RealStew, a sustainable fund raising solution for charities and social causes A Short History of RealStew AND Operational Milestones The genesis of RealStew’s growth, as a platform, started in early 2009 from a garage on the bush clad slopes of Titirangi, Auckland, New Zealand. It is appropriate, from what follows, that it started here as the name Titirangi means ‘fringe of heaven’ and we believe that RealStew is an inspired dream which has become a social reality. Paddy & Mandy Delaney founded RealStew on the back of the mantra that RealStew be a ‘Global Community that Shares’. The platform morphed, with the contributions and support of highly skilled programmers and humanitarian idealists from being an esoteric concept to a corporate entity delivering tangible benefits to a global base of Users. The journey has had its challenges, financially and technically, with more good decisions taken than bad ones and by managing to prevent the bad ones from crippling the fledging enterprise. At all stages there was an appropriate balance, in the decisions made between the need to make a profit and providing a value added service while maintaining the ethos of RealStew as being an Agent of social good. Deliverable Goals: The platform launched with three primary deliverable goals, namely:
To create a digital place where Users can ‘have a conversation’, where they can engage, interact, share and transact;
To build a revenue model (to finance the platform) with a set of interlinked tools (Applications /’Apps’) that enhances the outcome of the Users interactions. The primary value proposition being to inter alia: o Reduce cost; o Save time; o Improve operational efficiency, and: o Empower Users, through better communication, to build a stronger brand advocacy in their relationships with contacts.
To establish an environment where Users have no reason or wish to switch their allegiance to any other communication platform.