Realty Line January 2013 Issue by RealtyLine

in this issue…

Putting a Face on Real Estate since 1995™

• WCAoR Installation Gala • CRS Austin Installation Luncheon • AMBA Installation & Holiday Party • Platinum Top 50 REALTORS Awards Ceremony • and much, much more!

Associates in Progress

Cover Your Assets

page 25 TM

page 27

JANUARY 2013 • VOLUME 17 • ISSUE 9

Attracting and working with relocation buyers By Stacy Hale

Visit us online 24/7 at www.myRealtyLine.com

P. O. Box 81366, Austin, Texas 78708

austin

Putting a Face on Real Estate since 1995

rate relocation company. It isn’t as simple as paid advertising (although advertising in city guides and chambers does yield some success), but in this age of information, neither is any sound marketing strategy. Keep in mind: a relationship with the relocating homebuyer has a longer ramp-up time than other sales cycles. Offering valuable and helpful information at every stage of this stressed buyer’s search is a good idea, and a multi-channel approach is best. According to NAR, 88 percent of buyers start their search online. This has got to be especially true for relocation buyers, who don’t always have the luxury of frequent travel and driving the

ABoR names Paul E. Hilgers as president

Printed on recycled paper.

Presorted Standard U.S. Postage PAID Austin, Texas Paid Permit #715

ustin is a top destination for migrating corporate talent. In fact, the tax environment, culture, and low cost of living are so favorable that according to the Census Bureau, Austin ranked first among the 50 largest U.S. metropolitan cities based on net migration as a percentage of population in 2011. According to Forbes, 116 of the 1,000 largest public and private companies in the U.S. are based in Texas, including Dell, ExxonMobil and AT&T. You can see a list of these top companies and the corporate jobs they’ve created at AustinCham-

ber.com, under the “economic development” tab, where you’ll find lots of other stats—such as the percent change in population over the last few decades. And although Austin is a definite corporate and technology hub, the surrounding suburbs are seeing massive growth. From 2000-2010, for example, Williamson County’s population grew 69.1 percent, compared to Travis County’s 26.1 percent. Obviously, you’ll want to meet these enterprising new residents-to-be, and they’ll need places to live. Attracting relocation buyers takes some marketing strategy, if you’re not one of the few relocation specialists working with a corpo-

he Austin Board of REALTORS has selected Paul E. Hilgers to become president of the nearly 8,700-member professional organization that serves 18 Central Texas counties. The appointment came Jan. 4 in a unanimous vote during a special called meeting of the group’s board of directors. Hilgers previously served nearly 10 years managing federal and local housing and community development programs in Austin, including expansion of the Austin Housing Finance Corporation, which issues housing bonds and tax credits. More recently he served three years as deputy general manager of the reorganized Pedernales Electric Cooperative to help bring major changes to that organization. “Paul Hilgers brings leadership and relationship qualities along with an energy and vision that we know will assist the Austin Board of REALTORS in building its own future as well

as playing an important role in the future of the community,” says board chairman Cathy Coneway. Hilgers called his new post “the job of my dreams” and thanked the board for its choice and the organization’s staff for its solid work during an interim period when a national search was conducted for a new leader. An Austin native, Hilgers is a graduate of Whittier College and holds a masters degree from the Lyndon B. Johnson School of Public Affairs at The University of Texas at Austin. In addition to the City of Austin and the PEC, he has worked for former Governor Mark White, as a long-time district director for former Congressman Jake Pickle, and as a federal and community relations manager for the Lower Colorado River Authority. Hilgers will assume his new office on Friday, Feb. 1, 2013. RL

neighborhoods. So your online presence should be strong. You won’t get the rankings on Google or social sites that large national brands will garner, but it’s arguable that you won’t have to. You’re working with buyers moving into one of the most desirable areas in the nation, and you’ve got the data they need and the knowledge and tools to put them at ease. If you already have a content marketing strategy in place, with a blog, videos, e-mail marketing and social media ready to share “insider” information on neighborhoods and fun and interesting ways to thrive in Austin, you’re on

Front Page: Continued on page 14

Upcoming Events Wednesday, January 23 ABoR Water Forum 2013 Capitol Extension Auditorium - 2 to 4 p.m. Thursday, January 24 NAHREP Honors 2012 Industry Award Winners Cool River Cafe - 4 to 7 p.m. Wednesday, January 30 CCIM Central Texas Symposium Renaissance Hotel - 8 a.m. to 12 p.m. Wednesday, January 30 CCIM Central Texas Symposium Renaissance Austin Hotel 8 a.m. to 12 p.m. Wednesday, February 6 ABoR Matrix Forum ABoR Office - 2 to 4 p.m. Thursday, February 7 WCAoR Super Bowl of Builders WCAoR Office - Time TBD as of press time. More at www.myRealtyLine.com

January 2013

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RL austin

Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

New Year, New address. Changing your zip code has never been so rewarding...

Belterra, located just minutes from downtown Austin, offers a lifestyle like no other. With miles of hike & bike trails, over a dozen parks, resort-style pool complex, state-of-the-art fitness center and an on-site elementary school in the highly acclaimed Dripping Springs Independent School District, Belterra strikes the ideal balance of home, community and outdoor enjoyment. Visit the Belterra Welcome Center for more information.

New model homes and new neighborhoods NOW OPEN! David Weekley Homes • Highland Homes • Sitterle Homes • Treaty Oak Homes • Wilshire Homes 151 TRINITY HILLS DRIVE • AUSTIN, TX 78737 • 512.301.5000 • BELTERRATEXAS.COM

Putting a Face on Real Estate since 1995.™

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Austin Board of REALTORS®

Putting a Face on Real Estate since 1995

Chairman’s Column By Cathy Coneway • 2013 Chairman

To be found by relocators, make sure all your bases are covered

t goes without saying that Austin is a booming city. According to the City of Austin, there was a 20 percent population growth in Austin from 2000 to 2010. The City is expected to add 750,000 more people by 2039. Based on information from the Internal Revenue Service, Austin is gaining residents from all across the nation. The City of Austin’s Manager of Urban Design Jim Robertson reported that 57 percent of the Austin population is under 35 years old and 72 percent is under 45, making Austin a relatively young city. Still, the number of retirees or those nearing retirement is also growing. There was a 97 percent increase in the 60 to 64 age group between 2000 and 2010. Newly minted Austinites are coming all the way from Alaska and Florida and everywhere in between. The question now remains: How do you reach those moving from out of state? My suggestion is to make yourself easy to find online and— once found— deliver the information home buyer’s will need.

Improve your SEO

Search Engine Optimization (SEO) not only

sounds like a mouthful, but can also be an intimidating task to tackle. It takes research, time and careful attention. The four main items Google recommends for better search rankings are fresh website content, keywords relevant to your industry in your content, quality links to outside sources and a well-designed website. You can learn how to improve your search engine ranking by reading Google’s “Search Engine Optimization Starter Guide” at bit.ly/d29DIc.

