/Oct07Web by RealtyLine

AN INSIDE LOOK…

Directors in the Spotlight:

Read all about Leonard Guerrero of JB Goodwin REALTORS and Shane White of RE/MAX Town & Country

Associates In Progress:

Check us out...

Check out the scoop on Steiner Ranch, Texas Mortgage Consultants and Staging By Design

Realty Round Up pics are inside— Are you in one?

IMPORTANT DATES: OCTOBER 16 HBA Installation Banquet HBA office - 6 p.m.

OCTOBER 17 NAHREP Luncheon Town Lake Holiday Inn - 11:30 a.m.

OCTOBER 23 Annual Strike Against Hunger Bowling Tournament 300Austin Bowling Lanes - 1 p.m.

NOVEMBER 8 CTCAR Property Exchange Casa Chapala on Anderson Ln. - 7:30 a.m. NOVEMBER 8 WCR Breakfast Meeting NXNW - 8:30 a.m.

OCTOBER 2007 • VOL. 12 • ISSUE 6

Enjoyable. Entertaining. It’s all About You.

Mortgage fraud — what it is — and what it isn’t By Melinda Seifert

CONTRIBUTING WRITER

What it is—a very hot topic. What it is not—a new trend. According to Juliana Brock, corporate trainer and CEO of Power Training, mortgage fraud is broken into two recognized categories: Fraud for Housing and Fraud for Profit. “Fraud for Housing is where a borrower provides false information to the loan officer to qualify for a loan, typically using the stated income/stated asset or similar program to perpetuate the fraud,” says Brock. “On the other hand, Fraud for Profit basically means to illegally flip the property through the means of false sales comparable information which creates a false market and value.” In many cases however, the blame comes down to discipline and regulation in loan decisions of all parties involved—personal, professional and financial. “It is unfortunate that the dream of home ownership is so strong that borrowers are willing to take a program they know they cannot afford because someone will let them,” says Brock. “Borrowers have to take responsibility for the programs they choose, without overstating their income.” And while she acknowledges that there will always be lenders willing to take a high risk loan, doing whatever the borrower agrees to in most cases the borrower will be the one held accountable. Most Americans, if they actually have any net worth, hold most of it in their greatest (and sometimes only) investment—their home. Unless you’re in the top 10 percent of all households, it’s all about home equity. And this means the buyer/homeowner needs to be aware. Experts agree—don’t borrow money just because a lender makes it available. Ask yourself whether you’ll realistically be able to pay it back. And don’t plan on being able to sell quickly to get out of a mortgage loan just because you have to.

“All industries have bad players and in the mortgage says that they should check their markets daily, drive industry, careless lending is often the result of manipulat- their neighborhoods and watch for homes that appear to ing the underwriting software to gain approval. The be sold and re-sold several times. Watch for the use of introduction of credit scores to the underwriting process comparables that are not listed in MLS or appear to have and the use of automation took away the human factor, only interested parties as data sources. These properties which resulted in debt ratios no typical borrower can could be part of illegal flipping schemes, which are falsecarry.” Brock goes further to point out that it’s important ly inflating the neighborhood and therefore the borrower’s property value, says Brock. In addition, she strongly to actually define the term bad mortgage. “No one thinks it’s a bad mortgage when they close, suggests REALTORS should educate themselves in the or they wouldn’t close,” she says. In the Fraud for types of fraud being perpetrated and the current schemes Housing scheme, Brock says the borrower generally in order to keep themselves safe. “It’s not what you know, agrees to a loan term they know is beyond their means— it’s what you don’t know that can hurt you.” To this end, truly believing that in two years, when the rate resets, Brock encourages all readers to review House Bill 716 they will have improved their financial situation—and be which is the recently passed Fraud Legislation. Brock should know. She began her mortgage career in able to refinance.” And herein, lies much of today’s prob1982 as a loan processor in Houston. Her company now lem. To combat the trends, Brock says, “Slow down.” offers 22 courses to improve skills and qualify for licensTrying to turn loans too fast lets fraud become part of the ing. “It’s important to recognize what mortgage fraud equation when no one has time to check or double check really is, because ignorance won’t keep you out of information. To this end, REALTORS need to allow more prison,” says Brock. “Greed and speed work together to time for added scrutiny in the appraising and underwrit- create the illusion that you will get ahead. Lessons ing process, pushing the time frame for closing loans learned are easier when you learn from others’ miscloser to 21-days rather than a 13-day time frame. And takes—not your own.” she says, REALTORS should be aware that they, the sellPresorted Standard U.S. Postage ers as well as the buyers are PAID probably being checked for Austin, Texas Paid Permit #715 past fraud and any other issues that could hinder the P.O. Box 81366 closing. Borrowers are being Austin, Texas 78708-1366 run through many fraud engines to determine if they have ownership ties to other properties or debt they may not have disclosed on initial application. For REALTORS, Brock

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Realty Line of Austin

Jill Morgan and Craig Bass, both of North American Title, Deborah Edwards of Coldwell Banker United REALTORS and Connie Lincoln of Georgetown Title, enjoy poolside refreshments at Cimarron during the Hills, Williamson County Association of REALTORS’ Scholarship On The Rocks event.

October 2007

A PUBLICATION OF © CAXTON PUBLICATIONS, INC.

Realty Line of Austin is published monthly by ©Caxton Publications, Inc., as a non-subscription publication for the more than 8,000 members of the Austin Board of REALTORS (ABoR), the more than 1,000 members of the Williamson County Association of REALTORS (WCAoR) and the Home Builders Association (HBA) of Greater Austin. ©Caxton Publications, Inc. dba Realty Line of Austin is an active member of the Austin Board of REALTORS, the Williamson County Association of REALTORS and is a honorary member of the Women’s Council of REALTORS. Caxton Publications, Inc. dba Realty Line of Austin is not responsible for opinions or facts expressed by non-staff writers or for errors and any by-products in advertising or editorial copy. REALTOR® is a registered trademark. The word REALTOR® sometimes appears in this publication without the registered trademark symbol (®), for the purpose of saving space. Wherever the word REALTOR appears in this publication, the registered trademark should be assumed.

Doren L. Carver PUBLISHER

Tawanna K. Carver MANAGING EDITOR

Linda McNabb CONTRIBUTING EDITOR

DangMarie Schwartz, April Campbell, Josie Salazar, Thelma Garza and Linda Hall load up on industry giveaways at Realty Round Up. Marie, April and Linda are all with Realty World, John Horton and Associates.

Melinda Seifert CONTRIBUTING WRITER

COLUMNISTS Charles R. Porter Ysolette Nicoson Eric Perkins •Barb Cooper

All photos, press releases or article submissions can be sent to

E-mail: realtyline@austin.rr.com

P. O. Box 81366, Austin, Texas 78708 Office: 821-1900 • Fax: 836-4057 www.realtylineonline.com

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October 2007

Realty Line of Austin

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Don’t Wait — MLXchange is Approaching The upgrade to ABoR’s new MLS system, MLXchange, is scheduled for Nov. 6. ACTRIS participants have a limited amount of time to complete the mandatory MLXchange Intro course before the transition date. To help agents complete their training, ABoR offers both lecture-based and online courses. Lecture-based training sessions are conveniently offered throughout the week at the ABoR offices. MLXchange Intro provides two hours of MCE credit (TREC # 02-00-0596028). Register for a class today by visiting www.abor.com/courses/cou_reg.cfm (login required) and selecting “MLXchange MLS” from the drop-down menu. MLS participants may also learn to use the new MLS system at their own pace by taking MLXchange Intro online. Visit www.abor.com/my_abor/training (login required) to complete the online training session. For more information on the transition to MLXchange, contact the MLS Support team at 454-7636 or mlssupport@abor.com. Vote Yes on Proposition 6!

Support your industry by voting for Proposition 6 on Nov. 6. This proposition aims to permanently exempt personally-owned vehicles used for both personal and business purposes from ad valorem taxation. ABoR urges you to vote in favor of this proposition, which could save REALTORS® upwards of $600 annually. More information on Proposition 6 and the additional 15 propositions that will be on the November 6 ballot may be found at www.sos.state.tx.us/elections/voter/2007novballotlang.shtml.

