Exposure Magazine, August 2016 by ReadExposure

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exposure August,2016

PUBLISHER'SNOTEAUGUST2016 I've decided to do something a little different for this episode's Publisher's Note. Instead of trying to engage the reader through exquisite writing that takes a whole lot of time and focus, I'm going to attempt the William S. Burroughs method this month in where I just write stream-of-consciousness. When writing in this style one must ask themselves what they'd like to write about, and maybe even doing so whilst slamming fingers feverishly against keys. I've been told the trick is to simply put onto paper the words your inner voice says. This is a narrative device used to give insight into a character's inner monologue, which also means that the writer working in this method allows the reader to view into their own mental workings to some capacity. I mean, after all, if I'm sitting here writing at the speed of thought: you are reading what is directly flowing between my ears. This could prove to be extremely embarrassing if the writer were to be, as I am now, writing in their personal voice and not that of a fictionalized character. Opening myself up like this isn't something I imagined I'd be doing yesterday when I was correcting all of this issue's page numbers, or today while I was slating and positioning all of the photography and tweaking the stories. But, as it is with most of life, a gameplan isn't always required. When it comes to what is required in this life, I would say the only things one should worry themselves over is honor and curiosity. Those can sometimes be two roads going in opposite directions, but the secret to a successful life is to take a roundabout along the way and find the path where your interests can become who you truly are. That's at least how it has worked in my journey. To each their own. The colors chosen opposite this page were indicative of this month (August). Peridot is believed to instill power and influence, so get out there and make the moves necessary to begin living the life you'd dreamed of when you were twelve. If being an astronaut feels out of reach for now, maybe just buy some plants and make it a point to water them consistently. Makes all the difference in the world. Even cleaning the microwave or playing music throughout your home can make you feel like a person living out the good life, if even just for a few hours. All of the covers in this issue were provided by Jason Carroll of Monsour's Photography. If you are at all interested in being immortalized in celluloid while looking your absolute best, give them a call. They know a lot when it comes to what they do professionally. The direction Jason has taken the company is new and exciting. Can't recommend them enough. I hope you've enjoyed this installment of Calvin's Thoughts, and tune in next month to read what I think about smoked salmon, The Departed, and serving ladles. In the meantime, continue seeking happiness, fulfillment, and whatever else the kids are into today. I'm hungry. Guitar Hero might be fun.

Happy birthday, Megan! Calvin Tyler, Publisher Exposure Magazine publisher@readexposure.com

www.monsoursphotoghaphy.net

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Th i s secti on sponsored b y: Luna Li v e

MILESTONEANNIVERSARIES FORPORTANDSHIPCHANNEL

With their upcoming ?Summer Fest? event on Saturday July 16th from 10AM - 4PM , the Unitech Training Academy Campus in Lake Charles will benefit the 4 Paws Society of Lake Charles. The event will be held at the Unitech campus and offers a fun-filled day for the whole famCommunity leaders in the 1920s had the foresight to open Calcasieu Parish to maritime business, and even if they couldn?t predict today?s massive economic boom, they understood that a deepwater port would transform Southwest Louisiana into a thriving economic powerhouse. This year, the Port of Lake Charles celebrates a long and rich 90-year history as the region?s leading economic driver. Simultaneously this year, the Calcasieu Ship Channel also celebrates its 75th anniversary. The waterway was engineered in the 1920s, ?30s and ?40s to straighten, widen and deepen the Calcasieu River from Lake Charles to the Gulf of Mexico, making Lake Charles a deepwater port, although it is 34 miles inland. The ship channel became a highway for the delivery of goods, both inbound and outbound, and dozens of companies built facilities on the channel to produce, process, send or receive those goods. Because of this growth, the Port of Lake Charles has grown to become the 11th-busiest port in the United States by tonnage, according to U.S. Army Corps of Engineers figures for 2013, the latest year available.ily to enjoy! The ?Summer Fest? event will offer guests snow cones, cotton candy, and more! Don?t miss the watermelon eating contest at 1PM with a seed spitting contest following right after at 2PM. Children are welcome to enjoy face painting, games, and kiddie rides. Frozen characters Elsa, Anna, and Olaf are ready to have fun and pose for pictures as well as Elmo, Bert, Ernie, and the Minions!

