OCUS OFT ® ’S RECI PE FOR S UCCES S
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Building Their Brand in Rosenberg WRITTEN BY STACEY GOOTEE PHOTGRAPHY BY BAC PHOTOGRAPHY AND DESIGN
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CuSOFT®’s story and success is literally the stuff of the American dream. In 1986, Cynthia Barratt, President/CEO, and Nat Adkins Jr., Chairman, founded CYNACON as a research, development and funding company for ophthalmic products. Shortly thereafter, a second company, OCuSOFT Inc., was formed to market over-the-counter ophthalmic products. However, OCuSOFT® needed to come up with an innovative product. They developed their very first commercial eyelid cleanser.
ROSEN BE RG M AGA ZIN E
This became a breakthrough in the eye care industry and remains the #1 Doctor Recommended Brand of Eyelid Cleanser on the market. Rose Mary Martinez is the Senior Vice President of Sales and has been with the company since the beginning. She helped to market and sell their first product, OCuSOFT® Lid Scrub®. She describes how until OCuSOFT® Lid Scrub came to be, the only method of cleansing eyelids that doctors offered their patients was baby shampoo applied with a cotton swab. This company has truly changed the face of eye care for hundreds of millions of people across the world. What began as direct-to-doctor office sales calls is now a nationwide, as well as global, sales and shipping enterprise. Today, OCuSOFT® products can be found in pharmacies like CVS, Walgreens, Walmart and local grocery stores, and are also shipped overseas to 56 countries. OCuSOFT® participates in
Pictured Above: Stacy Foster, Thomas Mason, Rose Mary Martinez, Cynthia Barratt, Troy Smith and George Haines.
