DISCOVER A NEW LEVEL OF LUXURY MARKETING EXCELLENCE
with MICHAEL TAYLOR RE/ M AX T ERRASO L
A P R E V IEW O F MICH AEL TAYLOR
AND RE/MAX TERRASOL
M E E T MIC H AE L TAYLO R Mike Taylor is a team leader and a real estate professional with RE/MAX Terrasol and Director of Business Development at the Dana Point office. Mike has over 16 years of experience working in various capacities within the real estate industry, specializing in the acquisition and sale of multi-family and luxury properties, value-add, new construction, and development projects. Mike’s client list includes individuals, individual investors, investment groups, financial institutions, and developers. He works closely with his clients to first identify their needs and to then put them into the appropriate structures that include primary residence, investment, capital gains, and tax liability needs. These structures include: • • • •
Investment properties Tax-deferred 1031 exchanges DST1031 exchanges Primary residences
Working with Mike allows you advantages over typical Realtors due to his extensive background as a developer – in residential and multi-family, groundup new construction, value-adds, and even traditional flips. This allows him to construct deals and identify opportunities most Realtors miss altogether.
E X PER IENCE • Expertise in residential, investments, and development • Mike’s team is in the top 2% in the United States • Mike has been instrumental in bringing parties together in South Orange County, specifically to assist in the development of Dana Point • 2006 TIME Magazine Person of the Year • Director of the LIFT FOUNDATION: A group of like-minded people dedicated to ending the cycle of poverty in our community of Orange County, CA IN T ER NAT IONA L E X POSU R E • Member of NAC: An elite membership organization bringing together the world’s most influential and successful real estate agents. The NAC platform allows Mike and his team to refer buyers, offering true global property exposure, and allowing properties to be viewed in 115 countries across the world including the U.S., Canada, South America, Europe, and Asia • Team features an Admin and speaks Mandarin to assist interests in Asia • Mike’s team has listings in the U.S. and internationally in Canada, Dubai, Mexico, Belize, Italy, and Panama
MIC H AE L TAYLO R REALTOR® | DRE# 01917215
949.363.3141 M.Taylor@REMAX.net www.MichaelTaylorRealty.com RE/MAX Terrasol 24582 Del Prado, Suite G Dana Point, CA 92629 949.218.0180
FU L L- S ERV IC E LUXURY REAL ESTATE When you hire Mike Taylor, he will become your home’s: M A R K ET ING M A NAGER • Showcasing your property with the finest marketing • Developing and implementing a customized marketing plan • Determining the best price in line with market forces • Communicating regularly so you stay informed LI A ISON M A NAGER • Introducing new buyers to your property • Pre-qualifying the buyers to avoid time-wasters • Providing you with timely updates on viewings and feedback NEGOT I ATOR • Presenting and negotiating with potential buyers on your behalf • Advising you on the merits of each offer • Always keeping your best interests as first priority
CLOSING M A NAGER • Providing information to the buyer in a timely manner • Only accepting certified bank drafts • Liaising with your lawyer/notary and delivering the necessary documentation • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly CONCIERGE • Providing you with access to experts including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home staging, painters, handymen, home inspectors, and moving services
DE DIC ATION AND C OM MI TMENT J UST ASK MIK E’S CLIEN TS: “We worked with Mike on the sale of our home in Laguna Niguel. Because of Mikes’s talent, we obtained top dollar — significantly above ask price — in the first weekend on the market! Mike is an expert on the Laguna Niguel market. He was able to recommend the right pricing and timing to generate multiple offers. He advised us on staging and preparing the home for sale — and which details matter and which don’t. We were very happy with Mike and his skill in selling our home! We highly recommend him.” — Home Seller
“Mike and his team were incredible to work with! From our first meeting, I felt confident that I found the right agent to guide me through this stressful process. Mike is extremely knowledgeable about the area, and he puts 110% into his job. His team is professional and personable. I always felt well taken care of through the whole process. As a seller, I would, without hesitation, highly recommend Mike! My home sold quickly! Thank you for everything!” — Home Seller
RE / MAX TE RR A SO L Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products are keys to maximizing the success of selling and buying a home. RE/MAX Terrasol highly values every client, keeping their best interests at heart while providing an unparalleled personal level of service to suit every client’s needs. They are committed to supporting Michael Taylor and his clients with the highest level of service, offering extensive marketing and networking platforms, innovative technology, and commitment to their community.
LOC A L C OMMUNITY S UP P O RT RE/MAX agents are well known locally, nationally, and internationally for their involvement in many community programs. Michael Taylor is committed to working in their local community serving their clients’ real estate needs as well as being a part of the daily lifestyle.
