MARCH 2021 VOLUME 25 • ISSUE 11
Capturing REAL Moments in Real Estate since 1995 FACEBOOK @myrealtyline TWITTER @RealtyLineATX INSTAGRAM @myrealtyline YOUTUBE LINKEDIN DIGITAL ISSUES Issuu.com/realtyline EVENT PHOTOS Archives SUBSCRIBE BUILDER INVENTORY UP-TO-DATE DAILY EVENTS
Joining a Local Board Could Be Great for Your Career written by RIKI MARKOWITZ
As a licensed real estate agent, you may have won-
need to run a successful business, including a subscrip-
of REALTORS?” It’s not that it’s hard to quantify how use-
tion to the ACTRIS multiple listing service (MLS), which
ful it is to be a member of a real estate trade organiza-
offers the most complete listing data for Central Texas.
tion like Austin Board of REALTORS (ABoR), Williamson
There are several hundred MLSs in the country and
County REALTORS (WCREALTORS), or the Home Builders
ACTRIS regularly lands close to the top of industry
Association (HBA) of Greater Austin, but what every real estate professional needs to know is that without the backing of a BOR or the HBA, you’re limiting, in various ways, what you can achieve in your career. The fact is, as a licensed REALTOR, you’re officially a “businessperson,” but without a formal education in business, you’re at risk of making a lot of avoidable mistakes, especially early in your career. That’s exactly where BOR associations come in. Between ABoR, WCREALTORS, as well as HBA Austin, real estate industry professionals can take continuing education classes,
Presorted Standard U.S.. Postage PAID Austin, Texas Paid Permit #715
sional trade organization that has everything agents
dered at some point, “Why should I join my local board
rankings in regards to subscriber numbers. Due to its size, the residential real estate brokerage research group, T3 Sixty, calls ACTRIS a “Mega MLS.” And in past years, the analytics company has also placed ABoR on its list of top 20 local REALTOR associations in the country. Other member benefits at ABoR include free continuing education license renewal, subscription to industry trade publications, Remedy urgent care and and closing-room space at its headquarters. The ABoR headquarters is located on Spicewood Springs, just north of Central Austin. The organization
and development tools, network with peers, learn about
holds new member orientation three times a month,
and participate in local government representation, find
which includes a “sphere of influence” class. Kelea
a mentor and eventually be a mentor.
Youngblood, ABoR chief marketing officer, says orienta-
“... connecting with ABoR ... was the most important benefit that I ever gave myself ... it was bigger than just selling real estate,” says Horton. ABoR president Susan Horton says when she got things she did. “It was the most important benefit that I ever gave myself,” she says. “It was bigger than just selling real estate.” One of the most important benefits of joining a board early in your career, says Horton, is that “you don’t feel like a fish out of water.” What the board’s 2021 president is referring to is the fact that Central Austin is populated with roughly 14,000 real estate professionals. For some people, the difference between succeeding in this business and not is getting involved with organizations like ABoR, WCREALTORS and the HBA. “I knew from the very beginning there was always somebody there that understood my needs that could help me,” says Horton. Austin Board of REALTORS bills itself as a profes-
Champions School of Real Estate
doctor’s visits, housing market reports and coworking
work on professional development, access marketing
her license, connecting with ABoR was one of the first
Priority Title
Floor King
tion is designed in a way in which new members can start lead generation right away. “Then they also get a two-and-a-half hour code of ethics class to ensure they’re upholding the most recent NAR (National Association of
Southwestern Title Agency
REALTORS) criteria,” says Youngblood. “We want new members to be successful as soon as they join.” During these pandemic days, most programming is available online until everyone can get back into classrooms, says Youngblood. “New members can still easily learn how to use the MLS to its fullest and connect the data to client needs and start selling homes quickly.” For real estate professionals who live or have clients concentrated north of the city, there’s Williamson County REALTORS, or WCREALTORS. (We should note here that there’s no limit to the number of organizations one can join. Many REALTORS in Austin-Round
[Membership Benefits continues on page 14]
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MIKKI LUDECKE 2020 PEOPLE’S CHOICE AWARD RECIPIENT CLOSING COORDINATOR
