Discover a New Level of Real Estate Marketing Excellence
A Preview Of By The Sea
M eet
B y T h e Se a
Welcome to RE/MAX by the Sea on the beautiful Emerald Coast of Northwest Florida! Selling fine homes and luxury properties along the Emerald Coast of Florida is a pleasure which we are passionate about. Only the most experienced REALTORSÂŽ are part of RE/MAX By The Sea. As mutli-million dollar top-producing agents in Destin, 30A, and the beautiful Emerald Coast, RE/MAX By The Sea agents are experts in our local real estate market. Our company mission is to provide thoughtful, efficient, quality real estate sales services to buyers and sellers of residential, and commercial properties. We assist in the facilitation of completing sales transactions in a smooth, honest, and professional manner.
2395 West Co. Hwy 30A Santa Rosa Beach, FL 32459
850.424.3674
www.remax-bythesea-fl.com Each office is independently owned and operated
M e e t t h e Br o k e r s
Robert Ward, Broker/Owner Sherry Ward, Broker Associate
Robert Ward, Broker/Owner Certified Luxury Home Marketing Specialist (CLHMS) Million Dollar GuildÂŽ Member of The Institute for Luxury Home Marketing
Full Service Real Estate When you hire RE/MAX by the Sea, they will become your home’s:
Marketing Manager • • • •
Closing Manager
Showcasing your property with the finest marketing • Providing information to the buyer in a timely manner Developing and implementing a customized marketing strategy • Liaising with your lawyer/notary and delivering Determining the best price in-line with market forces necessary documentation Communicating regularly so you are informed • Facilitating answers and resolving any issues during and knowledgeable the closing process and ensuring the transaction is completed seamlessly
Liaison Manager
• Introducing new buyers to your property • Pre-qualifying the buyers to avoid time-wasters • Providing you with timely updates on viewings and feedback
Negotiator • Presenting and negotiating offers with potential buyers • Presenting the merits of each offer to you • Always keeping your best interests as first priority
Concierge • Providing you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home display, painters, handymen, home inspectors, and moving services
Destin to 30A RE/MAX By The Sea 30A Location in Santa Rosa Beach, Florida
B y t h e Se a Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their sellers and buyers, in terms of service levels and products, are keys to maximizing the success of selling and buying a home. RE/MAX By the Sea is committed to supporting their agents, their sellers, and their buyers with the highest level of service through their extensive marketing and networking platforms, innovative technology, and commitment to their community.
Their P hilosophy The success of the RE/MAX philosophy and its commitment to the community has enabled RE/MAX By the Sea to become a premier Brokerage in the area. Its owners are dedicated to honoring their reputation, while strategically investing in enhanced products and services that will better serve you in the successful sale of your property. RE/MAX By the Sea is dedicated to providing highly sophisticated marketing platforms, strategies, and solutions — they believe that whether you are buying or selling, their name should immediately signify that you are working with professionals who have integrity, ethics, and quality service.
Loc a l C o mmu n it y S up p ort RE/MAX By the Sea agents are well known locally, nationally, and internationally for their involvement in many community programs. They are committed to working in their local community, serving both their clients’ needs as well as being a part of the daily lifestyle.
Children’ s Miracle Network Since partnering with Children’s Miracle Network Hospitals in 1992, RE/MAX agents have raised more than $147 million for the charity’s 170 member hospitals in the US and Canada. Donations help fund pediatric medical equipment and treatments, healthcare services and charitable care. For some agents, these donations are very personal, helping kids in their own families and neighborhoods.
Susan G. Komen® For The Cure RE/MAX Affiliates have proudly supported Susan G. Komen® since 2002. Through the Home for the Cure program and past sponsorship of the Komen Race for the Cure Series, RE/MAX agents have contributed more than $7 million to the fight against breast cancer.
Green Concerned about the environment? So is RE/MAX. Together, you and your RE/MAX agent can take steps to ensure a better environment for future generations.
“THE LIGHTHOUSE” 51 Lands End Marketed and Sold by RE/MAX By The Sea A RE/MAX Collection Home
The Po wer o f
L e a d s t h e Industry Marketshare and Agent Productivity
Website Traffic and Online Searches
RE/MAX associates average more transactions than any other real estate agents.
Remax.com is the most visited real estate franchise website in the world, attracting over 77 million unique visitors annually who can view your home in over 43 languages.
Brand Name Awareness RE/MAX is the most recognized brand in real estate. Their national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the world, and it is designed to keep the brand, as well as remax.com, at the top-of-mind when someone decides it is time to buy or sell their home.
Advertising In the United States, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable business logos in the world.
Professional Education RE/MAX agents lead the industry in professional designations. Plus RE/MAX University offers on-demand education available 24/7, with a mix of guided and self-directed content.