Prominently display your contact information Getting found on the Internet is only half the battle. Just as important as your website ranking high in a Google search for “Austin REALTOR,” for example, is making sure your website is effective. This is a simple tip, but the most important feature your website should have is easy-to-find contact information. Attention spans are short for Internet users, so it’s always smart to include a link to your contact information on every page of your website. At the minimum, include your phone number in the header of each page. This

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January 2013

way, the most straight forward way to contact you is obvious to your website visitors. Including prominent links to your social media accounts offers consumers additional avenues to contact you, so they can use whichever method they prefer.

erly credit your sources, you can repost some of those top 10 lists that Austin keeps showing up on or link to an interesting article from your favorite Austin magazine.

Have an social media presence Having a social media presence is something frequently suggested to REALTORS, but avoided by many because of time concerns. Yet, it is essential to building your business today. Make sure your website includes links to all your social media outlets and vice versa. Announce you’re a REALTOR in your Twitter description and display it on your Facebook page. Disclosing this information not only ensures compliance with TREC rules, but helps develop your brand and lets your connections know you’re someone who can help with their home buying and selling needs.

The World Wide Web is constantly evolving. That’s why it is important to stay proactive in all your online ventures, from blogging and social media to streamlining your website and improving your rank in Google searches. Each of these features plays into the other. Blogging on a regular basis gives you a constant flow of readers who you can convert into clients or advocates for your service. You can share your blog posts on social media to also grow your brand’s reach. All the while you are becoming more knowledgeable about Austin and the area you service through your research, writing and personal brand development.

Share Austin-specific information

Get your ABoR Academy Card now

Today, out-of-staters start their home search online. They want to know what Austin is like— How is the food? The nightlife? The schools? Become an online resource for this information. Share information about Austin on your blog and social media outlets showing what Austin has to offer. Ask yourself what you would want to know about a new city you were moving to, and answer that for your readers. Your content doesn’t even have to all be original. As long as you prop-

Attend an unlimited number of regular mandatory continuing education (MCE) courses between January and Dec. 31, 2013 with the 2013 ABoR Academy Card. For just $99 you can have access to an unlimited number of regular mandatory continuing education (MCE) courses at the ABoR Academy. Only 250 cards will be sold in 2013, so get yours before they sell out. Visit www. abor.com/acard for more information or to make your purchase. RL

Keep at it

ABoR Academy Educational Courses Jan. 24: ZipForm: What You Need to Know Jan. 29: Broker Responsibility MCE Course

More at www.ABoR.com

Don’t miss First American’s

Technology SympoSium Creating Value tHrougH tecHnology

Wednesday, January 23rd Alamo Draft House http://bit.ly/12kNk8b Don’T waiT To regiSTer aS The SeaTing iS limiTeD! “Creating Value through Technology” will jump start your 2013! To register go to the link above or contact a First American Representative at 512.795.9755

First American Title Insurance Company makes no express or implied warranty respecting the information presented and assumes no responsibility for errors or omissions. First American, the eagle logo, First American Title, and firstam.com are registered trademarks or trademarks of First American Financial Corporation and/or its affiliates. TX - 1/2013

January 2013

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Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

Such an accomplishment—CRS Austin Area President Risé Johns of Keller Williams Realty is awarded with the CRS Member of the Year award. She also accepted the CRS award for membership growth on behalf of the chapter from national CRS past president Mark Minchew.

Buy photo: RL_01_01_13_N.jpg at www.myRealtyLine.com

WCR members Nicole Schoening Von Thies of North American Title, Chelsea Brown and Nayeli Garza, both of KB Home, enjoy a lovely lunch just before the annual installation of officers begins at the WCR Installation Luncheon.

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Build your Business

Sente Mortgage is pleased to announce that in 2013 we are transitioning our popular Power Lunch series to Build Your Business. If you liked our Power Lunches you will love these new seminars, providing new content and enhanced tools, all offered at more convenient times for you. As you’ve come to expect, these classes are MCE certified and will continue to enhance your business-building skillset without taking much time from your busy schedule.

Our new schedule will be posted at the beginning of the new year.

www.SenteLearning.com

Jack Stapleton of Austin Suburban Properties proudly displays his REALTOR of the Year trophy at the Williamson County Association of REALTORS Industry Awards and Installation Gala which was held at the Avery Ranch Golf Club.

Putting a Face on Real Estate since 1995.™

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Putting a Face on Real Estate since 1995

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January 2013

Sell more. Earn more. Talk about rewarding! 3RD CLOSING+

5% 2ND CLOSING

4% 1ST CLOSING

3% It pays to sell Built to Order ™ KB homes. Take advantage of this opportunity to increase your commissions with each new sale. Bring your clients to a KB Home community today!

Discover the amazing benefits of selling Built to Order at Spring Trails in Pflugerville. Homes from the $170s • 1,710–3,742 sq. ft., 3–6 bdrms., 2–4 baths • private community park with lap pool, children’s pool, pool house, covered picnic area and playscape From I-35 in Round Rock, take Exit 250/Hwy. 45 heading east. Exit Heatherwilde Blvd. and turn right. Turn right on New Meister and left on Springbrook to community. (512) 990-5304

Broker Cooperation Welcome. ©2012 KB Home (KBH). Payment of Broker Co-op and bonus requires Broker or agent to accompany and register buyer on first visit to community and comply with Broker Co-op Agreement. Bonus offer is valid on each eligible sale of KB homes at Spring Trails and on contracts for full list price only. For Broker to receive bonus, buyer must sign purchase agreement between 1/1/12 and 11/30/12, and close escrow in time required under contract. Bonus not transferable or exchangeable and cannot be combined with any other offers. Once client has closed escrow, Broker will receive bonus by mail. Bonus awarded only on non-contingent contracts. Cancelled sales are not eligible. Sales of model homes excluded. Broker must be legal U.S. resident and 18 or older, and an active, licensed real estate agent in Texas. Other exclusions, qualifications, restrictions and limitations may apply. See Built to Order™ options and upgrades offered at KB Home Studio. All options/upgrades require additional charges and ordering at predetermined stages of construction, and are subject to change/discontinuation anytime by KB Home. KB Home is not a custom homebuilder. Plans, pricing, financing, terms, availability and specifications subject to change/prior sale without notice and may vary by neighborhood, lot location and home series. Buyer responsible for all taxes, insurance and other fees. Sq. footage is approximate. HOA applies. Photo may depict upgraded landscaping/options and may not represent lowest-priced homes. Photo does not depict racial preference. See sales representative for details. AUS-105002

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January 2013

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Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

AMBA President Michael Scott welcomes members and guests to the group’s annual Installation and Holiday Party at The W Austin Hotel.

