Discover RE/MAX At The Coast
Marilyn Dashe Broker/Owner RE/MAX At The Coast CalBRE #01441059
760.803.4304 MarilynDashe@cox.net www.remaxatthecoast.com RE/MAX At The Coast 732-B N Coast Highway 101 Encinitas, CA 92024
“My husband and I have worked with Marilyn Dashe in two sales and one purchase of real property in the past two years. We have found her to be professional, knowledgeable, creative, and responsive to both our needs and the fluctuations in the market. She worked tirelessly for us as sellers, engaging professionals to better prepare our properties for sale at maximum value, negotiating skillfully with multiple offers, and following through on every detail of escrow and closing. She negotiated with buyers’ lenders, inspectors, and agents, keeping the transaction moving to close on time and with satisfied parties on both sides. In representing us as purchasers, she gave excellent advice on the offer process, participated in the inspection to our advantage, and responded quickly and accurately to every request and inquiry so that our simultaneous closings happened on time and flawlessly. We have recommended Marilyn to family and friends, who have also been more than satisfied with her representation on both purchase and sale transactions.” – Ian Williamson and Peggi Shea
Why Marilyn? Marilyn is a full-time real estate professional, operating her business with honesty and integrity. She believes in collaborative real estate and will communicate with you, your lender, the Realtor® on the other side of the transaction, and any other professionals associated with the transaction (title officers, escrow officers, inspectors, etc.). She is proactive and responsive; if you have questions or issues, she will respond immediately and work to solve your problems and will be a strong and competent negotiator on your behalf, whether you are buying or selling. If you are a seller, Marilyn will: • Explain the current market to you and help you establish a price for you appropriate to the market • Provide professional photography and a virtual tour for your listing • Provide maximum exposure for your property through the internet, to the surrounding neighborhood, and to consumer sites such as realtor.com, Trulia, and Zillow • Follow-up for feedback from other agents after showings • Constantly communicate with you as the process moves along • Advertise your property at a broker open house so that it is available to be seen by all Brokers/Realtors® in your area • Post flyers advertising your property and send out appropriate mailers to the neighborhood If you are a buyer, Marilyn will: • Listen to your needs and property criteria and find properties appropriate for you • Set up an online search reflecting your criteria and send new listings to you • Respond to the market immediately and show you new properties as they become available • Advise you on how to be ready to write an offer when you find something you like • Negotiate on your behalf, and communicate with you regularly throughout the escrow process
Marilyn’s Accomplishments Real Estate History and Designations • Broker/Owner RE/MAX at the Coast, 2014 – Present • Realtor® at Sea Coast Exclusive Properties (formerly Century 21 Sea Coast), 2003–2014 • Real Estate Broker since 2013 • Sea Coast Exclusive Properties Top Agent Award for Sales Volume and Number of Sales, 2012 & 2013 • Century 21 Sea Coast Achievement Award, 2006 • Short Sale and Foreclosure Specialist (SFR) • Senior Real Estate Specialist (SRES) Education • Bachelor’s and Master’s Degrees from University of Michigan and member of Phi Beta Kappa • Graduate work in English Literature and Technical Writing at University of Minnesota • Graduate work in Technical Management at University of St. Thomas Entrepreneurial History • Founded in 1981, co-owned and operated Dashe & Thomson, a company specializing in technical writing and training (still going strong today) • Dashe & Thomson received Top 100 Small Companies of Minnesota – 2006 Community Involvement • Premium member of Leucadia 101 Mainstreet Association • Lead college mentor for Ocean Discovery Institute, a non-profit organization that uses science exploration to engage urban young people in City Heights to transform their lives and become science and environmental leaders. • Monthly hiking group exploring new and challenging trails throughout the southwest • 3-day 60-mile walk for breast cancer in 2009
Why RE/MAX at the Coast? RE/MAX At The Coast is committed to supporting Buyers and Sellers in the purchase or sale of a home by providing a positive, stress-free transaction experience. Our success is a direct reflection of the service we provide. We strive to enhance relationships by providing personal, reliable, and efficient service in an ethical environment. We also pride ourselves on being an active and influential resource in our local, coastal community. We participate in community activities, host charitable events, and reach out to others whenever possible. We stay on top on the latest market trends and changes within our community.
