REACH MAGAZINE SUMMER

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REACH MAGAZINE SUMMER 2009

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It is our ability to effectively combine the conceptual with the technical that sets us apart. Suite 203 - 55 Water St. Vancouver, BC V6B 1A1 tel: 604.568.4244

www.kontentcreative.com www.5questions.ca twitter.com/kontentcreative

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Jenn Galo: Dancing with Dreams

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Leon Ng: Producer Extraordinaire

COVER STORY

Entrepreneurship: Why Giving Up is Sometimes the Answer Find out why giving up is a considerable VDFULĂ€FH IRU VXFFHVV WORDS BY -HII 6ZDQ

We are Kontent Creative Group Inc., an innovative fullservice branding company based in Gastown, Vancouver. We offer a full array of high-quality internal creative services through strong concept development and awardwinning art direction. We work in all media, with particular focus on interactive and online spaces. We also provide computer programming and a customizable content management tool that drives business for our clients.

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DESIGNER FOCUS Blood Line: The 5th Element

Malcolm Norman gives us an inside look into KLV IDVFLQDWLQJ MHZHOOHU\ OLQH )LQG RXW ZK\ FHOHEULWLHV FDQŇ‹W JHW HQRXJK WORDS BY Amanda Eland PHOTOGRAPHS BY Mike Chatwin

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INTELLIGENT DESIGN Jon Pezzente: The Modest Mogul

Jon takes us into his world, showing us how he ZRUNV LQ RQH RI WKH ZRUOGV LPSRUWDQW LQGXVWULHV WORDS BY Melissa Welsh PHOTOGRAPHS BY Mike Chatwin PRODUCED BY Dex Texier

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5HDFK 0DJD]LQH MRLQV GDQFH LQVWUXFWRU -HQQ *DOR DW KHU GDQFH VWXGLR &KHFN RXW KHU PRYHV LQ WKLV DUWLFOH WORDS BY Melissa Welsh PHOTOGRAPHS BY Joy Uneagbu PRODUCED BY Dex Texier

Leon gives his insight on creativity, HQWUHSUHQHXUVKLS VSLULW DQG KDUG ZRUN WORDS BY Melissa Welsh PHOTOGRAPHS BY Mike Chatwin PRODUCED BY Dex Texier

SOCIAL ISSUES

Peru: Lessons from a Trade Mission to Lima &ROLQ 6LPNXV YLVLWV 3HUX IRU 5HDFK 0DJD]LQH to investigate entrepreneurship, the economy DQG FXOWXUH WORDS BY &ROLQ 6LPNXV

Media Trends: An Ideal History or a Present Commodity? A captivating article that explores how media WUHQGV GLFWDWH KRZ KXPDQV OLYH WKHLU OLYHV WORDS BY Roxy Dumitrescu PHOTOGRAPHS BY Melissa Welsh

Ron Sombilon: The Artistic Benefactor 5HDFK 0DJD]LQH VSHQGV D GD\ LQ WKH OLIH RI DUWLVW 5RQ 6RPELORQ :H ÀQG RXW WKH LQVSLUDWLRQV EHKLQG KLV ZRUN DQG KRZ KH IHHOV DERXW KLV FRPPXQLW\ WORDS BY Melissa Welsh PHOTOGRAPHS BY Mike Chatwin PRODUCED BY Dex Texier

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CONTENTS

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THE RED CARPET Finding Friday