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View communities & plans at: Lennar.com/AUSTIN or contact us at LennarAustin@Lennar.com Please see your New Home Consultant and/or home purchase agreement for actual features designated as an Everything’s Included feature. Lennar reserves the right to substitute with a device of equal or better quality. Select features may require additional fees and be provided by a third party. Lennar does not guarantee any equipment or services provided by Ring, eero, Flo by Moen (including equipment/servicesMARCH relating to the2021 detection of leaks), Level, myQ, or other third | REALTYLINE.US parties. The description of products is limited by the terms and conditions, limited warranty, and additional product information, available on https://eero.com/shop; https://shop.ring.com; https://level.co; http://www.moen.com/flo; https://www.honeywellhome.com/us/en/; and https://www.chamberlain.com/myq. eero guarantee limited to one year and based on whether signal is consistently one bar as measured by the eero app, excluding causes outside of eero’s reasonable control. Buyer responsible for downloading any apps required to use devices, engaging an outside service provider to provide internet connectivity to the home, and monitoring any alerts, and configuring all security features. Lennar does not warrant or represent that any network or network device is secure or can prevent all privacy intrusions, malware, or cyber-attacks, even when correctly configured. All product and/or company names are trademarks TM or registered trademarks ® of their respective owners, and use of these marks does not imply any sponsorship, endorsement, support, or affiliation between the trademark owners and Lennar. This is not an offer in states where prior registration is required. Void where prohibited by law. Copyright © 2021 Lennar Corporation. Lennar, the Lennar logo, Everything’s Included and the Everything’s Included logo are U.S. registered service marks or service marks of Lennar Corporation and/or its subsidiaries. Date 02/21
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Austin Board of REALTORS®
Don’t Be Fooled Come April 1: What to Know About TREC Contract Changes Spring is on the horizon, which means the start of new things, renewal, growth and the start of the selling season. When you consider how fast the market is moving already, it’s more important than ever to stop for a moment and pay careful attention to industry changes to avoid making mistakes that could cost you a transaction, as well as your reputation as a real estate professional.
SUSAN HORTON
2021 PRESIDENT
One such change is the Texas Real Estate Commission’s (TREC) recent adoption of nine revised contract forms and two new contract addendums. These new contract forms become mandatory for use on Thursday, April 1, but can be used now on a voluntary basis. Here’s what you need to know about this big shift in our marketplace.
Know What’s Changing with the New Contract Forms
View form changes by clicking on form name... • Unimproved Property Contract • One to Four Family Residential Contract (Resale) • New Home Contract (Incomplete Construction) • New Home Contract (Complete Construction) • Farm and Ranch Contract • Residential Condominium Contract (Resale) • Addendum for Property Subject to Mandatory Membership in a Property Owners Association
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Last month’s TREC contract form changes impact the most-used real estate contracts in our marketplace, including the One to Four Family Residential Contract (Resale). If you haven’t already, please visit the TREC website to download the new forms and familiarize yourself with the changes. The primary change in these new contract forms relates to the delivery of option fees. As of April 1, a buyer is required to deliver the option fee to the title company, not the seller. The buyer must deliver the option fee within three days after the effective date of the contract and the option fee can be paid jointly with the earnest money payment, if desired. Once the option fee is paid, the escrow agent may release and deliver the option fee to the seller at any time and the option fee will be credited to the sales price at closing. The Texas Land Title Association is working with its members to ensure title companies are prepared to handle option fee payments. Please visit the TREC website for additional information on option fee delivery changes.
MARCH 2021 | REALTYLINE.US
In addition, TREC adopted two new forms that are also mandatory effective April 1: Addendum Regarding Residential Leases: This addendum covers the sale of property with one or more existing residential leases, clarifying if the leases will be terminated before closing or if the buyer will be assuming responsibility for the existing leases. Addendum Regarding Fixture Leases: This addendum lists fixtures that are currently leased on the property, such as solar panels, propane tanks, water softeners or security systems. It clarifies that all rights to leased fixtures are dependent upon the fixtures’ lease agreements and states whether the buyer is assuming the fixture lease or if the seller will remove the fixtures prior to closing.
Know Which Forms You’re Using Between Now and April 1 If you haven’t already, check with your broker on which forms you should be using between now and April 1. As our industry transitions to the new forms, you’ll want to pay even closer attention to your contracts than you normally do. Now is the time to be extra vigilant about the forms that are being used and that contract forms and addenda match. Transaction management platforms, such as TransactionDesk and ZipForms, have committed to having these new contracts available in their systems before April 1.
