Feefa Khan

DISCOVER A NEW LEVEL OF

Marketing Excellence

PRESENTED BY FEEFA KHAN

A PREVIEW OF Feefa Khan

YOUR LUXURY REAL ESTATE PROFESSIONAL

BROKER Not intended to solicit Buyers or Sellers currently under contract with a Real Estate Brokerage.

Dreams To Reality

Feefa Khan knows that real estate is seldom just a business transaction, and often buying and selling a home encompasses many moving parts and life changes. The most important decision you can make when buying or selling a home is to find the right REALTOR®. You need someone with the experience and dedication to look out for YOUR best interests.

Feefa is one of the top real estate brokers in Greater Toronto and has closed hundreds of transactions totaling close to a billion dollars in career sales. Feefa’s success can be traced to her integrity, innate people skills, and humble roots. Growing up in Toronto, Feefa’s family instilled the value of hard work and the importance of saving and investing. She saw how real estate is a powerful wealth-building tool and was inspired to help others achieve their dreams. Feefa’s infectious passion for real estate and her natural ability to read and understand people are the qualities that continue to define her real estate legacy.

Feefa is not just your real estate specialist; she is your neighbor and community member! She is committed to providing you with updated information about what’s happening in the local real estate market and community. When the time comes to make a housing investment change, know you have an exceptional representative right down the street to call. As a certified luxury home marketing specialist, and having many years in real estate, she has the experience, dedication, and knowledge to help you in all aspects of your move: strategically, financially, and emotionally.

Her success is built on the principle of always putting her clients’ interests first and providing high quality, solution-based service. Her ability to be honest and up-front with her clients while being patient and sensitive to their needs and real estate goals sets her apart.

Full-Service Real Estate

When you hire Feefa Khan, she will become your home’s premier specialist in:

MARKETING MANAGER

• Showcasing your property with the finest marketing

• Developing and implementing a customized marketing plan

• Researching and developing an appropriate pricing strategy that meets your goals

• Communicating regularly, so you stay informed

NEGOTIATOR

• Presenting and negotiating with potential buyers or their agents on your behalf

• Advising you on the merits of each offer

• Keeping your best interests as first priority

CLOSING MANAGER

• Providing information to the buyer in a timely manner

• Accepting only certified bank drafts

• Liaising with your lawyer/notary and delivering the necessary documentation

• Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly

CONCIERGE

• Providing you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services

15 YEARS OF EXPERIENCE MILLION OF SOLD REAL ESTATE

800+ CLIENT FOCUSED

900+ SOLD HOMES

100%

Dedication & Commitment

Buying or selling a home is the largest transaction most of us will ever make in our personal lives and it can be a very complex, emotional, and time-consuming experience. Feefa is dedicated to making certain that YOU come away completely satisfied.

SEE WHAT RECENT CLIENTS HAD TO SAY:

"As a first-time home buyer, it was significant for us to find a real estate agent who valued our needs and went an extra mile to make our dreams happen. Forever grateful for Feefa's persistent effort and help in buying a house; she made this process a breeze as we weren't experienced buyers, but with Feefa's assistance, it all became possible. The day we moved into our new home was the best day ever, and we are forever grateful for Feefa."

"I have worked very successfully with Feefa on several properties. She went above and beyond what I believe most Realtors would have done to assist. She pays attention to her clients and works diligently to address their needs and concerns."

"As long as I'm helping someone, I feel like doing something great ... It is my privilege to be part of my client's history and lifetime memories." Feefa approaches every client interaction with a spirit of service and keeps this quote in mind:

"People may forget what you say, but never forget how you make them feel."

THE BRAND BEHIND

Your Agent

RE/MAX Realty Services Inc.

Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products is also key to maximizing the success of selling and buying a home.

RE/MAX Realty Services is committed to supporting Feefa Khan and her clients with the highest level of service through their extensive marketing and networking platforms, innovative technology, and commitment to their community.

RE/MAX is the most recognized name in real estate.* Since 1973, RE/MAX agents have held long established reputations for delivering results through marketing expertise, industry leadership, and limitless passion.

* Source: MMR Strategy Group study of unaided awareness.

Our Philosophy

The success of the RE/MAX Realty Services philosophy and its commitment to the community has enabled RE/MAX Real Estate to become a #1 Brokerage. Its owners are dedicated to honouring their reputation while strategically investing in enhanced products and services that will better serve their clients.

RE/MAX Realty Services is dedicated to providing highly sophisticated marketing platforms, strategies, and solutions — they believe that whether you are buying or selling, their name should immediately signify that you are working with professionals who have integrity, ethics, and quality service.

