Listing Presentation_David_KG by REAL Marketing

LISTING PRESENTATION

KRISTINA GUZMAN R E A L E S TAT E C O N C E P T S

A PREVIEW OF KRISTINA GUZMAN AND REAL ESTATE CONCEPTS

-1-

KRISTINA GUZMAN ABR, CDPE, CLHMS

817.239.7253 KristinaGuzmanHomes@gmail.com www.GuzmanRealEstateGroup.com Real Estate Concepts 123 Main Street Southlake, TX 76092 817.123.8901

-2-

MEET KRISTINA GUZMAN The most important decision you make when buying or selling a home is finding the right Realtor. You need someone who is experienced and dedicated to looking out for YOUR best interests.

KRISTINA’S ACCOMPLISHMENTS: • Bachelor of Business Administration from MJ Neeley School of Business at Texas Christian University • 21+ years in the real estate industry, 13+ years as a Broker • Team Leader of Guzman Group, a team of full-time real estate professionals with 27+ years of experience combined to serve you • Paul Harris Fellow as recognized by Rotary International • Quoted and sourced in Nationwide Real Estate Magazines, including the Certified Residential Specialist Magazine

COMMUNITY INVOLVEMENT: • Board of Directors for Guzman 23 Foundation, a 501c3 Foundation for families struggling with Alzheimer’s Disease • Board of Directors for Southlake Executive Forum • Past-President of Southlake Rotary Club • Miracle Agent for Children’s Miracle Network and Cook Children’s Hospital • Two-time Team Leader for Texas Sentinels Foundation, supporting Life Scholarships for our Wounded Veterans

-3-

DEDICATION & COMMITMENT Buying or selling a home is the largest transaction most of us will ever make in our personal lives and it can be a very complex, emotional, and time-consuming experience. Kristina is dedicated to making certain that YOU come away completely satisfied. JUST ASK KRISTINA’S CLIENTS: “Kristina has represented us in numerous real estate

“Kristina Guzman is simply professional. Her hard work,

transactions. She always listens very closely to our needs

patience and knowledge are second to none. I felt that she

and quickly understands what our priorities are. Kristina has

truly cared about what best suited my needs rather than just

worked extraordinarily hard in both purchasing and selling

making a sale. She took the time to explain and educate me

our homes. She never tires exploring new avenues. We

on things that I just would not have taken into consideration.

love her clean, down-to-earth business ethics and genuine

I had a great experience dealing with her and I would highly

willingness to give her best at all times.”

recommend Kristina to be your Realtor too.”

- Fanny and George

- Adam

-4-

FULL SERVICE REAL ESTATE When you hire Kristina Guzman, she will become your home’s: MARKETING MANAGER • Showcase your property with the finest marketing • Develop and implement a customized marketing strategy • Help determine the best price in-line with market forces • Communicate regularly so you are informed and knowledgeable LIAISON MANAGER • Introduce new buyers to your property • Pre-qualify the buyers to avoid time-wasters • Provide you with timely updates on viewings and feedback NEGOTIATOR • Present and negotiate on your behalf with potential buyers • Advise you on the merits of each offer • Always keep your best interests as her first priority CLOSING MANAGER • Provide information in a timely manner to the buyer • Only accept certified bank drafts • Liaison with your lawyer/notary and deliver necessary documentation • Facilitate answers and resolve any issues during the closing process, and afterward ensure it is completed seamlessly CONCIERGE • Provide you with access to experts including: legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home display, painters, handymen, home inspectors, and moving services

-5-

REAL ESTATE CONCEPTS Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is also important. What a brokerage offers both the agent and their clients, in terms of service levels and products, are keys to maximizing the success of selling and buying a home. Real Estate Concepts is committed to supporting Kristina Guzman and her clients with the highest level of service through their extensive marketing and networking platforms, innovative technology, and commitment to their community. Originally founded in 1995, Real Estate Concepts is now the largest brokerage in this community and offers quality real estate services throughout its three offices and 200 agents.