Let Your Qi Flow to Faster Sales

Learn how to market your listings more effectively with proper home preparation by attending “Arrange Your Listings for Success—Real Estate Feng Shui.” Course instructor Nancy Wesson will discuss the principles of Feng Shui, along with nationally recog-

Austin Board of REALTORS®

nized methods of readying a property for sale. She will also provide tips on informing clients of the impact home preparation has on selling price and time on the market. “Arrange Your Listings for Success—Real Estate Feng Shui” will be held from 8:30 a.m. to 12:30 p.m. on Nov. 16 at the ABoR offices. The course carries eight hours of MCE credit (TREC #08-00-038-4902) and costs $72 for members and $88 for nonmembers. Register online by visiting www.abor.com/courses/cou_reg.cfm (login required) and selecting “MCE” from the drop-down menu. Save $100 by Using Correct Remarks Fields

Charles R. Porter Bryker Properties

When making comments on a listing, be sure you are plac- Austin Board of REALTORS® ing them in the proper “Remarks” field. The MLS system includes two fields for remarks: Internet Remarks and Remarks. Information entered into the Internet Remarks field will be made public on consumer Web sites such as Austinhomesearch.com and participants’ IDX pages. The MLS Rules and Regulations limit comments in this field to physical descriptions on a property. Including names, branded photographs, telephone numbers or Web addresses is a violation of the MLS Rules and Regulations, and could result in a $100 fine. The Remarks section of a listing in used for communication between agents and is not visible to the public. However, certain types of information may not be included. Publishing gate, combination and security codes is a violation of the ACTRIS Rules and Regulations and will result in a $100 immediate fine. A $100 fine will also be issued for agents who include disparaging or discriminatory remarks in listings. Read more about these guidelines in Article XIII, Section 3 of the MLS Rules and Regulations, available online at www.abor.com/MLS/MLS_rules.cfm. Specific inquiries regarding what information may and may not be included in either Remarks field should be directed to ABoR’s MLS Support staff, who can be reached at 454-7636 or mlssupport@abor.com. 2007 Chairman

Take the mandatory MLXchange Intro course today

The upgrade to the MLXchange MLS system is set for November 2007. Get ahead of the curve by taking a free Intro course that carries two-hours of MCE credit (TREC #02-00-059-6028).

To register, visit: https://www.abor.com/courses/cou_reg.cfm?course_type=MLX

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Realty Line of Austin

October 2007

Patrick Birdsong of Capital City S o t h e b y ’ s International Realty, Jamie Avila of Austin Advantage Realty, David Burton of Five Star GMAC Real Estate and Socar Chatmon-Thomas of Coldwell Banker United REALTORS give a thumbs up to Proposition 6, which protects REALTORS and other small business owners from unfair taxation. the pics Purchase ine at L View or y lt in Rea m you see nline.co o e n li y lt a e .r w ww

Duane Steffek of Homes Centex escorts Ruth Warrick of ERA Millennium Realty in style to the next model home during the homebuilder’s grand opening of Garlic Creek.

HBA executive officer Harry Savio gets back on the dunking booth perch to raise money for the homebuilders’ political action committee at the organization’s barbecue bash.

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October 2007

Realty Line of Austin

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Realty Line of Austin

Vote for Prop. 6 on Nov. 6

WCR 51st Annual Installation Luncheon Th urs da y , D ec em b er 6

11 a . m .

@ Ba lcon es

Co un tr y Club

honoring and installing the 2008 President and Board ofDirectors Linda Hall - President Marie Dang-Schwartz - President-elect Susanna Boyer - Vice President ofMembership Holly McCormick - Secretary John Schutze - Treasurer Special Guests: Representative Mark Strama and Santa Silent Auction and Photographs with Santa Contact Linda Hall at 250-0909 for more information

Jackie Ellason of Georgetown Title, Pat Patten of Moreland Properties and Judie Allen of Steve Klein Signature Homes donate to the WCAoR scholarship fund and in return enjoyed live music and munchies at Cimarron Hills.

Protect your car and yourself… from unfair taxation For more information, visit VoteForProp6.org

Candy Buzan (holding scissors) of PrimeLending officially opens her new office at Hester’s Crossing in Round Rock by cutting the ceremony ribbon.

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October 2007

All loans and lines are subject to credit and property approval. Terms and conditions subject to change without notice. Not all products available in all states or for all amounts. Other restrictions and limitations apply. ©2007 JPMorgan Chase & Co. All Rights Reserved. 2A-7844A 11/06

October 2007

Realty Line of Austin

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Realty Line of Austin

October 2007

Mark Sprague of R e s i d e n t i a l Strategies tells Williamson County Association of REALTORS members that the outlook for Central Texas remains strong.

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Connie Hentosh of Fairway View Homes and Dennis Guerra of Newland Communities look forward to visiting with elected officials at HBAâ&#x20AC;&#x2122;s barbecue bash.

Amy Sewell of Rooster Realty checks out the educational materials that Katie Robinson of KB Home is offering at Realty Round Up.

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October 2007

Realty Line of Austin

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Realty Line of Austin

October 2007

Jennifer Linscott, Kim Ghanem, Russ Forbus and Mike Cannatti, all of Countrywide Home Loans, explain to at REALTORS Realty Round Up why their company and other lenders have been in the spotlight lately.

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Leslie Germenis, Corine Grice and Sherri Williams, all of PrimeLending, have a grand time at the companyâ&#x20AC;&#x2122;s open house at Hesterâ&#x20AC;&#x2122;s Crossing in Round Rock.

Beth Lozano and Harper Ray, both of Cornerstone Mortgage, arrive at the Austin Country Club to learn the latest in the banking industry at the monthly meeting of the Austin Mortgage Bankers Association.

October 2007

Realty Line of Austin

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Women’s Council of REALTORS

Austin Members Active in the WCR Texas Chapter

The 2007 WCR Austin Chapter Member of the Year Nominations are being sought 2007 WCR Austin Chapter Member of the Year Nominations

Do you know a fellow WCR member who has gone above and beyond for the Austin WCR chapter, while maintaining a business and remaining active in their board, and community? Now is the time to submit their name for consideration as the 2007 Austin Chapter Member of the Year. Nominations are also being accepted for WCR Rookie of the Year, WCR Affiliate of the Year, Lifetime Achievement, and a brand new award, “WCR Business Woman of the Year Award.” The nomination forms, candidate qualifications, and contact information are available on our Web site at www.austinwcr.org. Membership Appreciation

We’re very proud of all members of the Austin Chapter! We’re one of the largest chapters in the state! As we celebrate our 50th year in 2007, we would like to celebrate some of our long standing members. Thank you for your dedication to this organization! 5 to 10 Years: David Burton, Billie Martin, Nancy DeVelde, Cindy Gilbert, Patti Stevens, Todd Lessig, Van Davison, Greg Fedro, Becky Hopkins, Kay Warren, Jay Brummet, Sherri Williams, Bill Griffith, Leola Lamb, Anita Farrell and Jay Gohil. 10 to 20 Years: Marian Derks, Sheri Brummett, Helen Edwards, Laura Nye, Laura Duggan, Diane Kennedy, Barbara Wigginton, John Moore, Mark Minchew, Mo Anderson, Liz Hogue (we miss you!), Gayle Bullock, Dena Reneau, Betsy Scheffe, Kay Kerr, Vanessa Bivens, Deborah Bily, David Pavliska, Carol Parker, David Foster, Janice Campbell, Mary Mealy, Beth Oliver, Bill Stanberry, Gloria Arroyo-Richardson, Paula New, Cathie Richard and Barbara Hill. Over 20 Years: Peg Braxton, Sandy Bednar, Ann Marie Sandlin, Reta Kays. and Beverly Thomas.

The Austin Chapter was well represented at the WCR State meeting in Galveston. Linda Hall chaired the Hospitality Committee, David Burton chaired the Membership Committee, and vice chaired the Education Committee, and Barb Cooper chaired the Technology Committee meeting. The state elections were also held at this meeting and we’re pleased to let you know that several Austin members will be serving WCR on the state & national level in 2008! Susanna Boyer was appointed as vice-chair of the Membership Committee. David Burton was appointed to the Strategic Planning Committee, Chair of the Education Committee, and he will lead a education session at the national meeting in Las Vegas. Sheila Hawkins-Bucklew was appointed to the Member Network Strategic Forum. Barb Cooper will serve as Technology Chair and WCR Texas Governor of Area C. WCR Joint Meeting with NAPMW on Oct 25

WCR is proud to welcome The National Association of Professional Mortgage Women (NAPMW) for Joint Business Networking Luncheon at ABoR. Our special guest speaker is Danny Payne, Commissioner of the Texas Department of Savings and Mortgage Lending. Get ready to network! Seating is Limited, RSVP online at www.austinw cr.org. $20 for WCR & NAPMW members, $30 for all other guests and paying at door. Executive Breakfast – Luxury Panel on Nov. 8

Join us for this informative panel discussion with some of the top producing agents in the Austin luxury market, as well as home staging hints, and etiquette for the luxury buyer. Breakfast will be served. The cost is $20 with reservation, $30 for all at door. RSVP online at www.austinwcr.org

Barb Cooper

Coldwell Banker United, REALTORS 2007 President Women’s Council of REALTORS®

Thursday, Oct. 25

WCR & NAPMW present Loan Fraud & Legislative Update ABoR - 11 a.m. Thursday, Nov. 8

WCR Executive Breakfast and Luxury Panel Discussion 9 a.m. Thursday, Dec. 6

WCR Installation Luncheon Balcones Country Club 11 a.m.