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EDITOR-IN-CHIEF

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Melissa Welsh

FASHION & RED CARPET CREATIVE DIRECTOR PHOTOGRAPHER PHOTOGRAPHER ASSISTANT CREATIVE DIRECTOR STYLIST EXECUTIVE PRODUCER

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CORRESPONDENTS

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MODELS

Lexington Models

HAIR STYLIST

Carolynne Collyer

MAKEUP ARTISTS

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As an entrepreneur, your business is so closely tied to your life that it feels like a part of you. When it succeeds, you succeed, and when it fails, you fail. This is why so many entrepreneurs like Richard Branson are so inspiring to others in their passion and seemingly endless pursuit of success. Sometimes that passion can provide you with an irreplaceable joy, it can give you a life worth living. But sometimes it can blind you from pursuing the correct path. In my experience, that passion led me to near bankruptcy and homelessness. Giving up my business was the only way for me to live the life I wanted. Habidoo.com is no longer what keeps me going, but UDWKHU LV D OHVVRQ IURP WKH SDVW WKDW FODULÂżHV P\ UROH LQ WKLV ZRUOG ,Q P\ case, giving up was the best answer. Habidoo.com started with a hope and a dream. A love for real estate and home improvement paired with knowledge in Internet marketing, sparked an idea that promised to be the next best thing since HGTV. My partner and I planned on running our business from the beaches of a small Caribbean island while sipping Margaritas and watching the money roll in. ,Q RUGHU WR JHW WKHUH ZH ZHOFRPHG VDFULÂżFHV EHOLHYLQJ WKDW WKH\ ZHUH necessary to build the life that we dreamed of. We had spent 14 months bootstrapping and spending as little as humanly possible in order to put all of our resources into the business. We gave up basic personal necessities such as conditioner and new socks for the promise of building a better future for ourselves. However, That future we had envisioned never arrived. Despite working 12 hour days, seven days a week, our progress was VWXQWHG E\ WKH OLPLWHG ÂżQDQFLDO UHVRXUFHV ZH KDG DYDLODEOH $QG DOWKRXJK we were struggling, we trucked on trying harder each day to make our dream a reality, until the day we received a life changing phone call. :LWKLQ PLQXWHV ZH IRXQG RXW WKDW ZH KDG ORVW RXU ÂżQDQFLDO EDFNLQJ We had no money in the bank and none was on the way. We had to PDNH D GHFLVLRQ WR VHHN ÂżQDQFLQJ LQ RUGHU WR NHHS WKH EXVLQHVV DOLYH RU to close the door on Habidoo.com.

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My partner and I had nurtured Habidoo into this living and breathing website ready to take on the world and now we were forced to decide on its fate. It was the hardest decision I had ever faced in my life.

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Before giving up, we looked into the options available for funding our

Although we were in debt up to our eyeballs, we rejected the idea of giving up because it seemed like the end of our dreams. But, the truth was that the resources we needed were out of our reach. It was time to look at the reality of our of situation and accept the hole we had dug ourselves into.

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EXVLQHVV EXW TXLFNO\ UHDOL]HG WKDW LQYHVWRU ¿QDQFLQJ ZDV RXU RQO\ option. It would have taken us at least three months to re-write the business plan and secure a suitable investor, a process that would have EURXJKW XV PRVW GH¿QLWHO\ WR EDQNUXSWF\ Furthermore, the amount of money needed to compete in the industry would have put us in an unfavorable equity position that we were not willing to take. Putting our feelings aside and ignoring the shame of failing, ZH GHFLGHG WR FHDVH RSHUDWLRQV RQ +DELGRR DQG ¿QG ZD\V WR SD\ WKH ELOOV At the beginning the job search was discouraging and made me wonder why I had left my business behind. With the economy on a downward VSLUDO KXQGUHGV RI PDUNHWLQJ SURIHVVLRQDOV ÀRRGHG WKH MRE PDUNHW PDNLQJ LW GLI¿FXOW WR HYHQ ¿QG D GHFHQW MRE Then, as quickly as my business had disappeared, a new opportunity DUULYHG $ IULHQG WROG PH DERXW DQ XS DQG FRPLQJ ZHE GHVLJQ ¿UP WKDW was looking for someone to lead their sales and marketing team and take their business to the next level. :LWKLQ WKH ¿UVW ¿YH PLQXWHV RI WDONLQJ WR WKH FRPSDQ\œV RZQHU RQ the phone, I knew I had found my next venture. BlackWave Creative impressed me with their young, energetic, and creative staff while producing amazing work worth bragging about. Their entrepreneurial attitude and unique company structure was extremely attractive for a IRUPHU EXVLQHVV RZQHU :LWK D VPLOH RQ P\ IDFH DQG D ¿UH LQ P\ KHDUW , grasped the opportunity, knowing that it would be an adventure.

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PHOTOGRAPH BY Mike Chatwin

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Specialists in high-end renovations and customer service. North West Integrity Ltd. is a Vancouver based firm that believes in a personal approach to your unique project, for the success of a long lasting client relationship. We adapt to the owner's needs and dreams to achieve a great end result. From your home to your office or showroom, we can help you create that special space. We utilize exclusive products with specialized custom trades to deliver a one of a kind renovation.

Quality Construction. We offer design and architectural services to develop a well planned project, or we can work with you to build a scope of work within your budget, to match your plans and ideas. NWI is a one stop contracting firm that takes care of all of your construction needs, from planning and design, to hanging your favorite piece of artwork on your finished project!

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resulted in a steady decline in business up until just two months ago.