Buy photo: RL_01_02_13_G.jpg at www.myRealtyLine.com

Esteban Sanchez of Platinum Realty, Cindie Brooks of Chicago Title and Nanette Labastida of The Gill Agency check out the vegan lunch offerings at the property tax luncheon at Chicago Title’s Westlake office.

Buy photo: RL_01_07_13_B.jpg at www.myRealtyLine.com

Doug Land, left, of Capital City Sotheby’s International Realty congratulates Todd Smith of Austin Living REALTORS for winning one of the coveted spots on the list at the Platinum Top 50 REALTORS awards ceremony at Austin Music Hall. Doug was a finalist.

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Becky Hopkins of Austin Title receives the WCR Lifetime Achievement Award from Susan Horton of John Horton Realty, a Private Label Realty company, at the WCR Installation Luncheon.

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DHI MORTGAGE

P l at i n u m t o P

50 REALTORS Excellence begins at

Platinum top 50 Winner

The Right People, The Right Way.

Keller Williams Realty Round Rock/Georgetown Learn how you can jump start your career with us. Call Avis Wukasch

512-255-5050

This is our mission statement. It represents the heart of who we are, and it defines how we serve our customers every day. Terri Romere

We offer a variety of product choices and provide personal assistance for all of our clients. Contact your DHI Mortgage Loan Originator today.

Platinum top 50 Winner

Janet Thomas

Russ Phillips

SOUTHWEST Diane Johnson 448-4111

NORTHWEST Gene Frederick 346-3550

LAKE TRAVIS Mary Lynne Gibbs 263-9090

ROUND ROCK Avis Wukasch 255-5050

www.dhimortgage.com

Mortgage Loan Originator, NMLS #209218 10700 Pecan Park Blvd., Suite 200 Austin, TX 78750 Office: 512-533-1326 / Cell: 512-809-8209 Fax: 866-353-2697 Email: jthomas@dhimortgage.com www.dhimortgage.com/janet-thomas

Provided for informational purposes only. This is not a commitment to lend. Not all borrowers will qualify. DHI Mortgage Company, Ltd. Branch NMLS #38686. 10700 Pecan Park Blvd., Suite 200, Austin, TX 78750. Company NMLS #14622. For information on DHIM licensing, please visit www.dhimortgage.com/other-pages/licensing/. REV: 12/28/12 / EXP: 12/27/13

Putting a Face on Real Estate since 1995.™

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Williamson County Assoc. of REALTORS®

Putting a Face on Real Estate since 1995

President’s Column By Stacey Rider • 2013 President

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January 2013

potential clients relocating will go there to find out about neighborhoods, schools, and life in the WC. WC REALTORS’ and affiliate members’ information will be available to all visitors. As a general rule of thumb, keeping your information up-to-date on all websites provides a successful way to garner that relocation business, as well as providing more

in depth and current information in terms of buying, selling and relocating that will attract those potential buyers. With so many economic indicators pointing to large growth within Williamson County, get ready and buckle your seat belt— Williamson County is going on a wild ride! Don't you want to be on it? RL

Upcoming Events & Education Jan. 25: TREC Ethics & Legal in Cedar Park Feb. 6: Basics of Real Estate Photography Feb. 7: Superbowl of Builders Feb. 15: 10 Tax Mistakes that Cost REALTORS Thousands each Year Feb. 21: Broker Responsibility Course

On your mark, get set…

t the recent 15th Annual Williamson County Growth Summit it was revealed that Williamson County growth is "beyond exponential." We are seeing an escalation of economic growth coupled with increased population and a robust housing industry. Williamson County, according to CNN Money Magazine, is listed in the top five fastest growing counties in the state. The job growth from 2010 to 2011 was 73.8 percent and is the ninth fastest growing county in the nation. As REALTORS, we had an incredible year in 2012. So why are we seeing such growth, who are these people relocating, and how can we advertise our services to them? Many people come to Texas because we do not have a state income tax, whereas in California or New York between nine and 11 percent of your income goes to the state. Texas has 10 percent lower housing costs compared to the rest of the nation according to PayScale’s Cost of Living Calculator. More people can telecommute from their

homes, meaning they can relocate to any part of the nation and yet participate virtually in the corporate environment. Couple those statements with Williamson County's core of economic developers that have positioned their efforts to bring new businesses and relocation of people to each of their cities. They know who and where these people are relocating from and are usually the first stop for information. At the Williamson County Association of REALTORS, our board of directors has been tasked to serve our members in a broader way. They will be reaching out to each city economic developer for specifics on incoming businesses in our market area. That information will be shared through talks and articles so you, as a WC REALTOR member, will be better able to connect to these new potential clients. At, WCAoR. we are launching a new website called WC LIFE. There, consumers will be able to obtain extended information about Williamson County. It's our belief that

More at www.WCAoR.org

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Kevin Scanlan of Quantum Leap Realty, a Private Label Realty company, and Juanpablo Wright of Ameripro Funding show their support for friends and colleagues at the Platinum Top 50 REALTORS awards ceremony. Tenura Holdings, parent company of Private Label Realty and Ameripro Funding, sponsored the event.

GUTS PASSION DRIVE LEADERSHIP HEART Tom

Krish

MAX P WER

Ferry

2013

Dhanam

RE/MAX OF TEXAS STATEWIDE CONVENTION • SAN MARCOS, TX • FEBRUARY 8th - 9th, 2013 •

Join us at the Embassy Suites San Marcos Spa & Conference Center for the year’s greatest live curriculum of educational training and motivational speakers. See the latest technology and network with real estate’s top producers! · MCE CLASSES · TECHNOLOGY UPDATES

· TOP PRODUCER PANELS · MOBILE COMMUNICATION

ke I t ’s T im e t o T a It to the MAX!

· NEXT-GEN SOCIAL MEDIA · LEVERAGING VIDEO

REGISTRATION/DETAILS:

· TIME TO BE A TEAM · ATTRACTING INVESTORS

www.remaxtexas.com/convention Each office is independently owned and operated.

January 2013

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Putting a Face on Real Estate since 1995.™

Putting a Face on Real Estate since 1995

Rana Walker of Guild Mortgage and Matt Heaton kick off the holidays Vegas style at the Guild Mortgage Company Casino Christmas Party.

Buy photo: RL_01_05_13_C.jpg at www.myRealtyLine.com

Holly Schuler and Allison Craig, both of Gracy Title, chat briefly at their company’s sponsored table at the WCAoR Industry Awards and Installation Gala.

Buy photo: RL_01_02_13_H.jpg at www.myRealtyLine.com

Kandis Henkes of Lennar never minds an opportunity to get dressed up. She attends the Austin Mortgage Bankers Association annual Installation and Holiday Party at The W Austin Hotel with Dan Rushing of imortgage.