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Realty Line of Austin

October 2007

Laura Montecillo of Pulte Homes celebrates a winning hand of blackjack at Realty Round Up, but has a long way to go to match the pile of chips Jerry Hohensee of Sun City Texas allegedly amassed.

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David Matthys of RE/MAX Capital City is one of three winners of flat screen color TVs. Cliff Fritschle of Find-A-Spec.com was giving them away at the companyâ&#x20AC;&#x2122;s booth at Realty Round Up.

Sandra Alvarez and Marsha Lebkowsky, both of Coldwell Banker United REALTORS, tour the three model homes in Garlic Creek, during the Centex Homes grand opening of the Buda development.

October 2007

Realty Line of Austin

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REALTORS Beware: Remodeling Properties for Re-sale May Cause You to Register with TRCC or Risk Hefty Fines Do you know how you will be affected? The Texas State Legislature recently passed House Bill 1038, which made several changes to the Texas Residential Construction Commission (TRCC). The main policy change you should know about is in Property Code Title 16, section 401.003. Put simply, this part of the code states that interior renovations of $10,000 or more must be registered with the TRCC. If you’re planning on flipping a property or making any interior changes costing over $10,000, and if these changes touch on multiple disciplines requiring that you to coordinate the work of different subcontractors and suppliers (such as work with flooring and cabinets, or countertops and

Steve Homer of Keller Williams Realty is ready to master his Treo, but not until after sharing lunch with David Hays, Becky Homer of Keller Williams Realty, and Lori Higgins at a training session hosted by Georgetown Title at Cimmaron Hills Golf and Country Club.

Home Builders Association (HBA) of Greater Austin

bathroom work), you must register with the TRCC and pay the $40 registration fee. Even if you’ll be transferring the title on the home and plan on making the renovations yourself, because you’re the one supervising or managing the construction, you are acting as the general contractor and considered a builder— therefore you must register, regardless of whether or not you hold a license under Chapter 11 of the Occupation Code. This also means that you will be required to meet the same standards as a builder under TRCC rules, such as ful- Eric Perkins filling the five hour continuing education requirements Meritage Homes Corporation and providing for county inspections (as of September 2007 President Home Builders Association 2008). (HBA) of Greater Austin More new and related rules are still being written, according to Patrick Fortner of the TRCC, and will be voted on at the next TRCC meeting. For more information or to register a project, visit www.trcc.state.tx.us/. To learn more about how to choose a builder or buy a new home, visit the Home Builder’s Association of Greater Austin’s Web site at www.AustinHomeBuilders.com; then click on consumer resources.

Heath Nuckolls, center, of Chase, watches to see whether Gwynn Teal Carpenter of Home Hearth Realty or Vicki Hallman of Exit Realty will win the hand of blackjack at Realty Round Up.

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Realty Line of Austin

October 2007

WCAoR president Harry Pokorny and incoming president Gary Cocanougher keep it cool at the o r g a n i z a t i o n ’s Scholarship On The Rocks.

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Diane Christy of Diane Christy REALTORS and Cindy Lindsay of Tree Top Properties get directions to the next model from Janet Cairns of Centex Homes during the grand opening of Garlic Creek in Buda.

Ashley Prendergast of Keller Williams Realty drops her business card in the cage for the grand prize drawing at Realty Round Up.

Discover why no one can do what Countrywide can. We are the experts at finding solutions. JENNIFER LINSCOTT Branch Manager

NORTH AUSTIN BRANCH 9828 Great Hills Trail, Suite 550 Austin,Texas 78759 Office Main: 346-0039

Direct: 231-3423 Cell: 563-2727 Jennifer_Linscott@Countrywide.com home.countrywide.com/jenniferlinscott

KIM GHANEM Sales Manager

Direct: 231-3424 Cell: 743-8609

MICHAEL LANDERS

Hm. Loan Consultant Direct: 231-3417 Cell: 540-0075

MARK SUMRALL

Hm. Loan Consultant Direct: 231-3436 Cell: 585-1481

TONY GARGANTA

Hm. Loan Consultant Direct: 231-3422 Cell: 657-1714

“JP” PALMERI

Hm. Loan Consultant Direct: 231-3418 Cell: 791-2476

FRANK HUNT Sales Manager Cell: 633-6922

RUSS FORBUS

Hm. Loan Consultant Direct: 231-3416 Cell: 554-7877

KENT KILLOUGH Sales Manager Direct: 231-3435 Cell: 736-9310

RANDALL ROBINSON

Hm. Loan Consultant Direct: 231-3420 Cell: 432-528-3218

October 2007

Realty Line of Austin

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Realty Line of Austin

October 2007

The Sales and Marketing Council (SMC) is hosting its second annual “Strike Against Hunger” charity bowling tournament on Tuesday, October 23, at 300Austin Bowling Lanes on IH-35. Benefiting Mobile Loaves and Fishes, a local charity that feeds the hungry and poor, the tournament is expected to exceed last year’s donation of $14,000. For more information, contact Naomi Bludworth at (512) 4545588, ext. 105.

Caroline Carver, daughter of Doren Carver and Tawanna Carver of Realty Line, takes a shot at dunking Home Builders Association of Greater Austin executive Harry Savio at the barbecue bash and elected officials night.

Robin Martin of Stanberry & Associates learn about home inspecting services from Justin Poague and Maury Dugas at the Burgess Inspection Group booth at Realty Round Up.

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hray@houseloan.com

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October 2007

Realty Line of Austin

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Stepping Up Service in today’s Competitive Market The housing market across the nation is under great scrutiny and evaluation in regards to high inventory, falling prices and unstable interest rates—buyers and sellers will be walking into real estate transactions and decisions with shaky legs and protected pocketbooks. In the current market, stepping up the level of service a REALTOR provides can make a significant difference in the client’s experience. For Buyers: 1. Do the buyer and yourself a favor. Qualify harder. The tighter lending market will cut back on the borderline buyers. Good buyers will be the ones who have down payment funds. It is very upsetting and degrading for a buyer to shop for homes if they haven’t qualified first—only to be exposed to homes they can’t borrow money for or can‘t afford. 2. Be the expert you are. Provide good comparable houses for the buyer to consider along with the statistics on the final three homes. This market will churn out more “invested” buyers so make them comfortable with their decision by providing the comparable sold statistics in each of the three neighborhoods. 3. Be patient. The media hype will make buyers more cautious in this market. Patience will pay. The buyers who are shopping for homes right now do not want to make quick decisions, especially with the available inventory. So understanding that up front and providing guidance and opinions will help to ease their concerns. 4. Educate the buyer on our local market. Economists say that Texas hasn’t always followed the nation’s housing market. While Texas is experiencing a more challenging market, it isn’t as bad locally as it is across the nation. Use statistics to show the buyers the 2005, 2006 and 2007 housing sales numbers and prices. It’s hard to argue with statistics and providing information that you have access to and buyers don’t that show we are still in a decent market will be insightful.

Williamson County Association of REALTORS®

For Sellers: 1. Make sure to price right and show well! The tendency to price over market in a more active market should be something to steer away from today. Pricing below the competition and not just by $1 will get more traffic through the door. The number of houses in inventory should encourage you to hire a staging company if you don’t have the ability or experience to advise your client yourself. Since buyers have options, you want to make sure you eliminate as much negative as possible, even if that means the seller has to invest some money in Ysolette Nicoson Coldwell Banker United updating. REALTOR 2. Use statistics to your client’s advantage and share it with 2007 President them every 7-10 days. The dynamic housing market should Williamson County Association of REALTORS® keep REALTORS reviewing and evaluating the competitions price and condition. It is always a good idea to keep an eye on your competition, but you should be sure to share the information often with the seller so that they are aware of their position in the market place. Simultaneously, make sure to identify and market property characteristics that may be different from the competing homes. 3. Follow up on leads and feedback. The interested buyers who are calling on available properties are in short supply, so take the time to return sign/ad calls and be prepared to “sell” the house. In this type of market REALTORS tend to understand the importance of feedback and will have the tendency to respond to calls or emails requesting feedback. Share the feedback with the seller—in regards to both leads and the showings. The lead information will give insight into what buyers are looking for and active REALTORS who are out showing property have a great point of comparison that both the listing agent and the seller can benefit from. 4. Educate the seller on our local market. Yes, it’s important to educate the clients and the general public on the current condition of our local market in comparison to the nation. Use statistics to show the sellers the 2005, 2006 and 2007 housing sales numbers and prices. It’s hard to argue with statistics and providing information that you have access to and sellers don’t that show we are still in a decent market will be encouraging. This is a challenging market where buyers and sellers depend on the expertise and professionalism of a REALTOR. This provides REALTORS an opportunity to shine and show they are worth what they are paid. This will be the environment where the top agents will survive and those not willing to give the extra service will suffer. Stepping up the services provided will yield referrals and repeat clients—the type of business every REALTOR desires.

