GAIL JOHNSEY CR YE-LEIKE R EAL ESTAT E
YOUR CERTIFIED LUXURY HOME MARKETING SPECIALIST AND TRUSTED ADVISOR
A PRE VIEW OF GA I L J O H N SE Y W I T H C RYE -L E IK E R E A L E STA TE
M EE T GAI L J OHNS EY Gail Johnsey provides professional real estate services to both home buyers and home sellers in the state of Tennessee, primarily in Memphis and surrounding areas such as Germantown, Collierville, Arlington, Cordova, Bartlett, East Memphis, Midtown, Eads, and Piperton. Her exceptional relationship, negotiation, communication, coordination, and time management skills are all dedicated to 20 years of experience as a Senior Project Manager working for major corporations in Memphis and Chicago. Gail successfully managed several multi-million dollar projects that produced high revenue results and established long lasting client relationships. Gail started her real estate career in 2006 as an Investor and Affiliate Broker for new construction and existing homes. Gail also ran her own home decor business and redesigned existing furniture and elements for the home. Through Gail’s personal and professional experiences, she understands what it takes to ease the complexity of the real estate transaction. She is dedicated to producing results and providing solutions that will bring satisfaction and ease through the home buying and selling process. Her creative mindset allows her to guide clients through selling their home for the highest value, and also provides design consulting for their new purchase with beauty and tranquility, offering a comfortable and peaceful environment for their families. Gail’s interpersonal skills, trust, loyalty, confidentiality, and compassion provide an additional comfort level to her clients as they go through life transitions and new beginnings. She takes her job seriously and is hard working. Her passion and goal as a real estate agent is to provide an amazing experience for her client that will create long lasting relationships and provide the gift of happiness, peace, and comfort. •
ABR® - Accredited Buyer’s Representative
•
CLHMS - Certified Luxury Home Marketing Specialist™
•
SRS - Seller Representative Specialist
GA I L JOHN S EY REALTOR®, ABR, SRS, AHWD, e-PRO, LRS
901.336.5904 gail.johnsey@clhomes.com https://gailjohnsey.crye-leike.com Crye-Leike Real Estate 3030 Forest Hill Irene Germantown, TN 38138 Office: 901.757.2500
FULL SERVICE LUXURY REAL ESTATE When you hire Gail Johnsey, she will become your home’s:
MAR KETING MANAGER
CLOSING MANAGER
•
Showcasing your property with the finest marketing
•
Providing information to the buyer in a timely manner
•
Developing and implementing a customized
•
Only accepting certified bank drafts
marketing plan
•
Liaising with your lawyer/notary and delivering
•
Determining the best price in line with market forces
•
Communicating regularly so you are informed
necessary documentation •
Facilitating answers, resolving any issues during the closing process, and ensuring the process is
LIAISON MANAGER
completed seamlessly
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Introducing new buyers to your property
•
Pre-qualifying the buyers to avoid time wasters
CONCIERGE
•
Providing you with timely updates on viewings
•
and feedback
Providing you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home display, painters,
NEGOTIATOR •
Presenting and negotiating on your behalf with potential buyers
•
Advising you on the merits of each offer
•
Always keeping your best interests as first priority
handymen, home inspectors, and moving services
DE D IC A T I ON A ND C OM M ITM ENT JUST ASK GAIL’S CLIENTS: “Gail made this sale very smooth and painless for me! She was
“Mrs. Gail Johnsey is a wonderful real estate agent, and she
on top of everything, taking pressure off of me. Gail is a really
is very kind to her customers. She cares about them and their
sweet person. I like her and I trust her. I will recommend her
needs, and has their best interest at heart. I highly recommend
to others.”
Gail to anyone needing a real estate agent. She is the best of the best. She will be my real estate agent for years to come.”
— Louise — Anthony “I wanted to say thank you so very much for helping me purchase my home. As you know, working with me from the
“Gail, I especially want to thank you for being our, ‘best Realtor
very beginning trying to sell my house in Georgia, to going toe
ever.’ You were such a help to us with your patience, advice,
to toe with my bank was, at times, very frustrating. You were
and willingness to assist us in any way possible to make good
the consummate professional through it all. First, taking the
decisions, in both the sale of our home and the purchase of the
time to sit down with me to determine what I was looking for,
new home. You were there for us every step of the way and for
what was a deal-breaker, and what I could live without, then
that, we are thankful.”