Only 27 years old, Pezzente has already been working within the industry for the last six years in the North Vancouver area. Brother Mario Pezzente, 25, joined his brother a year and a half ago. It seems the duo, described as “Friendly and high-spiritedâ€? by many of their clients, is focussed on delivering service with a smile. Working in and amidst 6,000 other realtors listed under the Real estate board of Greater 9DQFRXYHU 3H]]HQWH LV EDVLQJ KLV DQG KLV EURWKHUÂśV VXFFHVV RQ QHZ innovative technologies and old traditional family values.

1RZ ZLWK ERWK RI -RQÂśV DQG 0DULRÂśV H[SHULHQFH WKH 3H]]HQWH EURWKHUV are not exempt from obstacles but are feeling more comfortable within the real estate industry and have had good reviews from clients.

In many ways, real estate is a family business for the Pezzente men, with XQFOH $OIRQVRÂśV FDUHHU VSDQQLQJ RYHU \HDUV D SHUVRQ ZKR VHUYHG DV 3H]]HQWHÂśV ÂżUVW LQWURGXFWLRQ WR WKH LQGXVWU\ ,Q 3H]]HQWH KHOSHG Alfonso open a 100-unit town home complex by working as a project marketer for the new development in West Vancouver. Gaining valuable skills in home construction and sales, and seeing the success of over 50 new town homes being sold, Pezzente was inspired. “That really helped me get a good idea on what was to come ahead,â€? Pezzente said. Since then, the Pezzente brothers have been working with their team at Sutton Group - West Coast Realty to constantly offer the best service ZKHWKHU LW EH IRU ÂżUVW WLPH EX\HUV H[SHULHQFHG LQYHVWRUV RU FRXSOHV who happen to be down-sizing. Their mentality resembles that of their Italian family, their values centering around respect, hard work and authenticity with relationships be it family, friends, or the clients they work with on a daily basis.

³7KH GRZQ PDUNHW ZDV WRXJK LW ZDV UHDOO\ VORZ DQG LW ZDV P\ ¿UVW WLPH seeing a down market, so I had to adjust and work with what market was out there,� Pezzente said.

“The Pezzente brothers were amazing,â€? said Ashley Mofrad, one of the 3H]]HQWH EURWKHUÂśV ÂżUVW WLPH KRPH EX\HUV Âł7KH\ ZHUH VR KHOSIXO DQG made themselves available for whatever I needed them for. I had a great H[SHULHQFH ZLWK WKHP ´ 0RIUDG UHFHQWO\ SXUFKDVHG KLV ÂżUVW FRQGR LQ WKH Yaletown district of Vancouver. Using a variety of methods, the Pezzente brothers strive to optimize WKH H[SRVXUH RQ WKHLU FOLHQWÂśV OLVWLQJV SULPDULO\ XVLQJ WKH ,QWHUQHW DV D marketing platform. “On average, about 80 per cent of people looking for homes use the ,QWHUQHW ÂżUVW WR VWDUW WKHLU VHDUFK ´ 3H]]HQWH VDLG Âł:H OLNH WR KDYH D VWURQJ ,QWHUQHW SUHVHQFH WR SURPRWH RXU FOLHQWÂśV KRPHV WR VWDQG RXW from the rest.â€? “I believe in staying on top of what technology has to offer, our clients EHQHÂżW E\ KDYLQJ WKH ODWHVW PDUNHWLQJ WRROV DW RXU GLVSRVDO ´ But even with customer acclaim, the job itself can take a toll on any given agent within the real estate industry. And with the market looking XS IRU WKH ÂżUVW WLPH LQ WKH ODVW FRXSOH PRQWKV EX\HUV ÂżQDOO\ SHHSLQJ out like the little creatures of spring will only spur on more competition between real estate agencies. Pezzente tells me of how even a week off WKH MRE ZLOO PDQLIHVW LWVHOI LQWR ELJ VHWEDFNV Âł,I \RX GRQÂśW PDNH WKDW RQH phone call, then that next guy is going to come in there.â€?

298 E 11th Ave, Vancouver, BC, V5T 0A2

5HFHLYLQJ KLV OLFHQVH IURP WKH 8QLYHUVLW\ RI %ULWLVK &ROXPELDÂśV 6FKRRO RI %XVLQHVV LQ $SULO 3H]]HQWH OLNH PDQ\ RWKHU \RXQJ DPELWLRXV FDUHHU GULYHQ LQGLYLGXDOV FRPLQJ ULJKW RXW RI FROOHJH RU XQLYHUVLW\ IDFHG KLV ÂżUVW challenge entering the real estate industry, his young age of 21 years.

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“I was young getting into, and it was kind of threatening for clients to work with a young guy,� Pezzente said.