• View Lots! • Treed Homesites! • Exquisite Features! • One story homes up to 2500 Sq. Ft. • Two story homes up to 3100 Sq. Ft. Sales Consultant: Richard 246-8758

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Realty Line of Austin

October 2007

Kay Kaiser of ERA Colonial joins Corinna Binder and Mary Patterson, both of Keller Williams Realty at the Master Your Treo class that Georgetown Title hosted at Cimmaron Hills Golf and Country Club.

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Lynn Bates helps Lominta Loving Loftis of Coldwell Banker United REALTORS do some early Christmas shopping at the companyâ&#x20AC;&#x2122;s open house, which featured pewter and jewelry from Mexico.

Melissa Mandy, dressed as a Las Vegas bride-to-be at Realty Round Up, encourages REALTORS to give gift subscriptions to community publications to clients who are relocating to the area.

October 2007

Realty Line of Austin

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Realty Line of Austin

October 2007

You deserve a bigger slice.

Karen Wilson and her husband Robert Wilson celebrate their 35th anniversary at the Dole Plantation in Hawaii. She and the other agents of RE/MAX All Stars are also celebrating the start of their franchise’s sixth year in business.

Every time you sell a Wilshire home between January 1, 2007

commission on FIRST sale

and

December

31,

2007,

Wilshire will reward you with

extra commission. Earn 3%

commission on SECOND sale

commission on the first home you sell, 4% on the second, and 5% on the third and each additional home you sell by

commission on THIRD sale

the end of the program.

Bill Evans and Stevie Bear, both of Austin Real Pros, keep Austin real by encouraging people to do one good deed to help a fellow Austinite. They were among the many vendors at Realty Round Up.

www.wilshire-homes.com

3 4 5 6 7

Covered Bridge - 512-301-2498 Belterra - 512-301-2498

Cedar Park

Meridian - 512-301-2700

The Commons - 512-989-8120 at Rowe Lane Lakeside at - 512-252-8583 Blackhawk

r e ss C r e Cyp

Walsh Trails - 512-219-0895 Highpointe - 512-894-0502

Lake Travis

Star Ranch - 512-341-9769

Avery Ranch Blvd

eline Blvd

12 University Blvd

Round Rock

. eek Rd Brushy Cr

O'C o

D r

45 To ll Pa rme r Ln

Gattis School Rd

7 Rowe Ln.

45 Toll

lente Rd Vo

A n d e r s o n M ill R d

Pflugerville

ed Cover

Bridge

Be nW hite Blvd

Build On Your Lot for more information call 512-930-5300

Belterra Drive

Sawyer Ranch Road

Dripping Springs

e k Blvd

Georgetown

SH130

Teravista - 512-293-2258

Grand MAX Builder of the Year.

Lak

3A 18

Avery Ranch - 512-341-3545

HWY29

ch an sR

Sonoma - 512-341-9769

D ie

Bella Vista - 512-219-0886

A.W. Grimes

Park Place

EQUAL HOUSING OPPORTUNITY

Offer begins January 1, 2007 and ends December 3, 2007. Commissions are paid at the time of closing. Program subject to change or end without notice. Homes must sell by December 31, 2007. Homes sold and/or program can not be carried over to the following year.

John Horton and Susan Horton, both of Realty World, John Horton and Associates, welcome the Round Rock High School color guard to the company’s monthly business meeting at Cool River Café. The meeting fell on Sept. 11, so the agents acknowledged agents who previously served in the military.

October 2007

Realty Line of Austin

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ABoR Chairman Receives Peacemaker Award Charles Porter, chairman of the Austin Board of REALTORS® (ABoR), received the 2007 Peacemaker Award from the Dispute Resolution Center of Austin. The award honors individuals who teach, model or promote peaceful solutions to conflicts in the real estate industry. Porter was recognized for his 15 years of commitment to mediating disputes both professional and private. Porter serves as an ethics lecturer at Concordia and St. Edward’s universities. He also teaches the mandatory ethics course for the National Association of REALTORS and the Texas Real Estate Commission’s Legal Update course. In 2005, Porter’s Porter course, “Mediate, Arbitrate, Litigate” won the Outstanding Educational Program Award from the Texas Association of REALTORS (TAR). The course examines popular methods of dispute resolution used in the real estate industry. Porter’s work as a pro-bono mediator for ABoR helps members avoid costly and time-consuming litigation. His service over the past three years as Ombudsman for TAR has allowed him to mediate conflicts throughout the state. Porter has also participated in ABoR’s Professional Standards Committee and has served as Chair of the Grievance Committee and Chairman of the Ethics Hearing Tribunals. Congratulations to Charles Porter for his reception of this prestigious award. His ability to resolve conflicts peacefully has made him an invaluable resource for the local real estate community.

Dana Wood of Moreland Properties and Rolf Mitzkat of Mitzkat and Associates attend the grand opening of PrimeLending’s new office at Hester’s Crossing in Round Rock.

Lynn Bates of AmeriPoint Title and Dianne Blanchard, a retired RE/MAX agent, check out the Mexican pewter that Lori Blanchard Harper and Montine Blanchard of Viva Gifts brought to the AmeriPoint open house to help REALTORS find housewarming, wedding, birthday and holiday gifts.

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Realty Line of Austin

October 2007

Central Texas C o m m e rc i a l Association of Realtors executive director Joe McCullough goes over the agenda for the CTC Property Exchange meeting with Cathy Coneway, CTCAR 07 president, and Joe Linsalata of Linsalata Realty Services.

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Maury Dugas of Burgess Inspection Group tests all the electrical outlets during a recent home inspection to ensure the home is in top-notch condition for buyers.

Christy Cook and Abbey Hester, both of Independence Title, wear hard hats and carry the right tools to man their Realty Round Up booth, which featured a mock up of the Hoover Dam, representing â&#x20AC;&#x153;The Best Damn Title Company.â&#x20AC;?

October 2007

Realty Line of Austin

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Steiner Ranch By Melinda Seifert CONTRIBUTING WRITER With 4,600 acres of “the prettiest land in Austin,” Kathy Mayer, community sales manager, says Steiner Ranch is the definitive master-planned community in Austin. She estimates there will be 4,150 homes upon completion within the next two to three years. At that point, the community mix will include single family homes, condos, townhomes and retail—providing residents with the ability to go to dinner, grab groceries and get gas, without ever leaving the Steiner Ranch community. Steiner Ranch is being developed by Taylor Woodrow, who bought the community in 2000. Taylor Woodrow is also developing the remainder of Senna Hills, but currently has no other land development projects in Austin. The company has, however, expanded its homebuilding expertise throughout Austin. Mayer points out that Steiner Ranch offers three community centers, a lake club on Lake Austin with day docks, and 18-miles of hike and bike trails, as well as many organized activities. The newest “amenity center,” the Bella Mar community center, opened in May as a state-of-the-art facility with a Jr. Olympic pool, splash area, tennis and basketball courts, and a pavilion and party room. And of course, there’s the golf course. The 18-hole championship golf course designed by Bechtol Russel Golf Design is the first permanent home to the University of Texas men’s and women’s golf teams. The championship caliber 7,412 yard, par 71 course opened in late 2003 and still has available memberships as well as social memberships. The second phase of the clubhouse is currently under construction, and when complete will offer a full service restaurant, expanded pro shop, locker rooms and lounges. The original clubhouse will then be retrofitted into a fitness center. “We really want REALTORS to know that this is a well-planned and thought out community—complete with everything you would expect from a luxury development.” Mayer says she is often surprised when talking to “luxury” REALTORS who don’t show

Associates In Progress

the Steiner community only because they don’t realize the amount of luxury property available. Mayer says builders are building in several gated communities, the gated University of Texas Golf Club, Savannah Pointe, Lakewood Hills and River Heights Overlook. There is also Bellagio Estates, a neighborhood of lakefront homes on Community Center Lake Austin that are larger than any competing lakefront communities and offer 200 feet of rare Lake Austin frontage. “We are also one of the few communities that offer custom home sites for those who want to buy a lot and build a custom home.” These communities include both Bellagio Estates and The Bluffs, a gated area of half-acre to two-acre home sites high above Lake Austin. Mayer lists current Steiner Ranch builders as: Mercedes Homes, David Weekley Homes, Taylor Woodrow Homes, Plantation Homes, Morrison Homes, Monterey Homes, Drees Custom Homes, Partners in Building and Highland Homes. Custom builders include: Randy Rollo Custom Homes, Echelon Homes and Affinity Custom Homes. In addition, two townhome projects are underway—Longhorn Canyon and The Fairways at Steiner Ranch. “Whether you are a young family, an empty nester, or anywhere inbetween, there is something for everyone, from the $300s to more than $3 Million,” says Mayer. Square footage ranges from about 1,600 square feet to more than 6,000 square feet. “We want REALTORS to know that we still offer a fantastic selection of great view lots. And, since we are only a 25 to 45-minute commute to most of the Austin area, we are closer-in than many other new home communities.” Mayer also points out that REALTORS who register their clients at the Steiner Ranch Welcome Center will receive a $50 gift card if the client buys a new home. “With the great location, natural beauty and topography, schools, recreation and well-planned amenities, we truly offer something for everyone,” says Mayer. “Our location sets us apart, and it’s the location that brings us together.”