Know the New TREC Contract Forms Inside and Out with the ABoR Academy With big contract changes like these, we wouldn’t leave you hanging! Our ABoR Academy team has called in the experts: Avis Wukasch, broker and former TREC Chair and Kerri Lewis, real estate attorney and former TREC General Counsel. Avis and Kerri will be teaching a new ABoR On-Air class: New TREC Contract Forms Review (TREC #40248 | Provider #10375 | 3 CE hours). With over 75 years of combined real estate industry expertise, Avis and Kerri will ensure that you’re prepared to take on TREC’s new and updated contract forms. They’ll dig into recent revisions to the promulgated forms — including an in-depth review of the updated One to Four Family Residential Contract and the new Residential Lease and Fixture Lease addenda — and provide best practices for completing and using the updated forms and highlight important changes that all agents and brokers need to know. Our first New TREC Contract Forms Review class will be held on Monday, April 12 and you can register at ABoR.com/Calendar. While you’re there, you’ll notice that we’ve added all of our 2021 class offerings to the ABoR calendar so you can plan out the rest of your year. This includes the free 18 hours of CE license renewal included with your ABoR membership. Don’t forget, too, that you can get your free CE hours any time and at your own pace through our partnership with AceableAgent (ABoR. com/AceableAgent).
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MARCH 2021
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HBA of Greater Austin
CHAD DURHAM
2021 PRESIDENT
2021 HBA Annual Housing Forecast It seems like everyone is talking about Austin, Texas. Whether it is for the world-renown festivals, the abundance of live music, recreational activities, or trendy restaurants, our once small town has become a big deal. This recognition brings with it approximately 30 million domestic visitors to our beloved city each year. Of those visitors, nearly 100 per day end up making Austin their home thanks to the combination of job opportunities, relative affordability and high quality of life. Interestingly, a good portion are moving from other locations within the state, not predominately from California as is often mistakenly rumored. How do all these factors affect the housing market of one of America’s fastest-growing cities? As you would expect, the answer boils down to simple supply and demand. On Feb. 3, 2021, the Home Builders Association of Greater Austin held its Annual Housing Forecast event where experts Vaike O’Grady of Zonda, Shaun Cranston of Halff Associates and Mark Sprague of Independence Title addressed this question and more to an audience of 50 in-person and more than 400 virtual attendees. Several themes that ultimately factor into home building and affordability surfaced in the discussion. Themes included the upcoming generational shifts, the hottest locations to build, the future of transportation and insights on the commercial real estate sector.
New Generation, New Way of Life Part of the conversation centered around how the generation on the rise differs in wants, needs and expectations in comparison to the lifestyles of Baby Boomers (ages 57 to 75) and Generation X (ages 41 to 56). The American Dream for the Millennial (ages 25 to 40) is not necessarily a big home on a big lot in a specific area of town. While living in Central Austin will likely always be a status symbol, Millennials are now shifting their desire to living in locations once thought of as too far from the city. They also want more than a house. Their quality of life is determined more by the amenities the neighborhood offers like access to good schools, outdoor recreation, environmentally sensitive design and the incorporation of new technology.
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MARCH 2021 | REALTYLINE.US
Submarkets such as Jarrell, Bastrop, Marble Falls and San Marcos are trending in a big way. This is partly due to the lack of supply in built-out submarkets closer into town — we are at a record low for new home inventory. Nowadays, homes go on the market and sell within the same day, resulting in developers struggling to keep up with the demand. While the vacant developed lot count is at historic highs, it is only enough to sustain us at the current level of residential activity.
East Side Getting Hotter Two areas where Austin is seeing the highest growth lie to the east and southeast. Communities in East Austin such as Easton Park, Goodnight Ranch and Whisper Valley, which lie near the I-30 corridor are heating up, thanks in part to big businesses moving to the area like Oracle and Tesla. Though smaller in quantity than the growth in North Austin, the East and Southeast markets have seen the greatest percentage increase in new home starts than in previous years. This trend is expected to continue.
