Google My Business Optimization Checklist

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5 Reasons You're Not Ranking Higher in Google Search Results 1. You’re using too many keywords 2. Google doesn’t consider your content high quality or relevant 3. You’re focusing too much on text, and not enough on visuals 4. You aren’t leveraging the right SEO practices 5. Your Google My Business listing isn’t updated

Engage with customers on Google for free With a Google My Business account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.

Give customers more ways to reach you Your customers are ready to connect – by calling, messaging, or leaving reviews. Now, with more ways to

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The world searches on Google. Turn those searches into customers. Every month, there are over... 5 billion searches on Google for restaurants 3 billion searches for hotels 1 billion searches for clothing stores 600 million searches for hair and beauty salons 5 million searches for coffee shops

Stand out on Google with a free Business Profile More than just a local listing, your free Business Profile lets you manage how your business appears on Google Search and Maps.

Build customer trust by responding to reviews

According to consumers, businesses that respond to reviews are 1.7X more trustworthy than businesses who don't (76% vs. 46%).

Keep customers up-to-date Do you have new product photos, hours, or menu items? Customers are looking for more than just a local listing. Your Business Profile on Google lets you feature the best of your business.

Connect and get results Customers can leave reviews and book services right from your profile. When you make it easy to do business, your business grows.

Get to know your followers Share an offer directly to your followers to show how much you appreciate their loyalty and keep them coming back.

Discover what works best for your customers Go behind the scenes to understand how customers find your business and how they stay connected. business.google.com

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GOOGLE MY BUSINESS OPTIMIZATION CHECKLIST NOTE: A complete Google My Business listing will enhance SEO and support overall digital marketing efforts. Help customers easily discover and learn about your business by completing the entirety of this checklist so that your business is set up for success. __ Activity Owner Completion Date Claim Your Listing: Sign in with your business Google account business.google.com and search for your business. Follow prompts to claim your listing.

business phone number that reflects across all of your listings and what appears on your website. __ Business Hours: Display correct business hours that reflect across all of your listings, so customers easily know when you're available. __ Primary Business Category: The first category you select is your main business category. Choose something that best represents your business. __ Business Subcategories: Select additional categories that fall within your business category.

__ Delete Duplicates: Check for duplicate listings and request deletion of any duplicates.

__ Define Service Area: Check if you offer goods and services to areas surrounding your business.

__ Verify Your Listing: Receive verification code via mail or other method and enter code to complete ownership of account.

__ Website: Ensure your website links to the correct store website if you have multiple locations.

__ Business Name: Ensure your business name is the name you use on your website, storefront, stationary, etc. No abbreviations or extra taglines. __ Business Address: Ensure your address on your GMB listing is identical with the address on your website, directory listings, and across the website for consistency. __ Business Phone Number: Display the appropriate

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__ Appointment URL: Add an appointment URL so that customers can easily set up and book appointments with you. __ Description: Write a compelling, informative description that uses keywords people would use to find your business. Highlight unique selling points about your business.

"Women-Led" or "VeteranLed." __ Activity Owner Completion Date Add Quality Photos: Add 5-10+ quality images from professional photography to highlight your business and convert more customers. *Always add up-to-date, current photos. __ Select a Preferred Photo: Choose a photo that will display alongside your information in search results. Typically, this may be a logo. *__ Add a Virtual Tour: Add a quality walk-through 360 virtual tour to your listing to let customers see and understand your space prior to visiting. __ Generate Reviews: More reviews, the better. Incentivize customers to provide reviews on your Google listing to get more accurate, positive reviews. __ Set Up Messaging: Add messaging functionality to your listing so that customers can easily get in touch with you. Install from Google Play or the App Store. __ Create Your First Post: Begin posting on your Google listing with updates to events, services and more. Make a habit to post consistently.

__Attributes: Highlight attributes about your business. This may be

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