LIFT FOU NDAT ION The LIFT Foundation is a group of like-minded people dedicated to ending the cycle of poverty in Orange County, CA. As a director, Michael is focused on concentrated giving for high impact results to empower individuals and their families in our community the opportunity to live remarkable lives. CHILDR EN’S MIR ACLE NET WOR K Since partnering with Children’s Miracle Network Hospitals in 1992, RE/MAX agents have raised more than $147 million for the charity’s 170 member hospitals in the US and Canada. Donations help fund pediatric medical equipment and treatments, healthcare services, and charitable care. For some agents, these donations are very personal, helping kids in their own families and neighborhoods. SUSA N G. KOMEN ® FOR T HE CU R E RE/MAX Affiliates have proudly supported Susan G. Komen® since 2002. Through the Home for the Cure program and past sponsorship of the Komen Race for the Cure Series, RE/MAX agents have contributed more than $7 million to the fight against breast cancer. R E/ M A X GR EEN Concerned about the environment? So is RE/MAX. Together, you and your RE/MAX agent can take steps to ensure a better environment for future generations.
T H E POWER OF RE/ MAX AND THE RE/MAX COLLECTION
R E / MA X L E ADS TH E INDUSTRY M A R K ET SH A R E A ND AGEN T PRODUC T I V I T Y RE/MAX associates average more sales than any other real estate agents in the world. BR A ND NA ME AWA R ENESS RE/MAX is the most recognized brand in real estate. Their national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as remax.com, top-of-mind when someone decides it is time to buy or sell their home. A DV ERT ISING In the United States, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable logos in the world.
W EBSI T E T R A FFIC A ND ONLINE SE A RCHES Remax.com is the most highly visited real estate franchise website in the world, attracting over 77 million visitors annually who can view your home in over 43 languages. PROFESSIONA L EDUC AT ION RE/MAX agents lead the industry in professional designations, awards, and recognition. N U MBER OF COU N T R IES SERV ED RE/MAX has a presence in over 110 countries and territories with over 130,000 agents, and numerous partner organizations around the world.
TH E R E / MA X C OLL ECTI O N Only the most exceptional homes qualify for status in The RE/MAX Collection — homes that reflect your desire for luxury, character, quality, and beauty. Just as the properties presented in The RE/MAX Collection stand above the ordinary, so does the RE/MAX sales force. No one is better suited to meet your needs. Whether it’s marketing real estate to a global clientele, or helping you find that perfect place you’ve been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results.
R E / MAX VS. TH E INDUSTRY Among the country’s largest real estate brokerages, RE/MAX agents average more home sales than agents at any other national real estate brand.1
TRANSACTION SIDES PER AGENT 1
15.6
9.2 7.3
RE/MAX
ERA
Coldwell Banker
7.0
Century 21
6.9
Keller Williams
6.7
6.4
6.4
Berkshire Better Homes Sotheby's Hathaway & Gardens
6.0
Realty Executives
5.7
Realty ONE Group
5.6
Compass
5.3
eXp Realty
4.2
HomeSmart
TRANSACTION SIDES PER AGENT1
U.S. TRANSACTION SIDES2
BRAND AWARENESS (UNAIDED)3
COUNTRIES & TERRITORIES
OFFICES WORLDWIDE
AGENTS WORLDWIDE
15.6
965,859
32.5%
110+
8,629
130,889
©2020 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2019, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2019; other competitor data is from company websites and industry reports. 1Except as noted below, transaction sides per agent are calculated by RE/MAX based on 2020 REAL Trends 500 data, citing 2019 transaction sides for the 1,711 largest participating U.S. brokerages. Coldwell Banker includes NRT/Realogy Brokerage Group. For the following competitors, averages were reported in the 2020 T360 Real Estate Almanac’s Top 20 Residential Real Estate Franchisors based on Transaction Sides, citing 2019 transaction sides: Berkshire Hathaway HomeServices, Realty ONE Group and Realty Executives. Berkshire does not include HomeServices of America. 2Totals for Sotheby’s, Realty Executives, Realty ONE, Compass, eXp Realty and HomeSmart are for residential transactions only while totals for all other brands include commercial transactions.3MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind?
R E / MAX AGE NTS OUTS ELL TH E C OMPE TITIO N Among the country’s largest real estate brokerages, RE/MAX agents continue to outperform the competition in both transaction sides and sales volume.*
DOUBLE THE OTHERS
HIGHER VOLUME BY FAR
RE/MAX agents averaged more than twice as many transaction sides as competitors.
RE/MAX agents averaged 72% more sales volume than the average for competitors.
*Based on 2020 REAL Trends 500 data, citing 2019 transaction sides and sales volume for the 1,711 largest participating U.S. brokerages (ranked by transaction sides). Š2020 RE/MAX, LLC. Each Office Independently Owned and Operated.
LOC AL E XPE RTS , G LO BA L LY C ONNECTED Tapping the global scope and phenomenal presence of the RE/MAX international network gives RE/MAX a unique and powerful advantage over any other real estate company in the world. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 130,000 associates in over 110 countries, RE/MAX has the inside track on buyers and sellers around the globe.
