DISCOVER A NEW LEVEL OF LUXURY MARKETING EXCELLENCE
with URSULA MOREL
R E / M A X S E A TO S KY R E A L E STAT E W H I ST L E R
A PR E V I EW O F U RS ULA MOREL AND RE/MAX SEA TO SK Y REAL ESTATE WHISTLER
M E ET U RS U LA MOREL The most important decision you can make when buying or selling a home is to find the right Realtor. You need someone with experience and someone who is dedicated to looking out for YOUR best interests. Ursula Morel has been the President of FIABCI-Canada (International Real Estate Federation), is among the top RE/MAX Sea to Sky Whistler Real Estate agents, and won awards including the RE/MAX Hall of Fame and MLS Medallion Club. She is also a member of The Institute for Luxury Home Marketing with the achievement of the Million Dollar Guild (CLHMS), and is recognized as an “exceptional agent” in the Wall Street Journal and Barron’s. Ursula Morel specializes in Luxury Resort & Second Home Properties (RSPS) and is licensed for Trading & Rental Property Management Services. For the last 33 years, Ursula (relocated from Germany and France) has been welcoming people to Whistler from all over the world. That welcome comes in three languages: English, French, and German. Her strengths in negotiating as a MCNE (Master Certified Negotiation Expert) with international investors have made it easy not only to succeed locally but also to expand her activities globally as a CIPS member (Certified International Property Specialist), RSPS member (Certified Resort & Second Home Property Specialist), and the TRC (Transnational Referral Certificate) . • 20 years of committed service in real estate • Resident of your community • Proud supporter of The Children’s Miracle Network
U RS U LA MOREL PERSONAL REAL ESTATE CORPORATION CLHMS, MCNE, CIPS, RSPS, TRC
604.935.3635 Ursula@UrsulaMorel.com www.UrsulaMorel.com RE/MAX Sea to Sky Real Estate Whistler 106-7015 Nesters Road Whistler, BC V0N 1B7 604.932.2300
FULL SERVICE LUXURY REAL ESTATE When you hire Ursula, she will become your home’s: MARKETING MANAGER • Showcasing your property with the finest marketing • Developing and implementing a customized marketing plan • Determining the best price in-line with market forces • Communicating regularly so you are informed
LIAISON MANAGER • Introducing new buyers to your property • Pre-qualifying the buyers to avoid time-wasters • Providing you with timely updates on viewings and feedback NEGOTIATOR • Presenting and negotiating on your behalf with potential buyers • Advising you on the merits of each offer • Always keeping your best interests as first priority
CLOSING MANAGER • Providing information to the buyer in a timely manner • Only accepting certified bank drafts • Liaising with your lawyer/notary and delivering necessary documentation • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly CONCIERGE • Providing you with access to experts including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services
D E DICATION A N D COMM IT M EN T JUST ASK URSULA’S CLIENTS: “Ursula was a delight to deal with. Her professionalism, knowledge, and guidance were very helpful in the selling of my property. She made this process very easy for me to go through so I didn’t have to worry about anything. With Ursula’s care, it was all done with peace of mind! Her customer service was exceptional, following up with me all the time to make sure that everything was ok and that I didn’t have any “not answered” questions. Thank you, Ursula!” — Jocelyne Levesque
“We have used Ursula the for purchase and sale of two properties in Whistler over many years and couldn’t be more happy with Ursula’s knowledge of the local market, her professionalism and friendliness, and her constant availability. When we needed any answer, she was always available, or returned our e-mail or phone calls very promptly. We would not hesitate one second to work with Ursula anytime in the future; in fact, she is already helping us in search for our next home, and we would absolutely recommend her without any reservations.” — Mike Strasik
R E /MAX S E A TO SKY R E AL EST AT E WH ISTLER Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products is also key to maximizing the success of selling and buying a home. RE/MAX Sea to Sky Real Estate Whistler is committed to supporting Ursula Morel and her clients with the highest level of service through their extensive marketing and networking platforms, innovative technology, and commitment to their community. The real estate company came to fruition in 1985, when Sea to Sky Real Estate Whistler office was purchased (founded in 1978). Today, the company owns offices in Squamish and Pemberton and has been involved with RE/MAX since 2005.
OUR PHILOSOPHY The success of the RE/MAX Sea to Sky Real Estate Whistler’s philosophy and its commitment to the community has enabled it to become a #1 Brokerage in Whistler. Its owners are dedicated to honoring their reputation, while strategically investing in enhanced products and services that will better serve their clients. RE/MAX Sea to Sky Real Estate Whistler is dedicated to providing highly sophisticated marketing platforms, strategies, and solutions — they believe that whether you are buying or selling, their name should immediately signify that you are working with professionals who have integrity, ethics, and quality service.
