The Definitive Guide to...
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• A4 full colour publication • Visible presence in all schools together with points of sale nationwide • Distribution will be via Newspread in Supervalu, Dunnes and various other outlets nationwide for e4.99 • Analysis of all major Irish universities • Full CAO listings • 2015 leaving cert time table • Top Tips for completing the CAO application form
MEDIA PACK
Get excited! As one of the country’s leading publishers in the educational sector, for many years we have been involved in the design, publishing and distribution of titles such as The Trinity College Guide, the UCC Diary and The Definitive Guide to Night Classes. Following on from great success in the past seven years we are very excited about going into production with The Definitive Guide to Going to College 2015
The publication The Definitive Guide to Going to College: • Will contain articles covering all aspects of college life from the CAO application and choosing a course of study through to college life itself: Freshers’ Week; budgeting; grants; clubs and societies; finding accommodation; student services etc. • Contributors include the National Qualifications Authority of Ireland, third level institutions and students themselves. • Target audience is second level students throughout the country, their parents, career guidance counsellors as well as those considering returning to education.
Distribution: • The Definitive Guide to Going to College 2014 will be distributed to all secondary schools in Ireland. • Up to 100,000 digital copies of the guide will be distributed to 5th and 6th year students across the country by their guidance councellors. • The publication will also be available online from our website www.icebreak.ie • It will be distributed via Newspread and will be available at SuperValu, Dunnes Stores, Tesco and all good newsagents nationwide. • Publication Date: December 2014, ahead of the crucial CAO application date.
What’s new in 2015 and why you should brand your company with our product... In addition, this year the guide will contain the following: • 100,000 digital copies given away to all students in Ireland through their career guidance teachers on school campus • Free ‘gift a copy’ facility printed in all our future publications including: Six Nations Net 101 Things To Do With Your Kids Active Retirement Guide Kids Safety on the Internet The Definitive Guide To Your Perfect Wedding Day
Online • New interactive website under construction containing links to your social media and website • Full page advert in our college website that links to clients’ Facebook and web page included in price • Publication advertised in at least 12 websites and Facebook campaign reaching at least 20,000 people
Sold throug h all good news agen cies and book store s
• Publication will be sold on daily deal sites • Digital copy given to every child attending Park Tennis Camps 2015 (45,000) • All members of National Student Discount Card will receive a free digital edition direct to their mailbox
Advertising with us Our clients have the opportunity to be part of an exciting publication which offers unique benefits with the assurance that your advertisement is placed appropriate to its subject matter within the magazine. The Definitive Guide to Going to College offers the opportunity for advertisers to promote their business not only in the form of an advert, but also with the option of combining editorial. It’s the perfect vehicle to showcase your products and services. Our creative graphic designers will design your advertisement if you choose.
Acceptable formats
Advertising rates Outside Back Cover
e2,200
Inside Back Cover
e1,800
Inside Back Cover
e1,800
Full Page
e1,500
Half Page
e850
Quarter page
e550
Advertising specifications
We will store your advertisement in our database for a period of three years at no extra cost.
Full page:
210mm (w) x 297mm (h)
Half page:
210mm (w) x 140mm (h)
Due to our targeted distribution, your advert will be seen by second-level students, teachers (in particular career-guidance teachers), and parents of second-level students.
Quarter page:
90mm (w) x 140mm (h)
• Preferred format is Adobe high resolution print PDF. To include bleed of 5mm, crop marks, fonts embedded and images compressed. • Image files: If you are not supplying a printable PDF, please ensure that all images are 300dpi and converted to CMYK. Supplied as either TIFF, EPS or JPEG. • Logos/images from websites cannot be used as the quality is NOT suitable for print. • We do NOT accept images embedded in Word documents
Please ensure all adverts include crop marks offset by 4mm and 5mm bleed
Contact RD Marketing & Media, Unit 1, Office 5, Airport Business Park, Waterford
Tim Hassett, Senior Business Development Manager T: 089 432 6839 E: tim@rdmarketingandmedia.com
About us RD Marketing & Media is an innovative national marketing and publishing firm with bases in Cork and Waterford. The company is the brainchild of Ruán Dignam, and was founded in 1994. The company produces various publications for respected associates such as Trinity College, UCC, NUI Maynooth and Our Lady’s Hospital for Sick Children, Crumlin. Our list of clients is substantial and includes such prestigious corporations as AIB, Bank of Ireland, Microsoft, PWC, Ulster Bank, the GAA Museum and Glaxo Smith Kline.