We are truly a “team effort,� sharing information and combining resources among our agents and staff. When you decide to work with any one of our agents, you are truly hiring a group-focused team of professionals. Our values shape our attitude at RE/MAX At The Coast. Integrity, professionalism, reliability, mutual respect, high energy, and enthusiasm mark everything we do. Come and visit us!
RE/MAX From a single office that opened in 1973 in Denver, Colorado, RE/MAX has grown into a global real estate network of franchisee-owned and operated offices with over 90,000 Sales Associates. Those agents constitute the world’s most productive real estate sales force. Through their efforts, they’ve made it possible to say that nobody in the world sells more real estate than RE/MAX. RE/MAX, LLC is a publicly held company still based in Denver and led by its founders, Dave and Gail Liniger. The system is based on attracting productive agents and providing them with valuable support, incredible brand awareness, educational opportunities, and other competitive advantages.
Customer service—built on a foundation of drive, experience, and education—is the cornerstone of RE/MAX success. The RE/MAX track record built over the past 40 years is proof that focus on the customer’s needs, backed by the ability to deliver, remains as important as ever. In other words, great things happen when driven individuals come together and treat real estate as a profession. And that, in a nutshell, is RE/MAX.
40 Years of Outstanding Agents & Outstanding Results.
Experience and Knowledge Your home may be your biggest personal investment. One of the most important decisions you’ll make when selling your home is who you will trust to assist you. You should put the sale of your home in the hands of an experienced agent who’ll produce your desired results. To get the most exposure for your home and to acquire the best possible price, an agent must effectively manage the transaction from start to finish.
This requires specialized knowledge and skills: • Knowing the market • Pricing your home for the highest return • Staging your home, inside and out, for maximum impact • Marketing to deliver maximum exposure of your home • Navigating inspections, appraisals, and the details • Negotiating the offer to deliver the best return • Successfully closing the deal • Managing the legal documentation • Overseeing the transition from seller to buyer
RE/MAX Sells 1 Home Every 35 Seconds TOTAL U.S. TRANSACTION SIDES1
U.S. BRAND AWARENESS2
U.S. NATIONAL ADVERTISING3
COUNTRIES4
OFFICES WORLDWIDE
AGENTS WORLDWIDE
907,785
28.1%
31.7%
97
6,481
93,288
Total U.S. Transaction Sides1 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000
RE/MAX
Coldwell Banker
Keller Williams
Century 21
ERA
Sotheby’s
Better Homes & Gardens
Not Provided
Not Provided
Not Provided
Weichert Realtors®
Real Living Real Estate
Berkshire Hathaway HomeServices
©2014 RE/MAX, LLC. Each RE/MAX office independently owned and operated. Data is full-year or as of year-end 2013, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC Form 10-K, Annual Report for 2013. 1 Full-year 2012. Keller Williams is from company websites and industry reports. 1 RE/MAX residential transaction sides may include some leases, estimated to be less than 1%. Keller Williams reports all transaction sides and does not itemize U.S. residential transactions. 2 MMR Strategy Group Study of unaided awareness. 3 U.S. national media ad spend, as a percentage of spend of all national real estate franchises, as reported by Nielsen Ad Views. Others: 9.7%. 4 Based on lists of countries claimed at each franchisor’s website, excluding claimed locations that are not independent countries (e.g. territories, etc.)
