DISCOVER UNPARALLELED REAL ESTATE
WITH RE/MAX SELECT PROFESSIONALS
Oceanfront Condominiums
AT HAMMOCK DUNES
PROPOSED BY RE/MAX SELECT PROFESSIONALS
Meet The Broker
Pam Capela, a dynamic Managing Broker Owner of RE/MAX Select Professionals, possesses an unparalleled ability to sell not only properties but also the very essence of luxury living. Her active membership in the prestigious Hammock Dunes Club speaks volumes about her dedication to providing an exceptional living experience.
Since 1998, Pam's entrepreneurial spirit has driven her to own and operate successful businesses, showcasing her unwavering commitment to growth and achievement. With extensive experience working with the FDIC, she has facilitated highly successful bulk sales, including the highly coveted Beverly Beach, FL oceanfront condos. Holding the esteemed CHLMS Guild designation, Pam is recognized as an authority in the Luxury Real Estate Market, offering her clients unparalleled expertise. From new construction to design and marketing, Pam's wellrounded leadership sets her apart, making her the trusted guide for every facet of her client's real estate journey.
Antonio and Pamela Capela
About Pam
During my tenure in Massachusetts, I practiced cardiac sonography for 18 years and successfully owned, operated, and sold businesses. This period laid the foundation and determination for my diverse entrepreneurial ventures. In 2005, my family and I relocated to Florida, marking the beginning of a thriving real estate career, and owning several businesses ranging from mortgage, closing and title, home décor and design, new construction, and HVAC. I have not only attained remarkable success in my personal real estate ventures but, as a Broker, have had the privilege of guiding and mentoring my agents to achieve their real estate goals. Drawing from a diverse background across multiple business sectors, I leverage a wealth of experience to create a seamless process for our clients by carefully integrating their desired lifestyle into every step of their home-buying or selling journey, striving to exceed their expectations.
I am committed to serving families in all aspects of their real estate needs. I am an active member of multiple real estate boards, Flagler County Association of REALTORS, Daytona Beaches MLS, St. Augustine MLS, North East Florida, and South Florida with Beaches MLS. With a wealth of experience with the FDIC, I have facilitated successful bulk sales, including
Oceanside Luxury Condos in Beverly Beach, FL. I hold the esteemed CHLMS Guild designation, Certified Luxury Home Marketing Specialist, and SRS (Seller Representative Specialist).
I proudly sponsor two annual distinguished golf tournaments: the MGA Presidents Cup Tournament and the Hammock Dunes Member Golf Tournament. These sponsorships are integral to supporting the lifestyle of our prominent members and contributing to the vibrant community spirit that defines the prestigious, private Hammock Dunes Club. Engaging actively in community outreach, I also support organizations like Cornerstone 386, Inc., Mission Against Hunger, and Children’s Miracle Network, reflecting my deep commitment to understanding and meeting our community's needs.
Beyond my professional endeavors, I cherish my role as a mother of four children and seven grandchildren. As an enthusiastic member of the esteemed Hammock Dunes Golf Club, I enjoy pursuing my passions for golfing, fitness, and boating. I am deeply connected to our community and the members who reside within it; I don't just understand the lifestyle — I live it. I look forward to sharing my love and passion for Hammock Dunes and this exceptional area with others.
Kind Words From Our Clients
Pam and her team have been consummate professionals in all aspects of property management for our real estate investment partnership in Palm Coast. There has been an excellent understanding of our needs and great attention to detail since we started working with her over five years ago. Pam and the team are also always polite, courteous, and understanding.
– NEW SHINNECOCK PROPERTIES
After having Pam Capela and her team work on a couple of projects, I can honestly say that to call her hard working is a complete understatement. She is a phenomenal WORKER that goes non-stop for the finish line on every project. One specific project was completely behind schedule (after two other Realtors dropped the ball time and time again), when Pam came into the project and literally carried it by herself to a GREAT SUCCESS!!! What a relief it is to know that someone as professional, capable, and determined as Pam is working on our behalf.
– DAN A. WILCOX President | Stephenson, Wilcox & Associates, Inc.
RE/MAX Select Professionals
RE/MAX is a global real estate powerhouse with a history of excellence spanning over four decades. We are known for our innovative approach, extensive market knowledge, and network of skilled agents dedicated to achieving exceptional results for our clients.
At RE/MAX Select Professionals, excellence is not just a standard – it's a way of business. Our office stands out as a beacon of exceptional performance, consistently outpacing per-agent production benchmarks when compared to our industry counterparts. What sets our team apart is the wealth of expertise held by our dedicated agents, each of whom brings a wealth of knowledge to the table. Our professionals hold prestigious luxury designations, including the esteemed Certified Luxury Home Marketing Specialist, showcasing their commitment to delivering unparalleled service in the high-end real estate market.