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Realty Line of Austin

October 2007

Mary Ann Ramsel, seated, creates some business cards on notebook paper after running out of them at Realty Round Up. Dropping them in the booths earlier that day paid off— she won $500 toward closing costs. With her were sisters Regina Earls and Adrienne Earls. All are with Keller Williams Realty. Kathie Femal of Mission Mortgage is amazed at how many lucky rolls of the dice real estate professionals made at the company’s bunco table at Realty Round Up.

Judy Cretney of Stewart Title checks to see if the second place ribbon her company won in the booth competition at Realty Round Up could work as an ostentatious earring. After all, everything is bigger and gaudier in Las Vegas, the virtual setting for this year’s event. She said the team had been logging hours putting together their set since May. Bill Bebee of River City Mortgage helps Geoff Potts of First Houston Mortgage draw for the winner of an iPhone at Realty Round Up.

THERE’S NOTHING ELSE

HURRY OVER TO FALCON POINTE, PFLUGERVILLE’S ONLY MASTER-PLANNED COMMUNITY.

– Available Inventory –

L I K E I T.

ADDRESS

BUILDER

2504 Grand Mission Way 18925 Wandering Vine Cove 2804 Canyon Valley Run 3116 Misty Heights

Legacy Homes Highland Homes Morrison Homes Texas Big by Legacy

BR/BA

SQ. FT.

3/2.5 4/2.0 5/3.5 4/3.5

1,810 2,182 2,537 3,050

Homes mid $100s–$350s • falcon-pointe.com Highland Homes 512-670-1518

Legacy Homes 512-670-3040

Morrison Homes 512-670-3607

Texas Big 512-989-3374

Exit SH-45 East, Exit Kelly Lane and Turn Right on Falcon Pointe Blvd. REALTORS® WELCOME. Prices, specifications and plans represent present intent of the developer and builders and are subject to change without notice.

Newland Communities is a privately owned company that creates residential and urban mixed-use communities in 14 states from coast to coast. We believe it is our responsibility to create enduring, healthier communities for people to live life in ways that matter most to them. www.newlandcommunities.com

October 2007

Realty Line of Austin

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Realty Line of Austin

October 2007

Foo Swasdee, owner of Satay Thai Restaurant, provides personal service to Cindie Brooks of Chicago Title and her guest speaker, Rick Knowles of Capital Real Estate Training. He discussed the correct ways to fill out contracts at Contract Boot Camp.

Jeff Hudson, left, and Will Lynch, right, both of Pulte Homes, discuss marketing ideas with Jeremy Frost of Keller Williams Realty while sampling wine and cheese at the Highpointe community in South Austin.

LuCinda Bachman of First State Home Loan and Tracy Pennington of Stewart get materials ready before people started to arrive for the property tour.

October 2007

Realty Line of Austin

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Realty Line of Austin

October 2007

Dan Morey and J. Elaine Phillips, both of First Horizon Home Loans, are glad to see Jeff Tenney of Chase Mortgage, at this year’s Las Vegas themed Realty Round Up.

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ABoR’s Denise Schulz gives writing pads to Cheryl Fowlkes, Stephanie Forkel and Cathi Boortz, all of La Hacienda Professionals, after they checked out ABoR’s new web site to confirm their personal information.

First American Title division president Tommy Board celebrates the company’s first place win along with Shamayne Argall at Realty Round Up. Visitors could spin a wheel marked with company member’s faces to move them forward in a race. Visitors placed their bets on the winner, which qualified them for a drawing.

ABoR’s Mona Goris, right, puts a wristband on Debora Harris of Century 21 Ripley Realty so she can enter the exhibit hall at Realty Round Up.

October 2007

Realty Line of Austin

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Texas Mortgage Consultants By Melinda Seifert CONTRIBUTING WRITER As a referral based company, Texas Mortgage Consultants knows they have to find creative solutions for their clients, especially when a market is undergoing change as quickly as is today’s mortgage industry. “Today, understanding financial markets is the key. You have to understand what is going on and how it pertains to individual clients,” says Russell Stout, president and owner of Texas Mortgage Consultants. Stout’s four-year-old company is located at the Arboretum in north Austin. Richie Rodriguez, Texas Mortgage Consultants’ production manager, adds that they provide more than mortgages. “Sometimes a deal makes sense but there may not be a mortgage product available to fit the customers’ goals. By working with local banks and financial institutions, we are able to provide creative financing alternatives that are outside of the norm.” He points out that this is just one example of the consultative nature of their relationship with clients, and in part it is what sets them apart from other mortgage brokers. “It’s not always just the rate or payment, but the advice and ability to answer questions that our clients appreciate,” says Rodriguez. And, he says, monitoring the daily mortgage market fluctuation and watching how it interacts with the economy puts it all in true perspective. At times, finding the right niche for each client sometimes means not placing them in a traditional mortgage, but finding other interim lending solutions, says Rodriguez. As an example, he points to some of the “fix and flip” and construction loans available which create many puzzle pieces to consider. He says that while a long-term mortgage isn’t always the best solution, there is a solution when looking at the whole picture—and that is exactly what Texas Mortgage Consultants does best. They answer the questions: What product best meets the client’s needs and how do we get them there? Stout adds that “it often takes creative solutions to answer these questions. For example, if we have an investor who intends to rehab a property and flip it, the solution is most likely a shorter term loan that gives the investor the ability to qualify for a loan that encompasses purchasing the property along

Associates In Progress

with absorbing the construction costs and payments throughout the construction phase. Or, sometimes you have an investor that intends to buy a rental property with the intent to hold. This situation will most likely call for longer term financing.” In short, their solutions are designed to get a client from Point A to Point B. Stout and Rodriguez also mention that while they’ve created a strong niche in construction and interim lending, their expertise stems from their traditional mortgage business for statewide purchases and refinances. With a volatile mortgage market, a strong knowledge of how loans come into play and the role they are intended to play is critical. “We have to look at where the market is,” says Stout. “Some programs that were available six weeks ago are gone. It’s not the same market and it’s not as easy to get banks to lend money or make the same loans that were made six weeks ago. It changes on a daily basis.” And this change is something REALTORS need to pay close attention to, says Stout. To this end, Texas Mortgage Consultants has been offering presentations to REALTOR groups that focus on the recent changes in the mortgage and lending industry, explanation as to why the changes are occurring, and illustrating how to recognize and create practical and workable solutions. “We’re looking at where the market is every day, and finding the best way to work within the guidelines until it settles down. Our interim sources have really become a lifeline by stepping up to the plate to provide the Jumbo and Stated loans that many wholesale lenders have done away with.” Both Stout and Rodriguez point to the company’s mission statement as a way to sum up what Texas Mortgage Consultants does best for its clients. “At Texas Mortgage Consultants, we want to help you achieve your mortgage goals successfully, in a way that meets your needs. We are committed to bringing high-quality, personal service, not only for this transaction, but for future transactions as well. We recognize our customers are the bloodline of our business and we strive to provide you the best experience possible.”

“With a volatile market, some programs that were available six weeks ago are gone. We’re looking at where the market is every day. ” - Russell Stout, president and owner

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Realty Line of Austin

October 2007

Ellen Boettcher’s seminar, “Home Staging 101,” at Realty Round Up was such a draw that people were willing to sit on the floor to gain useful tips she shared for placing items in a home to make it more attractive to buyers.

Nianne Van Bibber of Morrison Homes shows Stephanie Magers of JB Goodwin REALTORS the homebuilder’s available listings at Realty Round Up.

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Rick Knowles and Tim Hood of Capital Real Estate Training share information with Bryce of Thompson Falcon Credit Services at Realty Round Up.

Teresa Tibbs of Stanberry and Associates fills out registration information before entering the exhibition hall at Realty Round Up. Her husband Edward isn’t in real estate, but he said he came along to give her support.

SWBC Mortgage Corporation

Strong. Local. Experienced. More than just loans—we deliver peace of mind for you and your clients. •

SWBC has been building relationships in South Texas for over 30 years.

•

I will help determine the best loan for your clients’ budget and strategic financial goals. With an investment this large, careful planning and precision expertise are a must.