For now Pezzente is only concerned with his clients and is excited to welcome new business: “With interest rates the lowest they have been LQ GHFDGHV DQG SULFHV GRZQ IURP ODVW \HDU EX\HUV DUH ÂżQGLQJ LW YHU\ DIIRUGDEOH WR RZQ ,WÂśV D JUHDW WLPH IRU ÂżUVW WLPH EX\HUÂśV WR JHW LQWR WKH market,â€? Pezzente said.

%XW WKDW KDVQÂśW EHHQ 3H]]HQWHÂśV RQO\ FKDOOHQJH ,Q DGGLWLRQ 3H]]HQWH comments on working with the recent instability within the real estate industry. The crisis peaked in April/May of 2008, and consequently

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he sits cross-legged on the curb outside RI WKH VWXGLR D SXUSOH KRRGLH KDQJLQJ RII KHU VKRXOGHUV H[SRVLQJ D ZKLWH WDQN XQGHUQHDWK 6KH VHHPV WLPLG FDOP FROOHFWHG 7KRXJK VRPHWLPHV KHVLWDQW VKH VSHDNV ZLWK WKH XWPRVW VLQFHULW\ KHU H[SUHVVLRQ NLQG )URP Ă€UVW JODQFH \RX ZRXOGQŇ‹W H[SHFW WKLV VRIW VSRNHQ \RXQJ ZRPDQ WR EH WKH SRZHUIXO DQG DPELWLRXV HQWUHSUHQHXU WKDW VKH DFWXDOO\ LV $ GDQFHU VLQFH WKH DJH RI WKUHH -HQ *DOR KDV SXUVXHG KHU SDVVLRQ IRU GDQFH IRU WKH ODVW \HDUV DQG LVQŇ‹W SODQQLQJ WR VWRS DQ\WLPH VRRQ +HU RQH PRWWR QHYHU ORRN EDFN &R RZQHU DQG FR IRXQGHU ZLWK SDUWQHU -RQ 8UEDQR RI 'UHDP 'DQFH 6WXGLRV *DOR LV QRZ LQVSLULQJ WKH KXQGUHG GDQFHUV ZKR WDNH EDOOHW MD]] KLS KRS DQG WDS DW :HVW WK $YH 2SHQLQJ LQ 1RYHPEHU RI 'UHDP 'DQFH 6WXGLRV KDV HDUQHG LQWHUQDWLRQDO UHFRJQLWLRQ IURP LQGXVWU\ SURV DQG KDV FROODERUDWHG ZLWK PDMRU DUWLVWV VXFK DV .DEED 0RGHUQ DFKLHYHPHQWV WKDW *DOR LV SURXG RI EXW GLGQŇ‹W DOZD\V WKLQN ZRXOG QHFHVVDULO\ KDSSHQ *DOR UHFRXQWV KRZ HYHQ WKH LGHD RI RSHQLQJ D VWXGLR VHHPHG IDU IHWFKHG DQG KRZ WKH UHDOLW\ RI LW MXVW VRUW RI IHOO LQWR SODFH /LNH PDQ\ RWKHU GDQFHUV *DORŇ‹V dancing career has been tumultuous, surviving the LQĂ X[ RI XSV DQG GRZQV WKH LQHYLWDEOH UHMHFWLRQ DQG Ă€QDQFLDO KDUGVKLSV ´:KHQ , ZDV WUDLQLQJ D ORW , ZDV FDOOHG RXW IRU EHLQJ D ZHDNHU GDQFHU EXW , QHYHU OHW WKDW VWRS PH DQG ,Ň‹P JODG WKDW , GLGQŇ‹W Âľ *DOR VDLG ´, KDYH WKLV VD\LQJ WKDW LV ZKDWHYHU PDNHV XV EUHDNV XV SXVKLQJ WKURXJK WKDW PHQWDOO\ , ZDV DEOH WR JHW WR ZKHUH , DP WRGD\ Âľ 6KH PDGH WKH GHFLVLRQ WR VHULRXVO\ SXUVXH WKH FDUHHU RI D GDQFHU DW DJH VSXUUHG RQ E\ ZKDW VKH FDOOV WKH F\FOH RI LQVSLUDWLRQ ´, KDG EHHQ WHDFKLQJ IRU WZR \HDUV E\ WKHQ DOUHDG\ , KDG D ORW RI VWXGHQWV WKDW ZHUH UHDOO\ committed to me, and seeing them progress, seeing KRZ , KDG VRPHWKLQJ WR GR ZLWK WKDW VHHLQJ KRZ PXFK you could really reach someone, that’s what made me ZDQW WR NHHS SXUVXLQJ LW Âľ

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25

WORDS BY Dex Texier

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PHOTOGRAPHS BY Mike Chatwin

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