MARKETING DURING UNCERTAIN TIMES
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arketing is often one of the first things to be cut during times of uncertainty. Unfortunately, it is also one of the most important things that businesses need to stay afloat. Of course, there will need to be a reassessment and review of the tools, content and marketing strategies being used to ensure they still make sense and are appropriate for the current situation. Below are 5 things you should consider when it comes to your marketing during a crisis:
1. Are people going to be buying
your product or service right now? If you know that people are not going to be looking for your product or service at this time, it
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THE BOTTOM LINE
would make sense to review all of your marketing that is directed at new customers. So, pausing Facebook ads and Google AdWord campaigns for the time being is a smart idea.
2. Consider building a list of potential
new clients. If you did want to continue to promote your business, consider building a list by offering a free gift (ebook or report) that people sign up for using their email address. Once people sign up, continue to nurture them with emails so you remain top-of-mind and when things start to return back to normal, you have a list of potential clients ready to offer your product or service to.