Why Work with A RE/MAX Agent? Like choosing any service professional—from an accountant to your family doctor—it’s important to do your homework before deciding on a real estate agent. Abilities matter. Production matters. You want someone with experience, education, and a proven track record of successful closings. On all counts, RE/MAX is a solid place to start your search. Nobody in the world sells more real estate than RE/MAX, and RE/MAX agents collectively hold more professional designations than agents at any other national real estate company.
Selling a house can be stressful. Making the decision, preparing the house for sale, keeping it clean, waiting for a buyer, dealing with offers, and advancing to the closing table—all of these steps can involve discomfort. This is a huge financial transaction with many emotional aspects. But you can get it done—and it may even be easier than you anticipate. One thing to keep in mind is that you’re not alone. An experienced, professional RE/MAX Associate can guide you through the process, help resolve any issues that come up, and ensure that your home sells for the optimal price in a timely manner. No one in the industry compares to RE/MAX Associates’ knowledge and training in the luxury home market.
RE/MAX Leads The Industry M arketshare
and
Agent Productivity: RE/MAX
Associates average more sales than other real estate agents in the United States.
The Number
of
Countries Served: RE/MAX is in over
97 countries, more than any of its competitors.
A dvertising: In the United States, RE/MAX has the real Brand Name Awareness: RE/MAX is the most recognized brand in real estate. Our national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand top-of-mind when someone decides it is time to buy or sell their home.
Professional Education: RE/MAX Associates lead the industry in professional designations.
estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable business logos in the world.
Website Traffic and Online Searches: remax.com is the most visited real estate franchise website, attracting nearly 50 million potential buyers and sellers annually. When consumers search online, “remax� is the most used search term among real estate brokerages.
91
$3.9 Million
$2 Million Coldwell Banker - 2 Century 21st - 2 ERA - 1 Non-Franchise - 4
of the top 100 brokerages
$1 Million
RE/MAX
16
18
RE/MAX Agents Outsell The Competition
Better Homes & Gardens
Sotheby’s
Keller Williams
Berkshire HHS
Century 21
Coldwell Banker/NRT
Prudential
ERA
RE/MAX
Realty Executives
8 2
4
6
RE/MAX agents averaged 17.8 transaction sides, compared to 8.4 sides for all competitors.
10
12
14
Average Transaction Sides Per Agent
Top 100 Brokerages:
Sales Volume: Average Per Agent
RE/MAX holds 91 of the top 100 brokerages when ranked by most transaction sides per agent.
RE/MAX agents averaged 60% more than the average for all competitors. $4 Million
RE/MAX
$3 Million
91 91 of the top 100 brokerages
RE/MAX
Coldwell Banker - 2
of the top Century 100 21st - 2 brokerages ERA - 1
Non-Franchise - 4
$4 Million $3 Million
$3.9 $3.9 Million $2.5 $2.5 Million
$2 Million
$2 Million
$1 Million
$1 Million
Coldwell Banker - 2 Century 21st - 2 ERA - 1 Non-Franchise - 4
RE/MAX 20
20
16
16
Million
Million
RE/MAXCompetitors Competitors
Rankings calculated by RE/MAX based on 2014 REAL Trends 500 data, citing 2013 transaction sides for the 1,451 largest participating U.S. brokerages. Prudential, Berkshire and Real Living do not include HomeServices of America. Š2014 RE/MAX, LLC. All rights reserved. Each RE/MAX office is independently 18 18 owned and operated.
14 12
14 12
$
Co
Local Experts, Globally Connected! Tapping the global scope and phenomenal presence of the RE/MAX International network gives RE/MAX a unique and powerful advantage over any other real estate organization. RE/MAX China is among the newest regions, and it will take RE/MAX into an exciting new frontier. Through a network of over 90,000 associates in more than 97 countries, RE/MAX has the inside track on buyers and sellers around the globe.
CANADA EUROPE UNITED STATES
MIDDLE EAST
CHINA
CARIBBEAN CENTRAL AMERICA
AFRICA SOUTH AMERICA AUSTRALIA
Involved Community Citizens RE/MAX agents are well known locally and nationally for their involvement in many community programs. When you work with a RE/MAX agent to sell your home, you contribute to the well-being of your community.