A Fresh Look at Transportation As our city continues to experience growth, transportation and traffic will continue to be a hot topic of conversation. Enter Project Connect. Passed partly through a $4 million bond in late 2020, Project Connect is a system of light rail, metro rail, Park & Rides and express/rapid buses designed to offer alternatives to single-driver commuters. The project will likely take over 13 years to complete. Project Connect will give people alternate options to get from home to work and around the city’s growing metroplex without having to rely on a car. It also speaks to the way younger generations expect to travel. Raised in the age of rideshares, they are proving to be less dependent on individual automobile ownership.
Lumber Woes Perhaps currently the hottest topic in the home building industry is the skyrocketing price of lumber. Significant increase in residential housing demand and the inability for lumber providers to keep up with
the demand has caused a shortage in materials. This in turn adds roughly $16,000 to the average price of a new home, which in Austin is just over $300,000. Will prices ever come down? Not anytime soon. Part of the reason is nature — it will take 20 plus years to re-grow the forests lost to wildfires last year. Additionally, there is more competition than ever for paper products. Thanks to retailers like Amazon, who rely heavily on shipping boxes, cardboard production is up 300 percent. A possible solution seems to be that the industry needs to rethink the entire home building process to incorporate new technology and alternative building materials.
Commercial & Industrial Phenomenon Surprisingly, 2020 was a boom year for the commercial and industrial sectors. Even though the workfrom-home trend is likely to continue, companies are still holding on to their office spaces, giving workers both in-person and remote options. At this time, 43 new towers are in the works for downtown, making Austin the second-highest in the nation for new office building construction. Though the brick and mortar retail and hospitality industries are still in a slump, online shopping and food delivery services continue to skyrocket. This means more fulfillment centers, manufacturing plants and industrial spaces are being built to keep up with the demand. All in all, the consensus from our speakers was that 2021 will be equal to or even better than 2020 for the home building industry. New home starts are predicted to be in the 21,000 to 22,500 range, with ample lot delivery. This, combined with job numbers ramping back up, a successful COVID vaccine deployment and continued low-interest rates indicate another banner year ahead. Thank you again to our speakers who generously shared their expert knowledge in support of this event. Save the date for our next forecasting event, the MidYear Housing Forecast, on July 22, 2021.
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MARCH 2021
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Pre-Closing and Final Walk-Through in the Digital Age
WCREALTORS
The market is booming and customers are pouring into Central Texas from all over the country looking for the perfect home or investment property in this ever appreciating market. Due to their distance, many closings are becoming mailouts, leaving agents to figure out the best practices for final walk-throughs.
Best Practices to Digitize the Final Walk-through Experience
KRISTON WOOD
2021 PRESIDENT
• Always discuss with your Broker their recommended best practices for compliance. • Set proper expectations early in the process. It is the best practice for the buyer to physically walk the property themself and then you can review with them the Buyer’s Walk-Through and Acceptance Form (TXR 1925). • The best person to do a final walk-through in the buyer’s absence is their inspector. A final inspection prior to closing and a buyer-inspector phone call to discuss the report, is a good way to be sure the buyer has the confidence they need to close the property. • You must get permission from the seller to record anything in their property. Have your buyer, in writing, request permission from the seller (not just the listing agent) to digitally record the walk-through. • Remember that so much can be missed in a digital walk-through, so be careful to not make assurances about the repair of property. Again, an inspection would be best practice, if there is concern. • Keep all communication between parties in writing for your records. When sending a digital recording of the property walk-through to a buyer, consider the method of delivery. Do not post the recording publicly, nor should your buyers post the recording. Any public posting of the walk-through could be seen as advertising and may violate the code of ethics. There are a lot of technology options that allow for recording a meeting or walk-through that is in progress. These options would give you more peace of mind and would allow the buyer to review the recording again should they wish. Again,
you must have written permission from the seller to record the property, even if the property is vacant. You may consider recording options over a simple video call. The digital world has offered many opportunities for us to connect our consumers to their transactions. We understand that so many of our clients need the ability to digitally connect as circumstances might have kept them at a distance. So many REALTORS® are faced with absent buyers when it comes time for a final walk-through. By building a broker-approved, best practice digital system and properly setting expectations, you can help your client reach the closing table with confidence.