THE WOR LDW IDE R E/ M A X NET WOR K NORTH AMERICA • Canada • Mexico • United States CENTRAL AMERICA • Belize • Costa Rica • El Salvador • Guatemala • Honduras • Nicaragua • Panama CARIBBEAN • Antigua and Barbuda • Aruba • Bahamas • Barbados • Bonaire • Cayman Islands
SOUTH AMERICA • Argentina • Bolivia • Brazil • Chile • Colombia • Ecuador • Guyana • Peru • Suriname • Uruguay • Venezuela EUROPE • Albania • Austria • Belarus • Belgium • Bosnia and Herzegovina • Bulgaria • Croatia
• Czech Republic • Denmark • England • Estonia • Finland • France • Germany • Greece • Hungary • Iceland • Ireland • Italy • Latvia • Liechtenstein • Lithuania • Luxembourg • Malta • Montenegro • Netherlands • Norway • Poland • Portugal
• Romania • Scotland • Serbia • Slovakia • Slovenia • Spain • Sweden • Switzerland • Wales MIDDLE EAST • Bahrain • Egypt • Israel • Kuwait • Lebanon • Oman • Qatar • Saudi Arabia • Turkey • United Arab Emirates
AFRICA • Algeria • Botswana • Cape Verde • Mauritius • Morocco • Mozambique • Namibia • Seychelles • South Africa • Zambia • Zimbabwe
ASIA/PACIFIC • Australia • Bhutan • China • Guam • India • Indonesia • Japan • Micronesia • Mongolia • Nepal • New Zealand • Northern Mariana Islands • Philippines • Republic of Palau • Singapore • South Korea • Sri Lanka • Thailand
D ET E R M INING THE VALUE OF YOUR HOME
TH E OB J E C TIVE Our mutual objective is to sell your home: FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS
Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determining the fair market value, understanding the barometer of current market conditions, and reviewing the variety of factors that will help me prepare your home for sale. Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing to the right buyers, which are keys to maximizing the true value of your home.
D ISCOV ER A NEW L EVEL
O F LU X U RY M A R K E T I N G FO R YO U R H O M E
MAR KE TIN G FO R MA XIMUM E XPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As a REALTOR®, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources. Together we will: • Prepare for the “Window of Opportunity” • Leverage the attributes of your location
• Promote your home locally, nationally, and internationally
• Prepare and present your home ready for sale
• Maximize your home’s web exposure
• Highlight your home’s features through professional photography
• Always prepare your home so that it is ready to be shown to potential buyers
• Showcase your home to the market through professional and strategic marketing
• Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation
• Maximize the exposure of your home through my extensive network • Leverage the brokerage’s reputation and recognition • Cooperate and communicate to maintain your home’s perception of value
• Finalize your sale • Find your next dream home
TH E W IN DOW O F OPPORTUN ITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.
ACTIVITY
(Amount of Interest)
M A K ING THE MOST OF INI TI A L IN TER EST
1
2
3
4
5
6
7
8
TIME ON MARKET
9
10
(Weeks)
- Graphic for Illustrative Purposes Only -
11
12
13
MA R KE TING YOUR LOCATI O N According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home. Understanding your location’s positives and negatives is important when determining price, and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!
P R EPA R E TO PR E S ENT YOUR H OME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or wellmaintained your home, it is important that you view it with critical objectivity and whether it needs simple changes or major repairs, these should be addressed before the home is listed. PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether print or web, these photos are often the first impression that a potential buyer will receive. Take advantage of new technology to showcase the true essence of the property within its environment, especially since your buyer is likely to be from outside your local area. Lifestyle videos provide a realistic depiction of the intended space and livability. A photoshoot is the time when a home must shine — both figuratively and literally. A fully prepared home, clean, tidy, with clear sightlines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.
P ROFE SSIONA L AND STR A TEGIC MAR KETI NG Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the Internet and REALTORS® listing service; it needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers. YA R D SIGNS A ND DIR EC T IONA L SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home. PU BLIC A ND PR I VAT E SHOW INGS Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers. LU X U RY A DV ERT ISING For luxury homes, local advertising is not sufficient — these unique homes need exposure to the elite and discerning. Your home can be showcased to these affluent buyers through publications such as The Wall Street Journal, Unique Homes, DuPont Registry, Ocean Homes, The RE/MAX Collection Magazine, and James Edition.
NET WOR K ING A ND R EFER R A LS Real estate agents have a large database at their disposal, particularly their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts. V IRT UA L TOU R S / ONLINE V IDEO M A R K ET ING Creating a digital experience and footprint is an integral part of advertising in the 21st century.
W EB E X POSU R E 95% of buyers look at homes online as their first step in the home buying process. This trend will continue to increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.