Number of Countries Served RE/MAX has a presence in over 100 countries, more than any of its competitors, with over 110,000 agents to assist you.
The Only the most exceptional homes qualify for status in The RE/MAX Collection — homes that reflect your desire for luxury, character, quality, and beauty. Just as the properties presented in The RE/MAX Collection stand above the ordinary, so does the RE/MAX sales force. No one is better suited to meet your needs. Whether it’s marketing real estate to a global clientele or helping you find that perfect place you’ve been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results.
C o l le ction
E v ery 3 0 S e c o n d s a A g e n t S e l l s a H om e U.S. Residential Transaction Sides
1,000,000 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000
RE/MAX
Keller Williams
Coldwell Banker
Century 21
ERA Real Estate
Sotheby’s
Better Homes & Gardens
Not Provided
Not Provided
Berkshire Hathaway
Realty Executives
US Residential Transaction Sides
Transaction Sides Per Agent
Brand Awareness
Countries
Offices Worldwide
Agents Worldwide
1 Million+
17.2
27.6%
100+
7,343
111,915
©2017 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2016, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2016; Keller Williams, Realty Executives and Berkshire Hathaway HomeServices data is from company websites and industry reports. ¹Transaction sides per agent calculated by RE/MAX based on 2017 REAL Trends 500 data, citing 2016 transaction sides for the 1,705 largest participating U.S. brokerages. Coldwell Banker includes NRT. Berkshire does not include HomeServices of America. ²Keller Williams reports all transaction sides and does not itemize U.S. residential transactions. ³MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind?
O u t se l l s t h e C om p e tition
Average residential Transaction Sides Per Agent Residential Transaction Sides Average Residential Sales Volume Per Agent
Holds
17.2 1 Million+ $ 3.9 Million
85 of the top 100 Brokerages
Š2017 RE/MAX, LLC. All rights reserved. Each RE/MAX office is independently owned and operated. Rankings calculated by RE/MAX based on 2017 REAL Trends 500 data, citing 2016 transaction sides and sales volume for the 1,705 largest participating U.S. brokerages (ranked by transaction sides).
L o c a l E x p e r t s, G l o b a l l y C o n n e c te d Tapping the global scope and phenomenal presence of the RE/MAX international network gives RE/MAX a unique and powerful advantage over any other real estate company in the world. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 100,000 associates in over 100 countries, RE/MAX has the inside track on buyers and sellers around the globe.
The Worldwide NORTH AMERICA • Canada • Mexico • United States CENTRAL AMERICA • Belize • Costa Rica • El Salvador • Guatemala • Honduras • Nicaragua • Panama
SOUTH AMERICA • Argentina • Bolivia • Brazil • Chile • Colombia • Ecuador • Guyana • Peru • Suriname • Uruguay • Venezuela
EUROPE CARIBBEAN • Albania • Antigua and Barbuda • Austria • Aruba • Belarus • Bahamas • Belgium • Barbados • Bosnia and • Bonaire Herzegovina • Cayman Islands • Bulgaria
• Croatia • Czech Republic • Denmark • England • Estonia • Finland • France • Germany • Greece • Hungary • Iceland • Ireland • Italy • Latvia • Liechtenstein • Lithuania • Luxembourg • Malta • Montenegro • Netherlands • Norway
Network • Poland • Portugal • Romania • Scotland • Serbia • Slovakia • Slovenia • Spain • Sweden • Switzerland • Wales MIDDLE EAST • Bahrain • Egypt • Israel • Kuwait • Lebanon • Oman • Qatar • Saudi Arabia
• Turkey • United Arab Emirates AFRICA • Algeria • Botswana • Cape Verde • Mauritius • Morocco • Mozambique • Namibia • Seychelles • South Africa • Zambia • Zimbabwe ASIA/PACIFIC • Australia • Bhutan • China
• Guam • India • Indonesia • Japan • Micronesia • Mongolia • Nepal • New Zealand • Northern Mariana Islands • Philippines • Republic of Palau • Singapore • South Korea • Sri Lanka • Thailand
Determining t h e Value o f Your Home
T h e O b je c t i v e Our mutual objective is to sell your home: FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS
Prior to any marketing strategies being implemented, it is critical to go through a process of discovery, determining the fair market value, understanding the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.
Discover a New Level of Marketing for Your Home
Ma rk et i ng f o r M a x i mu m E xp osure Selling your home can be a very exciting experience, but it can also be an emotional one. We have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with our knowledge, expertise, effective marketing strategies, and extensive brokerage resources. Together we will: • Prepare for the “Window of Opportunity” • Leverage the attributes of your location • Work with you to prepare and present your home ready for sale • Highlight your home’s features through professional photography • Showcase your home to the market through professional and strategic marketing • Maximize the exposure of your home through our extensive network • Leverage the brokerage’s reputation and recognition • Cooperate and communicate to maintain your home’s perception of value • Promote your home locally, nationally, and internationally • Maximize your home’s web exposure • Always prepare your home so that it is ready to be shown to potential buyers • Discuss and review the market’s analysis of your home — feedback is essential in knowing the perceived value and potential for negotiation • Finalize your sale • Find your next dream home
Th e W i n d o w o f O p p o rtunity The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is important that your home is ready for sale: priced at the optimum Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy has been implemented to further increase its exposure.