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MARCH 2021
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Evans Talks TREPAC
The Colony Coming Summer 2021 to Bastrop
Things To Know About TREPAC Well, since about this time last month, I have been hunting and gathering to bring you important information about the 87th Legislative Session and TREPAC. There is never a lack of information to give you about TREPAC, so have a seat and let’s get started!
Where to start, where to start, where to start… Just in case you missed logging into the 2021 Texas REALTORS® Winter Meeting, you can visit texasrealestate.com/wintermeeting and catch up and check out all the recorded sessions.
Your clients will love this new master-planned community filled with resort-style amenities. • Located near the Colorado River 5 minutes from Downtown Bastrop
• • • • • •
20 Minutes from the New Tesla Gigafactory Multiple Swimming Pools Fitness Center Playground Tennis Courts Bastrop ISD
Contact us for more information or to join the Interest List: 512.253.7338 or SalesAustin@mihomes.com To sign up for the latest updates, visit mihomes.com/TheColony
You can watch Texas Comptroller Glenn Hegar interviewed by Texas REALTOR® Chairman Marvin Jolly, State Representative Cody Harris interviewed by REALTOR® Kristy Wages (Region 5), and a great presentation about federal, state and local advocacy with Shannon McGahn, chief advocacy officer at NAR, Tray Bates, TR vice president of Government Affairs and Adam Majorie, Collin County Association of REALTORS® chief advocacy officer. Just viewing these three segments will give you a whole new perspective about your associations and the advocacy that TREPAC has been doing on your behalf for almost fifty years. By the way, TREPAC will be celebrating its 50th anniversary in 2022. Stay tuned! As of this writing, Texas REALTORS® is following 1,211 of the 3,721 bills filed so far this session. The number of bills filed is really low compared to the same time in previous sessions, and you can imagine several reasons for that. Just think about this year so far, and almost everything is behind schedule. You can follow the Texas REALTORS® Government Affairs team on Twitter: @TXREALTORS_GA, and you can download a copy of the Texas REALTORS® Legislative Priorities book at TexasRealEstate.com/issues.
REALTOR® Day Legislative Meetings Rescheduled in March and April Due to the ongoing challenges resulting from extreme weather across the state, the virtual REALTOR® Day at the Texas Capitol meetings with legislators have been rescheduled to later dates: • Opening Session: March 15 from 10 to 11 a.m. • March 15 through April 9: Meetings with Texas legislators — Scheduling will begin soon and will be based on each legislator’s availability • Closing Session: April 9 from 2 to 3 p.m. REALTOR® Day at the Texas Capitol is a cornerstone event in the association’s
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MARCH 2021 | REALTYLINE.US
BILL EVANS
2021 TREPAC advocacy efforts. Chairman This event is usually held in person at the Texas Capitol; however, Texas REALTORS® is adapting this year’s event by hosting virtual meetings with members of the 87th Texas Legislature in March and April. The 2021 legislative session looks different than years past, and the need for REALTORS® to advocate for Texas real estate is greater than ever. More details will be shared soon and will be available at texasrealestate.com/ realtorday. So… What is it about TREPAC that you should know? The mission of TREPAC/Texas REALTORS® Political Action Committee is to raise and disburse funds to promote home ownership, protect real property rights and increase political awareness. TREPAC/Texas REALTORS® Political Action Committee, along with our national and local REALTOR® associations, have a proven track record of advocating on behalf of property owners and our REALTOR® members. We can be proud that our REALTOR® organizations have maintained strong relationships with elected officials at all levels, regardless of political party, and that is one of the biggest reasons why our advocacy efforts are so successful. All our decisions begin locally, and we welcome every opportunity to educate colleagues on what it means to be the REALTOR® Party. The strength of the REALTOR® Party is in its diversity and bi-partisan support. We are comprised of individuals who bring their own ideas, and we unite in our shared goal of advancing public policies for the betterment of property owners, our communities and the real estate profession.
We can’t do this without you! As a REALTOR® member, you can learn more about TREPAC and make an investment if you like. Just visit TREPAC.com and after you log in, you can find as much information as you would like. When COVID-19 first reared its ugliness to us all last year, and our lives changed considerably, real estate was declared an essential service in Texas, in large part because of the ongoing relationships we have developed with our elected officials going back almost 50 years. It might be a cliché, but it rings true now more than ever: If you don’t have a seat at the table, you are probably on the menu!