Buy photo: RL_01_09_13_K.jpg at www.myRealtyLine.com

IT’S TIME FOR A

IN THE

showcase home

 Address

Get an Exclusive Peek at This Amazing Property - 904 Watercliff Drive

Realtor Open House

February 7th — 2 p.m. to 7 p.m. Drinks, light snacks, door prizes and complimentary tickets will be provided. Questions? Call (512) 267-3777

HENLEY HOMES, INC.

THE GREATER

GMCJ 6115

TexasShowcaseHome.com

Sq. Ft.

Bed

Bath Story

Price

WESTSIDE PRESERVE AT BUTTERCUP—Cedar Park 1504 Anthony Ct 3,211 4 3.5 1.5 $353,519 PALOMA LAKE—Round Rock 2589 Los Alamos 3,197 4 3.5 2 $316,874 2825 St. Federico 3,460 5 4.5 2 $339,509 RIDGEVIEW—SW Austin 8732 Vantage Point 2,970 3 3 1.5 $412,112 8728 Vantage Point 3,215 4 3.5 2 $432,498 SWEETWATER—W Austin 5428 Cherokee Draw 3,255 4 3.5 2 $440,341 18112 Painted Horse 2,636 4 3 1 $401,097 TWIN CREEKS—Cedar Park 2738 Grand Oaks Lp 3,216 4 3.5 2 $453,007 VERSANTE CANYON VILLAS—NW Austin 11809 Mira Vista 2,515 3 2.5 2 $395,733 11912 Mira Vista 2,562 3 3 1.5 $454,479 VERSANTE CANYON TOWNHOMES—NW Austin 12112 Terraza Cir 2,142 3 2.5 2 $301,359 12108 Terraza Cir 2,207 3 2.5 2 $293,478 12128 Terraza Cir 2,142 3 2.5 2 $280,325

WWW.ASHTONWOODSHOMES.COM

Homes that close by Feb 28 will receive: 3% Realtor Commission plus $3,000 BONUS AND

For the Buyers a 50” Toshiba LED TV mounted in their new home

On the go? Mobile App here

Availability, pricing and plans are subject to change without notice. All square footages listed are approximations and may vary per plan and elevation. Contracts dated on or after 11/27/2012 and closing on or before 02/28/2013 will receive a Toshiba TV model # 50L5200U that will include a mounting bracket and will be installed at the time of full loan approval. See sales representative for details.

Putting a Face on Real Estate since 1995.â&#x201E;˘

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Putting a Face on Real Estate since 1995

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January 2013

Round Rock

A Team You Can Depend On!

PAM CARROLL Business Development pamela.carroll@austintitle.com 214-738-9888

LISA HANSTROM

AISHA DULL

ASHLEY SMITH

Escrow Officer lisa.hanstrom@austintitle.com 512-244-2266

AVP/Escrow Officer adull@austintitle.com 512-244-2266

Escrow Officer ashley.smith@austintitle.com 512-244-2266

Your Round Rock Team for 2013! The Summit At La Frontera/810 Hesters Crossing/Suite 155/Round Rock, TX 78681 512-244-2266 Office/www.austintitle.com

January 2013

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Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

The crew at Guild Mortgage has a little fun with mustaches on a stick at the company Christmas Party at Versante Canyon Clubhouse.

Buy photo: RL_01_05_13_E.jpg at www.myRealtyLine.com

WCR officers are installed for 2013 at the WCR Installation Luncheon at the Austin Country Club.

Buy photo: RL_01_04_13_B.jpg at www.myRealtyLine.com

WCAoR President Stacey Rider proudly presents Tiesa Hollaway of North American Title with the WCAoR Affiliate of the Year award at the association’s Industry Awards and Installation Gala at the Avery Ranch Golf Club.

Buy photo: RL_01_08_13_B.jpg at www.myRealtyLine.com

Dianna Thomas of Capital City Sotheby’s International Realty congratulates Terese Peabody of Stanberry and Associates for becoming a Platinum Top 50 REALTOR winner at the group’s awards ceremony at Austin Music Hall. Both Dianna and Terese were Platinum Top 50 REALTOR finalists.

Buy photo: RL_01_09_13_P.jpg at www.myRealtyLine.com

Austin Area Market Update Average Hourly Earnings, Private Industry Austin MSA

Texas

United States

$26

$25

$24

$23

$22

$21

$20

For more information, please contact one of our sales executives. www.gracytitle.com Partnerships Built on Trust

Putting a Face on Real Estate since 1995.â&#x201E;˘

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Putting a Face on Real Estate since 1995

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January 2013

The Gracy Title Sales Executive Team

Unmatched experience and love for what we do drives our sales executive team to provide our customers with the guidance needed to succeed. We pride ourselves in building relationships to open a path of communication that is essential throughout the closing process. Weâ&#x20AC;&#x2122;re here as your partner to help with everything from education, to the latest innovative tools and most importantly personal guidance and business goals.

Tracy Blair 997-8707, Donna Simmons 656-7093, Denise Moody 422-5248, Jason Dishongh 574-3303, Whitney Hauser 618-5257, Kenneth Osborn 577-6454, Holly Schuler 913-9089, Bob Roberts 775-5111, Allison Craig 423-9419, Michelle Piperi 658-5469, Lisa Altamirano 826-6666, Kathy Morford 423-2326, Melissa McGuire Cason 750-4052,

Partnerships Built on Trust

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January 2013

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Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

Carol Medley Parker of Coldwell Banker United REALTORS and Kristin Carroll of Sente Mortgage show their support for the CRS Austin Chapter by becoming a Friends of CRS lunch sponsor.

Buy photo: RL_01_01_13_A.jpg at www.myRealtyLine.com

Ashley Smith and Pam Carroll, both of Austin Title, share a great evening of awards with friend Nathaniel Berta at the WCAoR Industry Awards and Installation Gala at the Avery Ranch Golf Club.

Buy photo: RL_081212_C.jpg at www.myRealtyLine.com

Ever had a delayed closing because the clients couldn’t get a sitter for the kids? Next time, use the Tenura Home Center where they have a special activity center just for the little ones.

Buy photo: RL_01_09_13_F.jpg at www.myRealtyLine.com

Experience the SWBC Difference Our commitment to you: •

On-time closings

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In-house underwriting, processing, and funding for smooth, seamless transactions

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Find out why much of our business for the past two decades is from repeat customers or referrals from agents, builders, and clients who appreciate exceptional service. Linda Komm, vP nmls# 219050 512.422.7958

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investments

the avallon building, building 1 | 10415 morado Circle, ste. 100 | austin, tX 78759

Putting a Face on Real Estate since 1995.™

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Putting a Face on Real Estate since 1995

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January 2013

Julie Gross of Starkey Mortgage and her husband, Rick, arrive in style to the AMBA Installation and Holiday Party at The W Austin Hotel.

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Jason Klam and Sheri Watts, both of First American Title, share some holiday cheer with Gerald Thibodeaux of Avalar Austin at the Avalar Christmas Party at the UT Golf Club.

