The Augmented Reality solution for jewellers TryARing
GLOBAL SCENARIO
The $310 billion global jewellery market is forecasted to grow 5% a year through 2020, based on Euromonitor data. The U.S. currently accounts for the largest jewellery market with around 25% share. One of the major factors responsible for the market segment's growth is the proliferation of leading jewelry manufacturers through online portals. Asia Pacific has a worldwide share of around 60% with China & India holding 30% and 15% respectively. India is one of the world’s largest manufacturers of cut and polished diamond with an aggregate contribution of approx. 60% of the world’s supply in terms of value and 80% in terms of volume. 2
ONLINE JEWELLERY MARKET
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Currently, the world online jewellery market is around USD 10 billion, which will grow to USD 18 billion in next three years.
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According to Technavio’s analyst, the global online jewellery market is anticipated to grow rapidly and post a CAGR of close to 17% between 2017-2020.
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The online jewellery market is experiencing tremendous growth in Asia, in particular, where it saw a CAGR of 62.2% from 2011 to 2014.
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Online fashion jewellery sales are projected to take capture 15% of the market by 2020, according to Connecting Dots.
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Online jewellery market in India is expected to hit USD 3.6 billion in the next three years, that is roughly 20 per cent of the global market size.
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One of the major factors responsible for the growing number of purchase of online jewelry products is the integrated services provided by e-retailers that offer convenience to consumers. 3
GROWTH OF ONLINE SALES
Various convenient services provided by e-retailers will drive the growth prospects for the global online jewellery market until the end of 2021. Some of the major factors responsible for the growing preference for fine jewelry items among consumers: •
Convenience and ease of access,
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Wide range of options, collections for different occasions,
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Quality products, Swift delivery process and integrated return policies,
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Ability to customise products
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Availability of virtual medium for product trials.
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WHY TRYARING?
Online Jewellery Sales growing @17%
Count of mobile users increasing day by day
Convenience shopping on the rise
Virtual Try on instils confidence while buying online
Reduces return rates
Ability to customise online boosts sales
Shoppers who virtually try the products are 35 percent more likely than other website visitors to call the company, get directions to a store location
Stay ahead of competition
Create a buzz in the industry
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WEB APP
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Click on “ Virtual Try on“ on the home page”
Tap to click a picture of the hand.
3 Click a picture of your hand. A default ring will appear. Use fingers to place it on the preferred finger of the picture of the hand. Using fingers, you can now change the diamond shape, carat, settings etc by clicking on the options available at the bottom of the screen.
Demo Link: http://demo.realitypremedia.co.in/diamondhedge/public/ * Demo is customised for mobile and tablets ( touch screen devices only)
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WEB APP (CONT.)
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As you make the changes, you can view the new ring on the picture of your hand.
Once you have finalised, you can click on “ select this setting� and proceed. The user can then make the payment.
6 The solution can be customised as per your requirement.
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MOBILE APPS
Video https://www.youtube.com /watch?v=evqfZ8iNn4w Download the free app: Apple: https://goo.gl/BaXD1t Android: https://goo.gl/RciYkQ
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HAVE QUESTIONS?
Contact: Reality Premedia Services Pvt. Ltd, Building No. 4, Wing “A”, Office No. 001, SEZ. S.P Infocity, Pune-Saswad Road, Phursunghi, Pune – 412 308, India Tel: +91 20 4060 4800 http://www.realitypremedia.com/ enquiries@realitypremedia.com Nitasha.Malhotra@realitypremedia.com Alberto.fernandes@realitypremedia.com
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