DISCOVER A NEW LEVEL OF MARKETING
Excellence WITH GRACE CABRAL YOUR LUXURY REAL ESTATE EXPERT
A Preview of
GRACE CABRAL
M E E T Grace Cabral We have all been made aware that your home is one of the biggest negotiations of your life. Your journey begins with the novelty and excitement of your search for your dream home. With so many exciting possibilities, your most important decision has to be making that connection with that individual or Realtor who will help you navigate through the process. That connection must be one that focuses on your specific real estate needs and wants. My background in banking and finance has enhanced my ability to negotiate numerous successful sales of homes and condominiums in Toronto and surrounding areas. My commitment towards real estate and development in Toronto and the GTA is exemplified by the satisfaction from all my clients, respect from my piers and my undisputable track record. My philosophy of offering “world class service” has become a reality to all that I have served. Whether you are a first time buyer, a seller, or an experienced investor, I can help you find and choose the right property for the best price. Please call me Today for a free home evaluation or to discuss your real estate needs.
GRACE CABRAL Sales Representative | RE/MAX Professionals
416.278.2809 grace@gracecabral.com gracecabral.com
4242 Dundas Street West | Toronto, ON M8X 1Y6
FULL-SERVICE Luxury R E A L E S T A T E When you hire Grace Cabral, she will become your home’s: MARKETING MANAGER • Showcasing your property with the finest marketing • Developing and implementing a customized marketing plan • Determining the best price in line with market forces • Communicating regularly, so you stay informed
CLOSING MANAGER • Providing information to the buyer in a timely manner • Only accepting certified bank drafts • Liaising with your lawyer/notary and delivering the necessary documentation • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly
LIAISON MANAGER • Introducing new buyers to your property • Pre-qualifying the buyers to avoid time wasters • Providing you with timely updates on viewings and feedback
CONCIERGE • Providing you with access to experts including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services
NEGOTIATOR • Presenting and negotiating with potential buyers on your behalf • Advising you on the merits of each offer • Always keeping your best interests as first priority
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D E D I C AT I O N A N D Commitment JUST ASK MY CLIENTS: Working with Grace was great! Recently, I decided to purchase a place in Etobicoke. Grace made the process very easy and straight forward. She was knowledgeable and was always able to answer all my real estate questions, and above all, she was quick to get answers! I was able to find a place that not only met my expectations but exceeded them. Thanks to Grace, I was able to find a great condo overlooking the lake. Thank you, Grace for finding me my first condo and making the process so simple! - MICHAEL PERES -
When I meet with Grace I was very frustrated after having my condo on the market for a few months with very little interest. I found that she was a good listener, understood my situation, and more importantly, was very confident about her abilities to sell my condo. I was skeptical about the time of the year we discussed putting it back for sale but her knowledge of the waterfront market and her timing was impeccable. Grace made suggestions on how to improve the overall look of the condo for professional photography and the virtual tour. She prepared beautiful feature sheets and offered to do open houses as required until the condo sold. I knew then Grace had a winning strategy and as a result, the condo sold within a week with great results. - FREDA KEARLEY -
Grace is a very knowledgeable, likeable, and an extremely organized Realtor. She guided me through every minute detail of the process of both selling a house and finding me a home to rent. I have never sold a house before and she ‘held my hand’ every step of the way. I sensed a real honesty with her — a trait I highly value, and therefore I completely trusted her judgment and opinions. Thank you, Grace! - JANICE PFAFF -
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WHY WORK WITH A R E / M A X Agent Buying or selling a home is likely the largest and most important transaction you’ll ever make. That’s why so many trust RE/MAX: the most widely recognized real estate brand in the world. For more than 20 years, RE/MAX has been the leading real estate organization in Canada. By providing the best training, administrative, and marketing support, brokers and agents are free to focus on what they do best: sell real estate. Our experienced and knowledgeable agents are the reason RE/MAX is consistently ranked number one in several markets across Canada. We provide our agents with exclusive tools and training to ensure they have the skills they need to effectively guide you through the real estate process. In fact, Canadian RE/MAX agents averaged twice as many transactions as its competitors* and have more specialized designations than any others, making them Canada’s most productive agents.
*Based on 2015 closed transactions. Source: CREA, RE/MAX
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Luxury E X P E R T I S E The Institute for Luxury Home Marketing is the premier independent authority in training and designation for real estate agents working in the luxury market. Their goal is to ensure that real estate professionals are able to provide high-quality service to discerning buyers and sellers of luxury homes. Working with an agent who is fully certified in luxury marketing is critical as you look to maximize the exposure of your home. As a Certified Luxury Home Marketing Specialist and Guild Member, Grace Cabral's knowledge, expertise, and access to a unique and targeted network are second to none.
This certifies that
Grace Cabral completed the Luxury Home Marketing training on
December 2, 2020 and has earned the Certified Luxury Home Marketing Specialist™ designation for superior performance, achieved GUILD™ recognition for sales at or above one million dollars, and is a Member of The Institute for Luxury Home Marketing through
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Diane Hartley, President
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December 31, 2021
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The Power of
RE/MAX
R E / M A X Leads THE INDUSTRY MARKET SHARE AND AGENT PRODUCTIVIT Y RE/MAX associates average more sales than any other real estate agents in the world.