Since our establishment in 2010, with two strategically located offices, including The Hammock office dedicated exclusively to the RE/MAX Collection, we have been at the forefront of the local real estate landscape. With a roster of full-time sales professionals boasting collectively over 400 years of local real estate experience, we take pride in our legacy of excellence and look forward to continuing to guide our clients through every step of their real estate journey with expertise and dedication.
Unstoppable Starts Here ®
5.7
2.6
TRANSACTIONS PER AGENT 2.4 TRANSACTIONS PER AGENT 6.5 TRANSACTIONS PER AGENT 16.11 TRANSACTIONS PER AGENT
TRANSACTIONS PER AGENT
RE/MAX vs. The Industry
Choose
629,373
144,835
Online Global Presence
Leveraging cutting-edge digital marketing techniques as well as RE/MAX’s vast outreach to showcase Hammock Dunes online, RE/MAX Select Professionals reaches a global audience of potential buyers.
Luxury Expertise
The Institute for Luxury Home Marketing is the premier independent authority on training and designation for real estate agents working in the luxury market. Their goal is to ensure that real estate professionals are able to provide high-quality service to discerning buyers and sellers of luxury homes.
Recognized as an achievement in luxury markets around the world, the Million Dollar GUILD™ recognition assures that luxury real estate professionals have completed the luxury home sales and marketing training, have become an Institute Member, earned the Certified Luxury Home Marketing Specialist™ designation, and have documented performance in the million-dollar and above residential market.
Working with an agent who is fully certified in luxury marketing is critical as you look to maximize the exposure of your home. As a Certified Luxury Home Marketing Specialist and GUILD member, Pam Capela’s knowledge, expertise, and access to a unique and targeted network are second to none.
The RE/MAX Collection
SOPHISTICATION. ELEGANCE. UNPARALLELED SERVICE.
The RE/MAX Collection showcases only the most exceptional homes. These properties epitomize luxury, character, quality, and beauty, catering to those with discerning taste.
Just as the homes in The RE/MAX Collection stand above the ordinary, so does the RE/MAX sales force. Our agents are uniquely equipped to meet your needs, whether it’s marketing real estate to a global clientele or helping you find the perfect place you’ve always dreamed of. The outstanding agents behind The RE/ MAX Collection deliver extraordinary results.
The RE/MAX luxury home marketing program provides exclusive advertising incentives, specialized training, and distinctive marketing tools to our agents, ensuring they
can better serve discerning clients like you. We partner with well-known companies and represent valuable media and advertising partnerships to bring a world of luxury to your front door. These unique partnerships ensure your luxury listing receives the exposure it deserves among both international and local audiences. When you work with a RE/MAX agent specializing in The RE/MAX Collection, you’ll receive unparalleled service and an unforgettable experience.
Sophistication. Elegance. Unparalleled Service. The RE/MAX Collection offers all this and more to affluent homebuyers and sellers around the world. With RE/MAX agents selling more real estate worldwide than any other brand, you can trust that the right agent will lead the way in making your vision a reality.
Market Analysis
The market analysis overview of Hammock Dunes reveals a robust and resilient real estate landscape. In 2022, 24 condos were sold, with 19 boasting direct ocean views. The highest sold price per square foot reached $671, highlighting the premium value of these properties. Sales prices varied significantly, ranging from $569,000 to $2.7 million. The average days to contract in 2022 was 52, with a Sales Price to List Price (SP/LP) ratio of 96%.
In 2023, the momentum persisted with 27 condo units sold, including 22 direct oceanfront units. The maximum sold price per square foot remained strong at $669. Sales prices spanned from $500,000 to $3 million, offering diverse options for potential buyers. Transactions were efficient, averaging 37 days to contract and maintaining a SP/LP ratio of 95%. These consistent positive trends underscore the enduring desirability and resilience of the Hammock Dunes real estate market.
As of 2024, the oceanfront inventory in Hammock Dunes remains limited. The prevailing market conditions
characterized by high demand, constrained inventory, and a shortage of renovated properties provide a solid foundation for developer confidence. The evident buyer interest and limited availability create an opportune environment for successfully executing planned developments for luxury oceanfront condominiums.
Alongside these factors, Palm Coast is celebrated as the 'Best-Kept Secret in Northeast Florida' — and one of the state's last hidden real estate gems. Our luxury, high-end, private oceanfront condos stand out by offering a unique proposition. The growth of this private community is evolving, appealing to all ages. Considering the upscale amenities and modern upgrades slated for these units, a premium pricing strategy is warranted. This approach aligns with market dynamics, emphasizing exclusivity, quality, and desirable features tailored to the preferences of discerning buyers in the exclusive Private Community of Hammock Dunes.