#1 in (Your City)

#1 in Dollar Volume

#1 in Number of Agents

-6-

#1 in Home Sales

REAL ESTATE CONCEPTS PHILOSOPHY The success of the Real Estate Conceptsâ&#x20AC;&#x2122; philosophy and its commitment to the community has enabled Real Estate Concepts to become the #1 Brokerage in their community. The owners are dedicated to honoring their reputation while strategically investing into enhanced products and services that will better serve their clients. Real Estate Concepts is dedicated to providing highly sophisticated marketing platforms, strategies, and solutions â&#x20AC;&#x201C; they believe that whether you are buying or selling, their name should immediately signify that you are working with professionals who have integrity, ethics, and offer quality service.

-7-

LOCAL COMMUNITY SUPPORT/CHARITIES Real Estate Concepts agents are well known locally, nationally, and internationally for their involvement in many community programs. They are committed to working in their local community serving their clients’ real estate needs, as well as with being a part of the daily lifestyle.

CHILDREN’S MIRACLE NETWORK Since partnering with Children’s Miracle Network Hospitals in 1992, Real Estate Concepts agents have raised more than $147 million for the charity’s 170 member hospitals in the US and Canada. Donations help fund pediatric medical equipment and treatments, healthcare services, and charitable care. For some agents, these donations are very personal, helping kids in their own families and neighborhoods.

SUSAN G. KOMEN FOR THE CURE Real Estate Concepts Affiliates have proudly supported Susan G. Komen® since 2002. Through the Home for the Cure program and past sponsorship of the Komen Race for the Cure Series, Real Estate Concepts agents have contributed more than $7 million to the fight against breast cancer.

-8-

THE POWER OF REAL ESTATE CONCEPTS -9-

REAL ESTATE CONCEPTS 40 Years of Outstanding Agents & Outstanding Results From a single office that opened in 1985, Real Estate Concepts has grown into a global real estate network of franchisee-owned and operated offices with nearly 100,000 agents. Those agents constitute the world’s most productive real estate sales force. Real Estate Concepts is a privately held company still based in San Diego and led by its founders, Bob and Jill Jones. The system is based on attracting productive agents and providing them with valuable support, incredible brand awareness, educational opportunities, and other competitive advantages. Customer service—built on a foundation of drive, experience, and education—is the cornerstone of Real Estate Concept’s success. The track record of Real Estate Concepts was built over the past 40 years is proof that a focus on the customer’s needs, backed by the ability to deliver, remains as important as ever. In other words, great things happen when driven individuals come together and treat real estate as a profession. And that, in a nutshell, is Real Estate Concepts.

- 10 -

REAL ESTATE CONCEPTS LEADS THE INDUSTRY MARKET SHARE AND AGENT PRODUCTIVITY: Real Estate Concepts agents average more sales than other real estate agents in the United States.

BRAND NAME AWARENESS: Real Estate Concepts is the most recognized brand in real estate. Their national advertising campaign positions the Real Estate Concepts name in front of millions of buyers and sellers all over the country and is designed to keep the brand in the forefront of their mind when it is time to buy or sell their home.

PROFESSIONAL EDUCATION:

Real Estate Concepts agents lead the industry in professional designations, awards,

and recognition.

THE NUMBER OF COUNTRIES SERVED:

Real Estate Concepts is in over 100 countries, more than any of its

competitors.

ADVERTISING:

Real Estate Concepts has the real estate industryâ&#x20AC;&#x2122;s strongest presence in national television advertising,

helping to make the Real Estate Concepts logo one of the most recognizable business logos in the world.

WEBSITE TRAFFIC AND ONLINE SEARCHES:

REC.com is the most visited real estate franchise website in the

world, attracting over 77 million unique visitors annually who can view your home in over 43 languages.