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Jimmy Goff of Goff Properties and his guest Rebecca Allen check out the craps table at the Guild Mortgage Company Christmas Party.

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Austin’s Largest and Most

Respected Private Home Builder West Cypress Hills

Paradiso Villas

Scenic Homes from the mid $200’s 512-264-0900

Tuscan Style Homes from the $160’s 512-215-3424

Pinnacle Luxury Collection

Final Opportunity!

5200 Cypress Ranch Blvd. • Spicewood

11400 West Parmer Lane • Cedar Park

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January 2013 Front Page: Continued

the right track. Some agents include a whole section on their website for relocating buyers, complete with tips for moving, specifics about their neighborhoods of focus, and information on major corporations, with videos and FAQs to offer buyers an immersive look at their destination. Many buyers will quickly have a general idea of the neighborhoods they’re interested in based on where their place of employment will be, so if you’re an expert on specific areas of Greater Austin, this is where you’ll shine with information they can’t get from a “homes for sale Austin” general search, and this is where you’ll outshine the syndicators and national brokers. Make sure your keywords and backlinks reflect your expertise in desirable neighborhoods and you’ll come up in the search results pages. Your social content, if equally educational, will also help bump up your visibility to out-of-towners. After you’ve made first contact, be sure your lead nurturing process is as defined as your lead generation strategy. In other words, define the process you’ll use to move leads through the pipeline. For example, send an e-mail campaign or put an offer on your site with a free download such as an e-book or special offer—maybe an Austin events calendar or a book about live music and activities—in exchange for their contact information. Then plan your next touches with a multi-pronged approach: a shared link or coupon to one of your valuable partners (moving companies and other services

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they’ll need), a phone call, a webinar invitation, and so on. Vary it up until they’re ready to visit. Follow-ups can be automated, but make sure you are offering them something of value each time. When your client is ready for a visit, remember, relocators are not your usual client and your services should be all-inclusive. Make a packet for them before they come to town, and include local neighborhood profiles, family activities, information on nightlife and entertainment, lists of helpful links, info on rentals and extended stay hotels,

and gift cards. Again, this is a great way to crosspromote with some of your partner businesses. The goal is to make the client feel immediately at home on unfamiliar turf. When they arrive, send a gift basket to their hotel room and make sure they know you’ll be a phone call away; they’ll have lots of questions and time on their hands. After close, these buyers are still dealing with more stress and juggling more details than the average in-town move. Anything you can do to

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relieve some of the red tape will likely earn you a referral: forms and contracts sent ahead of time, an offer to help set up utilities or school interviews, pizza delivered on moving day—these little acts of kindness are what put the feeling of “home” back into the home buying process. The secret is out and people from all over the country are moving to Texas in droves. Forbes shows an interesting interactive map of migration to and from specific counties. In the Austin/ Travis county area, there were approximately 38,000 migrants to the area in 2010 from almost every major area in the country. Forbes’ analysts expect the Texas economy to expand 4.3 percent annually over the next five years, making it the third best economy in the nation. This growth has a lot to do with our healthy economy supported by the growing presence of technology companies, advanced manufacturers, biotech corporations, and startups all eager to call Austin their home and bringing their families, employees and colleagues with them. To get in on the action, it’s a good idea to network in these circles. The Austin Chamber has information and resources on working with these communities. You can also find networking groups through Facebook, Twitter, LinkedIn and Meetup. Even better, do your part to boost the local economy and partner with other like-minded small businesses to create or sponsor an event and show these newcomers a true Austin welcome. RL

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P. O. Box 81366 • Austin, Texas 78708-1366 (512) 821-1900 www.myRealtyLine.com E-mail: info@myRealtyLine.com Publisher: Doren L. Carver doren@myRealtyLine.com Associate Publisher: Tawanna K. Carver tawanna@myRealtyLine.com Managing Editor: Naomi Bludworth naomi@myRealtyLine.com Contributing Editor: Linda McNabb Contributing Writers: Stacy Hale, Naomi Bludworth, Linda McNabb Contributing Photographers: Doren L. Carver, Naomi Bludworth, Linda McNabb Columnists: Cathy Coneway, Stacy Rider, Risé Johns, Chris Rodriguez, Tom Berry, Kathy Morford, David Courreges

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submissions must be received at least seven calendar days prior to ad copy deadlines published at www. myrealtyline.com/advertise.html. Submission items will be included as space allows. Realty Line Austin is published monthly by Caxton Publications, Inc.© as a non-subscription publication for the more than 8,000 members of the Austin Board of REALTORS®(ABoR), the more than 1,100 members of the Williamson County Association of REALTORS® (WCAoR) and the Home Builders Association (HBA) of Greater Austin. Realty Line Austin is printed on recycled paper. Realty Line Austin is a proud member of the Austin Board of REALTORS®, the Williamson County Association of REALTORS® and is a honorary member of the Women’s Council of REALTORS. Realty Line Austin is not responsible for opinions or facts expressed by non-staff writers or for errors and any by-products in advertising or editorial copy. REALTOR® is a registered trademark.

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Putting a Face on Real Estate since 1995.™

Rolf Mitzkat of Mitzkat Realty recites the oath of office for Stacey Rider of Keller Williams Realty to repeat as he installs her as 2013 WCAoR President at the WCAoR Industry Awards and Installation Gala.

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Connie Havens of Avalar Austin and her husband Bill wish Betty England, also of Avalar Austin, happy holidays at the company’s Christmas party at the UT Golf Club.

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BJ Fletcher and her husband Jack get a fun keepsake to take home to remember the fun they had at the RE/ MAX Skyline Christmas party. BJ had retired but loyal clients convinced her to return to work.

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John Schutze of Supreme Lending is floored when he finds out WCR selected him for the Affiliate of the Year award. Susan Horton of John Horton Realty, a Private Label Realty company, is all too happy to present it to him.

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Join us in celebrating our grand opening with live music, food and cocktails, along with a chance to win prize drawings! We are collecting canned food to donate to the Capital Area Food Bank. Please bring a canned food item.