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contributors Riki Markowitz, Katie Agness 2021 Presidents Susan Horton, Austin Board of REALTORS® Chad Durham, Home Builders Association of Greater Austin Kriston Wood, Williamson County Association of REALTORS® KBill Evans, TREPAC chairman
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Real Estate Agent Bonus Program available only when your client closes on a home in a participating Brohn Homes community pursuant to a contract your client signs and executes on or between 1/1/21 and 12/31/21. Bonus will be dictated by order of closing: 3% upon first closing, 4% upon second closing, and 5% upon third closing and thereafter on contracts written by 12/31/21. All bonuses will be paid at closing. Payments of total commissions and bonuses will only be made to actively licensed Texas brokers. Bonus paid to Broker upon client’s successful closing and funding and is based on the original contract price as stated in the Purchase Agreement, excluding any Seller incentives, subsequent change orders, re-writes, or upgrades. Broker is responsible for all applicable taxes. Since seller reserves the right to modify or discontinue this program at any time without notice, please call the applicable sales center in advance to confirm that the program is still in place. Bonus/commission offer not valid for Purchase Agreements signed by buyer prior to publication of this advertisement. Commission cannot be used with any other special offers. May not be combined with any other broker bonuses or offers. Please see a Brohn Homes Sales Consultant for complete details. Clayton Properties Group, Inc. Formerly known and Qualified to do business in Texas as CMH Parks Inc. DBA Brohn Homes reserves the right to make changes to pricing, floor plans, specifications, features, dimensions, elevations, and incentives without prior notice. Stated dimensions and square footages are approximate and should not be used as representation of the home’s precise or actual size. Copyright © 2014 Clayton Properties Group, Inc. Formerly known and Qualified to do business in Texas as CMH Parks Inc. DBA Brohn Homes.
MARCH 2021
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HBA Housing Forecast: Melissa Nicewarner Daly of HomeAid Austin and Kandis Rushing
JB Goodwin Awards: 2020 Leasing & Lease Agent Teresa Wallace of JB Goodwin REALTORS
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MARCH 2021 | REALTYLINE.US
Dash Realty Awards: Ali Tukdi and Job Hammond
Advertiser Feature
SouthStar Bank
written by Katie Agness
“It’s no secret that the real estate market is booming,” says Kimberly Watson, SouthStar Bank senior vice president and branch executive. “But it’s strong relationships that will set you apart from the herd. I try to give people my ‘best friend advice.’” Watson works alongside Jesica Garza, assistant vice president of lending, to provide funding for both conventional and unconventional mortgages across the greater Austin area. Both Garza and Watson became interested in the lending and real estate industries from an early age thanks to family and friends who were involved in banking and construction. Through their experiences as bank tellers, lenders and now vice presidents, they’ve become accustomed to the complexities of mortgage underwriting, particularly in today’s market. Specializing in construction, homes on acreage, portfolio loans and much more, SouthStar Bank is your go-to financial partner in real estate.
“We work with borrowers across every stage of life, from buying their first home to building a retirement getaway,” Garza says. “With the option of portfolio lending, SouthStar Bank offers greater flexibility to serve a broad range of clients including those who are self-employed, retired or recovering from blemished credit.” Garza adds, “The answer may not always fit perfectly in the box, but we work to get the deal done.” From unique properties such as homes on acreage or non-warrantable condos, to borrower hurdles such as self-employment or blemished credit, SouthStar Bank offers flexible, common sense loan solutions. And with new homes being built at record pace, SouthStar Bank is proud to offer lot loans and construction to permanent financing with one-time close. Transparency
Through decades of experience and expertise, the
Everyone that’s a part of the deal wants to make it work, but that doesn’t mean it will happen 100 percent of the time. Having a lender who can reliably tell you quickly and directly “yes” or “no” can save everyone time and energy.