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The event will be $5 per person and children under the age of 2 are free! Unitech Training Academy has 6 locations across Louisiana and offers a variety of medical programs. The Unitech Training Academy Campus of Lake Charles is located at 2827 4th Avenue, Lake Charles, LA 70601. For more information about Unitech Training Academy you can visit www.unitechtrainingacademy.com or call 337-214-4322.

Port of Lake Charl es Execut es Lease Agreement wit h Sout hern Ionics, Inc. The Port of Lake Charles board of commissioners recently authorized executive director Bill Rase to enter into a lease agreement with Southern Ionics, Inc., for the use of the District?s Warehouse 15-B and land located at City Docks. The initial term for the agreement will be five years with two additional five-year terms. Southern Ionics, Inc. is a corporation that manufactures and ships sulfur chemicals, aluminum chemicals, aqua-ammonia and zirconium chemicals, and the products have widespread use for wastewater treatment, air pollution control, catalyst manufacturing, drilling mud additives and other industrial applications. The company has locations across the southeastern United States, including Baton Rouge, Mississippi, Alabama and Georgia, among others.

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McNEESESOCCERREADYTO STARTNEWERA By Duane Bergeron

The 2016 McNeese State University women's soccer team enters a new era as new head coach Drew Fitzgerald prepares for his first full season at the helm. He replaces former head coach Scooter Savoie and his first campaign in Southland Conference (SLC) will be challenging to say the least. There will be seven home games on Cowgirl Field and five will be against conference opponents. Fans will get their first glimpse of the Cowgirls when they will host two exhibition matches before regular season play begins. The first one is on Aug. 12th at 6 p.m.against Texas Southern and the second Aug. 16th at 7 p.m. at LSU-Alexandria. It gets for real when the Cowgirls get started against Prairie View A&M on Aug. 19th and then follow that up with Louisiana Tech on Aug. 24th. Both games will be on the road. In this part of the schedule, the first home contest for McNeese will be on Aug. 26th against Texas State before having to get back on the road again for other away matches. They are Southern on Sept. 2nd, UAB on Sept.4th, and longtime arch rival ULL on Sept. 9th. The last non-conference game of the season will see the Cowgirls take on at home ULM on Sept. 11th. Conference play will commence when McNeese takes on defending tournament champion Southeastern on Sept. 16th at home. Two more road games will follow when the Cowgirls face Central Arkansas on Sept.23rd and Northwestern State on Sept. 25th. A tough road stretch awaits the Cowgirls when they engage Sam Houston State on Sep. 30th and Stephen F. Austin on Oct. 2nd. Nichols will be next on Oct. 7th in a home game before having to return to the road to face Incarnate Word and Ablilene Christian a week later. It should also be noted that SFA is the defending league champion. The home stretch for the Cowgirls will come in late October when they take to the field against Houston Baptist on Oct. 21st and A&M Corpus Christi on Oct. 23rd. Those are both home encounters and then the soccer team will wrap up the season on Oct. 28th when they face Lamar in Beaumont. For more information on McNeese Cowgirls soccer visit the McNeese athletic website at www.mcneesesports.com.

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THEDYSLEXIAOFYOURGOAL Saleswithpurposeanddirection

"Many are stubborn in pursuit of the path they have chosen, few in pursuit of the goal." Friedrich Nietzsche, German Philosopher How m any tim es have you set a goal only to let loose of the idea the m inute adver sity hits you? As Nietzche r elates, the r eason w hy you don't accom plish your goal is because you'r e inflexible in your path yet flexible on your goal. For instance, let's say your goal is to br eak out of your 8 car shell and sell 15 car s this m onth- a few days later you find your self backing back into your 8 car gar age again. Like putting your hand on a hot stove, the r eason w hy you'r e stuck in your car eer is because you'r e inflexible to your com for t zone-the m inute you feel the discom for t, pain, and setbacks, you im m ediately dr op the notion of doubling your sales output and fall back into the w ar m th of fam iliar ity. If you w ant the taste of success, then you m ust becom e dyslexic in the w ay that you eat it- flip your inflexible/flexible m indset ar ound. Be tenacious and lock into your goal, yet r em ain adaptively flexible to the adver sity that com es against you. Like ever yone, you'll have setbacks, r ollbacks, tur ndow ns, r ejections, and m isfor tunes this m onth-ever y m onth for

Don 't adapt

t h e goal t o t h e

that m atter , bu t w h at

pat h ; adapt t h e pat h t o

separ at es ex t r aor di n ar y sal espeopl e f r om or di n ar y on es i s t h at EXTRAor di n ar y sal espeopl e don 't al l ow adver si t i es t o h ave an y per m an en ce i n t h ei r car eer . Or dinar y salespeople hold onto unfor eseen,

t h e goal .

uncontr ollable cir cum stances-thus letting go of their goals and sinking their m onth, w hile extr aor dinar y salespeople handle the adver sities by lear ning how to m anage the setbacks (flexible) w hile still m oving for w ar d tow ar d their goal (inflexible).