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Susan Spence

Business Consultant

Your Closing Specialists! ©2012 North American Title Group and its subsidiaries. All Rights Reserved. North American Title Group and its subsidiaries are not responsible for any errors or omissions, or for the results obtained from the use of this information. | TX12-1578 R 01-03-13

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Conflict resolution

Commentary By Tom Berry • Reliant Title

he fact we are in an industry that sees its fair share of conflict isn’t particularly surprising. Real estate transactions are, by their very nature, the perfect incubator for misunderstanding and poor communication. To the average buyer and seller they are confusing, filled with jargon, and freighted with emotion. They are also expensive. If you’ve been in the industry for any amount of time, however, you’ve been involved in, and/ or observed conflict—between buyers and sellers, agents, and between mortgage and title. So often the conflict starts as something minor, and ultimately not critical to the success of the transaction, but mushrooms into a “shouting match” that threatens to derail the whole process. The happy news is there are proven techniques to deal with conflict effectively and efficiently, so as to not let a minor issue become a deal breaker. Probably the most respected and utilized theory of conflict resolution is referred to as “Interest-Base Relational Approach,” or IBR. This type of conflict resolution respects individual differences while helping people avoid becoming too entrenched in a fixed position, and it comes with some easy

January 2013

to follow rules: • Make sure that good relationships are the first priority: Courtesy and mutual respect is the starting point for conflict resolution. • Keep people and problems separate: Real and valid differences can lie behind conflictive positions. By separating the problem from the person, real issues can be debated without damaging working relationships. • Pay attention to the interests that are being presented: By listening carefully you'll most likely understand why the person is adopting his or her position. • Listen first; talk second. • Set out the "facts": Agree and establish the objective, observable elements that will have an impact on the decision. • Explore options together: Be open to the idea that a third position may exist, and that you can get to this idea jointly. By following these rules, you can often keep discussions positive and constructive, and help prevent the antagonism and dislike which so often causes conflict to spin out of control. RL

Russell Stout, Rana Walker and Dale Gremillion, all of Guild Mortgage Company, are having a jolly holly company Christmas party with casino games and of course lots of cheer.

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Brian Pitman of Independence Title greets Gary Cocanougher of ERA Colonial Real Estate at the WCAoR Industry Awards and Installation Gala at the Avery Ranch Golf Club.

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Parties are fun—especially AMBA parties! Kelley Murphy, left, and Winter Edwards, right, both of First American Title, have a great time talking with Beth Coffey of Hay Compere at the AMBA Installation and Holiday Party.

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January 2013

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Women’s Council of REALTORS®

Putting a Face on Real Estate since 1995.™

President’s Column By Chris Rodriguez • 2013 President

Marge Phillips and Jackie Woodfin, both of WCAoR, are glad to see all the members who attended the "sold out" Industry Awards and Installation Gala and look forward to working with the 2013 board of directors.

WCR wishes you a happy and prosperous new year

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This one’s going on the wall! Kay DaSilva of Avalar Austin proudly accepts her Broker of the Year awards from Platinum Top 50 REALTORS award at the group’s awards ceremony at Austin Music Hall.

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Focused on you.

s Winston Churchill said, “It's always wise to look ahead, but difficult to look further than you can see.” Thus, every Jan. 1st, agents sit down in front of their computers with retina displays (sorry, my mind wandered) and use this time to push the “reset” button on their business. Resetting a business plan requires a little forethought—that’s where the Women’s Council of REALTORS can assist. We are a network of real estate professionals empowering women to exercise their potential as entrepreneurs and industry leaders. Through our influence we will effect positive change in the profession and in the broader community. Our mission and vision statements are the benefits to be gained from serving in a leadership role, getting involved, volunteering your time and joining the Women’s Council of REALTORS. WCR is about education. Classes and meetings are presented each month that provide the knowledge to speak confidently about real estate, to help build better business practices and organizational ideas to become a better real estate agent.

WCR is also about referrals and networking. With approximately 225 chapters across the country, we have the ability to share contact information with other real estate professionals that are like-minded and customer service oriented. WCR is about motivation. It provides different ideas on how to grow your business. Speakers are provided that inspire, encourage and ignite ideas to help you get that motivational jump start. And, finally, WCR is about leadership. You learn how to put on a meeting, conduct yourself professionally at a meeting using Robert’s Rules of Order, and how to become involved with a team. As you look forward, as far as you can see into the New Year, we ask you to stand with us— to come and learn with us—to network with us—to get motivated with us—and to come and be a leader with us. You too will see how the Women’s Council of REALTORS will spark success in 2013. So, regardless of the market, your relationships, your talents and your experience will enable that business “reset” we all experience at the beginning of every New Year. RL

Texas American Title Company

Vista Lending is comprised of

Local Lending Experts who, with our

Realtor partners, have helped thousands of Texans finance their dream home.

Please call to reconnect or to meet and discuss how we can help you!

Our Team

Get in touch

512-358-6262 info@vistaaustin.com

Back Row: Russ Laing Mary Canales Heather Shuttles Jennifer Cantrell Shawn Andrew Front Row: Sonya Valia Mike Robertson

NFLP NMLS# 2297

W W W. v i s ta a u s t i n . c o m

hether it’s the lake, the hill country, downtown, campus, historic or the fairway, we want to be a part of your choice. Texas American Title Company will take care of all your residential and commercial title needs. Downtown Office 811 Barton Springs Rd. Suite 111 Austin, TX 78704 Office: 512-479-7887 Fax: 512-479-7977

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January 2013

CONGRATULATIONS PLATINUM TOP 50  2013 WINNERS

Amber Hart

Arlene Maze

Austin Luxury Group Brian Fahey Sotheby’s International Realty

Coldwell Banker United

Cynthia Goldrick

Debbie Harmon

Denise Bodman

Desmond Milvenan Doreen Dillard

Keller Williams - Lake Travis

Wilson & Goldrick Realtors

Carol Dochen Realtors, Inc.

Amelia Bullock Realtors

Realty Austin

Turnquist Partners, REALTORS

Cara & Joe Keenan Carla Umlauf Realty Austin

Coldwell Banker United

Realty Austin

Doug Roberts Moreland Properties

The Carstin Team

Carol Dochen

Carole Martin

Dru Brown

Eric Copper

Gary Gentry

Keller Williams Realty

Wilson & Goldrick Realtors

Carol Dochen Realtors, Inc

Keller Williams Realty

KW-Austin Portfolio Real Estate Keller Williams Realty

2013 Finalists

Gay Puckett

Jacquelyn Foreman Jason Tarr & Assoc. Karen McGrath

Kent Redding

Kinan Beck

Kirk Lewis

Laurel Prats

Lisa Foster-Sexton Lisa Munoz Realty Austin & Susan Doyle

Lou Cartwright

Luisa Mauro

Marley Bautista

Mary Battaglia

Matt Menard

Mike Freeman

Nancy Taute

Nicole Kessler

Pat Vincent Team

Paula Greenfield

Polly Clarke

Robert McKenna

Russ Phillips

Russell Tam

AshLaur Real Estate Inc

Ryan Rodenbeck

Sandy Cary

Scott Lawrence

Shannon Schmitz

Keller Williams Realty

Sonny & Erin Bara

Steve Dalbey

Susan Avant

Tausha Carlson

Teresa Gouldie

Terese Peabody

Terri Romere

Todd Smith

MANAGER OF THE YEAR

BROKER OF THE YEAR

NEWCOMER OF THE YEAR

Vanessa Bivens

Kay DaSilva

Robin Jordan

JB Goodwin REALTORS

Turnquist Partners, REALTORS

Coldwell Banker United

Keller Williams Realty

JB Goodwin REALTORS

Avalar Austin Real Estate

Prudential Texas Realty

Marathon Real Estate

One Source Realty, LLC

Coldwell Banker United

Homecity Real Estate

Coldwell Banker United

Realty Austin

Keller Williams Realty

Austin Real Estate Partners

Realty Austin

Fine Austin Living, REALTORS

Remax Capital City

Moreland Properties

Coldwell Banker United

Carol Dochen Realtors, Inc.