Market Demand
The demand for luxury oceanfront condominiums within the prestigious ocean and golf-front community of Hammock Dunes is robust, driven by discerning clients seeking contemporary living spaces and the exclusive amenities and lifestyle the club offers. Currently, there is a noticeable shortage of new, modern oceanfront units meeting this high demand. Today's buyers favor turnkey residences featuring luxurious amenities and modern designs, minimizing the need for extensive remodeling. Additionally, there is unanimous agreement on the necessity of a minimum of two parking spaces per unit, highlighting the importance placed on convenience and accessibility.
Buyer trends in Hammock Dunes Community underscore a clear preference for the refined aesthetics and comprehensive amenities found in units like Tuscany, Cambria, and Le Jardin. Recognizing and leveraging these preferences is essential for positioning these condominiums as the ultimate choice for individuals seeking oceanfront modern, low-maintenance living infused with sophistication and convenience.
Nestled on the barrier island of Palm Coast, the community of Hammock Dunes offers a tranquil setting with old Florida charm and security, complemented by gated access and prestigious amenities. This serene location stands in stark contrast to the traffic and congestion found in neighboring Volusia and St. Johns Counties, making it an ideal sanctuary for those seeking the ultimate “Ocean State of Mind.”
RE/MAX SELECT PROFESSIONALS
Marketing Strategies
Strategic Marketing Tools
By selecting RE/MAX Select Professionals for this opportunity in Hammock Dunes, you will realize numerous additional benefits available to RE/MAX luxury clientele.
COMPREHENSIVE WEBSITE WITH VIRTUAL TOURS
Employing cutting-edge technology to provide virtual tours enables prospective buyers to explore the splendor of Hammock Dunes from any location worldwide.
PROFESSIONAL PRINT MATERIALS
RE/MAX Select Professionals specializes in lifestyle marketing, crafting high-end brochures and materials that enhance the luxury living experience for discerning buyers.
LIFESTYLE VIDEO
RE/MAX Select Professionals will create a lifestyle video for social media, aiming to feature it on RE/MAX's Instagram (212,000 followers) and TikTok (11,300 followers), as well as on our pages and in the RE/MAX Collection community showcase.
THE RE/MAX COLLECTION
The RE/MAX Collection website is syndicated across the RE/MAX network, including remax.com and global.remax. com, ensuring exceptional global exposure for your listing. Additionally, listings are syndicated to The Wall Street Journal (WSJ.com) and, for properties priced at $1 million or more, to mansionglobal.com.
SOCIAL MEDIA CAMPAIGNS TARGETING AFFLUENT DEMOGRAPHICS
RE/MAX Select Professionals brings engaging and visually striking social media campaigns across various platforms, sparking interest from high-net-worth individuals. Partnering with us grants access to leverage RE/MAX's extensive social media outreach.
RE/MAX achieved 4.6 billion total media impressions in 2023 and holds the top spot in brand name awareness according to the MMR Strategy Group study of unaided awareness.
Global Connectivity
With a presence in over 110 countries and territories, the RE/MAX network's global footprint is unmatched by any other real estate brand. RE/MAX has the right connections to market and sell luxury homes around the world.
Personalized Service
At RE/MAX Select Professionals, we proudly boast a team of dedicated luxury agents passionately committed to setting new standards for our clients. Our commitment goes beyond traditional real estate services, embracing state-of-the-art marketing strategies to showcase the unique offerings of the luxurious Oceanfront condos at Hammock Dunes.
Recognizing the significance of lead generation, we pledge to create a dedicated website specifically designed for lead capture, ensuring potential buyers have easy access to detailed information about these exquisite properties.
To further enhance customer service, we provide a dedicated phone line with a 24/7 assigned luxury agent on call, emphasizing our commitment to responsiveness from initial inquiry to conversion.
Our sales professionals know the heartbeat of Flagler County and are enthusiastic about all it has to offer, making them exceptionally well-suited to provide insightful, personalized service. With our international reach, we connect your luxury listings to a global audience, ensuring maximum exposure and attracting discerning buyers from around the world.
Understanding that time is of the essence in luxury real estate, our team is equipped to deliver prompt and efficient services, ensuring a seamless transition from initial interest to the closed transaction. With a luxury sales force that is not only knowledgeable but also lives and breathes the luxury lifestyle, we will confidently represent the luxurious Hammock Dunes project with unparalleled expertise.