By Marsh Buice

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FIVEWAYSTOGAIN MOMENTUM By Kirk Eidson

For some industries, sales for any business or individual can slump during the summer months. People go on vacation, it?s HOT in the south so people don?t want to get out and hustle as much. I understand. But the deal of a lifetime comes by every hour. I truly believe that. And while everyone is retreating in to the A/ C for some sweet tea, you can go out and get yours. Here?s 5 ways to start gaining some serious momentum.

#1 ? ORGANIZE Decide on the ONE action that makes you money. At the beginning of every day, write down everything you have to get done. Make sure your money action is at the TOP. Do it FIRST. And do it as many times as you can each day.

#2 ? ACTION Do it. Do it every day. Make sure EVERY single day, you are taking action that makes you money. Doesn?t matter if you?re a business owner, doesn?t matter if you?re in sales. Create cash flow EVERY-SINGLE- DAY. Your actions should relate to dollars every day. You may not be able to get paid every single day, but your FIRST action of the working day should be something that will directly relate to NEW money. You gotta get paid!

#3 ? READ Read books every single day. Educate yourself on what you want to get good at EVERY SINGLE DAY! Whatever you want to become an expert in, read-read- read.

#4 ? CHECK YOURSELF Get a physical calendar and cross off each day in which you stuck to the plan. Meaning, every day you did # 2 AND # 3. Be honest with yourself. If there are holes, tomorrow is a new day keep getting up, keep pushing, EVERY SINGLE DAY! Try again until there are NO holes for 2 months.

#5 ? SHOUT Tell EVERYBODY what you?re doing. Even if you?re reminding people you?ve already told, tell them again. Please don?t try to sell anything on social media but, instead, write what you do on every public medium you can get your hands on, i.e., social media, leaving business cards in the bathroom, going to networking events, finding ways to be a part of social groups. Do it, do it, do it, do it. If you have money to advertise... Dammit! Advertise yourself! Be minimal on cost, but get yourself out there and create some cash flow.

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LAKECHARLESURGENTCARE CELEBRATES5YEARSINBUSINESS HERE'SWHATI LEARNEDATTHEIRBIRTHDAYPARTY By Calvin Tyler

If it seems as though I tend to write a lot about Lake Charles Urgent Care (LCUC), I do. Not intentionally. Dr. Jay Marque, the man in charge, does advertise with Exposure Magazine, but this is not the real reason I choose to cover him as often as I do. The truth behind it is that what LCUC does is inspiring to me. Dr. Jay is doing something inside of his business rarely seen in traditional capitalism; Dr. Jay is building a community. What does that mean? Let me try to explain this phenomenon by telling you about my experience while at their 5th anniversary party. After receiving an invitation from Dr. Jay to join the team on the magnificent yacht, Lady of the Lake, along with a YouTube link to Lonely Island's I'm On A Boat, I ironed my clothes and prepared to set sail. Me and the lovely Megan arrive to L'Auberge and find the vessel docked and ready to board. Once on deck we are greeted by an open bar, serving incredible wines and beers. Across the room is Dr. Jay enjoying conversation amongst his team, all of them laughing and happy to be here. I approach with both confidence and way too much enthusiasm.

There is a community here. The important thing to understand is that this did not happen overnight. What I was experiencing on this oversized dingy was both premeditated and a wonderful accident. Dr. Jay planned from the very beginning to handpick employees he would personally enjoy working with. Maybe it was his military background, or his experience with the hustle of being an E.R. doctor, or maybe he was born with the intuition of an exceptional leader. Whatever is owed to the success of LCUC, it's obvious that the standards Dr. Jay set in stone from day one are proving to be spot-on! With two locations in Lake Charles, and a new location to serve Sulphur coming soon, this place is booming. I partied with some of the happiest people in Lake Charles. By the way, I've also partied with local mega-millionaires who wouldn't know what a good time was if it walked up and handed them another million dollars. Just throwing that out there to you for scale. The moral of my story is: Everything you do in life a journey, but, sometimes, instead of an uphill battle, your profession can be a dream come true.