Realty Austin

Avalar Austin Real Estate

Gottesman Residential

Spyglass Realty and Investments

Marathon Real Estate

JB Goodwin REALTORS

Coldwell Banker United

Capital City Sotheby’s nternational Realty

Coldwell Banker United

MaxAvenue

Horizon Realty Austin

Stanberry & Associates

Turnquist Partners, REALTORS

Keller Williams Realty-RR

Alicia Kelley Allison Olson Andrew Constancio Anna Lee April Womack Ashley Edgar Barb Cooper Becky Griner Bertina Schreiber Betty Hood Bill Morris Brad Schaible Brandi McDaniel Brian Martin Brian Talley Bryan Greenleaf Carol Pease Chuck Jenner Chuma Jerome Cindy Greenwood Colette Fitzgerald Cyndi Cummings Cynthia Mattiza Dara Allen David Brodsky David Burton David Schneider Debora Flores Denny Holt Diana Proud Diana Thomas Donna Ciccarelli Doug Land Edward Farmer Eileen Gill Elizabeth Stewart Francie Little Georganna Zaba Gregg Klar J. Rene Ward Janette Friend-Harrington Jason Heffron Jeff Clawson Jen Butel Jeremy Frost Jessica Licona John Dunham Jonathan Creath Julie Woche Kat Brooks Kathleen Bucher Kay Andrews Kay Lawley Kevin Elliott Kiersty Lombar

Kristee Leonard Kristen Williams Lauren Powell Leisa Ormsbee Linda S. Graves Linda Welsh Lori Anne Goto Lori Galloway Lynn Robin Maggie Falvey Mark and France Clausen Mark F Moore Mary Ann Kuhlmann Mary Briggle Melanie Damron Memo Vargas Michael & Stacy Spickes Michael Harrell Michael Kelly Michelle Robach Mike Hammonds Nancy Hardie Nancy LaBarbiera Pattie Cabrera Webster Patty Johns Paul Borman Paul Reddam Paul Smith Paula Brent Paula Pierce Pearl Jones Peg Braxton Peggy Little Rick Payton Ricky Cain Rise’ Johns Robert Fischer Robert Kenney Robin Hammond Romeo Manzanilla Russ Eitel Ruth E. Powers Ryanne Vaughan Sara Madera Scott Bettersworth Shannon Ensor Sherry Ellenbogen Stephanie Nick Susan Doyle Susan Horton Susanne Lee Todd Bailey Tom Thornton Wendy Papasan Weston Waltersv

January 2013

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Austin CRS Chapter

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Putting a Face on Real Estate since 1995.™

President ‘s Column By Risé Johns • 2012 President

Marketing to relocators

ecently, at lease once a week, we hear about another company moving to the Austin area. Within the past few months, Visa and General Motors announced their moves while Apple and Samsung announced plans to expand. With so many people relocating here, the big question is “how do we, as REALTORS, get some of that business? How do we reach those who are moving here? Is there a way to market to them?” It’s easy to find out what city their company is currently located in. But is that where they live? Are they already connected with a specific relocation company? Are they free to use any agent they want to? There are lots of questions that need to be answered before we start spending marketing dollars. In addition to the large companies moving here, there are the small companies that typically move five to six families each year. Plus there is a group of people who work out of their homes who can work anywhere. They have visited Austin, fell in love with the area and decided to move here. While it is exciting to work with a corporation moving a large number of people here, it is not always practical. By the time the move is announced, they probably already connected with a

relocation company that will handle all the many details of the move. I cut my real estate teeth on relocating families. And yes, while it was exciting to assist those folks and help them find a house, many of them chose not to make the move. What really worked for me was assisting the smaller companies. Most of them were not connected to a relocation company. They truly needed help with moving their employees here. Once you get their business they are extremely loyal. The large relocation companies target the large corporations and the smaller companies get ignored. If you do an outstanding job, and we are assuming you will, you will be their first phone call. They will call you when they are thinking of hiring someone. I gave many tours of Austin to people who were on their interview and had a couple of hours before they had to catch a plane. The transferee gets to meet you in person and know you are knowledgeable about the area. By staying in touch, when the company makes the job offer, usually their next phone call is to you, the real estate agent who was willing to assist before they had the job. By offering superior service you will obtain another source of business. RL

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January 2013

Laughing all the way, Tammy Garner, Leisa Ormsbee and Andrew Constancio, all of JB Goodwin REALTORS, are making spirits bright at the WCAoR Industry Awards and Installation Gala at the Avery Ranch Golf Club.

Buy photo: RL_01_09_13_M.jpg at www.myRealtyLine.com

Becky DeButts of Starstate Realty and Lavon Haney of North American Title cheer on Chris Rodriguez of Austin Real Pros as he is installed as the new WCR President for 2013.

Buy photo: RL_12_07_12_H.jpg at www.myRealtyLine.com

Amber Emerson of Platinum Top 50 REALTORS congratulates all of the winners on stage at its awards ceremony at Austin Music Hall. Buy photo: RL_01_05_13_A.jpg at www.myRealtyLine.com

Whoever came up with the idea to put a casino inside the Christmas party is pure genius! Maybe it was Dale Gremillion, center, of Guild Mortgage who took a turn at the craps table with Gene and Dorie Dillard, both of Coldwell Banker United REALTORS, at the Guild Mortgage Company Christmas Party.

Buy photo: RL_01_08_13_P.jpg at www.myRealtyLine.com

www.austintitle.com

IN RHYTHM WITH AUSTIN

- Where Austin Closes -

January 2013

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January 2013

Never missing a networking opportunity, Natalie Ridder of Sente Mortgage and Beth Coffey of Hay Compere meet at the AMBA Installation and Holiday Party at The W Austin Hotel.

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Bob McKenna of Austin Real Estate Partners shows off his award recognizing him as one of the Platinum Top 50 REALTORS in Austin. Way to go, Bob!

Buy photo: RL_01_03_13_B.jpg at www.myRealtyLine.com

Lennar/Village Builders Division President Fred Wyborski takes a moment to show off his company’s newest product, NextGen, in Teravista with his sales and marketing team Shannon Powers, left, and Kandis Henkes.