#1 Market Share

20.34%

1,697 SIDES

RE/MAX

16.38% R oyal LePage

4.87%

1,367 SIDES

406 SIDES

KELLER WILLIAMS

TORONTO, ON

8,343

TOTAL LISTINGS SOLD

APRIL 1, 2022 - MARCH 31, 2023

4.46%

372 SIDES

HOMELIFE

298 SIDES

3.57% RIGHT AT HOME

This graph combines multiple Listing Service (MLS) data consisting of "sold" listings (closed residential transactions) of all office locations and independent offices of each multi-office or franchise organization identified, which listings were sold by such organization itself, or with the aid of a cooperating broker, during the identified 12-month period for the geographic area indicated. Data may be aggregated from more than one MLS. MLS data is deemed reliable but is not guarenteed. MLS data may not reflect all real estate activity in a market. © 2023, RE/MAX, LLC. Each RE/MAX® office is independently owned and operated.

More Than 48 Years OF OUTSTANDING AGENTS & OUTSTANDING RESULTS

From a single office that opened in 1973 in Denver, Colorado, RE/MAX, LLC has grown into one of the leading global real estate franchisors.

The global network of franchisee-owned and -operated offices is run by the world's most productive real estate sales agents. Through their efforts, they've made it possible to say that nobody in the world sells more real estate than RE/MAX when measured by residential transaction sides.

For more than 48 years, RE/MAX agents have helped Children’s Miracle Network Hospitals® support millions of kids each year.

Customer service

Built on a foundation of drive, experience, and education – it is the cornerstone of RE/MAX success. The RE/MAX track record built over the past 45 years is proof that a focus on the customer's needs, backed by the ability to deliver, remains as important as ever. In other words, great things happen when driven individuals come together and treat real estate as a profession. And that, in a nutshell, is RE/MAX.

Local Experts, Globally Connected

Tapping the global scope and phenomenal presence of the RE/MAX international network gives RE/MAX a unique and powerful advantage over any other real estate company in the world. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 140,000 associates in over 110 countries and territories, RE/MAX has the inside track on buyers and sellers around the globe.

THE WORLDWIDE RE/MAX NETWORK

NORTH AMERICA

• Canada

• Mexico

• United States

CENTRAL AMERICA

• Belize

• Costa Rica

• El Salvador

• Guatemala

• Honduras

• Nicaragua

• Panama

CARIBBEAN

• Antigua and Barbuda

• Aruba

• Bahamas

• Barbados

• Bonaire

Cayman Islands

SOUTH AMERICA

• Argentina

• Bolivia

• Brazil

• Chile

• Colombia

• Ecuador

• Guyana

• Peru

• Suriname

• Uruguay

• Venezuela

EUROPE

• Albania

• Austria

• Belarus

• Belgium

• Bosnia and Herzegovina

• Bulgaria

• Croatia

• Czech Republic

• Denmark

• England

• Estonia

• Finland

• France

• Germany

• Greece

• Hungary

• Iceland

• Ireland

• Italy

• Latvia

• Liechtenstein

• Lithuania

• Luxembourg

• Malta

• Montenegro

• Netherlands

• Norway

• Poland

• Portugal

• Romania

• Scotland

• Serbia

• Slovakia

• Slovenia

• Spain

• Sweden

• Switzerland

• Wales

AFRICA

• Algeria

• Botswana

• Cape Verde

• Mauritius

• Morocco

• Mozambique

• Namibia

• Seychelles

• South Africa

• Zambia

• Zimbabwe

MIDDLE EAST

• Bahrain

• Egypt

• Israel

• Kuwait

• Lebanon

• Oman

• Qatar

• Saudi Arabia

• Turkey

• United Arab Emirates

ASIA/PACIFIC

• Australia

• Bhutan

• China

• Guam

• India

• Indonesia

• Japan

• Micronesia

• Mongolia

• Nepal

• New Zealand

• Northern Mariana Islands

• Philippines

• Republic of Palau

• Singapore

• South Korea

• Sri Lanka

• Thailand

DETERMINING THE VALUE OF Your Home

The Objective

My objective is to sell your home:

› FOR THE HIGHEST POSSIBLE PRICE

›

IN THE SHORTEST AMOUNT OF TIME

›

WITH THE MOST FAVORABLE TERMS

Prior to implementing any marketing strategies, it is critical to go through a process of discovery – determine the fair market value, survey the current market conditions, and review the variety of factors that will help us prepare your home for sale.

Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing to target the right buyers, which is the key to maximizing the true value of your home.

Influences On The Value Of Your Home

Maximizing Fair Market Value

Typically, market conditions are not in your control, but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven, comprehensive marketing strategy could make all the difference in maximizing the true value of your home.

These key factors affect the sale of your home and are, for the most part, in your control:

Market Factors: Controlled By:

Marketing For Maximum Exposure

Selling your home can be a very exciting experience, but it can also be an emotional one. As a luxury real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive resources.

