: www.silverchef.com.au

Gloria Jean’s Coffees

Mob: 0418 500 721

Oven&bbqcleaning

Snap On

Email: Andrew@briantracyanz.com

Contact: Franchising team

Contact: Rowena Clark

Contact: Nick Hudson

Website: www.briantracyanz.com

Ph: (02) 9846 0374

Ph: (08) 9304 4388

Ph: 1800 762 766

Email: jennycolla@gloriajeanscoffees.com.au

Email: Rowena@ovenbbqcleaning.com.au

Email: Nicholas.hudson@snapon.com.au

Website: www.gloriajeanscoffees.com.au

Website: www.ovenbbqcleaning.com.au

Website: www.snapon.com.au

Cafe2U Contact: Alan Biddle

Grout Perfect

Ph: 1300 223 328 Website: w.cafe2u.com.au Caltex

Pack & Send

Swimart

Contact: Craig McClymont

Contact: Martin Losurdo

Contact: Franchise development manager

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Ph: (02) 9822 5622

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Contact: Alan Plews

Email: info@groutperfect.net.au

Email: martin.losurdo@packsend.com.au

Email: info@swimartfranchise.com.au

Ph: (02) 9250 5000

Website: www.groutperfect.net.au

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Lifetime Distributors

TeleChoice

RP Vending

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Contact: David Green

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Ph: 1800 066 112

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Ph: (08) 8274 0900

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Email: franchise@telechoice.com.au

Email: info@cartridgeworld.com.au

Website: www.lifetimedistributors.com

Website: www.rpvending.com.au

Website: www.telechoice.com.au

Website: www.cartridgeworld.com.au

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