P R O FE SSIONA L PR I NTI NG AN D DIRE C T MAI L The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Professional promotional materials that feature your home and are mailed to your neighbors, buyers, and other REALTORS® are some of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity to their present home. Published by REAL Marketing (REM) | www.REALMarketing4You.com | 858.847.8631 | ©2017
623.293.0172 Lisa@LisaGroth.com www.HomesinSkylarkEstates.com
For an exclusive and detailed list of specifications for this magnificent home, contact Lisa Groth today at 623.293.0172.
REALTOR® RE/MAX Realty Services
LISA GROTH
LISA GROTH
ATTENTION POSTMASTER Time Sensitive Materials
REALTOR® RE/MAX Realty Services
FEATURED LISTING
623.293.0172 Lisa@LisaGroth.com www.HomesinSkylarkEstates.com
SKYLARK ESTATES
Managing Broker & Real Estate Consultant 441 Taft Avenue Glen Ellyn, IL 60137 630.790.1776
Skylark Estates
Each Office Independently Owned and Operated.
April 2017 Real Estate Market Report
LISA GROTH
SPECIAL FEATURES
· ·
WOOD AND STONE FLOORS 2 GAS LOG FIREPLACES
·
ATTACHED GARAGE
· 3+ PARKING SPACES Skylark Estates · POOL AND SPA
FEATURED SKYLARK ESTATES LISTING ·
OUTDOOR KITCHEN
212 Spring Street | Glen Ellyn, IL 60137
ATTENTION POSTMASTER Time Sensitive Materials
REALTOR® RE/MAX Realty Services
623.293.0172 Lisa@LisaGroth.com www.HomesinSkylarkEstates.com
SKYLARK ESTATES 212 Spring Street | Glen Ellyn, IL 60137
RE/MAX Realty Services 441 Taft Avenue Glen Ellyn, IL 60137 630.790.1776
Each Office Independently Owned and Operated.
212 Spring Street | 4 Beds | 3.5 Baths | 4,321 Est. Sq. Ft. | List Price $1,995,000
PRESENTED BY LISA GROTH
212 Spring Street, Glen Ellyn, IL 60137 | SKYLARK ESTATES
Your Skylark Estates Real Estate Specialist
JUST SOLD
Jonathan and Angela-Marie,
PRESENTED BY LISA GROTH Your Skylark Estates Real Estate Specialist
If you would like to have your home professionally
Jonathan and Angela-Marie, If you would like to have your home professionally marketed, call Lisa Groth today at 623.293.0172.
BY LISA GROTH
623.293.0172 LISA NEGOTIATED THE SALE OF THIS HOME FOR 100% OF CLIENT ASKING PRICE IN 2 WEEKS!
PRESENTED BY LISA GROTH Your Skylark Estates Real Estate Specialist
Prepared especially for Jonathan and Angela-Marie Williams
marketed, call Lisa Groth today at 623.293.0172.
PREPARED ESPECIALLY FOR
Jonathan and Angela-Marie Williams This brochure is not intended to solicit properties already listed for sale nor intended to cause a breach of an existing agency relationship. E&OE.
Published by REAL Marketing (REM) | www.REALMarketing4You.com | 858.847.8631 | ©2017
PREPARED ESPECIALLY FOR Jonathan and Angela-Marie Williams
A PL ATFORM FO R 24/7 WE B E XPOS URE With 95% of home buyers beginning their search on the Internet, we will want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and REALTORSÂŽ across the globe through my extensive online partnerships.
REAL ESTATE
S H OWIN G TH E HO ME Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for us to add around your busy schedule. Every buyer will be pre-qualified. During the showing, a full guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.
MAR KE T ANA LYS I S The market analysis report is compiled from a system that tracks your showings, all REALTORÂŽ and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.
F IN AL IZIN G TH E S ALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and to keep things on schedule.
D ISCOV ER A NEW L EVEL
O F LU X U RY M A R K E T I N G TO F I N D YO U R N E W H O M E
MAR KE TIN G FO R YOUR N E XT H O ME If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home. In the world of luxury, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.
EXCLUSIVE LUXURY NETWORKS
STRATEGIC ONLINE SEARCH TECHNOLOGY
INSIDE LOCAL KNOWLEDGE & CONNECTIONS
SUPERIOR PROSPECTING CAPABILITIES
DE F IN ING YOUR GO ALS AND OPTION S In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. • • • • • • •
Where are you thinking of moving — local or out of state? Do you have a budget? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there any financial considerations? When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.
LOC A TING TH E RIGH T PRO P ERTY When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.
On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one — because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions; you’ll be glad you did.
MICH A EL TAY LOR | 949.363.3141 | M.TAY LOR@R EM A X.NET | MICH A ELTAY LOR R E A LT Y.COM Each office is independently owned and operated. Copyright © June 2020