F
C
6
O
N
T
E
N
T
A
S
SKILLS AND STRATEGY
How vital is the smart speaker to the continued importance of AM and FM radio to the American consumer? We investigate by chatting with Pat Higbie of Xapp Media and Steve Goldstein of Amplifi Media.
9
THE MELTING ICEBERG
12
THE IMPORTANCE OF ELDERS
Brokers and D.C. attorneys chime in on the volume of radio transactions we can expect in 2019.
The 1970s are beloved by many, including those who came of age in the Nixon years and the era of Grease and gas shortages. But are marketers forgetting about the power of the 55+ audience? Not in Buffalo.
L
L
2
0
1
8
A BIGGER PLAYING FIELD
14 A SALES BOOST THAT’S SONICALLY SOUND
Getting more out of an advertisement is more important than ever for clients and stations alike. Guess what? There’s an app for that. We talk to the founder of SONAD, a smartphone tool that can deliver bonus materials to listeners with the push of a button and a data connection. Radio + Television Business Report STREAMLINE PUBLISHING Chairman: Eric Rhoads Publisher: Deborah Parenti Editor-in-Chief: Adam R Jacobson Director of Administration: April McLynn 331 SE Mizner Blvd. Boca Raton, FL, 33432 Phone: 561-655-8778 www.rbr.com Twitter: @rbrtvbr
FA L L 2 0 1 8 · R B R . C O M