- 11 -

R E A L E S TAT E C O N C E P T S A G E N T H E L P S S O M E O N E F I N D T H E I R P E R F E CT P L A C E US RESIDENTIAL TRANSACTION SIDES

TRANSACTION SIDES PER AGENT

BRAND AWARENESS

COUNTRIES

OFFICES WORLDWIDE

AGENTS WORLDWIDE

960,000+

17.3

27%

95+

6,986

104,826

U.S. RESIDENTIAL TRANSACTION SIDES2

1,000,000 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000

BROKERAGE

Keller Williams

Coldwell Banker

Century 21

ERA Real Estate

- 12 -

Sothebyâ&#x20AC;&#x2122;s

Better Homes & Gardens

Not Provided

Berkshire Hathaway

Realty Executives

$4 Million RE/MAX

$3 Million Century 21 - 4

of the top 100 brokerages

$3.9 Million

$2 Million

Coldwell Banker - 2 ERA - 2 Non-Franchise - 3

REAL ESTATE CONCEPTS AGENTS OUTSELL THE COMPETITION

$1 Million

BROKERAGE

AVERAGE TRANSACTION SIDES PER AGENT

Real Estate Concepts agents averaged

Sothebyâ&#x20AC;&#x2122;s

Better Homes & Gardens

Keller Williams

Real Living

Century 21

Berkshire HHS

Coldwell Banker/NRT

ERA

Realty Executives

Prudential

to 7.8 sides for all competitors.

BROKERAGE

17.3 transaction sides, compared

TOP 100 BROKERAGES:

SALES VOLUME: AVERAGE PER AGENT

Real Estate Concepts holds 85 of the top 100 brokerages

Real Estate Concepts agents averaged 60% more

when ranked by most transaction sides per agent.

than the average for all competitors.

RE/MAX

85 of the top 100 brokerages

of the top 100 brokerages

Coldwell Banker - 3 Century 21 - 6 ERA - 1 Non-Franchise - 5

$5 Million

$4 Million

$3 Million

Banker - 2 $3 Coldwell Million Century 21 - 4

ERA - 2 Non-Franchise - 3

$2 Million

$4.2 Million $2 Million $1 Million

10 8

RE/MAX

$2.5 Million

BROKERAGE

$1 Million

- 13 -

$3.9 Million

Competitors

$2.4 Million Competitors

LOCAL EXPERTS, GLOBALLY CONNECTED

- 14 -

DETERMINING THE VALUE OF YOUR HOME - 15 -

THE OBJECTIVE Our mutual objective is to sell your home:

For the highest possible price

Âť

In the shortest amount of time

Âť

With the most favorable terms

Prior to any marketing strategies being implemented, it is critical to go through a process of discovery, determining the fair market value, understanding the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.

- 16 -

INFLUENCES ON THE VALUE OF YOUR HOME With any marketing strategy, it is important to research the market conditions that are currently influencing the marketplace and the value of its products. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. What a property is truly worth - whether that is higher or lower than the selling price - and what a buyer is willing to pay for it, is known as the “Fair Market Value” as the buyer is influenced by the following criteria: • Location of the property • Condition of the property • Buyer demand • Prices of similar properties on the market • Recent sales of competitive properties • Availability of financing

- 17 -

MAXIMIZING FAIR MARKET VALUE The following key factors affect the sale of your home and are for the most part in your control. Typically, market conditions are not in your control, but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME. MARKET FACTORS:

CONTROLLED BY:

Price

Seller

Terms

Seller

Condition

Seller

Marketing Programs

Realtor/Real Estate Concepts

Value

Buyer/Market Conditions

- 18 -

MARKETING YOUR HOME - 19 -

MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience, but it will also be an emotional one. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork - combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources. Together we will: • Prepare for the “Window of Opportunity” • Leverage the attributes of your location • Prepare and present your home ready for sale • Highlight your home’s features through professional photography • Showcase your home to the market through professional and strategic marketing • Maximize the exposure of your home through our extensive network • Leverage the brokerage’s reputation and recognition • Co-operate and communicate to maintain your home’s perception of value • Promote your home locally, nationally, and internationally • Maximize your home’s web exposure • Prepare your home so that it is always ready to be shown to potential buyers • Discuss and review the market’s analysis of your home - feedback is essential in knowing the perceived value and potential for negotiation • Finalize your sale • Find your next dream home

- 20 -

THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure – typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ready for sale, priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy has been implemented to further increase

ACTIVITY (Amount of Interest)

its exposure.

