in this issue…
Putting a Face on Real Estate since 1995™
• HBA Networking Social • KB Home Networking Event • WCR Monthly Meeting • Gracy Title Economic Forecast • AMBA Monthly Meeting • and much, much more!
Spring Fling
Associates in Progress
Market Day & Bazaar
page 19
page 2 TM
APRIL 2012 • VOLUME 16 • ISSUE 12
Marketing and branding: creating experiences for your audience by Stacy Hale
Don’t forget the basics – or your people
They understand the differences and nuances
I
Philip Jalufka is the president of Legacy
of outreach to relocation specialists, to
International Resort Properties, with two major
REALTORS, and to the database.” They take
engagements in the Austin area (Rough Hollow
a business plan-based approach to marketing
and Tuscan Villas). According to Jalufka the
with a structured pipeline and process, and
key resource in real estate marketing is a great
so many new marketing tools today, what are
they work with the marketing team to find
sales person or sales team.
the keys to balancing your resources and efforts
out what percentage of business is coming
from which sources. Sourcing your audience,
for making the most authentic connections to
to get out of the box,” Jalufka says. “They
the people you want to reach?
have connectors in their spheres of influence.
n some ways, what’s true of marketing today has always been true. People are your greatest assets. Face-to-face
Printed on recycled paper.
Presorted Standard U.S. Postage PAID Austin, Texas Paid Permit #715
communications cannot be replaced. But with
“The best sales people understand how
Front Page: Continued on page 20
Builders can now receive courtesy e-mail from City of Austin for expiring permits
B
eginning April 5, the Planning and Development Review Department will e-mail expiration reminder notices for all residential/commercial building plan review and building-related permits that are due to expire 30 days from the date of the notice. The courtesy reminder will be e-mailed to building, mechanical, electrical, plumbing,
sign/banner permit holders, and residential/ commercial building plan applicants. Applicants who do not submit an e-mail address with their application will not receive a reminder. For additional information about the status of a permit, contact the Permit Center at 974-2380 or visit www.ci.austin.tx.us/ devreview/index.jsp. RL
Visit us online 24/7 at www.myRealtyLine.com
P. O. Box 81366, Austin, Texas 78708
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Putting a Face on Real Estate since 1995
Upcoming Events Wednesday, April 18 Thursday, April 19 CRS Luncheon NARI General Membership Meeting Westwood Country Club - 11:30 a.m. to 1 p.m. Dave & Busters - 11:30 a.m. to 1 p.m. NAHREP Monthly Luncheon Cool River Café - 11:30 a.m. to 1 p.m. ABoR PAC and AYREP Sip and Stroll J Black's - 5 to 8 p.m. Thursday, April 19 WCAoR West Side Story Bus Tour Caballo Ranch Blvd. - 9 a.m. to 5 p.m. More at www.myRealtyLine.com
Tuesday, April 24 ABoR 2012 Water Forum-Solving Central Texas' Water Problem Capitol Extension Auditorium 9 a.m. to 12 p.m. Thursday, April 26 NARI 2012 Golf Event Avery Ranch Golf Club - 1:30 p.m.
Friday, May 4 HBA Annual Chili Cook-Off, Horseshoe Tournament & Silent Auction Travis County Expo Center - 2 to 10 p.m. Monday, May 7 AMBA Spring Golf Tournament Great Hills Country Club - 10 a.m. Friday May 11 - Sunday, May 13 HBA 2012 Tour of Homes Various locations - 10 a.m. to 6 p.m. (Fri. & Sat.), 12 to 6 p.m. (Sun.)