hello! I'm Yit Teng. You May called me YT. I like to challenge and break the boundaries in Fashion! A person who enjoy and learning about all the latest fashion trends in fashion Industry ! Flip it!
XUE_S SOCIAL MEDIA CAMPAIGN
ILITY AB
Since September 2020
SUSTA IN SUSTAINABILITY IS THEIR MOST UTMOST PRIORITY
The brand is still far from calling itself the most sustainable brand out there. However, they want to be honest and transparent to the squad where they are on this voyage.
Founder - Goh Suet Lin
E T S A W
Sustainable fashion should never be seen as an option. Never, Ever.
ZE R O
OBJECTIVES The main objective of this digital event is to do more than just interacting with consumers, but to make a connection in the fashion community. The reason behind the focus of this campaign collaboration with Revive Vintage Store is to promote the thrift culture to the fashion enthusiasts and non-fashion buyers in Malaysia and other countries. The importance of caring for the environment is getting attention in the fashion industry as many consumers starting to support being environmental friendly for clothing.
Sustainable Styling CHallenge
Besides, insecurities on body diversity and having a sustainable lifestyle are especially focused on by Xues. All races, as well as people with disabilities, are able to style themselves with their favourite pieces from Xues. As we know, sustainable living is for everyone's benefit. Lead by actions, so Xues came up with the upcycled series. " Let's live our life to the fullest with #XUESquad! "
EVENT INFOGRAPHIC POSTER
PRODUCTS - UPCYCLED
J E A N S
B A G
RM456.58
T O P
RM289.02
H A T
RM188.49
RM289.02
CAMPAIGN CONCEPT
Xues Official is organising a Sustainable Styling Challenge to encourage all fashion industry students and enthusiasts to join the competition. By creating Instagram posts / Instagram reels (maximum of 15 seconds) and tell us the story of their outfit. The announce date of the competition is on 1st November 2021, and the end of the date to submit their creations is on 30th November 2021. The aim of this competition is to support and promote the latest launching of Xues collection. In this competition, the participants are required to style themselves with upcycled/thirfted/second-hand/swapped clothing. To participate in this competition, participants must follow and tag Xues Official and Revive Vintage Store with adding hashtag #XUESquad #SSChallenge in their Instagram caption area. They may have multiple submissions as long as they comply with the rules and regulations. Participants were also required to submit their creations on Instagram.
Upcycled fashion is expecting to be the new luxury fashion in the approaching future. Xues Official focus on the standard for the reworked creation, including the fabric, cutting, cleanliness, and workmanship of each pieces of apparel. The founder also considered themselves as a slow fashion brand when she is looking at everything on her own. The final product of an upcycled product is constantly unique and personalized compared to trendy fast-fashion products that are created in large quantities for the mass market.
There will be a total of 15 finalist choosen by Xues and
audiences may vote and
decide on the last 3 winner on 2nd of December. For the first place will receive a Xues reworked bucket hat and Revive Lola Chain (Matching Set). Second and third place will receive 30% and 15% off vouchers for Xues Official and Revive Vintage Store. To conclude, the collaboration is a win-win situation for Xues Official and Revive Vintage Store. The brands' reputation will be spread out when we share the contest criteria to public during this campaign. The increase of reputation will be a return on investment in this collaboration to the brands.
CAMPAIGN STORY & MESSAGE
Xues is a sustainable fashion brand that all genders, sizes, races, or what you choose to identify as that will be able to style themselves in each piece created by Xues. Since the beginning of Xues, the team has been focusing on showcasing brand value towards audiences outside of the country by influencing them. They also work hard on promoting the thrift culture to the fashion enthusiast and the non-fashion buyer in Malaysia and other countries.
POST- EVENT REFLECTION
//Pumpkin Script Logo
TIt is the word 'pumpkin' with mickey font concept to bring out the young, brave, and aggressive vibes. This is a very joyful logo. For the background color, we are using one of the brightest pumpkin colors which is called Tangerine. The color of energy, youth, and happiness.
//Taglines The tagline 'pump it!' means to motivate people to start doing what they love and ignore the negativity and rise up to the challenge!