•

I will always strive to provide sound advice and straight talk. Call me anytime, I will always take great care of your referrals!

Emily Franke Mortgage Consultant

Office: 512-531-1800 Mobile: 512-762-9475 efranke@swbc.com www.swbcmortgage.com

October 2007

Realty Line of Austin

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HOME with NATURE A T

S T E I N E R

R A N C H

We are at home with nature and we want you to be at home at the Steiner Ranch Welcome Center. Come in today and experience all that our Welcome Center has to offer.

Community–wide inventory Address

Builder

Sq.Ft.

br/ba

2212 Golden Gate Park 12721 Lee Park 12701 Belcara Place 12624 Calistoga Way 12612 Belcara Place 12612 Calistoga Way 12616 Calistoga Way 12800 Capella Trail 11728 Red Oak Valley 12925 Bright Sky Overlook 11908 Granite Bay Place 306 Horseback Hollow 13612 Coleto Creek Trail 909 Lakewood Hills Terrace 12901 Arbor Lake Cove 505 Horseback Hollow 11908 Eagle’s Glen Drive 605 Horseback Hollow 13305 Coleto Creek Trail 11508 Eagle’s Glen Drive 2008 University Club Drive 1408 Hawk’s Canyon Circle 1400 Hawk’s Canyon Circle 11509 Firethorn Court 11609 Firethorn Court 11508 Firethorn Court

Mercedes Homes David Weekley Plantation Homes Plantation Homes Plantation Homes Taylor Woodrow Homes Taylor Woodrow Homes Morrison Homes Taylor Woodrow Homes Morrison Homes Taylor Woodrow Homes Monterey Homes Drees Custom Homes David Weekley Highland Homes Monterey Homes Drees Custom Homes Monterey Homes Taylor Woodrow Homes Drees Custom Homes Taylor Woodrow Homes Drees Custom Homes Drees Custom Homes Randy Rollo Homes Affinity Homes Affinity Homes

2,600 2,600 2,598 3,077 2,992 2,502 2,860 3,540 2,994 3,540 3,630 4,009 4,508 4,100 4582 4,053 4,397 3,943 4,222 4,249 4,203 4,243 4,543 4,521 4,929 4,989

4/2.5 3/2.5 3/3.5 4/3.5 3/2.5 4/2 4/3.5 5/3.5 4/2.5 5/3.5 4/3.5 4/3.5 4/5 4/3.5 5/5 4/3.5 4/3.5 4/3.5 5/5.5 5/4 5/4.5 4/3.5 4/4.5 5/4.5 5/4.5 5/5

Price

Date available

$324,990 $355,815 $368,490 $375,408 $375,990 $385,569 $423,407 $513,044 $529,909 $544,019 $552,660 $649,578 $659,900 $671,058 $683,000 $726,325 $730,900 $730,954 $773,150 $794,900 $814,981 $842,900 $890,900 $985,000 $1,281,500 $1,287,500

September September Nov/Dec. November Nov/Dec. September September November Completed October October Completed September December January November September November Completed Completed Completed Completed Completed Completed Nov/Dec. Oct/Nov.

AND REMEMBER, BRING IN AND REGISTER YOUR CLIENT AT THE WELCOME

CENTER

BEFORE A CONTRACT IS WRITTEN AND YOU WILL RECEIVE A

$50 GIFT CARD WHEN YOUR CLIENTS PURCHASE AND CLOSE ON A HOME IN

STEINER RANCH IN 2007.

HOMES FROM THE MID $200S TO OVER FOUR MILLION | 512-266-5833 • 800.783.4640 W W W. S T E I N E R R A N C H . C O M David Weekley . Drees Custom Homes . Highland Homes Mercedes Homes . Meritage Homes . Monterey Homes Morrison Homes . Newmark Homes . Partners In Building Plantation Homes . Taylor Woodrow Homes Custom Homes: Affinity Homes . Echelon Homes . Randy Rollo Homes Worldwide builder and developer of master-planned communities. www.taylorwoodrow.com ©Taylor Woodrow Communities. Information contained within this advertisement is correct at time of publication and subject to change. 1007

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Realty Line of Austin

October 2007

ABoR president David Foster and ABoR chairman of the board Charles Porter check out the exhibit hall at Realty Round Up where their organization’s members have set up eyecatching booths to spread the word to REALTORS about their company’s advantages.

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Reba Holmes, standing far right, and the rest of the Century 21 Ripley Realty crew show who they think is the best agency at Realty Round Up’s after party.

Jasmine Colla and Christy Reynolds, both of Centex Homes, wrap a boa around Robert Dunlap at Realty Round Up. Robert sells personal and executive gifts.

Connie Hentosh of Fairway View Homes does her best Vanna White impression at the company’s Wheel of Fortune booth at Realty Round Up. Ofelia Magallan turns the letters to reveal a message.

Austin’s Only “Builder Listing Service” Realtors and Builders have been waiting for!

All Builders, All Communities, All Prices, and…

All Free To You!

I I I

With over 1,000+ “Nearly Finished” Inventory Homes, complete with Real Pictures & Real Prices! Search By Area, By Subdivision, By Price, or By Your Favorite Builder! Find Increased Commissions, and Realtor Bonuses, plus Buyer Incentives! Realtors…you can personalize our data with your info, and then share it with your clients to brand yourself as a new home expert! (available 4th quarter ’07)

No other data base only shows you and your clients the new homes that “you can actually sell, and they can actually buy!” Stop flipping through publications, and clicking through websites that simply don’t have the actual data you and your clients are looking for; and start using the one location that has the most accurate, up-to-date and easy-to-use data on the internet, for completed or nearly-complete, new home inventory.

It’s Free!

Spec.com….

October 2007

Realty Line of Austin

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Just sell and close on a new home in Falcon Pointe or Teravista between NOW and December 31, 2007 and you will receive an on top of your commission at closing! And thatâ&#x20AC;&#x2122;s not all! You will also receive a

to the award-winning Teravista Golf Club!

Just bring your clients out to our beautiful masterplanned communities and they will fall in love. With their miles of hike and bike trails, Residentsâ&#x20AC;&#x2122; Clubs with pools and beautiful homes featuring the latest innovative designs, Falcon Pointe and Teravista truly sell themselves!

Prices, specifications and plans represent present intent of the developer and builders and are subject to change without notice. Please see individual builders for rules, regulations and participation. Only new homes that are contracted and closed between October 1, 2007 and December 31, 2007 are eligible.

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Realty Line of Austin

October 2007

Cliff Fritschle, standing, of Find-ASpec.com, encourages Carrie Pace and Jolie McFarland, both of Carrie Pace Realty, to sign up for his mailing list. Supporting him at the company’s Realty Round Up booth were Kim Mathis and Alleasha Ferron.

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Julia Salmon of Bridges on the Park shows a model of the downtown condominium project and invites realtors to stop by in person to see what all the buzz surrounding this new development is all about.

The top hats Deborah Akins and Tammy Selvera wear at Realty Round Up help people remember where these professionals work – Top Realty Services.

MEMBERSHIP

A talent source for specialized professionals

HAS ITS BONUSES. The OnStaff Group is the nation’s premier specialty staffing company providing highly qualified personnel

to specific niches of the real estate settlement and

financial services industries. Jeremiah Priddy (center) Market Manager Direct: 512-231-3638 jpriddy@kforce.com

EARN UP TO $25,000 CASH. If you have any questions about your membership status, contact Danielle at (512) 532-3303 or danielle.kuykendall@centexhomes.com.

50 Plus Years of Homebuilding

For more information on the Millionaires Club visit centexhomes.com

Kristi Fox (left) Account Executive Direct: 512-231-3635 kfox@kforce.com Jonathan Roussel (right) Account Manager Direct: 512.231.3632 jroussel@kforce.com Robyn Rogers (seated) Sr. Account Manager Direct: 512-231-3602 rrogers@kforce.com 11044 Research Blvd., Suite D-150 • Austin, TX 78759 • www.onstaff.com

October 2007

Realty Line of Austin

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Staging By Design By Melinda Seifert CONTRIBUTING WRITER Ellen Boettcher is the founder of Staging By Design. After five years and more than 3,500 local stagings, she says she has seen the proof that her company effectively helps REALTORS prepare their listings for extraordinary showings. She describes home staging as visual marketing and explains a professional home stager’s job as being able to accentuate the positive amenities of a home and distract from any negative features. Boettcher describes positive amenities as space, functionality and light, as well as physical attributes such as a fireplace, cabinetry, curb appeal and special updated or unique features. She says using furniture placement, color, decorative items and visual marketing skills will set the stage. Distracting a potential buyer from deferred maintenance, unfortunate decorative choices, clutter, or anything else that would place a home in a “less than desirable light” is also part of the staging process. In addition, what Boettcher calls “first impression rooms” require minute attention to detail. This means curb appeal, entry, living, dining and master bedrooms. “The benefits of home staging go well-beyond the aesthetics of good showings,” explains Boettcher. “It really has nothing to do with an owner’s taste or style—but everything to do with setting the stage to help potential buyers envision themselves living in the home.” Boettcher explains that a home sale depends on both price and condition and that by offering a home staging consultation the REALTOR has a value-added component to the overall marketing plan. Staging a home to sell is very different from decorating a home to live in, says Boettcher, and this is a concept she says she must tactfully “sell” to the seller. She adds that for the buyer, a home in pristine condition is less costly, in that the time, effort and expense to get a home into shape is minimized.