Without hesitation, Dr. Jay embraces Megan and I with hugs. We instantly feel as welcome to this event as though we were family. Stephanie Willis, whom I had interviewed for the RAD article, tells us how happy she is that we were able to make it to the celebration. Dr. Jay begins talking with Willis, and that's when me and Megan found the delicious spread of food. We ate with Stephanie Spano (RAD-Tech, photographer extraordinaire) and her date, Jonathan Vince (Bayou Rum Distiller, all around awesome guy) and returned to the bar for more drinks. The Lady of the Lake is adorned with three levels; Making our way to the second floor, we find Mrs. Dr. Jay, Candace, wearing a stark white dress. She endearingly explains how Dr. Jay is only clumsy when she wears all white, and that he had already spilled red wine on her before taking the first sip. Luckily she was able to remove it before it stained. We laugh with her for a while before making our way to third level, an open deck, where we find most of the crew happily conversing amongst one another. There is an energy here that I've never felt at any of the many "corporate events" I've had the pleasure of attending. Each and every one of these people truly care for the other. They're not here to climb any ladders to higher professional status. No one secretly wants another to fail. Everyone coming together to share in the success that is LCUC turning five years old, and every last one toasting to the next five.

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The LCUC team is one to look for if you're ever in the need for a little medical TLC. Just remember that if it's an emergency situation you should always seek the nearest emergency room. Lake Charles Urgent Care is there for you when it's not quite an emergency. www.LakeCharlesUrgentCare.com

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THEPHANTOMMENACE By Dr. Henry Goolsby

I know I risk being excommunicated from literary circles and banished to the far outreaches of our universe for returning to a science fiction theme that takes many of us back to our adolescence -and beyond for -ahem- others of us, but it could not be avoided in this case. I relate this ?Star Wars? theme not to my beloved children this time, but to the fact that my clinical practice is now being overrun with individuals that are afflicted with this nutrient deficit. More importantly, how is it that we, the inhabitants of a coastal region replete in foodstuff that should contain the nutrient in question, along with a nutritional lifestyle that extols the excess consumption of nutrient enhanced salt; display such a high frequency of the deficiency? The parallel of the existence of this issue unbeknownst to me is akin to Darth Sidious clouding the eyes of the Jedi council.

Yes that is correct the nutrient is Iodine. Impossible you say? I would have agreed with most of you until just recently. I have of late been assessing the serum levels of Iodine as a complement to the extensive optimization laboratory assays that I use to assess baseline metabolic and endocrine functions of my patients. The basis for the decision has been a concomitant and equally unusual clinical appearance of symptoms resembling thyroid dysfunction and thyroid gland nodularity in my patients. The current inadequacy rate for this somewhat random population of patients (all my patients are being sampled at this juncture, not only those displaying clinical manifestations of deficiency) is three to four patients out of eight or about 40%- 50%. The measure of this inadequacy actually underestimates the true extent of the deficient population in that true deficiency must be assessed by urinary quantification after a standard loading dose of Iodine. Why is the finding of this deficiency so unusual in our local population? Excellent question young padawan! Some demographic information and background will be helpful here. In 1924 Iodine in the form of potassium iodide was added to our supply of refined table salt based on the finding that Iodine supplementation reduced the incidence of thyroid goiters by a whopping 50% in the northern Midwest and Northwest Pacific regions. The recommended daily allowance (RDA) for Iodine is 150 micrograms (mcg), the value that just marginally prevents us from producing goiters in the thyroid gland. This value is established by the United States Food and Nutrition Board (FNB) of the National Academy of Sciences. They are established for all essential nutrients, vitamins, minerals and trace elements etc. Iodine is found primarily in the ocean and is concentrated in seaweed and those organisms and oceanic fauna that consume the vegetation. It is also evaporated in the air to a certain degree, allowing it to settle into crops that are grown in a proximity to the ocean. It is mostly for this reason I am surprised at these recent findings (my stunned expression reviewing

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DESIREANDLIFESTYLE

AFFECTHEALTH By Bahrin Samah, RH (AHG)