Rest assured, with RE/MAX Select Professionals, your luxury properties will receive the distinguished representation they deserve.
Comprehensive Support
RE/MAX Select Professionals is well-equipped to provide comprehensive support to the developer's needs, extending beyond traditional real estate services. Our resources include the ability to assist with furnishing both the model units and the sales center. We understand the importance of creating an appealing and immersive experience for potential buyers, and our team can coordinate all aspects of the furnishing process according to the developer's vision.
From selecting and arranging furniture to ensuring a cohesive and aesthetically pleasing design, our expertise covers the entire spectrum of model and sales center furnishings. Our goal is to enhance the overall presentation, making it more attractive to potential buyers and contributing to the success of the sales efforts for the luxury oceanfront condos at Hammock Dunes.
By leveraging our resources and expertise, we aim to create a visually compelling environment that aligns with the luxury and sophistication of the properties, ultimately facilitating a positive and memorable experience for prospective buyers as they explore the unique offerings in Hammock Dunes.
PROFESSIONAL PHOTOGRAPHY STAGING AND FINISHING
Sales Approach
EXCLUSIVE EVENTS
RE/MAX Select Professionals proposes a comprehensive approach that includes VIP pre-launch events, private showings for potential buyers, and networking events with influencers. Our commitment extends to providing tailored support throughout the project's progression and addressing specific event needs as they arise.
We aim to present our new offerings to top sales offices across a wide geographic area, engaging agents from Northeast Florida, South Florida, and other key markets. This strategic initiative ensures that industry professionals are well-informed and prepared to effectively promote these exciting opportunities to their clients.
PRE-SALES OPTION
RE/MAX Select Professionals will utilize all available resources to assist with condo pre-sales as necessary to meet sales goals.
Cost Fee and Commission Overview
RE/MAX Select Professionals has based this proposal on the additionally submitted Excel file titled “Hammock Dunes
UW 12.18.2023.” The attached budget will be adjusted accordingly as the project progresses.
RE/MAX offers competitive commission rates to ensure the board maximizes its returns.
In the proposed compensation structure, RE/MAX Select Professionals will receive a commission of four and a half percent (4.5%) of the gross sale price of the property. This commission will be awarded for successfully facilitating the sale of the luxury oceanfront condos at Hammock Dunes. It's important to note that this commission will also be shared 50/50 with any collaborating broker involved in the transaction, fostering a cooperative approach to maximize sales outcomes. This commitment reflects our dedication to transparency and fair compensation practices within the real estate industry.
Furthermore, we remain open to discussing additional options or modifications to the compensation structure based on further negotiations or specific requirements toward a mutually beneficial arrangement.
Compensation is based on base price and upgraded options to the buyer.
We suggest that cooperating agents be present at the time of registration with their clients.
To streamline the payment process, we recommended a percentage to be paid at the groundbreaking/slab and a balance at closing.
RE/MAX can introduce performance-based incentives to align goals with the successful sale of Hammock Dunes condos. Optional incentive structures will be presented to the board to motivate timely sales and repeat agent sales.
Offering incentives to cooperating sales professionals on multiple contracts. Examples: additional sales bonuses can be awarded for second, third, and fourth sales contracts.
Our goal is to create a mutually beneficial arrangement that incentivizes success and aligns the interests of all parties involved in promoting and selling the luxury oceanfront condos at Hammock Dunes.
Partnership Benefits
RE/MAX Select Professionals will forge a strategic partnership with Dunes Lifestyle, enabling access to an expanded and affluent audience.
LEGAL, FINANCIAL & ADDITIONAL PARTNERSHIP SUPPORT
RE/MAX Select Professionals has the infrastructure to assist with legal documents, finance options for potential buyers, and a streamlined process from start to finish. RE/MAX Select professionals can offer a preferred lender with preferred lender incentives and an in-house seamless closing process from lender to title with credits to the buyer as an incentive.
REPORTING AND ANALYSIS
RE/MAX Select Professionals has the ability to present the board with weekly comprehensive reports showing project and market statistics.
In Conclusion
At RE/MAX Select Professionals, we transcend the role of a traditional real estate agency; we are dedicated partners invested in the success of the esteemed Hammock Dunes Community. With our demonstrated track record, cutting-edge marketing strategies, personalized service, and innovative technologies, we are poised to not only meet but exceed expectations, elevating the prestige of this exceptional development.
Thank you for considering our proposal. We are enthusiastic about the prospect of a mutually beneficial partnership and look forward to the possibilities ahead.
Capela
Luxuriate in oceanfront living at Hammock Dunes, where every moment is simply spectacular.