(Amount of Interest)
ACTIVITY
M AKING THE MOST OF INITIAL INTEREST
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TIME ON MARKET
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M a r ke t in g Y o u r L o cation According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home. Understanding your location’s positives and negatives are important when determining price, and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one man’s displeasure can be another’s delight!
P rep a re t o Pr e se n t Y o ur Hom e First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that it is viewed with critical objectivity and whether it is simple changes or major repairs, these should be addressed before the home is listed for sale.
Professional Photography Photography must reflect your property. Whether print or web, these photos are often the first impression that a potential buyer will receive. Take advantage of new technology to showcase the true essence of the property within its environment, especially since your buyer is likely to be from outside your local area. Lifestyle videos provide a realistic depiction of the intended space and livability. A photo shoot is the time when a home must shine — both figuratively and literally. A fully prepared home, clean, tidy, with clear sight lines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.
P rofes s i ona l & S t r a t e g ic M ark e ting Sophisticated and professionally prepared marketing is essential to maximize your home’s exposure and requires more than just listing the property for sale on the Internet and REALTORS® listing service. It needs to be a strategically implemented plan. Your home must become a highly prized item that should be launched on the market with the maximum impact to create the right exposure and reach the right buyers.
Yard Signs & Directional Signage The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home. MARKETED
BY
RE/MAX BY T H E S E A 8 5 0 . 4 2 4 . 3 6 74 WWW.REMA X-BY THESEA-FL .COM
Public & Private Showings Broker Tours, Open Houses, and Caravans are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.
Local Advertisements For some homes, advertising locally can be the best way to generate interest, especially when a home has features that are unique to the local community.
Networking & Referrals
Web Exposure
Real estate agents have a large database at their disposal, particularly with their networks with other agents. Referrals are a simple and effective way to help people find homes to buy and sell.
94% of buyers look at homes online as their first step in the home buying process. This trend will only increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.
Virtual Tours / Online Video Marketing Creating a digital experience and footprint is an integral part of advertising in the 21st century.
Pr ofes s i on a l Pr in t i n g & Dire ct M ail The power of showcasing your home and its unique features, through professional photography and sophisticated marketing materials, is crucial to setting your home apart from the competition. Professional promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other REALTORS® are some of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within a 10-mile radius of their present home.
A P l a tfor m f o r 2 4 / 7 We b E xposure With nearly 94% of home buyers beginning their search on the Internet, we will want to ensure that your home will receive maximum online exposure. As part of the RE/MAX By The Sea marketing plan, your home will receive unparalleled exposure among consumers and real estate professionals across the globe, through our extensive online partnerships.
REAL ESTATE
S h o win g t h e H o m e Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for us to add around your busy schedule. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained, to maximize the perception of value.
M a r k e t A n a l ysis The market analysis report is compiled from a system that tracks your showings, all REALTOR® and buyer feedback, as well as our marketing effectiveness on your home. This report provides you an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.
F in a l iz in g t h e S a le A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that your RE/MAX By The Sea REALTOR® is here to guide you through this final process — to keep in constant communication, track the proceeding, and to keep things on schedule.
“Waterco lo r ” 8 2 F l at woo d Street - M arketed by RE /M AX By The Sea
Discover a New Level of Marketing to Find Your New Home
M a rk eti n g f o r Y o u r N ext Hom e If you are looking to buy another property, let our knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from determining the perfect location to finding your next dream home. In the world of real estate, it takes more than just searching for a home on the Internet, so allow our innovative marketing strategies, extensive network of connections, and exceptional knowledge open the right doors.
Exclusive Real Estate Networks
Strategic Online Search Technology
Inside Local Knowledge & Connections
Superior Prospecting Capabilities
D efi n i n g Y o u r G o a l s & Options In the search for your perfect home, we must define the goals and reassess your requirements, so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. • • • • • •
Where are you thinking of moving — local or out of state? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there any financial considerations? When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.
Loc a t in g t h e R ig h t P rop e rty When helping you look for a property, we will make recommendations based on our experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. Upon finding the right home, we will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. We want the purchase of your new home to meet all your needs and wishes to fulfill your lifestyle.
850.424.3674 | www.remax-bythesea-fl.com Each office is independently owned and operated. CopyrightŠ September 2017