PR & Publicity

P R & P U B L I C I T Y

The diagram above shown the sustainable technology of Nike.

Green Technology

The company implements public relations as a way of addressing social issues linked to its business.

For instance, the company undergoes social pressure about the use of sweatshops, as well as pressure to improve green technology integration in the business. Hence, the company decided to use public relations to deliver information to stakeholders regarding current and planned corporate citizenship activities to improve the business and its effect on stakeholder groups. Nike is given a good example for the social and it also increases in its sales.

P R & P U B L I C I T Y

The diagram above shown ''THE FIFA WOMEN’S WORLD CUP'' members.

Sponsorship

''THE FIFA WOMEN’S WORLD CUP''

The company concerns public relations by sponsoring sports events and similar activities, Nike uses these activities to deliver messages to the target customers about what the business does to address relevant social issues.

For instance, Nike’s Sponsorship Efforts In The Women’s World Cup Prove that more Brands Need To Prioritise the Female DemographicAfter a surprising performance saw the U.S won ''THE FIFA WOMEN’S WORLD CUP'' , the victory served to highlight just how successful Nike's marketing has been. The Iconic brand has been a harbinger of women's representation in the sport long before equality was even trending, but it still has a long plan to go.

Besides, Nike’s promotional mix involves public relations to address social issues and to provide a good image of the brand, so that current and potential customers will develop a better perception of Nike and its products.