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w w w. g e t p u b l i s h e d . c o m . a u
BE THE EXPERT AND AUTHORITY People Are Drawn To Trusted Advisors, Authors And Speakers
By Darren Stephens
D
o you want to increase your profile? Stand out from your competitors? Do you want to become the Expert & Authority in your niche? Are you looking for something that will give you that edge or point of difference? Are you someone who has always dreamed of writing your own book? Perhaps you can imagine the credibility that comes with being an author. Or maybe you just dream of walking past a bookstore and seeing your own book in the window. If you look at history’s biggest mass movements, they all follow the same pattern. A charismatic leader or attractive figure comes along who focuses on an exciting and bright future and offers their audience a new opportunity and pathway to tap into that future. To find your message so you can then build your following, you’ll need to do the same. Become crystal clear on who you want to serve, what you want to do and the culture of your future community. At first writing and publishing a book can seem like a very daunting project. Many people feel like they don’t know where to start or that they don’t have the skills to pull it off. After all, there is a lot involved in putting a book together, including: • The book needs to be researched • It needs to be written • It needs to be laid out and the design done