actually driving all over Memphis looking at houses was just incredible. I was never rushed, you helped me see the good and
— Joe
bad of everything, and gave me pointers that I never would have thought of. Your knowledge of the laws and contacts in
“I had a great experience working with Gail in search of my
the banking industry were very helpful. You never hesitated
home. She was thoughtful in making recommendations on
to offer your help to settle any issues, especially right before
homes that I would have overlooked, but her broad knowledge
closing happened. From the explanation of the paperwork,
of the market showed me many incredible homes. She was
getting the attorney, coming up with a closing statement, to
great! I would highly recommend her!”
making sure I had the funds available was going above and beyond as far as I am concerned. Not that I want to move, but if I did, you are going to be my first call. I will highly recommend you to my friends and anyone looking for property.” — Stacy
— Thom
C R Y E- L E I K E RE AL ES TATE For forty years, CRYE-LEIKE® has delivered a passionate commitment to unsurpassed service in our communities. CRYE-LEIKE® commitment inspires our agents to exceed expectations by constantly improving their relationships with clients, responding quickly to their customer needs while conducting business with integrity and trust. As one of the nation’s largest, full-service real estate companies, CRYE-LEIKE® has a network of more than 3,100+ sales associates and over 125+ branch and franchise offices located throughout a nine-state region: Tennessee, Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, Missouri, and Oklahoma, plus Puerto Rico. Our service delivery model makes the experience of buying and selling convenient, efficient, and reliable.
W E B E LI E VE I N GI VI NG BACK At CRYE-LEIKE®, we have a genuine responsibility and obligation to give something back to the communities that give so much to us. Giving back to the community is a natural part of what we do every day. Every year, CRYE-LEIKE® offices devote considerable financial resources to support the many vital community agencies and charitable causes in their area. Total monies and goods collected by CRYE-LEIKE® now exceeds $4 million to date, not counting the innumerable hours of volunteer service donated by our sales associates and staff.
TH E POWE R OF CRYE -L E I KE AN D I T S GL O B A L N E TW O R K
CRYE - L EI K E ® T O P C ON SUME R BENEFITS UNSU R PASSED CUSTOMER SERVICE
MAR KETING & T ECHNOLOGY SERVICES
We’ve dedicated ourselves to being accessible to our customers
Professionally staffed marketing and technology departments
by having more than 125+ conveniently located offices across
offer strategic solutions that help create greater exposure for our
nine states with 3,100+ licensed professional Realtors® working
customers and effectively promote our CRYE-LEIKE® associates.
for YOU. Live customer support is also available on-site seven
HOME SERVICES
days a week.
With one simple call, CRYE-LEIKE® Home Services will provide
T RUST ED MAR KET LEADER
you an array of insured and licensed professionals with quality
As the 4th largest privately owned company in the United
solutions at the lowest possible price. Services also include
States, CRYE-LEIKE
setting up cable, telephone, and utilities in your new home.
®
delivers our customers the total home
ownership experience, providing many services beyond the
AWAR D-WINNING INT ERNET PRESENCE
real estate transaction.
CRYE-LEIKE.com is Website Quality Certified and is one of
ONE-STO P SHO PPING
the most heavily visited, professionally managed real estate
CRYE-LEIKE is the only real estate company in the area that
websites in the United States, offering ALL local area home
provides mortgage, closing, insurance, home services, property
listings with ALL photos, updated every 12 minutes. With
management, and national relocation services under one roof.
over 30 million hits per month, our award-winning website is
®
always accurate and helps prospective home buyers begin their
RELOCATION SERVICES
home search.
Whenever individuals, families, or companies are on the move, CRYE-LEIKE® Relocation ensures a smooth transition no
APPOINTMENT CENT ER
matter the location — local or international.
CRYE-LEIKE® provides a centralized appointment center 12 hours a day, 7 days a week that gives our associates and
HIGH LY T RAINED & T RUST ED ADVISO RS
homeowners a greater level of collaboration when selling a
By providing the most comprehensive real estate training in
home. Our appointment software enables homeowners to get
the business, CRYE-LEIKE
associates are knowledgeable
an interactive view of showings for their homes and keeps them
of evolving market trends and develop skilled negotiation
involved in the selling process. Sellers can schedule, reschedule,
techniques that provide the best outcome for our customers.
or approve showings by phone, online, or mobile app.
®
IN S T I TUTE F OR L UX URY HOME MA R K ETING The Institute for Luxury Home Marketing exists to provide resources, training, and guidance to their Members. Their goal is to ensure that real estate professionals are able to provide high-quality service to discerning buyers and sellers of luxury homes. The Institute is the premier independent authority in training and designation for real estate agents working in the luxury market. For agents working in the multi-million dollar market, an added recognition is awarded for members of the Million Dollar Guild.