Boettcher works through carefully screened REALTOR clients, and says the initial staging consultation is normally paid by the REALTOR. Staging services above and beyond the consultation are presented as a project bid to the sellers. The seller then receives a professional and detailed written report with every recommendation made for their home. Boettcher describes the report as a do it yourself project plan for the seller, providing the listing REALTOR with a concise analysis of the property through “a buyer’s eye.” Staging By Ellen Boettcher Design provides full project management from start to finish, with a professional project proposal including Owner time lines and costs. The company also supervises movers and packers for items that need to be stored. Boettcher says too that once a home is “pared down” her company completes the final staging and “tweaking” to ensure the home shows to its best potential. “Price and condition sell a home,” stresses Boettcher. “Because home staging is applied visual marketing, it enhances a home’s features and at the same time, removes distractions.” She points out that for REALTORS, there is an added benefit. “A professional home stager will help the REALTOR keep their relationship with clients upbeat and positive,” says Boettcher. “The home stager has a different, consultative, relationship with the seller than the REALTOR, and is able to say things to the seller the REALTOR would rather not say.” In addition, she says home staging frees up a REALTOR’S valuable time and energy, leaving more time to develop new business. To better familiarize REALTORS with the home staging process, Boettcher offers a class for REALTORS, Home Staging 101. She is an MCE certified trainer and recently presented a short version of the class at Realty Round Up where she served as acting Chairman. She will also present the class through a local realty training facility in the near future. “A home is an emotional as well as financial investment. At the same time, showing a home is stressful, time consuming and labor intensive for both the seller and the REALTOR,” says Boettcher. “When a home is on the market it is the seller’s goal to sell for the best price possible. My goal is to make the process easier, while at the same time providing the competitive edge needed to sell a home quickly for the best price obtainable in today’s real estate market.”

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Realty Line of Austin

October 2007

Tony Fernandez of Bettersworth Realty welcomes Thomas Griebel of PapeDawson Engineers as guest speaker to the CTC Property Exchange meeting at Casa Chapala.

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James Cargill of Centex Homes makes sure Kris Hill, left, and Kay Bowen, both of Coldwell Banker United REALTORS, get the inventory list for Garlic Creek, a new community in Buda.

Emily Chenevert of Newland Communities welcomes REALTORS to the Chapel of Love at Realty Round Up. The company had a prime spot at the convention, as theirs was the first booth as guests entered the exhibit hall.

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October 2007

Realty Line of Austin

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Realty Line of Austin

October 2007

Brandon Alderete of TAR, Kendra Zepeda of Independence Title, Victor Montalvo of Exit Realty, Bonnie Barrera of Independence Title, and Deb Waldman of TAR enjoy the National Association of Hispanic Real Estate Professionals convention in Orlando.

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ABoR’s Sally Yaryan dances as a band member at Realty Round Up’s after party joins the dance floor to give her a private rendering of the classic hit, “Mustang Sally.” Friends joyfully pointed to her as they sang the lyrics, “Ride, Sally, Ride.”

Nicki Tyler of Stewart Title takes aim at Harry Savio, an executive officer of the Home Builders Association of Greater Austin, in the dunking booth at HBA’s barbecue bash and elected officials night.

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October 2007

Realty Line of Austin

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of JB Goodwin REALTORS

Leonard Guerrero

After almost 14 years in real estate, Leonard Guerrero says he still looks forward to what each day brings. Guerrero is an agent with JB Goodwin REALTORS and an assistant manager for the companyâ&#x20AC;&#x2122;s Northwest Austin office. Guerrero has been with JB Goodwin for his entire real estate career and says he anticipates many more years with the firm. The company currently has about 193 agents in its three offices: Northwest, Westlake and Williamson County. Real estate is not Guerreroâ&#x20AC;&#x2122;s first career. But it may well be his last. As a principle in a family business that has since closed, he says the opportunity to begin a new career in which he could remain his own boss appealed to him. Initially, he was drawn to residential real estate because of the prospect of making a comfortable income and then moving into the commercial field. He says he came to the conclusion early-on that he was comfortable in the residential niche he created, enjoys his independence, and looks forward to new personal successes. â&#x20AC;&#x153;JB Goodwinâ&#x20AC;&#x2122;s driving motto is to help people, and I look forward to being able to accomplish this goal with each seller or buyer I meet.â&#x20AC;? With this in mind, Guerrero says he does his best to make sure each client receives the best help he can provide. â&#x20AC;&#x153;Clients always want to feel they have the best agent in the world working for themâ&#x20AC;&#x201D;and as such, I try to make sure I donâ&#x20AC;&#x2122;t disappoint them, by providing the expertise and service they deserve.â&#x20AC;? Guerrero is a native Austinite, graduated from The University of Texas and attended graduate school there as well. And, his three children all live in Austin. His oldest son works with a major homebuilder in their land development division; the second son is in graduate school at Texas State University; and his daughter is a freshman at ACC. Guerrero says while there doesnâ&#x20AC;&#x2122;t seem to be a â&#x20AC;&#x153;singleâ&#x20AC;? personal accomplishment that

ABoR Director in the Spotlight

truly stands out, for him itâ&#x20AC;&#x2122;s a combination of what heâ&#x20AC;&#x2122;s done with his life, and where itâ&#x20AC;&#x2122;s going that makes the difference. Graduating from college, helping manage a family corporation and becoming a father top the list. â&#x20AC;&#x153;As Iâ&#x20AC;&#x2122;ve grown older, I take satisfaction in knowing that Iâ&#x20AC;&#x2122;ve been able to finish things Iâ&#x20AC;&#x2122;ve started. We all set goals for ourselves, then take satisfaction in achieving those goals and then we derive enjoyment from the comfort items we accumulate, and Leonard Guerrero Iâ&#x20AC;&#x2122;m glad to say Iâ&#x20AC;&#x2122;ve had my share of moments ABR like these.â&#x20AC;? JB Goodwin Of additional goals, Guerrero points out that REALTORS he would like to create a portfolio of property for himself over the next few years for long-term investing, while continuing to work with buyers and sellers. Retirement is not in the picture. As for the future, Guerrero says, â&#x20AC;&#x153;I see myself continuing my activities in the â&#x20AC;&#x2DC;nuts and boltsâ&#x20AC;&#x2122; of the real estate industry.â&#x20AC;? He says he looks forward to continued personal and professional success, and to expanding his volunteer commitments to the industry, on a state level through TAR as well as through NAR on a national level. Holding the ABR (Accredited Buyers Representation) designation, Guerrero currently is active with the Austin Board of REALTORS and serves on several different committees. He has also chaired the Realty Round Up, Grievance and Professional Standards and Community Service committees. And, this is his first year of a three-year appointment as a Director on the Board of Directors for ABoR. Guerrero says he is not an excitable person, and attempts to weigh his options and choices before voicing an opinion. Perhaps this is why associates tell him he brings a â&#x20AC;&#x153;calm and levelheaded view to the table.â&#x20AC;? When not actively involved in his chosen career, Guerrero says he enjoys being outdoors and seeing new locations and sites. He stays busy with activities such as hunting, fishing, camping, photography and cooking. He considers himself an above average cook, and likes the challenge of preparing new meals and dishes for family and friends.

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Realty Line of Austin

October 2007

Sue Meuth and Connie Lincoln, both of Georgetown Title, take time to enjoy the peaceful view at Cimmaron Hills Golf and Country Club during a Treo training session.

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Cheryl Jenkins and Winifred Harrison, both of Coldwell Banker United REALTORS, live it up at the PrimeLending grand opening at Hesterâ&#x20AC;&#x2122;s Crossing in Round Rock.

Certified Residential Specialists president Carrie Weikert of Keller Williams Realty and CRS members Nancy Filgate, Bill Avalar and Jay Gohil raffle a lone star necklace benefiting Any Baby Can at Realty Round Up.