You receive a call from your niece telling you that her mother was hospitalized last night. This is not the first time your sister is having a heart attack and she is very fortunate to not have died at home in front of her family. Your sister is much better off in terms of quality of life. She is a fashion designer while her husband is has been working as an international pilot for so many years. She talks, wears, and eats whatever she wishes. This is the third time she is being taken care of in the hospital. She experiences angina and irregular heart beat almost every time after consuming an overly large meal. She just does not seem to care much of the consequences. Each time you visit her, she shares with you about her daily life activities. She goes to work, meets with prospective clients, attends seminars, chats with old friends in bars, cross checks latest designs done by her committed designers, returns home, and always falls asleep without having a bath. She sleeps more than ten hours per day as she is the sole owner of a successful entrepreneurship she does not have to be early for the office as everything is well taken care of by her employees. All she needs to do is manage the business. The above scenario does not represent the lifestyle of well-off individuals as a whole. It is just an example of how one?s desire can control one's life. In fact, a similar scenario that has to do with desires occurs in all social strata.

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What most people know, even to those not as educated, what will happen to their health if they indulge themselves with so-called bad lifestyles. They know that eating patterns, general attitude, and surroundings will affect physical, emotional and spiritual health. In reality, they practice the contrary. They do whatever they desire until one day they end up hospitalized for having a chronic disease. Desire is what now really governs our lives. Do we need to turn off our desires? No. What you need to do is understand why certain desires develop in you. From there, you may start conditioning the existing desire so that they can suit your current environment. This will bring new perspective and attitude. Living a healthy life is not about not getting sick. It is about how we shape our days with specific goals, what we need to do in order to achieve said set of goals, how to control the necessary and unnecessary parameters that affects our attainable goals. All of these elements can come together with many other basic methods or ingredients to equalize your physical, mental, emotional, and spiritual health. Be positive and love yourself. I believe in you, and you should, too.

About t he aut hor or t he publ isher S. Bahrain, RH (AHG)is a professional herbalist working as a holistic nutrition consultant. Being a consultant, columnist and writer he always expands his knowledge by reading books and journals on biochemistry, medicine, nutrition, cardiovascular, aging, free radicals, and lipids among others. He is a professional member of The American Herbalists Guild, USA. Visit his blog at HOLISTIC HEALTH AVENUE, http:/ / www.holistic-avenue.blogspot.com

McNEESERADIOWITHA VISIONFORTHEFUTURE By Duane Bergeron

It has been a long time in coming. It is a communications facility that bridges Southwest Louisiana to McNeese State University like no other. It is a musical haven where the great classics of the past will meet the music of present day and the future. It goes beyond commercial boundaries to be the voice of both McNeese and the region of the state we live in. I am referring to McNeese and Lake Area community radio station KBYS 88.3 FM. Located on 4120 Ryan Street in Lake Charles, KBYS occupies the old One Hour Martinizing building located right across the street from the McNeese campus. Though the building was unoccupied for years, eventually it was obtained by the university to be the home of the station. KBYS is a dream come true for many in the Lake Area community and McNeese. I can remember how I, a student at the university 35 years ago, actively lobbied the Student Government Association and the administration to bring to the campus a means of communication to be the voice of the college and student body besides The Contraband, the student newspaper. Despite numerous setbacks and the passage of time, KBYS became a reality and went on the air circa May 2014. The overall goal of the station is to serve both McNeese and the local community simultaneously. To achieve this, I will quote a portion of the KBYS mission statement: "It is the mission of KBYS to broadcast quality radio programming that informs, educates, entertains, involves, and inspires the people living in Southwest Louisiana and beyond. KBYS serves the community by providing news, information, music and emergency alerts. KBYS will strive to be known as a station that exhibits outstanding performance in every facet of its activities, is dedicated to community service and the restoration, conservation and enhancement of music and radio dramas." KBYS was never meant to be competition to the corporate and commercial radio outlets that permeate this market. The station is to serve a double purpose. It's existence is necessary not only to be a means of student expression but also to be a classroom of a sort to educate Mass Communications majors on the fundamentals of radio broadcasting. Though a terrestrial outlet, KBYS is taking on the educational challenges of both teaching students about radio's origins and its place in contemporary American society while preparing communication majors for the technology of the future. It is instructing present time on the basics of the Internet and high definition broadcasting. And of course, guiding them on getting ready for the future versions of these technologies. There is also ongoing right now an intermixing of past and present cultural elements taking place to get KBYS on its way. Radio veterans of the local market have come together to contribute their time and talent to get the operation going. They do this as volunteers and have been active in this endeavor from the very beginning. For example, you can hear Wes Guidry on the morning show Monday-Friday. Mark