SouthStar Bank team shares their tips to find the best lender through products, transparency and process. Products Just like not all borrowers are the same, there are a variety of mortgage options available. Knowing what lenders offer or consulting a lender that offers a broad range of products will save REALTORS and their clients from jumpJesica Garza and Kimberly Watson
“SouthStar Bank offers the traditional mortgage products, but in addition, we specialize in unique borrowers and unique properties,” Watson says. “Even if a client doesn’t quite fit a secondary market loan, SouthStar Bank provides in-house portfolio loans to keep the deal from falling through. I’m always trying to figure out how to say yes to that loan, and that requires us to get creative and think outside of the box. That’s what makes us successful.”
ing from one lender to another. Portfolio loans are a big piece in this puzzle because
they allow for greater flexibility to evaluate the borrower’s full picture. If your client doesn’t quite meet the strict criteria, all is not lost. It’s good to have a lender who can easily transition from one loan type to
SouthStar Bank’s REALTOR partners can always expect open communication and responsive service. “Over the years I’ve learned that sugar coating things doesn’t help anyone, which is why I’m always completely transparent with our partners,” Garza says. “Our partnerships have turned into long-lasting relationships because of our honesty and transparency. We also offer so many types of mortgage services and products that our REALTOR partners come back regularly for assistance.” Customers enjoy working with SouthStar Bank because of their personal and attentive service. “Accountability is a big thing, and that’s why our customers choose us,” Watson says. “Our customers can walk in our front door and get us on the phone at any point. Our personal relationship brings them in initially, but we have great people and processes, and that’s why they stay.”
[SouthStar Bank continues on page 20]
the other, including construction and lot loans.
We’ll Spring Into Action at Your Next Closing.
JENNIFER RHODES Escrow Officer
JRHODES@SWTATX.COM
LORI WILLIAMS
Business Development
LORI@SWTATX.COM
SHEILA BALAGIA
Office Mgr/Escrow Officer
SHEILA@SWTATX.COM
(512) 273-7767
SouthwesternTitleAgency.com MARCH 2021
| REALTYLINE.US
13
[Membership Benefits continued from front page] Rock have memberships in all three advocacy
bers start seeing the industry from the inside,
groups.) WCREALTORS has about 2,000 members
says Horton, “you quickly learn there’s so much
and serves professionals across the industry, including new agents, experienced brokers, inspectors, title representatives and mortgage and loan originators. Heather Bonamo, WCREALTORS director of membership and MLS, says, “We’re about promoting members’ business, connecting them, being advocates for them, and we’re about providing education.” And Natasha McKenzie, communications and events manager
organization has a culture of service. Standing committees that members can volunteer on include Candidate Vetting, Finance, Professional Development and MLS Committees. This is how Horton hopes that members see their ABoR experience: “REALTORS can succeed on their own terms at ABoR, but they need to let
true walk-in board with personalized service and
ABoR be the engine of their success.”
“When a REALTOR comes on board,” says Bonamo, “and they go through our orientation for the MLS and its code of ethics, we really do try to bring them the knowledge of what it is to belong to an association.” As most real estate license holders know, it’s a requirement for an agent to join a board when their sponsoring broker is a member of NAR. “Agents must choose one of the boards that their broker is a member of,” says McKenzie. What often happens after someone joins their local BOR is that they start building their business and then, with obligations at home and at work, they easily forget about the plethora of membership benefits available to them. “If they’re spending that kind of money year over year,” says Bonamo, “what a waste to not utilize the benefits and not get involved.” To keep members up-to-date on the organization’s offerings and activities, WCREALTORS runs a drip campaign throughout the year. “We reach out and touch new members to really try to engage them.” It’s especially important, says Bonamo, because new members get so much information thrown at them in their first week. “It’s impossible to remember everything because they’re so green and they’re learning as they go.” Other benefits for members of WCREALTORS include a subscription to the CTXMLS and Supra/eKey service, complimentary professional seminars, networking mixers, discounts on electronics and at the REALTOR Store, FedEx and FedEx Office and for car rentals; offers for
Another local non-profit trade organization, Home Builders Association of Greater Austin, serves a slightly different membership. Among the community today are about 700 member companies and individual subscribers who work in building, remodeling, and development, in trades like plumbing, electricians and HVAC. Real estate professionals also join HBA as associate members. “Any company that relies on or is impacted by the housing market can and should be an HBA Member,” according to the group’s member benefits page. When you join HBA, you also become a member of the Texas Association of Builders (TAB) and the National Association of Home Builders (NAHB). Erin Scott, HBA’s director of programs and membership, says this year it’s especially important to get involved with the advocacy organization. “Our advocacy and government relations efforts [are] crucial to the industry. Through intense lobbying and pressure at the city, county, and state level, we were able to keep Austin building during the pandemic while many other industries were shuttered,” says Scott. The HBA’s mission can be broken down into five main categories: Advocacy, access, knowledge, assurance and advertising. Scott says the organization “works tirelessly to ensure that the regulatory environment in Central Texas’ seven-county area is pro-housing.” There are also dozens of large and small-scale virtual and, when possible, in-person networking events. Members
personal insurance and risk management prod-
can increase their exposure to other members
ucts, plus much more. Members also have access
and programming by joining a council or a com-
to WCREALTORS Facility Rental with reduced
mittee. The HBA offers certification, general and
member pricing.