Together we will:

• Prepare for the “Window of Opportunity”

• Leverage the attributes of your location

• Prepare and present your home ready for sale

• Highlight your home’s features through professional photography

• Showcase your home to the market through professional and strategic marketing

• Maximize the exposure of your home through our extensive network

• Leverage the brokerage’s reputation and recognition

• Cooperate and communicate to maintain your home’s perception of value

• Promote your home locally, nationally, and internationally

• Maximize your home’s web exposure

• Prepare your home so that it is always ready to be shown to potential buyers

• Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation

• Finalize your sale

• Find your next dream home

The Window Of Opportunity

The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market. In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy implemented to further increase exposure.

MAKING THE MOST OF INITIAL INTEREST

Marketing Your Location

According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION,

LOCATION, LOCATION.

In fact, buyers are often attracted to a general location, a neighbourhood, or even a certain street well before settling on a specific home.

Understanding your location’s positives and negatives is important when determining the price and in marketing your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned – one person’s displeasure can be another’s delight!

Preparing Your Home

First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value. Together, we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that you view it with critical objectivity, and whether it needs simple changes or major repairs, these should be addressed before the home is listed.

PROFESSIONAL PHOTOGRAPHY

Whether in print or on the web, listing photos are often the first impression that a potential buyer will receive. Professional photographers understand how to use lighting and composition to highlight the best features of your home.

DIGITAL TOOLS

Using current technology helps showcase the true essence of your property and its environment, especially for potential buyers who don't live in the area. Lifestyle videos, 3D virtual tours, and aerial drone footage provide a realistic depiction of the intended space and livability.

HOME STAGING

According to The National Associate of REALTORS®, 82% of buyers’ agents say that staging makes it easier for buyers to visualize the property as their future home. Staging the living room was found to be very important for buyers (46%), followed by staging the primary bedroom (43%), and staging the kitchen (35%).

Professional And Strategic Marketing

Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and multiple listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item — launched on the market with maximum impact to create exposure and reach the right buyers.

SIGNAGE

The yard sign is one way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.

SHOWINGS

Broker tours and open houses provide an opportunity for other real estate agents to see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.

SOCIAL MEDIA

Marketing your home across various social media platforms is a powerful way to instantly expose your home to an extremely large pool of potential buyers.

VIRTUAL TOURS & VIDEO MARKETING

Creating a digital experience and footprint is an integral part of advertising in the 21st century.

NETWORKING & REFERRALS

Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are especially important in the luxury market, as you want to work with a well-respected agent with an extensive network of contacts.

WEB EXPOSURE

95% of buyers look at homes online as their first step in the home buying process. This trend will only increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.

LUXURY MEMBERSHIPS

Working with an agent who is certified in luxury marketing is critical as you look to maximize the exposure of your home. Knowledge, expertise, and inside access to a high-end client base is key.

Professional Printing And Direct Mail

The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other Realtors are some of the most powerful ways to spread the message that your home is for sale.

Your neighbors will be first to tell their friends and family about your home — they already love their community, so they are your biggest advocates. Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity to their present home.

A Platform For 24/7 Web Exposure

With 95% of home buyers beginning their search on the internet, we want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and real estate professionals across the globe through my extensive online partnerships.

Showing The Home

Your home needs to be “show ready” at all times, which can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for me to add around your busy schedule.

Every buyer will be pre-qualified. During the showing, a licensed agent will be present to ensure that the features and nuances are showcased and explained to maximize the perception of value.

Market Analysis

The market analysis report is compiled from a system that tracks your showings, all REALTOR® and buyer feedback, as well as my marketing effectiveness on your home. This report provides you an indepth analysis and a comprehensive list of actions, recommendations, and objectives.

Selling your home is important; therefore, it is equally important to ensure that its sale potential is maximized – whether that requires further changes to showcase your home more effectively, having additional open houses, changing the price point, increasing the marketing exposure, or understanding the potential of multiple buyers.

Finalizing The Sale

A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all of its moving parts.

Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.

Locating The Right Property

If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next dream home.

In the world of luxury, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge to open the right doors.

EXCLUSIVE LUXURY NETWORKS

STRATEGIC ONLINE SEARCH TECHNOLOGY

INSIDE LOCAL KNOWLEDGE & CONNECTIONS

SUPERIOR PROSPECTING CAPABILITIES

Defining Your Goals And Options

In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.

• Where are you thinking of moving — local or out of state?

• Do you have a budget?

• What do you and your family need from your next home?

• Are you looking for a turnkey or renovation property?

• What are your essential requirements during your search?

• Are there any financial considerations?

• When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is worth to you.

My Commitment To You

When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.

And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.

I promise to treat you with respect and compassion and to listen to you and your situation so that I customize the experience to you. I promise to always keep your best interests in the forefront of my mind and to apply my passion for this industry to see you succeed with your goals.

Thank You

I’d like to thank you for giving me the opportunity to present this preview of the marketing services I can offer you and your property.

I would be honoured to assist you with the sale of your present home and the purchase of your next home and the next one because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service.

Feefa Khan

Feefa Khan