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B1G1 is a non-profit organisation with a mission to create a world full of giving. It was created in 2007 by a group of small-business owners asking the question: “What would happen if we all gave back by doing the things we do every day?” Today, the B1G1 initiative has allowed more than 2,100 businesses from around the world to make significant impacts every day. “B1G1 started, as all good things do, from a magical moment,” In 2007, Dunn was mentoring a tiny business owner in Brisbane, Australia providing gluten free frozen meals. “Normally in mentoring sessions, it’s the mentor who asks the questions,” explained Dunn, “But this session began by [the owner] posing a thought to me. ‘Imagine what the world would be like if every time business was done, something great happened in our world,’ she said.”
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yourcareermagazine.com
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Imagine what the world would be like if every time business was done, something great happened in our world
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rust – it’s a strong word that we tend to correlate with friends, family and our personal relationships. However, it is also an important word to consider when referring to the relationship a brand has with its customers. Building customer trust is one of the most important factors in the success of any business. A trusting relationship between a business and its customers allow it to grow sales and retention rates while bolstering its public profile and reputation. Paul Dunn, Chairman of B1G1, knows the importance of trust in business and is using it to help small and medium sized businesses build trust with their customers while making big global impact.