Russell brings the great rock classics of yesteryear on his afternoon show. What KBYS is attempting in this regard is to bring classic rock to stereo speakers which contains a mixture of established hits and album tracks not heard on a similarly formatted corporate station. This project is to both entertain listeners who grew up with this music and to introduce it to the younger generations. In keeping with the plan to provide a musical format of this kind, KBYS will later on be adding material from the 1990s to the current day while still spinning the hits as it were from the 1970s and 1980s. Also, in keeping with the objective of returning to this area's musical heritage (outside of the indigenous Cajun, Creole and Zydeco styles), the station has revived the style along with the format of the popular rock station NOVA 104. In Lake Charles, NOVA 104 was very popular in the mid-to-late 1970s and it went with the AOR (album oriented rock) method of programming . It was unique back then to play album tracks not heard on what was called Top 40 in that era. Bringing NOVA 104 back to life has been a major success story for the fledgling station. To provide more background on KBYS and the plans of the facility for the future, I spoke with David Wynn, operations manager. The information here provides a course of action for what lies ahead in the time to come. Q: It took as previously mentioned a long time to turn KBYS from a dream to a reality. What finally made it happen? A: "There was a lot of work and a lot of planning that took four to five years before KBYS ever got on the air. We had the support of the McNeese administration and the community behind us."

Q: To get KBYS operational the transmitter was set up on the top of the L'Auberge casino facility along with acquiring the necessary studio equipment to make it work. How did it all come together to produce a listenable signal? A: "We started with a transmitter set to broadcast at 1000 watts. We still transmit at that setting and our transmitter's location has not changed. It was due to an arrangement with L'Auberge in which our transmitter it set up there. Right now our signal is stronger to the east and up to a point the west as well. Right now in the east we can reach as far as Jennings. Our support from the community has been very helpful. In addition to financial donations we have also been given large donations of music in the vinyl format. That has been beneficial for us in our efforts to preserve the rock/ pop heritage we all share. It also enables us to play music in our library that contains songs which were not Top 40 hits in days gone by. Of course we still have a lot of digital music in our library and will continue to add to it as time goes on. Having established radio veterans like Mark Russell, Wes Guidry and John Bridges has been a huge plus for the station in helping to establish itself through their combined efforts. Though we put emphasis on the past, KBYS is also looking ahead to the future. For

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MUSIC&ACTING:THEMADONNAFLOP By Duane Bergeron

While this column in past issues has dealt with modern classic motion pictures and some that became legendary, this has not always been the case in Hollywood history. Some would-be blockbusters wound up becoming box office flops. It has been that way and always will be. This year's Warcraft and Independence Day: Resurgence are two examples of this. Even a sequel from a smash hit can also crash and burn, too. The aforementioned Resurgence and Alice Through the Looking Glass can attest to this. And a film project connected to a motion picture or music superstar in the industry is not immune from an entertainment disease like this. Case in point: I am referring to Madonna and her August 1987 comedic disaster called Who's That Girl?

one of her own with The Bodyguard in 1992. It was Madonna who had the biggest mixed bag. Her feature film debut was with Desperately Seeking Susan in 1985. She had another hit in 1992 with A League of Their Own. Shanghai Surprise was a flop in 1986. This offbeat comedy was made with her then-husband Sean Penn. Despite that, Madonna decided at the time to take a shot at making another comedy film. The result was Who's That Girl? And if Madonna thought her then fledgling movie career would rebound here, the box office tallies showed it was a huge mistake. For that matter, though Madonna appeared in more motion pictures than her musical counterparts career-wise, she had far more misses than hits.

In 2016, Madonna is the last remaining 1980s musical icon and success story still around. Her last album, Rebel Heart, released in March 2015, was still a hit on the Billboard Top 200 album charts though there were no successful singles issued by the studio. Michael Jackson, Whitney Houston, and more recently Prince, have died and each artist left behind a wealth of extraordinary musical material. The most successful band of the era, Duran Duran, is mostly forgotten now though their musical output can be considered legend. The only one left standing is Madonna. 29 years ago, it was a different story. Madonna's singles and albums zoomed to the top and remained there for extended periods of time. Concert tours had many stops along the way with sold out performances. Her songs, along with her peers, defined the 1980s in terms of music, film and culture.