Children’s Miracle Network
Susan G. Komen for the Cure
RE/MAX Green
Since RE/MAX became a national sponsor of Children’s Miracle Network in 1992, RE/MAX Agents have donated nearly $100 million to help millions of kids. Funds raised in your community benefit the children in your community.
We are all affected by breast cancer, either personally or through someone we know and love. RE/MAX is a national sponsor for the Susan G. Komen Race for the Cure, and thousands of agents and offices sponsor and participate in local events.
Concerned about the environment? So is RE/MAX. Together, you and your RE/MAX agent can take steps to ensure a better environment for future generations.
The Value of Your Home We will go through a process of discovery together to determine the fair market value of your home. The Comparative Market Analysis (CMA) will serve as a barometer of current market conditions and provide information on a variety of factors which will help us price your property for a successful sale.
Fair Market Value “Market Value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. The buyer purchases the home with complete understanding and knowledge of the property, with neither buyer or seller being compelled to act under abnormal pressure. A property is “worth” what a buyer is willing to pay for it, which determines what is known as its “Fair Market Value.” The value of your home is based on the following criteria: Location of property Condition of property Buyer demand
Prices of similar properties on the market Recent sales of competitive properties Availability of financing
This information is evaluated for the purpose of forming an opinion of the Fair Market Value of your home under the prevailing conditions at the time of this proposal. The following are the key factors which will affect the sale of your home:
M arket Factors:
Controlled by:
Price Terms Condition Marketing Program Value
Seller Seller Seller ® REALTOR / Real Estate Company Buyer / Market Conditions
A Profile of Your Community
According to real estate convention, the three most important criteria to consider when purchasing a property are location, location, and location. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific house.
The Window of Opportunity Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later. However, interest peaks when your home is new on the market and drops off dramatically as time goes on.
ACTIVITY (Amount of Interest)
M aking the Most of Initial Interest
1
2
3
4
5
6
7
8
9
TIME ON MARKET (Weeks) Graphic for Illustrative Purposes Only
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Opinion of Value The single most important factor in the marketing of real estate is the opinion of value. Property priced too high will sit on the market and become “shop worn.� Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale.
The method most often used in evaluating single family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities, lot size, condition, and financing terms.
The resulting range is known as the Comparable Market Value of the subject property:
Asking Price is 15% more than Market Value Asking Price is 10% more than Market Value
Asking Price is 5% more than Market Value
Asking Price = Market Value
The percentage of prospective buyers who will look at the property.
20% 30%
50%
95%
Teamwork Like the process you went through to buy this house, selling your home can be a very exciting event. It can also be an emotional experience. As real estate professionals, we’ve found that the best way to sell a home is through a partnership—a team consisting of you, us, and the marketing strength and solid reputation of RE/MAX.
The goal of our team is to realize the best possible price and terms for your home, in the shortest possible time, and with the least inconvenience to you. We believe that with our knowledge of the market, RE/MAX’s extensive resources and your help in highlighting the selling points of your home, together we will accomplish our goal.
Marketing for Maximum Exposure Yard Signs: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The RE/MAX Balloon and yard sign are among the most recognized real estate symbols in the world. When homebuyers see that sign in your yard, they understand that you’re working with a market leader.
Broker Tours & Open Houses: The broker tour opens your home to agents from other firms. An open house is usually the most convenient time for other agents to bring buyers to see your property. We’ll show off your home so that it looks its best for this important event.