C R YE - L EI K E ® — A TRUS TED MA R K ET L E ADER RANKED #5 IN THE NATION Rank
Company
Units Sold
1.
HOMESERVICES OF AMERICA, INC. | Minneapolis, MN
14 8 , 326
2.
HANNA HOLDINGS | Pittsburgh, PA
90,016
3.
LONG & FOSTER COMPANIES, INC. | Chantilly, VA
81 ,032
4.
REALT YONEGROUP | Irvine, CA
4 4, 182
5.
CRYE- LEI KE®, REALTORS®
32 ,583
Memphis, Nashville, Chattanooga, Knoxville - TN; Little Rock, Northwest - AR; Atlanta - GA; Jackson - MS; Huntsville - AL; Puerto Rico 6.
REALHOME SERVICES AND SOLUTIONS INC. | Atlanta, GA
2 7, 830
7.
REAL ESTATE ONE | Southfield, MI
26 ,923
8.
ALLEN TATE COMPANIES | Charlotte, NC
22 , 1 94
9.
WILLIAM RAVEIS REAL ESTATE, MORTGAGE AND INSURANCE | Shelton, CT
20, 6 04
1 0.
DOUGLAS ELLIMAN REAL ESTATE | Huntington Station, NY
20,4 41
Source: 2017 REAL Trends 500 Ranking of Independently Owned Real Estate Firms
L E ADI NG RE AL E STATE C O M P AN I ES OF THE WO RLD ® CRYE-LEIKE® is a member of this network of independent brokers which dominates in home sales units among the top 500 U.S. real estate firms. Our network was responsible for over 1.1 million sales units in 2016. The result… more potential buyers from all over the country, and the world, directed toward your listing. Volume shown in $ billions
$368
Leading RE
RE/MAX
$306
Coldwell Banker
$260
Keller Williams
$225
Berkshire Hathaway Home Services
$150
Century 21
$127
THE BEST CREDENTIALS Sotheby's International Realty
$68
$368 billion in U.S. home sales —
ERA Better Homes & Gardens Realty Executives
HomeSmart
Real Living
Over 1.1 Million transactions valued at
$21
more than any other real estate network
$19
Over 565 firms spanning 65+ countries
$17
with 4,100 offices and 130,000 associates
$12
$9
Source: REALTrends Report 2017 based on 2016 sales data
L O CA L EXPERTS WITH A GL OBA L R E ACH CRYE- LEI KE. LUXU RYPORTFOLIO.COM CRYE-LEIKE®’s affiliation with Luxury Portfolio allows us to market our home listings over $799,900 both nationally and internationally.
MORE $1 MILLION+ LISTINGS
14,000
LUXU RYPORT FOLIO.COM
12,000
Luxury Portfolio
10,000 8,000 6,000 4,000 2,000 0 Sotheby’s
Christie’s
Coldwell Banker Previews
KW Luxury Homes
D E TER M INING TH E VA L UE OF YO UR H O ME
THE OBJE CTI V E Our mutual objective is to sell your home: FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS Prior to any marketing strategies being implemented, it is critical to go through a process of discovery — determining the fair market value, the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale. Selling luxury homes requires a different level of expertise and strategy and exceptional marketing to the right buyers is key to maximizing the true value of your home.
A FOCU S ON Y O UR H O ME LUXU RY M AR KETI N G F O R A N E W L E V E L O F E XCE L L E N CE
L U X URY MARK ETI NG FO R M AXI MUM E XPO S URE Selling your home can be a very exciting experience but it will probably also be an emotional one. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources. Together we will: •
Prepare for the “Window of Opportunity”
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Leverage the attributes of your location
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Prepare and present your home ready for sale
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Highlight your home’s features through professional photography
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Showcase your home to the market through professional and strategic marketing
•
Maximize the exposure of your home through our extensive network
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Leverage the brokerage’s reputation and recognition
•
Cooperate and communicate to maintain your home’s perception of value
•
Promote your home locally, nationally, and internationally
•
Maximize your home’s web exposure
•
Always prepare your home so that it is ready to be shown to potential buyers
•
Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation
•
Finalize your sale
•
Find your next dream home
THE WI N DOW OF OPPORTUN ITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, is prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.