TIME ON MARKET (Weeks) Graphic for Illustrative Purposes Only

- 21 -

MARKETING YOUR LOCATION The three most important criteria to consider when buying a property: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home. Understanding your location’s positives and negatives are important when determining price, and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how its positioned - one man’s displeasure can be another’s delight!

- 22 -

PREPARE TO PRESENT YOUR HOME First impressions are lasting, therefore it is important that your home is presented to potential buyers so that it not only shows the home well, but entices potential buyers to start envisioning it as a place to call their own. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value - together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that it is viewed with critical objectivity and whether it is simple changes or major repairs, these should be addressed before the home is listed for sale.

- 23 -

- 24 -

PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Photos should be crisp, clear, properly lit, color corrected, and showcase the home in the best way possible. Professional photographers provide high-resolution photos that should be presented in a homeâ&#x20AC;&#x2122;s marketing materials. Whether print or web these photos are often the first impression that a potential buyer will receive. A photo shoot is the time when a home must shine - both figuratively and literally. A fully prepared home, clean, tidy, with clear sight lines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited. Take advantage of new technology to showcase the true essence of the property within its environment, especially since your buyer is likely to be from outside of your local area. Lifestyle videos provide a realistic depiction of the intended space and livability.

- 25 -

PROFESSIONAL & STRATEGIC MARKETING Sophisticated and professionally prepared marketing is essential to maximizing your homes exposure and requires more than just listing your home for sale on the Internet and local Realtors listing service; it needs to be a carefully prepared and strategically implemented plan. Your home must become a highly prized item that should be launched on the market with the maximum impact to create the right exposure and reach the right buyers. YARD SIGNS AND DIRECTIONAL SIGNAGE: The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective and easy to spot. Directionals help guide people to the home. PUBLIC AND PRIVATE SHOWINGS: Broker tours, Open Houses, and Caravans are great ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important - sometimes real estate agents are more particular than buyers. NETWORKING AND REFERRALS: Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are a simple and effective way to help people find homes to buy and homes to sell.

- 26 -

NOTIFY TOP LOCAL AGENTS: Contacting and

VIRTUAL TOURS THROUGH ONLINE VIDEO

connecting with top local agents in the area is

MARKETING: Creating a digital experience and

more than just a professional courtesy, more

footprint is an integral part in advertising in the

often than not it is all you need to do. REALTORS

21st century.

ÂŽ

are in constant communication with their clients, they will know if there is a buyer or a listing

WEB EXPOSURE: 95% of buyers look at homes

available for purchase.

online as their first step in the home-buying process. This trend will only increase over time.

LOCAL ADVERTISEMENTS: For some homes

Placing your home online allows the homeâ&#x20AC;&#x2122;s

advertising locally can be the best way to

exposure to be seen locally, nationally, and

generate interest, especially when a home has

internationally, whether it is on a computer,

features that are particularly important to the

tablet, or cell phone.

local community.

- 27 -

PROFESSIONAL PRINTED MATERIALS & DIRECT MAIL The power of showcasing your home and its unique features, through professional photography and sophisticated marketing materials, is crucial to setting your home apart from the competition. Professional promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other Realtors, are some of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home – they already love their community so they are your biggest advocates! Knowing where the potential buyers are locally is powerful – after all 78% of homeowners purchase within close proximity of their present home.

623.293.0172 Lisa@RealEstateConcepts.com www.HomesInSkylarkEstates.com REALTOR®

LISA GROTH

CONTACT LISA GROTH TODAY AT 623.293.0172. SPECIFICATIONS FOR THIS MAGNIFICENT HOME, FOR AN EXCLUSIVE AND DETAILED LIST OF

RE C R E A L E S T A T E Con cep t s

FEATURED LISTING SKYLARK ESTATES

R E A L E S TAT E

SKYLARK ESTATES

Co nc ep ts

FIND YOUR DREAM HOME IN SKYLARK

- 28 -

212 SPRING STREET | GLEN ELLYN, IL

PRESENTED BY LISA GROTH YOUR SKYLARK ESTATES REAL ESTATE SPECIALIST

PLATFORM FOR 24/7 WEB EXPOSURE With 95% of home buyers beginning their search on the Internet, we will want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and real estate professionals across the globe, through my extensive online partnerships.

