Cowboy Auction Sets New Record

Presented by United Country Real Estate

Big THANKS to all who ponied up and lassoed in some great items at our record-setting 2022 Cowboy Auction, sponsored by United Country Real Estate, at NLC 22 in San Antonio.

Once again, this fun-filled event was brimming with energy and laughter as attendees bid on exclusive items like hunting trips, autographed memorabilia, vacation packages, and unique items. Our auctioneer, Jimmie Dean Coffey, steered the excitement and kept the bids stampeding throughout the event.

Bill Eshenbaugh, ALC kicked off the night by announcing a challenge - he would donate $25,000 if it could be matched through donations by the end of the night. Bill’s generous donation was in honor of his brother, who was in the 101st Airborne (Screaming Eagles) In Vietnam and was awarded both the Purple Heart and the Bronze Star. Not only was his donation matched, it was exceeded!

Auction proceeds totaled $96,785! All proceeds benefit the Land Education Foundation (LEF) of RLI by supporting our LANDU Education Program. In 2021, a record 13 scholarships were awarded! LEF hopes to surpass this record of awarded scholarships in 2022. We can’t do so without the support of the Cowboy Auction.

For more details and a list of all 2022 Cowboy Auction donors and winners, see page 16. The Cowboy Auction’s sponsor, United Country Real Estate, is the nation’s largest integrated organization of real estate and auction professionals, specializing in real estate throughout small cities and towns of rural America.

Thank You to Our Featured Speakers

RLI’s line-up of guest speakers and moderators at the 2022 National Land Conference gave attendees an abundance of insights, ideas, information and inspiration. From keynotes to panels to breakout sessions, conference-goers soaked in knowledge on a range of land real estate topics. Among the many highlights: » Matt Rush got things off to an energetic start with his Opening Keynote, sponsored by Discipline Advisors. The executive leader, artist, author and speaker focused on ways to make our lives and the lives of others “gooder” and to overcome adversity. » Craig Kaiser of LandGate moderated a panel delving into “REALTORS at the Heart of Energy and Carbon Land Assets” » Dean Saunders, ALC, 2022 RLI President, moderated an “Owner Insights” panel discussing how corporate ownership structure impacts land decision-making. » Breakout speaker David Whitaker, ALC, of Whitaker Marketing Group provided insights on digital advertising and marketing (see the feature article in this issue) » Real Estate Economist Mark Dotzour, sponsored by Inland, closed the conference by giving his usual colorful commentary on the state of the economy. Big thanks to all of our guest speakers and session leaders for their roles at NLC22.

Chris Coleman (Stagecoach Renewables), Alex Inkster (Kimmeridge), Diana Rivera (Lightsource BP), and Kasey Mock (KW Land) discussing the role for land agents in energy and carbon transactions. Breakout speakers included: » David Whitaker, ALC spoke on digital advertising and marketing (see pag. 44 for more) » Joe Michaletz and Mike O’Toole with Discipline Advisors spoke on using DSTs (Delta Statutory Trusts) to get more listings » Cathy Cole, ALC with Compass Ranch and Land spoke on team-building » USDA spoke on Smart Conservation Planning » Dan Hatifield, ALC and

David Light with Land

Broker Co-Op spoke on data-driven market trends » Kasey Mock with KW Land led a campfire chat » Carter Malloy with AcrePro spoke on technology’s role in land sales » Gore Bolton with Land

Intelligence spoke on using technology for land acquisition » Andrea Goodhart with RPR spoke on using RPR for land transactions

We want YOU for a speaking slot at NLC23!

If you would like to be considered for a speaking role at NLC23, March 5-8, 2023, in Denver, CO, please scan the QR code to submit a form, and/or contact Melissa Lutz, Programming & Events Manager, by emailing mlutz@nar.realtor or calling (312) 329-8574.

Dean Saunders, ALC, 2022 RLI President, moderating a panel with Bill Calton (Weyerhaeuser), Bill Corrigan (Goddard Investments), and Rex Burgener (AgReserves) on how corporate ownership structure impacts land decision-making.