(Amount of Interest)
ACTIVITY
MAKING THE MOST OF INITIAL INTEREST
1
2
3
4
5
6
7
8
TIME ON MARKET
9
10
(Weeks)
- Graphic for Illustrative Purposes Only -
11
12
13
M A R KE TI NG YOUR L O CATIO N According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home. Understanding your location’s positives and negatives are important to know when determining price, but are actually very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one man’s displeasure can be another’s delight!
P R EPARE TO PRE SENT YOUR HOME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home is it is important that you view it with critical objectivity and whether it needs simple changes or major repairs, these should be addressed before the home is listed for sale.
PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether print or web, these photos are often the first impression that a potential buyer will receive. Take advantage of new technology to showcase the true essence of the property within its environment, especially since your buyer is likely to be from outside your local area. Lifestyle videos provide a realistic depiction of the intended space and livability. A photo shoot is the time when a home must shine — both figuratively and literally. A fully prepared home, clean, tidy, clear sight lines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.
P R O FE SSI ONA L AND S T R ATEGI C MARK ETING Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the Internet and the local real estate professional’s listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers.
YAR D SIGNS AN D DI REC TIONAL SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.
PU B LIC AN D PRIVAT E SHOWINGS Broker tours, open houses, and caravans are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than the buyer.
LUXU RY ADVERTISING For luxury homes, local advertising is not sufficient — these unique often specialist appreciated homes need exposure to the elite and discerning. We showcase your home to these affluent buyers through publications such as Premier Homes, Luxury Portfolio International, and CRYE-LEIKE®’s Homebuyer’s Guide.
NET WO R KING AN D REFER RALS
WEB EXPOSU RE
Real estate agents have a large database at their disposal,
95% of buyers look at homes online as their first step in the
especially their networks with other agents. Referrals are
home buying process. This trend will continue to increase over
especially important in the luxury market, as you will want to
time. Placing your home online allows the home’s exposure to
work with a well-respected agent with an extensive network
be seen locally, nationally, and internationally, whether it is on
of contacts.
a computer, tablet, or cell phone.
CLHMS DESIGNATION AN D MEM B ERSHI P
VI RTUAL TOU RS / ONLINE VI DEO MAR KETING
Working with an agent who is fully certified in luxury marketing
Creating a digital experience and footprint is an integral part of
is critical as you look to maximize the exposure of your home.
advertising in the 21st century.
Knowledge, expertise, and access to a unique and targeted network is second to none.
P R O F ESSI ON A L PR INTING AND DI R E CT M AIL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home a part from the competition. Promotional materials that feature your home and mailed to your neighbors, potential buyers, and other real estate professionals is one of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within a close proximity of their present home.
A PL A TFOR M FO R 2 4 / 7 WE B E XPOSURE With nearly 95% of home buyers beginning their search on the Internet, you will want to ensure that your home will receive maximum online exposure. As part of your marketing plan, your home will receive unparalleled exposure among consumers and real estate professionals across the globe through our extensive online partnership.
S H OWI NG THE H O ME Your home needs to be ‘show ready’ at all times — this is difficult to balance if you are still living in the home. However, ensure the preparation is done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for us to add around your busy schedule. Each and every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the value of perception.
M ARK ET A NA L Y S IS Our market analysis report is compiled from a system that tracks your showings, all real estate professional, and buyer feedback, as well as our marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.
F INA L I ZI N G THE S ALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and to keep things on schedule.
D ISCOVER A N E W L E VE L OF LUX UR Y MARKE T I N G T O F I N D Y O U R N E W HO M E
MA R K ETI NG F OR YOUR N E XT HOME If you are looking to buy another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home. In the world of luxury, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.
EXCLUSIVE LUXURY NETWORKS
STRATEGIC ONLINE SEARCH TECHNOLOGY
INSIDE LOCAL KNOWLEDGE & CONNECTIONS
SUPERIOR PROSPECTING CAPABILITIES
D E F IN I NG YOUR GO ALS A ND OPTI ONS In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. •
Where are you thinking of moving — local or out of state?
•
Do you have a budget?
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What do you and your family need from your next home?
•
Are you looking for a turnkey or renovation property?
•
What are your essential requirements during our search?
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Are there any financial considerations?
•
When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.
LO C A T ING THE RI GHT PRO PERTY When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.
On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions, you’ll be glad you did.
GAIL JOHNSEY | 901.336.5904 | GAIL.JOHNSEY@CLHOMES.COM Each office is independently owned and operated. Copyright© April 2018