LOC A L CO MMU NI T Y SUPPORT RE/MAX Sea to Sky Real Estate Whistler agents are well known locally, nationally, and internationally for their involvement in many community programs. They are committed to working in their local community serving their clients’ real estate needs as well as being a part of the daily lifestyle. CHILDREN’S MIRACLE NETWORK Since partnering with Children’s Miracle Network Hospitals in 1992, RE/MAX agents have raised more than $147 million for the charity’s 170 member hospitals in the US and Canada. Donations help fund pediatric medical equipment and treatments, healthcare services, and charitable care. For some agents, these donations are very personal, helping kids in their own families and neighbourhoods.
CANADIAN BREAST CANCER FOUNDATION RE/MAX is also proud to take an active role in the fight against breast cancer. RE/MAX has been a partner in primary prevention research for the Canadian Breast Cancer Foundation since 2004. RE/MAX agents help to create a future without breast cancer, having raised over $3 million through their remarkable support of the Sold on a Cure program, making a donation for every home sold.
RE/MAX GREEN Concerned about the environment? So is RE/MAX. Together, you and your RE/MAX agent can take steps to ensure a better environment for future generations.
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T HE P OWER OF RE/M AX AND THE RE/MAX COLLECTION
RE/ M AX LE ADS T H E IND USTRY MARKET SHARE AND AGENT PRODUCTIVITY RE/MAX associates average more sales than any other real estate agents in the world. BRAND NAME AWARENESS RE/MAX is the most recognized brand in real estate. Their national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as remax.com, top-of-mind when someone decides it is time to buy or sell their home. ADVERTISING In Canada, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable logos in the world.
WEBSITE TRAFFIC AND ONLINE SEARCHES Remax.com is the highest visited real estate franchise website in the world, attracting over 90 million visitors who can view your home in 43 languages. PROFESSIONAL EDUCATION RE/MAX agents lead the industry in professional designations, awards, and recognitions. NUMBER OF COUNTRIES SERVED RE/MAX has a presence in over 100 countries with over 100,000 agents, and numerous partner organizations around the world.
TH E R E /MAX C O LL ECTION Only the most exceptional homes qualify for status in The RE/MAX Collection — homes that reflect your desire for luxury, character, quality, and beauty. Just as the properties presented in The RE/MAX Collection stand above the ordinary, so does the RE/MAX sales force. No one is better suited to meet your needs. Whether it’s marketing real estate to a global clientele, or helping you find that perfect place you’ve been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results.
EVERY 3 0 SECON DS A R E/MAX A GEN T SELLS A HOM E 100%
BUYERS & SELLERS WHO KNOW THE BRAND
90% 80% 70% 60% 50% 40% 30% 20% 10%
0%
RE/MAX
Royal LePage
FIRST BRAND THOUGHT OF
TRANSACTION SIDES
BY BUYERS AND SELLERS
PER AGENT
94.8%
17.0
Century 21
Coldwell Banker
Sutton
HomeLife
Sotheby's
Exit Realty
Realty Executives
Keller Williams
AGENTS IN CANADA
COUNTRIES
OFFICES WORLDWIDE
AGENTS WORLDWIDE
21,112
100+
7,841
119,041
©2018 RE/MAX, LLC. Each office independently owned and operated. Data is year-end 2017, except as noted. Coldwell Banker, Century 21 and Sotheby’s data is either as reported by Realogy Corporation on SEC 10-K, Annual Report for 2017 or from company websites or industry sources; Keller Williams, Royal LePage, Sutton, EXIT Realty, Realty Executives and HomeLife data is from company websites, the Canadian Real Estate Association and industry reports. 1 MMR Strategy Group study of total brand awareness of real estate organizations among buyers, sellers, and those planning to buy or sell.
R E / MAX O U TS EL LS THE CO MP ET I T I O N AVERAGE RESIDENTIAL TRANSACTION SIDES PER AGENT
RESIDENTIAL TRANSACTION SIDES
AVERAGE YEARS OF AGENT EXPERIENCE
AVERAGE COMMISSIONS PER AGENT
17.0 360,000+ 13.7 $167,914
©2018 RE/MAX, LLC. All rights reserved. Each RE/MAX office is independently owned and operated. Rankings calculated by RE/MAX based on 2018 REAL Trends 500 data, citing 2017 transaction sides and sales volume for the 1,705 largest participating U.S. brokerages (ranked by transaction sides).
LO C AL EXP ERTS, G LOBAL LY C O NNECTED Tapping the global scope and phenomenal presence of the RE/MAX international network gives RE/MAX a unique and powerful advantage over any other real estate company in the world. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 100,000 associates in over 100 countries, RE/MAX has the inside track on buyers and sellers around the globe.