October 2007

Realty Line of Austin

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FAIRWAY VIEW HOMES at The Reserve at Twin Creeks wants to whisk you and a guest away to fabulous

Paris, France! All you have to do is sell and close one of our gorgeous inventory homes by December 31, 2007 and you could find yourself at the top of the Eiffel Tower! It’s that simple! *

Fairway View Homes is proud to present its line of newly designed Craftsman homes at The Reserve at Twin Creeks which offers a unique blend of luxury and recreation in the natural setting and beauty of Central Texas. Fairway View Homes offers spacious, Craftsman style homes ranging in size from 1,400 - 5,000 sq. ft. which offers a marriage of classic design and modern amenities. We also offer 1, 2 and 3 bedroom villas ranging from the $180s to $300s. After touring our homes, you will understand how our architecture is designed with style from every angle.

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REALTORS® WELCOME. *Must Sell and Close on a new single family home to be eligible for the trip. Prices, specifications and plans are subject to change without notice.

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Realty Line of Austin

October 2007

Texas Association of Realtors chair Avis Wukasch opens the organizationâ&#x20AC;&#x2122;s state convention in Galveston with a keen wit.

Arthur Lish and Ted Allen, both of Coldwell Banker United REALTORS, share information at the CTC Property Exchange at Casa Chapala.

Patricia Wagner, Sonya Luechauer and Pat Daffin are eager to hear the latest news at the Mortgage Austin Bankers Association meeting at Austin Country Club.

The NAHREP crew encourages REALTORS to come to the chapel and get married at the Las Vegas-themed Realty Round Up. There were several Elvis sightings at the event, but their Elvis was honored for being one of the best.

October 2007

Realty Line of Austin

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of RE/MAX Town & Country Shane White

Shane White, broker/owner of RE/MAX Town & Country in Liberty Hill, started his career as a homebuilding superintendent in Houston, after graduating from Texas A&M. But when he and his family decided to relocate back to Liberty Hill, White says it was time for a career change. His father-in-law started the business in 1982, and in 2000, White acquired his real estate license and joined the company. With his background in new home construction and the strong growth to the north and west of Austin, he says he saw a great opportunity. It was the opportunity to be in business for himself, provide for his family, and the ability to take his career as far as he wanted to take it that first drew him to real estate—but it was what he learned about the business, and what he was able to accomplish, that kept him there. In 2003, White bought the business from his fatherin-law and now also operates a team out of the brokerage, The Shane White Team. White describes himself as being self-motivated, an important trait to someone in the real estate business. His early goals included being successful, providing for his family, paying expenses and making a profit. During the past seven and a half years, his goals have expanded to include running a profitable business that provides both for him and his team members, and learning all he can in order to stay at the forefront of the industry. “We’re always growing, setting team goals for production. And it all leads back to being profitable and creating a vibrant healthy team with the ability to serve our clients well.” To this end, White says he sees an ongoing need in the industry for better continuing education with respect to how one learns to actually “perform” as a REALTOR. He says it’s after REALTORS get their license that they need to learn and understand how to operate their business as a business. “There are exciting opportunities for all of us as an industry, but we have to be involved,” says White. This means attending designation courses like the GRI, ABR and CRS courses. Since obtaining his license in 2000, White has gone on to earn the ABR, CRS, GRI and e-Pro designations as well as his Broker’s license. He is currently a Williamson County Association of REALTORS

WCAoR Director in the Spotlight

Board member, was featured on a marketing panel at the CRS National Convention in 2006, and is working on his CCIM designation. He has also received top producer awards from RE/MAX, including the Chairman’s Club and Hall of Fame Awards. He adds that as a building superintendent in Houston for Royce Builders he was awarded the “Stud” of the Year award (actually the top builder of about 80 superintendents). White describes himself as the type of person that “likes the bottom line.” He says he “sees things that need to be Shane White done—and then implements them.” His hope is to give ABR, CRS, GRI, e-Pro, Broker back to the industry, both from what he’s learned and mistakes he’s made, passing the lessons on to others. And RE/MAX Town & coaching his team, working with them to become better Country REALTORS, also returns benefits to the industry as a whole. “We are in business to help our clients buy or sell,” says White. “Our job is to represent them and advise them in making the decisions they need to make—keeping our emotions out of the mix so we can work with our clients honestly and with integrity as we help them reach their goals.” White says this means learning not to become attached, but to learn to guide, and to avoid competition with other REALTORS. “We as REALTORS should all work toward the same goal, a successful transaction that benefits our clients.” He describes his position as one of an advisor, listening to clients, and then helping them achieve their dreams. Of his own achievements, White says he has created a business that supports his lifestyle and family, and allows him to do the things he defines as important in life— spending time with his family, attending his children’s events and in general, being there. “Life is short and we should all evaluate and then re-evaluate our priorities and focuses.” White has been married for 10 years to “his wonderful wife, Paige.” They have two daughters, Bailey, seven, and Riley, five. Spending time on the lake, skiing, tubing and vacationing as a family are priorities White says he values and works to maintain. He is also an avid tennis player, playing in several leagues, and is a founding member and vice president of the newly formed Community Tennis Association in Liberty Hill. Priorities in business, family priorities, and building lifelong relationships keep White involved. Loving what he does, he says, keeps him engaged.

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Realty Line of Austin

October 2007

Ande Brophy, cenof Wilshire ter, Homes welcomes Jimmy Goff, left, of Goff Properties, and Doren Carver, publisher of Realty Line, to the Wilshire Homes booth at Las Vegas themed Realty Round Up.

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Mariela Gutierrrez of e-Executive Realty and Michael Byxbe of J.B. Goodwin REALTORS attend a recent meeting of the Williamson County Association of REALTORS to hear an economic forecast from a market consultant.

April Downey and Dina Mata-Scott, of both Independence Title, find that the Association of Professional Mortgage Women accepts members who work in all aspects of real estate.

Leslie Crider, Marley Bautista and Tajuana Fields, all of Coldwell Banker United REALTORS, learn about Garlic Creek from Danielle Kuykendall of Centex Homes at the Buda communityâ&#x20AC;&#x2122;s grand opening party.

October 2007

Realty Line of Austin

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IN THE TREES, IN THE PARK, IN THE CITY, IN THIS YEAR. Own a luxury residence in the heart of Austin.

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6th floor views from Riverside & Lamar.

EQUAL OPPORTUNITY HOUSING

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Realty Line of Austin

October 2007

Beth Lozano, left, and Jessica Barrera, right, both of Cornerstone Mortgage, visit with Sam Turner, an attorney with Waterloo Escrow, at Realty Round Up, but only for a short while because they had several hundred booths to see.

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Terri Miles and Buddy Estrella of Mission Mortgage enjoy a bite to eat while mingling with others in the industry, as they attend the monthly meeting of the Austin Mortgage Bankers Association at Austin Country Club.

Greg Weeks of Taylor Woodrow discusses the companyâ&#x20AC;&#x2122;s latest offerings with Susan Galyean of RE/MAX Heart of Texas REALTORS at Realty Round Up.

October 2007

Realty Line of Austin

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Larry Davisson of ERA Bettinger REALTORS and Norma Sizemore of RE/MAX Austin Skyline enjoy shrimp cocktails before heading off to the next model home at the Centex Homes grand opening at Garlic Creek in Buda.

Nancy Cocanougher of Avalar Real Estate and Lori Higgins of Georgetown Title get some design tips from Jodie Pavlish at the Williamson County Association of REALTORSâ&#x20AC;&#x2122; Scholarship On The Rocks.

Scott Robarts of Stewart Title checks the bets Cynthia Savoie of Global Realty Marketing, Wendy Marschel of Keller Williams Realty, Michelle Blakesley of The Blakesley Agency and Sherry Mullin of Client Expressions place at Realty Round Up.

The Back Page

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Hours of hard work pay off for the First American Title team, as the company was awarded first place for its Realty Round Up booth. From left: Division president Tommy Board, Shamayne Argall, Ashley Howard, Fran Pullin, David Avery, Paige Powell and Melinda Carroll.

Realty Line of Austin

October 2007

Ryan “Elvis” Wickerman and Kathy Mayer of Steiner Ranch serve fried peanut butter and banana sandwiches to the curious at this year’s Las Vegas themed Realty Round Up.

Jackie Curry and Gerry Spencer, both of Exit Realty, sport their company’s totes while walking the aisles at Realty Round Up alongside Josh Borders and Eddie Rinehart, both of Treaty Oak Mortgage. David Hooker and Pat Burch, both of Realty World, John Horton and Associates, make their way through the maze of booths at Realty Round Up.

Jennifer Bettis of Mortgage Acceptance, Georgina Horne of First State Home Loan and Katie Osborne of Full Moon Design get ready to play some blackjack at Realty Round Up.

Visitors could play Guitar Hero at the Hard Rock, United Title style, at Realty Round Up. Front row: Linda Schulman, Lisa Mills and Lynn Puckett. Back row: Marlee Calvert, Sarah Jones, Somer Szarlacki, Courtney Cunningham, Sheila Otterpohl and Kenneth Osborn.