REAL ESTATE

- 29 -

SHOWING THE HOME Your home needs to be ‘show ready’ at all times – this is difficult to balance if you are still living in the home. However, if all the preparation is done up front - unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy to add around your busy schedule. From boosting curb appeal, to highlighting focal points, adding ‘lived-in’ vignettes, letting in the light, adding touches of nature, moving your favorite chair out of the way to keep a good flow between rooms, and even adding inviting just baked cookies or scented candles all help in showing the home to its best potential.

- 30 -

MARKET ANALYSIS The market analysis report is compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as my marketing effectiveness on your home. This report provides you an in-depth analysis and a comprehensive list of actions, recommendations, and objectives. Selling your home is important, therefore it is equally important to ensure that its sale potential is maximized - whether that requires further changes to showcase your home more effectively, having additional open houses, changing the price point, increasing the marketing exposure, or understanding the potential of multiple buyers.

- 31 -

FINALIZING THE SALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process - to keep in constant communication, track the proceeding, and to keep things on schedule.

- 32 -

LEVERAGE MARKETING TO BUY YOUR DREAM HOME If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search - from determining the perfect location to finding your next dream home. In the world of real estate, it takes more than just searching for a home on the Internet, so allow my innovative marketing strategies, extensive network of connections, and exceptional knowledge open the right doors.

- 33 -

SOLD

27 12 M I LE S C I T Y SO LD FO R $ 1 , 1 95 , 0 0 0

45 0 5 L AK E SIDE HOLLOW STR E E T S OL D FOR $8 4 9 ,000

“You were awesome! Thank you for everything! Your

“Thank you for your level of excellence and professionalism!

dedication to understanding our neighborhood, constant

After six months with our previous agent and very little interest,

communication about the status of our sale and negotiation

we were amazed by the difference your marketing strategy

skills are unmatched.” - Maurine and Lee Ward

made and how this enabled us to achieve the financial return we hoped. Thank you for your level of excellence and professionalism.” - Bob and Cecile Pineda

- 34 -

SOLD

20 21 V I STA T RAI L SO LD FO R $ 5 1 5 , 0 0 0

2 1 2 0 L A KE R IDGE DR IV E S OL D FOR $9 5 0,000

“You have done a great job! I’m sure I have been a thorn in

“A friend recommended that I contact you. You were

your side on more than one occasion and you have handled

relentless in your determination, networking, marketing, and

it with all the grace and patience a person could hope for.”

communication. You sold the house for me and continued

- Don Mabry

to work just as diligently after I relocated to New Mexico. Choosing you as my REALTOR was one of the best decisions I have made. Your love of your work, coupled with your positive attitude, resulted in unmatched professionalism and success.” - Carolyn Bates

- 35 -

SOLD

7 2 12 T RI A NON C OUR T S OL D F OR $ 1,985,000 â&#x20AC;&#x153;As very busy physicians and business owners moving from

and efficient REALTOR that could make our deal happen

out-of-state and looking in the $2 million range, we needed a

quickly and smoothly. Our home is absolutely gorgeous

trustworthy REALTOR who specialized in multi-million dollar

and we purchased it for several hundred thousand dollars

real-estate transactions and could handle all the details

below market value in a very competitive market. Although

for us. Having bought and sold several homes in the past, we

this was the largest real estate transaction we had made

knew the value of a great REALTOR. We wanted an ethical

to date, it was by far our easiest. We are so grateful to

agent who specialized in our area, with amazing word of

you and will refer all our friends!â&#x20AC;? - Michael and Andrea

mouth referrals and value. Purchasing in a fast-moving market, it was essential that we had a well-organized

- 36 -

KRISTINA GUZMAN R E A L E S TAT E C O N C E P T S

On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions; you’ll be glad you did.

LISTING PRESENTATION K R I S T I N A G U Z M A N | 8 1 7. 2 3 9 . 7 2 5 3 | K R I S T I N A G U Z M A N H O M E S @ G M A I L . C O M Each office is independently owned and operated. Copyright© September 2018