THE WORLDWIDE RE/MAX NETWORK NORTH AMERICA • Canada • Mexico • United States CENTRAL AMERICA • Belize • Costa Rica • El Salvador • Guatemala • Honduras • Nicaragua • Panama CARIBBEAN • Antigua and Barbuda • Aruba • Bahamas • Barbados • Bonaire • Cayman Islands
SOUTH AMERICA • Argentina • Bolivia • Brazil • Chile • Colombia • Ecuador • Guyana • Peru • Suriname • Uruguay • Venezuela EUROPE • Albania • Austria • Belarus • Belgium • Bosnia and Herzegovina • Bulgaria • Croatia • Czech Republic
• Denmark • England • Estonia • Finland • France • Germany • Greece • Hungary • Iceland • Ireland • Italy • Latvia • Liechtenstein • Lithuania • Luxembourg • Malta • Montenegro • Netherlands • Norway • Poland • Portugal • Romania • Scotland
• Serbia • Slovakia • Slovenia • Spain • Sweden • Switzerland • Wales MIDDLE EAST • Bahrain • Egypt • Israel • Kuwait • Lebanon • Oman • Qatar • Saudi Arabia • Turkey • United Arab Emirates
AFRICA • Algeria • Botswana • Cape Verde • Mauritius • Morocco • Mozambique • Namibia • Seychelles • South Africa • Zambia • Zimbabwe
ASIA/PACIFIC • Australia • Bhutan • China • Guam • India • Indonesia • Japan • Micronesia • Mongolia • Nepal • New Zealand • Northern Mariana Islands • Philippines • Republic of Palau • Singapore • South Korea • Sri Lanka • Thailand
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D E T ERMI NI NG THE VALUE O F YOUR HOM E
T H E O BJE C T I VE Our mutual objective is to sell your home: FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVOURABLE TERMS
Prior to any marketing strategies being implemented, it is critical to go through a process of discovery determining the fair market value, understanding the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale. Selling luxury homes requires a different level of expertise and strategy, and exceptional marketing to the right buyers is key to maximizing the true value of your home
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DISCOVER A NEW LEVEL
OF LUXURY MARKETING FOR YOUR HOME
M AR KET I NG FOR M AXI MU M E XP OSURE Selling your home can be a very exciting experience but it will also be an emotional one. As a Realtor, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources. Together we will: • Prepare for the “Window of Opportunity” • Leverage the attributes of your location • Prepare and present your home ready for sale • Highlight your home’s features through professional photography • Showcase your home to the market through professional and strategic marketing • Maximize the exposure of your home through our extensive network • Leverage the brokerage’s reputation and recognition • Cooperate and communicate to maintain your home’s perception of value • Promote your home locally, nationally, and internationally • Maximize your home’s web exposure • Prepare your home so that it is always ready to be shown to potential buyers • Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation • Finalize your sale • Find your next dream home
T H E WI NDOW OF O P P O RT U N ITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.
(Amount of Interest)
ACTIVITY
MAKING THE MOST OF INITIAL INTEREST
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3
4
5
6
7
8
TIME ON MARKET
9
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(Weeks)
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M A R K E TI NG YO U R LOCATION According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighbourhood, or even a certain street, well before settling on a specific home. Understanding your location’s positives and negatives are important when determining price, and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one man’s displeasure can be another’s delight!
PR E PARE TO P R ESENT YO U R H O ME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or wellmaintained your home, it is important that you view it with critical objectivity and whether it needs simple changes or major repairs, these should be addressed before the home is listed.
PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether print or web, these photos are often the first impression that a potential buyer will receive. Take advantage of new technology to showcase the true essence of the property within its environment, especially since your buyer is likely to be from outside your local area. Lifestyle videos provide a realistic depiction of the intended space and livability. A photo shoot is the time when a home must shine — both figuratively and literally. A fully prepared home, clean, tidy, with clear sight lines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.
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P R OF E SS I O NAL & STRATEG IC MARKET I NG Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the Internet and Realtor listing services. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers. YARD SIGNS AND DIRECTIONAL SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home. PUBLIC AND PRIVATE SHOWINGS Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers. LUXURY ADVERTISING For luxury homes, local advertising is not sufficient - these unique homes need exposure to the elite and discerning. We showcase your home to these affluent buyers through publications such as The Wall Street Journal, Unique Homes, DuPont Registry, Ocean Homes, The RE/MAX Collection Magazine, and the James Edition.
NETWORKING AND REFERRALS Realtors have a large database at their disposal, particularly their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts. CLHMS DESIGNATION AND MEMBERSHIP Working with an agent who is fully certified in luxury marketing is critical as you look to maximize the exposure of your home. My knowledge, expertise, and access to unique and targeted network are second to none.
WEB EXPOSURE 95% of buyers look at homes online as their first step in the home buying process. This trend will only increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone. VIRTUAL TOURS / VIDEO MARKETING Creating a digital experience and footprint is an integral part of advertising in the 21st century.