Who's That Girl? was in production from October 1986 to March 1987. The movie was based on a script by Andrew Smith and Ken Finkleman. Directed by James Foley (a personal friend of the singer), the production was shot mostly in New York City. Foley had directed a few of Madonna's music videos in that time and the film At Close Range in 1986, which featured Penn. Penn was considered for a part in Who's That Girl? However, he was unavailable. After the casting of Madonna was official, actor Griffin Dunne was signed to play Loudon Trott, the male lead and the love interest. Dunne was best known prior to this in the 1981 horror classic An American Werewolf in London. Madonna's character was Nikki Finn, a blonde, dinghy kind of person who was falsely imprisoned for the death of her boyfriend. Finn, who is granted parole at the start of the story, is ordered to head for Philadelphia to meet her parole officer. However, Finn is single-minded and is determined not to leave New York until she finds out who really killed her boyfriend. Trott, who is ordered by his boss to take Finn to the bus station, is a tax attorney who is engaged to his boss' airhead daughter. Trott is

The reason for my inclusion of film is because like Elvis Presley and the Beatles before them, some of the 1980s era musical superstars opted to find success in features. The results were mixed. Prince had a smash hit with Purple Rain from 1984. Whitney Houston had

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FILMINDUSTRYORIGINALITY:

GoneWiththeDinosaurs? By Duane Bergeron

There was a time when film audiences could count on going to see a different story whenever attending a theater. It may seem like that was a long time ago, but in actuality that practice continued until the beginning of this century. In days not that long ago, a viewer could pay for their ticket and count on seeing a different concept in various genres. They were able to enjoy tales from the categories available such as drama, science fiction, horror, comedy and the others that are out there.

the old studio system having died out for the most part in the 1960s, actors were now empowered with the ability to call the shots on their appearances. Acting talent was starting to become more expensive with those who had a proven track record of success and those who could name their price if they were associated with a popular franchise. Eddie Murphy with the Beverly Hills Cop franchise and Sigourney Weaver with Alien are two excellent examples from that era.

Despite that scenario, sequels as an ongoing commodity were running concurrently with original stories. Sequels, and later prequels, did not infiltrate the film industry with noticeable results until the mid 1970s. This is when the Hollywood blockbusters first arrived with the likes of Jaws (1975), Star Wars (1977), Superman (1978), Close Encounters of the Third Kind (also 1977) and Alien (1979). It is no surprise these features are revered as classics since they represented breakthroughs in their storytelling along with the basic concepts. The first of its kind back then was Jaws 2 (1978). Sequels were just beginning to assert themselves in Hollywood. It would not take long before the "sequelitis" hit the major studios. Who would have known it would only get worse as time went on?

One would think this breakdown so far is a satisfactory explanation for the differences in philosophy between the past and present. It is not. There is more. For decades, audiences expected and in some cases demanded product be different and unique to provide more choices as to what to view. Entertainment has always been a non-essential item in anyone's budget, whether referring to singles, couples, or couples with children. If there is a budget pinch trips to the local movie house will be curtailed or outright deleted if the money is not there to finance admission tickets. In harder economic times, more people than usual will not add a night at the cinema to their budget because the money can't be spared. So, if the film industry wanted to keep motivating audiences to show up even if there are individuals and couples who generally could not afford to do so then it was up to them to provide features that would appeal to the widest possible audience. And that meant coming up with new and original ideas to keep the turnstiles moving.

The presence of sequels would intensify as the studios began a whole new way of thinking. This came about in the 1980s. The mindset now in the heads of executives was why go through all the worries of putting together an original product when dollars could be saved by taking an established concept and re-releasing it with just a few modifications to avoid a direct ripoff? Though this was new at the time in the 1980s, it did not take long for the majors to adapt to the practice. In time, as the 1980s gave way to the 1990s, executives were also facing the challenge of making a profit while dealing with rising production costs and increasing salaries to "A"list actors. With

Now, some of the content in the previous paragraph still holds true present day. Some of the other references were about the standards of both the industry and ticket buyers in the past. So, what is it like now? As production costs rose, so did the price of admission and the stakes in each motion picture that is given the go-ahead to commence production. If a film based on original content was a hit, then it was

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