I have been introduced to brand management and I have developed an understanding of how to build sustainable and credible brands that suits consumers' needs and wants and resonates with their desires. In this case, I have designed a subculture of skateboard streetwear brand named “Pumpkin Smasher” aimed to impact the local streetwear scene with unique designs. I help the team to design and developed the Brand logo, Products, and Corporate identity systems. By the way, I also gave the ideas for supporting the marketing program - Pumpkin Smasher Campaign, Custom Skateboard Programme and the idea of ''Pumpkin Smasher first campaign to promote sustainability initiatives''.This project is to train our creativity and skill in management.
Brand Management Project
CORPORATE IDENTITY SYSTEMS
STONED “BACK
TO
&
BLACK”
CO
“BACK
TO
BLACK”
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We created the theme called ''Back to black'' for the latest collection of Stoned & Co and we decided to challenge ourselves to utilize only three basic colors (Black, White, and
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Grey). Besides, we use an article of different clothing-making techniques to make the collection interesting such as color blocking, patterns, the combination of different fabrics, and the use of tie-dye. The collection was inspired by a photographer named Dàniel Taylor which uses the “Invert” technique to edit the photos he took. The main objective for Back to Black is to
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create the simplest yet stunning collection by using the three simplest colors.
BLACK” TO “BACK
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Peranakan Peranakan Culture Culture 2022 2022
BIANCARINA BIANCARINA BIANCARINA BIANCARINA BIANCARINA
MY Recent Works. "Stay Inspired. Never Stop Creating." We are presenting the marketing strategies for BiancaRina to enhance their sales online and offline. In this project we are going to plan form A-Z (market analysis ,current performance, online marketing, retail location & concept ,product development , overall budget for the plan.)
Project Description.
Store Concept The main concept of planning and designing the retail environment of BiancaRina is to create a simple, modern yet classy retail environment, as selecting white as the main color for the retail environment and with the help of colorful Peranakan tiles makes the retail environment.Moreover, by utilizing the principle of Less-is-More, we decide not to overflow the retail environment with Fixtures because it will make the retail environment feels packed and uncomfortable.
Next, we also avoided the usage of woods within the retail environment as woods are normally utilized in most Peranakan stores, we wanted to recreate the modern Peranakan retail environment with good lighting and color selection. Furthermore, we are using a Wall display for our main display rack as it can make a customer for easy browsing and wall display makes the retail environment feels spacious as wall display won’t be taking a lot of space and allow more walking and browsing for customers. Other than that, we have placed 6 frames with the Peranakan cultural-historical photo hanging on the left wall, this is to let the customers have a little touch of Peranakan culture feeling in the physical store. Furthermore, we are decorating the interior of the retail environment with the right amount of Peranakan Art in fashion.
Portfolio Presentation | 2022
E X C L U S I V E G I F T C U R A T I O N
mid-autumn gift curation In this project, I have been on the part by brainstorming creative ideas and sourcing for the items. There are 3 main series that we come out of last year's Mid-Autumn Festival. Which are Nebula Premier, Nebula Creative, and the cottontail. Besides that, we are not just selling a product, we decided to give them a story to life. Others that, I have participated in the whole production til the festival ends.
Project mid-autumn
ATW by The Fame Nebula Exclusive Curated gift
ATW X Pin-Project
Official Ferrari Naza Italia
Gift Curated Moreover, I have been helping the company to curated gift for their VIP customer. For example Acson virtual GTO night 2021 Tdox, REMY MARTIN 'XO', HSBC x FWD, etc.
NFT Project THE VIRTUAL ART
DENPA MOB BY
EVOLUTION LOGO
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Denpa( ) "Electromagnetic Wave; Radio Wave", Denpa also can be used to describe someone crazy, typically one with irregular or wild fantasies, ,delusions, such as hearing voices. DENPA MOB DENPA MOB® An Intellectual Property Created By Denpa Gaisha®
see you! More Works to show! But I prefer to show you the Best!
+018-274 3551 laiyitteng@gmail.com