PR OF ESS I O NAL P RINTING A N D DI RE C T M AIL The power of showcasing your home and its unique features, through professional photography and sophisticated marketing materials, is crucial to setting your home apart from the competition. Promotional materials that feature your home and are mailed to your neighbours, buyers, and other Realtors are some of the most powerful ways to spread the message that your home is for sale. Published by REAL Marketing (REM) | www.REALMarketing4You.com | 858.847.8631 | ©2017
623.293.0172 Lisa@LisaGroth.com www.HomesinSkylarkEstates.com
Your neighbours will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity of their present home. For an exclusive and detailed list of specifications for this magnificent home, contact Lisa Groth today at 623.293.0172.
REALTOR® RE/MAX Realty Services
LISA GROTH
LISA GROTH
ATTENTION POSTMASTER Time Sensitive Materials
REALTOR® RE/MAX Realty Services
FEATURED LISTING
623.293.0172 Lisa@LisaGroth.com www.HomesinSkylarkEstates.com
SKYLARK ESTATES
Managing Broker & Real Estate Consultant 441 Taft Avenue Glen Ellyn, IL 60137 630.790.1776
Skylark Estates
Each Office Independently Owned and Operated.
April 2017 Real Estate Market Report
LISA GROTH
SPECIAL FEATURES
· ·
WOOD AND STONE FLOORS 2 GAS LOG FIREPLACES
· · · ·
ATTACHED GARAGE 3+ PARKING SPACES POOL AND SPA OUTDOOR KITCHEN
Skylark Estates
FEATURED SKYLARK ESTATES LISTING 212 Spring Street | Glen Ellyn, IL 60137
ATTENTION POSTMASTER Time Sensitive Materials
REALTOR® RE/MAX Realty Services
623.293.0172 Lisa@LisaGroth.com www.HomesinSkylarkEstates.com
SKYLARK ESTATES 212 Spring Street | Glen Ellyn, IL 60137
RE/MAX Realty Services 441 Taft Avenue Glen Ellyn, IL 60137 630.790.1776
Each Office Independently Owned and Operated.
212 Spring Street | 4 Beds | 3.5 Baths | 4,321 Est. Sq. Ft. | List Price $1,995,000
PRESENTED BY LISA GROTH
212 Spring Street, Glen Ellyn, IL 60137 | SKYLARK ESTATES
Your Skylark Estates Real Estate Specialist
JUST SOLD
Jonathan and Angela-Marie,
PRESENTED BY LISA GROTH Your Skylark Estates Real Estate Specialist
If you would like to have your home professionally
Jonathan and Angela-Marie, If you would like to have your home professionally marketed, call Lisa Groth today at 623.293.0172.
BY LISA GROTH
623.293.0172 LISA NEGOTIATED THE SALE OF THIS HOME FOR 100% OF CLIENT ASKING PRICE IN 2 WEEKS!
PRESENTED BY LISA GROTH Your Skylark Estates Real Estate Specialist
Prepared especially for Jonathan and Angela-Marie Williams
marketed, call Lisa Groth today at 623.293.0172.
PREPARED ESPECIALLY FOR
Jonathan and Angela-Marie Williams This brochure is not intended to solicit properties already listed for sale nor intended to cause a breach of an existing agency relationship. E&OE.
Published by REAL Marketing (REM) | www.REALMarketing4You.com | 858.847.8631 | ©2017
PREPARED ESPECIALLY FOR Jonathan and Angela-Marie Williams
A P L AT FO R M FOR 24/7 WE B EXP OSURE With 95% of home buyers beginning their search on the Internet, we want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and Realtors across the globe through my extensive online partnerships.
homebuyers.com
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S H OWI NG T H E HOM E Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for us to add around your busy schedule. Each and every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.
M AR KET ANALYSIS The market analysis report is compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.
F I N A LI Z I NG T H E SALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, subjects, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and to keep things on schedule.
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EXPERIENCE LUXURY MARKETING TO FIND YOUR NEXT HOME
F I NDI NG YO U R NE XT H OM E If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next dream home. In the world of luxury, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.
EXCLUSIVE LUXURY NETWORKS
STRATEGIC ONLINE SEARCH TECHNOLOGY
INSIDE LOCAL KNOWLEDGE & CONNECTIONS
SUPERIOR PROSPECTING CAPABILITIES
D E F I N I NG YO U R GOALS A ND O P T I O NS In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. • • • • • • •
Where are you thinking of moving — local or out of state? Do you have a budget? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there additional financial considerations? When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.
LO C AT I NG T HE R I GH T P RO P E RTY When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.
On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions; you’ll be glad you did.
U RSU L A M O REL | 6 0 4 . 935 . 3 6 35 | U RSU L A@ U RSU L AM O REL .CO M Each office is independently owned and operated. Copyright© May 2018