continuing education programs. Members have
One way that ABoR and WCREALTORS
access to a variety of promotional opportunities,
believe members can really turbocharge their ca-
including through sponsorships and traditional
reer is by getting involved with the organization
advertising. Other benefits include discounted
on a whole deeper level. That means volunteering to be on a committee. And members don’t necessarily have to wait until they’re seasoned brokers to be an influential member of the real estate community in Central Austin. Bonamo says “we really value even brand new REALTORS sitting on committees and giving their input.” It’s a great opportunity to learn about the industry, but also greatly expand one’s network. “There’s really a lot of opportunities to get involved,” says ABoR’s Youngblood, “from protecting private property rights to getting involved legislatively at the city, local, state or national
MARCH 2021 | REALTYLINE.US
houses.” The board at WCREALTORS say that the
at WCREALTORS says, “Our philosophy here is a customer-first thinking.”
14
more to our real estate industry than just selling
insurance products and services, plus TAB’s Model Construction Safety Program and Job Site Safety Package and access to the NAHB Legal Code Department. All in all, joining ABoR, WCREALTORS and HBA of Greater Austin means that you’re on the inside, says Bonamo. “You’re getting involved. You’re making a difference, you’re learning and growing.” It also means empowering yourself and giving yourself a voice in the real estate industry. “Getting engaged with your industry,” says Bonamo, “means understanding how it im-
levels with regards to TREPAC (the Texas Real
pacts your community.” Also, you don’t feel like
Estate Political Action Committee).” When mem-
you’re alone out there.
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HBA Housing Forecast: Lisa Hall and HBA Intermediate Past President Joe Fowler
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HBA Housing Forecast: Shaun Cranston of Halff Associates, 2021 HBA President Chad Durham; David Mire and Jim Rado of David Weekly Homes; and Mark Sprague of Independence Title
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MARCH 2021
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19
Upcoming Events
>> March 26
>> March 31
[SouthStar Bank continued from page 13] Process From start to finish, clients are looking for a seamless process. Look for a lender who collects information early and up front.
>> March 22
While many clients come to SouthStar bank initially because of the wealth of products and open communication, SouthStar
2021 VIRTUAL CAREER FAIR Champions School of Real Estate
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Livestream CE Class: Legal Update II
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Bank not only offers financing for lot and land loans, but they also have a streamlined construction draw process favorable to many builders in the area. “Due to the recent refinance boom and to changes in homeowners’ finances and lifestyles as a result of the pandemic, we’re seeing a big shift in the real estate industry,” Garza says. “People are choosing to stay put, or they are looking for a specific property that meets all of their home and work needs. Whether we are able
This class is available via livestream. Per TREC requirements, you must attend the whole class receive credit.
to help homeowners better navigate a competitive offer situation or build their dream home, we are prepared to educate buyers throughout the process.” Celebrating 100 years in business, SouthStar Bank special-
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izes in residential mortgage, real estate and construction lending, operating 15 full-service branches across the Central Texas region. Since opening in 1920, the Bank has maintained a consistent focus
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Realty Texas Awards: Jack Stapleton, Zak Barton and Leisa Ormsbee, all of Realty Texas
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Realty Texas Awards: Kristen Kalwei, Kim Dale, Alisa St. John, Zac Barton, Oksana West and Kevin Moralas, all of Realty Texas
JB Goodwin Awards: 2020 Sales & Listing Agent of the Year Steven Robertson of JB Goodwin REALTORS and Doren Carver of RealtyLine
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