PROFESSIONAL EDUCATION RE/MAX agents lead the industry in professional designations, awards, and recognition.
BRAND NAME AWARENESS RE/MAX is the most recognized brand in real estate. Their national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as remax.com, top-of-mind when someone decides it is time to buy or sell their home.
NUMBER OF COUNTRIES SERVED RE/MAX has a presence in over 110 countries and territories with over 130,000 agents, and numerous partner organizations around the world. THE RE/MA X COLLECTION Only the most exceptional homes qualify for status in The RE/MAX Collection — homes that reflect your desire for luxury, character, quality, and beauty. Whether it’s marketing real estate to a global clientele or helping you find that perfect place you’ve been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results.
ADVERTISING In Canada, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable logos in the world. WEBSITE TRAFFIC AND ONLINE SEARCHES Remax.com is the most highly visited real estate franchise website in the world, attracting over 77 million visitors annually who can view your home in over 43 languages.
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R E / M A X V S . T H E Industry BRAND AWARENESS (TOTAL) 1
100% 90%
90.3% 85.1%
81.5%
80% 70%
59.5%
60%
50.7% 50% 40%
34.8%
30%
25.6% 18.9%
20%
18.6% 12.9%
10% 0%
6.4% RE/MAX
BRAND AWARENESS (TOTAL)1
91.3%
Century 21
Royal LePage
Sutton
AGENTS CANADA
21,357
Coldwell Sotheby's HomeLife Banker AGENTS WORLDWIDE
130,889
Exit Realty
Keller Williams
OFFICES WORLDWIDE
8,629
Engel & Völkers
eXp Realty COUNTRIES & TERRITORIES
110+
©2020 RE/MAX, LLC. Each office independently owned and operated. Data in “Agents Canada” column is as of April 30, 2020 for RE/MAX and as of April 2020 for all other competitors. All other data is year-end 2019. Coldwell Banker, Century 21 and Sotheby’sworldwidedata is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2019; all other data is from company websites, the Canadian Real Estate Association and industry reports. 1MMR Strategy Group study of total brand awareness of real estate organizations among buyers, sellers, and those planning to buy or sell.
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LOCAL EXPERTS, G L O B A L L Y Connected The global scope and phenomenal presence of the RE/MAX international network is a unique and powerful advantage over any other real estate company in the world. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 130,000 associates in over 110 countries, RE/MAX has the inside track on buyers and sellers around the globe.
THE WORLDWIDE RE/MAX NETWORK A MER IC A S • Argentina • Belize • Bolivia • Brazil • Canada • Chile • Colombia • Costa Rica • Ecuador • El Salvador • Guatemala • Honduras • Mexico • Nicaragua • Panama • Paraguay • Peru • Suriname • United States • Uruguay • Venezuela
C A R IBBE A N • Antigua & Barbuda • Aruba* • Bahamas • Bonaire* • British Virgin Islands* • Cayman Islands* • Curacao* • Dominican Republic • Grenada • Haiti • Jamaica • Puerto Rico* • St. Bartheleny* • St. Kitts & Nevis • St. Lucia • St. Maarten/St. Martin* • St. Vincent/Grenadines • Trinidad & Tobago • Turks & Caicos* • U.S. Virgin Islands*
EUROPE • Albania • Austria • Belgium • Bosnia and Herzegovina • Bulgaria • Croatia • Cyprus • Czech Republic • England* • Estonia • Finland • France • Germany • Greece • Georgia • Hungary • Iceland • Israel • Italy • Kosovo • Latvia
• • • • • • • • • • • • • • • • • • • • • •
*Denoted territory
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Lithuania Luxembourg Malta Moldova Montenegro Netherlands North Macedonia Norway Poland Portugal Romania Republic of Ireland Scotland* Serbia Slovakia Slovenia Spain Sweden Switzerland Turkey Ukraine United Kingdom
MIDDLE E A S T • Egypt • Jordan • Lebanon • Oman • Saudi Arabia • United Arab Emirates • West Bank/ Palestine A FR IC A • Angola • Botswana • Ethiopia • Ghana • Kenya • Mauritius • Morocco • Namibia • Nigeria • South Africa • Swaziland
• • • •
Tanzania Tunisia Uganda Zambia
A SI A / PACIFIC • Australia • China • Guam • India • Indonesia • Japan • Macau • Malaysia • Mongolia • Myanmar • New Zealand • Palau • Philippines • Singapore • South Korea • Sri Lanka • Taiwan • Thailand
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MARKETING FOR YOUR HOME Luxury
D E T E R M I N I N G T H E Value OF YOUR HOME My objective is to sell your home: › FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determine the fair market value, survey the current market conditions, and review the variety of factors that will help us prepare your home for sale. In order to net the most possible money for your home, I will: • •
•
Perform a comprehensive Comparative Market Analysis (CMA) Create, advise, and recommend the marketing strategy which best suits your needs and sells your property for the best price, in the shortest time, and with the least inconvenience to you Professionally measure to ensure the exact size of the home
•
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Enhance the saleability of your property recommending sellers to: • Stage your home effectively and improve the photos • Improve curb appeal by sprucing up the outside of the home and property • Hire a contractor to fix any items that might distract prospective buyers • Hire a cleaner for a top-to-bottom clean to make your home sparkle like new
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MARKETING FOR Maximum E X P O S U R E Selling your home can be a very exciting experience, but it can also be an emotional one. As a luxury real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive resources. My strategic plan includes: MAINTAINING GOOD COMMUNICATION • Provide you with all feedback, positive or negative, after all showings • Review all prospective leads and do a thorough follow-up • Provide reports that include homes that have sold in your price range and properties that you are competing against • Keep you apprised of all advertising and marketing activities • You are never left wondering what’s going on
MAKE QUALIFIED BUYERS AWARE OF YOUR PROPERT Y • Use my personal network of professionals to promote the new listing to qualified purchasers • Prepare and submit all applicable MLS® paperwork to the TREB (Toronto Real Estate Board) • Arrange for advertising your listing online • Send Highlight Fact Sheet to agents with listings in the surrounding area • Promote your listing at inter-office sales meetings
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THE WINDOW O F Opportunity The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market. In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase exposure.
