Be the Expert and the Authority

Do you want to increase your profile? Stand out from your competitors? Do you want to become the Expert & Authority in your niche? Are you looking for something that will give you that edge or point of difference?

Are you someone who has always dreamed of writing your own book? Perhaps you can imagine the credibility that comes with being an author. Or maybe you just dream of walking past a bookstore and seeing your own book in the window.

If you look at history’s biggest mass movements, they all follow the same pattern. A charismatic leader or attractive figure comes along who focuses on an exciting and bright future and offers their audience a new opportunity and pathway to tap into that future.

To find your message so you can then build your following, you’ll need to do the same. Become crystal clear on who you want to serve, what you want to do and the culture of your future community.

At first writing and publishing a book can seem like a very daunting project. Many people feel like they don’t know where to start or that they don’t have the skills to pull it off.

After all, there is a lot involved in putting a book together, including:

• The book needs to be researched

• It needs to be written

• It needs to be laid out and the design done

• It must be printed and published

• It must be distributed and marketed to attract buyers

You probably have no idea where to get started.

The fact is that almost anyone can write a book if they make the decision that it’s something they want to do. It is just a matter of working out why you want to write a book, how you will go about all the things that need to be done and who you will need to help you.

Writing a book is about working smart, not hard. It’s okay if you are not confident with your own personal writing skills. The ability to write, or lack of ability, is surprisingly not a barrier to writing a book.

There are many people who can help you, including ghost writers who will write the copy for you based on a brief that you supply.

And of course I can help you. I have a fully dedicated team to help business owners create a book that seriously has a massive impact on their business and brand. Out of all the marketing tools in my very big tool box, this is the one that has by far the greatest impact on people’s lives and businesses.

You see, a book is like an octopus – it has tentacles that reach long and far and many people don’t see this at the beginning, until after they’ve taken one of my seminars and produced a book.