Professionals
PRESORTED STANDARD US POSTAGE PAID SAN DIEGO CA PERMIT NO. 1600
F LET CHE R H EIG HTS Real Estate Market Report
TE C UST OM E STA
S TU NN ING
NATE MARTINEZ
Co-Owner, REALTOR® ABR, CRS, GRI, CDPE, CIAS, CRP, e-PRO, SFR
Montgomery South 26 602.430.52 4526
Street, Fletcher
June 2014
Heights
Nate@NatesHomes.com HomesInFletcherHeights.co
J UST L ISTED
IN
F LETCHER H EIGHTS
4526 South Montgomery Street | $450,000 4 Bedrooms, 3 Baths, 5,263 Square Feet
GET THE MOST ACCURATE ASSESSMENT www.HomesInFletcherHeights.co Your home’s value will
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Sales Brochures, Fact Sheets, Postcards: We are committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home.
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Realizing your home is one of the largest investments you will ever make, I believe keeping you informed about current market trends and values is one of the greatest services I can offer — which is why I have chosen to provide you with this monthly Real Estate Market Report. If you have any questions regarding this report or would like to discuss the value of your property, please call me.
YOUR HOME’S VALUE
m/HomeAssessment
be based on several key factors: sales in Fletcher Heights for the past 6 months (non-distressed) Footage, Lot Size, Views, and Location features that set your home apart You will not be contacted with any other solicitation. Home
Square
Special
Prepared especially for
Johnathan and Angela-Marie , Get a comprehensive, personalized report of your current home value today, compliments of Nate Martinez. Published by REAL Marketing,
Inc. | David Collins |
www.REALMarketing4Yo
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u.com | 858.847.8631
JOHNATHAN AND ANGELA -MARIE STEVENSON Presented by Nate Martinez,
| © 2014
your Fletcher Heights
real estate specialist
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FLETCHER
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and
Websites: Creating
a digital experience for home buyers on the local, national, and international market.
Marketing Your House Follow-Up: We understand the importance of follow-up in the selling process, so our agents track potential buyers, maintain relationships with former clients, and make contact with all agents who have shown our properties as well as other agents with whom we have a prior relationship and feel would be interested in your property.
Finalizing
the
Sale: A myriad of details must be attended to before
a sale becomes final, including inspections, loan documents, contingency removals, insurance, and escrow items. I will follow through on all of these matters to keep the process proceeding on schedule and destined for a successful close.
The RE/MAX A dvantage: Local and National Advertising TV, radio, billboard, print, and Internet ads reach millions of people every day to help your RE/MAX agent drive more potential buyers, more showings, and more overall activity to your home.
The RE/MAX Collection: With an elegant look and a name that commands attention, The RE/MAX Collection creates a strong impression among buyers in the luxury market. The materials reflect the exceptional service and treatment that luxury homebuyers expect.
24-7 Exposure With RE/MAX, you have access to the #1 real estate company website in the world—remax.com is one of the most visited real estate franchise websites, attracting millions of people every month.
REMAX.COM With over 4 million unique visitors quarterly, remax.com is a leading real estate resource for consumers. More than 130,000 leads are generated each month from interested home buyers. Your RE/MAX Associate is immediately notified when a visitor has expressed interest or requested a showing on your property.
GLOBAL.REMAX.COM The first real estate company with true global reach, global.remax.com markets your home to 97 countries in minutes, translating your listing into 26 languages.
RE/MAX Mobile A pp The free RE/MAX Mobile App for iPhone, iPad, and Android is designed for home buyers on the move. Whether they drive past your home, are browsing for their next dream home, or just need information instantly, the RE/MAX Mobile App delivers.
Web Exposure With nearly 90% of home buyers beginning their search on the Internet, your home will receive extensive online exposure among consumers and real estate professionals across the globe.
15 M
Unique Monthly Visitors
MLS:
Access to Real Estate Professionals
13.5 M
Unique Monthly Visitors
REAL ESTATE
8M
Unique Monthly Visitors
2M
Unique Monthly Visitors
5M
Unique Monthly Visitors
remax.com and global.remax.com 3.4 M
Unique Monthly Visitors
7.5 M
Unique Monthly Visitors
430 K
Unique Monthly Visitors
2.85 M
Unique Monthly Visitors
REAL ESTATE
Presenting Your Property First Impressions are Lasting
Safety First
The front door greets the prospect. Make sure it is fresh and clean, or newly repainted. Keep the lawn trimmed and edged and the yard free of hoses, toys, and refuse. Flowers enhance a home inside and out.