ACTIVITY
(Amount of Interest)
MAKING THE MOST OF INITIAL INTEREST
1
2
3
4
5
6
7
8
TIME ON MARKET
9
(Weeks)
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P R E P A R E T O Present YOUR HOME First impressions make all the difference. That’s why we use dazzling magazine-quality photography, professional video, and the best in 3D visualization technology to make sure your home inspires love at first sight.
PROFESSIONAL PHOTOGRAPHY We make sure your home is presented in the best way possible through high quality, professionally edited images taken by a top notch real estate photographer.
AERIAL VIDEO We provide buyers with a top-down satellite view of their future homes using Google aerial view and drone imagining of the property. HOME STAGING Home staging makes it easier for buyers to visualize the property as their future home, and increases the dollar value offered. Staging often helps decrease the amount of time a home spends on the market. Utilize the experience of interior design professionals by taking full advantage of our complementary home staging services.
MATTERPORT 3D Potential buyers can take a virtual tour using cutting edge VR technology for a complete walkthrough of the home, which helps provide a realistic depiction of the home's intended space and livability.
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PROFESSIONAL AND Strategic M A R K E T I N G Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and MLS. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item — launched on the market with maximum impact to create the right exposure and reach the right buyers.
SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.
LUXURY ADVERTISING Your home is presented to an affluent, upscale national audience through prestige media brands like the Wall Street Journal, The Robb Report, and many more.
PUBLIC AND PRIVATE SHOWINGS Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.
NET WORKING AND REFERRALS Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts.
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LUXURY DESIGNATIONS Working with an agent who is fully certified in luxury marketing is critical as you look to maximize the exposure of your home. Their elevated knowledge, expertise, and access to a unique and targeted network is unmatched.
SOCIAL MEDIA MARKETING Through the power of social media and Big Data, we launch precision targeted ads to reach the perfect buyer for your home by lifestyle, wealth and special interests.
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P R O F E S S I O N A L L Y Printed M AT E R I A L S The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other Realtors are some of the most powerful ways to spread the message that your home is for sale. Your home will be showcased through immersive local advertising including signage, mailers, brochures, newspaper publications, and digital ads.
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A P L AT F O R M F O R 2 4 / 7 W E B Exposure With 95% of home buyers beginning their search on the internet, we want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and Realtors across the globe through my extensive online partnerships. We go to the ends of the earth to sell your home, showcasing it to a network of investors and buyers on over 60 International Real Estate search sites in key markets throughout Asia, Europe, South America, and more.
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M A R K E T I N G Y O U R Location According to real estate convention, the three most important criteria to consider when buying a property are LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home. Understanding your location’s positives and negatives is important when determining price, and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!
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Showing T H E H O M E Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for me to add around your busy schedule. Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.
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M A R K E T Analysis My market analysis report is compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.
Finalizing T H E S A L E A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.
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Searching
FOR YOUR NEXT HOME
L O C A T I N G T H E Right PROPERTY If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home. In the world of luxury, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.
EXCLUSIVE LUXURY NETWORKS
STRATEGIC ONLINE SEARCH TECHNOLOGY
INSIDE LOCAL KNOWLEDGE & CONNECTIONS
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SUPERIOR PROSPECTING CAPABILITIES
D E F I N I N G Y O U R Goals AND OPTIONS In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. • • • • • • •
Where are you thinking of moving — local or out of state? Do you have a budget? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there any financial considerations? When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.
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M Y Commitment
TO Y O U
When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.
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I’d like to thank you for giving me the opportunity to present this preview of the marketing services I can offer you and your property. I would be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions — you’ll be glad you did.
Grace Cabral 416.278.2809 | grace@gracecabral.com | gracecabral.com
Each office is independently owned and operated. Copyright © February 2021