Avoid cluttered appearances and possible injuries. Keep stairways clear.
Decorate for a Quick Sale Faded walls and worn woodwork reduce appeal. Why try to tell prospects how your home could look when you can show them by redecorating? A quicker sale at a higher price will result.
Let the Sun Shine In Clean the windows, open draperies and curtains, and let the prospect see how cheerful your home is. Dark homes do not appeal and seem small.
Fix that Faucet! Dripping water discolors sinks and suggests plumbing problems.
Showing the Home R epairs M ake A Difference
Bathrooms Help Sell Homes
Loose knobs, sticking doors and windows, warped cabinet drawers, and minor flaws detract from home value.
Check and repair caulking in bathrooms and showers. Make this room sparkle!
Value From Top To Bottom
M ake Closets Look Bigger
Display the full value of your garage, store rooms, and other utility space by removing all unnecessary articles.
Neat, well-ordered closets show that the space is ample.
Can You See The Light? A rrange Rooms Neatly Remove excess furniture. Use attractive bedspreads and freshly laundered curtains.
Illumination is like a “welcome sign.� The potential buyer will feel a growing warmth when you turn on all your lights for an evening inspection.
Sold by Marilyn Dashe
2128 Oxford Avenue | Cardiff By The Sea | Sold for $1,100,000 Incredible panoramic ocean views from this twin home in Cardiff’s Walking District. Built in 2005, this home features Brazilian cherry floors; new kitchen with stainless steel and granite; completely remodeled master bedroom with huge walk-in closet; many outdoor spaces; and custom storage in two-car garage. And all of this comes with solar panels, which generate electricity for $5/ month. Walk to the library, post office, market, gym, and restaurants.
Sold by Marilyn Dashe
245 Sunset Drive | Encinitas | Sold for $1,325,000 Panoramic, unobstructed ocean views from this custom, pueblo-style home. Lovingly maintained and in move-in condition. Open living room, dining room, and kitchen on an upper ocean-view level. Large, private lot just under 1/3 acre with low-maintenance landscaping, mature roses, and fruit trees. Walking distance to Moonlight Beach and downtown Encinitas. First time on the market in 36 years.
Sold by Marilyn Dashe
809 Skysail | Carlsbad Nothing like this in Harbor Pointe. Come inside this spectacular designer beach cottage, so unique that it was featured in a national magazine. Totally light and bright open space with all walls and dividers removed. Everything custom including artisan glass tiles in kitchen and bathrooms, Carrara marble kitchen counter tops, and engineered hardwood walnut floors.
Sold by Marilyn Dashe
460 Orpheus Avenue | Leucadia Fabulous, unobstructed, 180 degree views from this split-level contemporary home within walking distance of Leucadia and Encinitas. Slate flooring accented with solid mahogany doors and windows make this home truly stunning. Ocean-view kitchen has slab granite countertops, walk-in pantry, as well as Sub-Zero, Dacor, and Asko appliances. Relax outside on the huge deck or covered patio, both with fantastic ocean views. Large lot with 455-square-foot detached studio/workshop. Walk to beach, restaurants, and elementary school.
Discover RE/MAX At The Coast Thank you for giving me the opportunity to present this preview of the marketing services offered by RE/MAX At The Coast. Our team is eager to help you with all of your real estate needs. Providing excellent service while developing strong and lasting relationships is our goal. My business is built on referrals, and I look forward to working with you, your family, and friends. Please be in touch.
M arilyn Dashe
760.803.4304 Each office independently owned and operated.
M arilynDashe@cox.net