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Congratulations

December Top Producer At Starkey Mortgage (WR Starkey Mortgage, LLP NMLSR# 2146) we know the mortgage business...inside and out.Based on the keen insight of our founders, our company is strategically placed and well-positioned to succeed for our clients no matter what the current conditions of the mortgage market may be. In today’s market the name of the lender is irrelevant, but it’s the integrity of the people behind it that is essential. We pride ourselves in being a mid-sized company while continually maintaining our small company mentality.

Nikki Bryant, CMPS

Mortgage Banker NMLSR # 221272 Phone: 512-413-1164 e-Fax: 866-907-4065 Nikki@lakehillslending.com

Lake Hills Lending Group at Starkey Mortgage

A Solid, Proven, and Committed Lender! WR Starkey Mortgage, LLP NMLSR# 2146 807 Las Cimas Pkwy., Suite 150, Austin, TX 78746

This is not a guarantee of nancing. All borrowers must meet certain underwriting guidelines and credit criteria. Rules and Regulations may apply.

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January 2013

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Putting a Face on Real Estate since 1995.™

Past presidents of the Austin Mortgage Bankers Association gather around at the annual Installation and Holiday Party as they celebrate the group’s incoming leadership.

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Jim Smith of The Property Management Company, Les Sherman of AustinReps, LLC, Hellena Frazier of JB Goodwin REALTORS and David Pavliska of RE/MAX Round Rock raise their right hands as they take the oath of office as officers of the CRS Austin Area Chapter. Buy photo: RL_01_01_13_K.jpg at www.myRealtyLine.com

The crew at Austin Real Pros attends the WCR Installation Luncheon to support Bill Evans, standing, who was named Entrepreneur of the Year. Buy photo: RL_01_08_13_H.jpg at www.myRealtyLine.com

Helen Edwards, Vanessa Bivens and Teresa Gouldie, all of Coldwell Banker United REALTORS, enjoy the camaraderie at the Platinum Top 50 REALTORS awards ceremony at the Austin Music Hall. Vanessa was honored as PT 50 Manager of the Year.

Buy photo: RL_12_07_12_D.jpg at www.myRealtyLine.com

SUmmER PAvLISKA

AVP of Sales and Operations spavliska@netcotitle.com 512-577-5166 Direct

Happy NEW Year

from our NEW ROUND ROCK LOCATION: 1717 North IH 35 | Suite 100 | Round Rock, TX 78664

DONICA WILLIAmS

Escrow Officer dwilliams@netcotitle.com

RACHELLE GWYNN

Escrow Assistant rgwynn@netcotitle.com

(a perfect resolution) Netco Title-Central Texas

Austin (512) 919-4614

7719 Woodhollow Drive | Suite 157 Austin, TX 78731

San Antonio (210) 257-6399 930 Proton | Suite 200 San Antonio, TX 78258

@NetcoTitle

Houston (281) 974-3578 1502 Augusta Drive | Suite 312 Houston, TX 77057

Putting a Face on Real Estate since 1995.™

austin

Putting a Face on Real Estate since 1995

Buffington Homes A S S O C I AT E S I N P R O G R E S S - A d v e r t i s e r P r o f i l e b y S t a c y H a l e

“W

e love REALTORS,” is a phrase you’ll hear from a lot of builders, and it’s probably true, but Buffington Homes literally puts it on signs in front of their communities. This company has some very personal reasons for treating REALTORS right: it was founded by (and is still owned and operated by) a former REALTOR, and is 100 percent local to the Austin area. Tom Buffington has been building in Austin for over 40 years, and is still heavily involved in Buffington Homes, Greater Austin’s largest locally owned builder. He’s still in the office every day and drives through subdivisions at least three times a week with City President James Dorney and Dow Wright, VP of sales and marketing. “One of the most valuable things I’ve learned from Tom is never burn a bridge,” Dow says. “And that’s become one of the pillars of our company’s success.” Buffington Homes was founded in 1987, during one of the most challenging times for the homebuilding industry—when interest rates soared and lending was tight.

The company’s success was due in large part to Tom Buffington’s business savvy as a top performing agent turned executive, and his philosophy of fostering long term relationships with vendors and trusting the input of

www.myRealtyLine.com family; they are partners, and many of them have been working with the builder since the 1990s. In other words, they go the extra mile to make sure the details are right. This helps the builder place a strong emphasis on building an efficient house, with materials such as radiant barrier roofing and bib insulation, which offers wonderful sound blocking qualities and helps create a very tight home that’s still able to breathe. It’s the small details that can make the greatest difference when you start with the homeowner’s everyday quality of life in mind. It all begins with the experience of buying a home, and building a great experience is where Buffington Homes excels. Customer service is handled on a local, personal level— not at a national corporate headquarters. Clients are welcome on the job site during construction (after being handed a hard hat, of course), and construction managers give out their phone numbers. Seventy percent of sales are co-op sales with REALTORS (most of them repeat business) in a process that fosters trust between builder, agent, and client. Buffington takes care of third party walks, the client gets multiple design center appointments, and closings are handled in house. Agents can have as much involve-

This company has some very personal reasons for treating REALTORS right...

customer facing sales agents. Today, that philosophy is canon at Buffington Homes, where success in a tight local market depends on reputation and word of mouth. A “local” mentality is what attracts many buyers to Buffington Homes. Many customers found the builder either through Austin’s Go Local program or word of mouth. The company partners with and promotes as many local businesses as possible, using local vendors wherever they can. Buffington Homes treats its vendors like

January 2013

Dow Wright, VP of Sales and Marketing

ment as they like and are always welcome. You can find Buffington Homes in 13 active communities throughout the Greater Austin area, ranging from the $130s to the low $500s. All plans are designed for Central Texas living and are flexible to special needs and client imaginations. “We do everything to accommodate our customers,” Dow says, citing the old adage that if one person has a bad experience, they’ll tell 10 people; if they have a great experience, they’ll tell one person. “Word of mouth is our advertising, so we create a wonderful experience for homeowners around a unique product in a great neighborhood at an exceptional price point.” To get an idea of that experience, explore Buffington Homes at www.MyBuffington.com. RL

Candy Buzan

Max Leaman

Kim Nielsen

Amy Oehler

Janet Widmer

Branch Manager Sr. Loan Officer

Sr. Loan Officer

Trudy Savage

Mary Kennedy

Missy Driskell

Sr. Loan Officer

GREAT RATES LOW FEES

Diane M. Clark Sr. Loan Officer

Eiric Smith Mark Hoffman Sr. Loan Officer

CLOSE ON TIME CALL (512) 238- 7888 Amanda Stewart

Misty Lynch

Jori Stern

Sherri Eckert

Marie Cyr

Loan Officer

Sr. Loan Officer

Loan Officer

810 HESTER’S CROSSING, STE 150 | ROUND ROCK, TEXAS 78681

Conventional, FHA, VA, USDA, HomePath & Jumbo just to name a few loan products! © 2012 PrimeLending, A PlainsCapital Company. Trade/service marks are the property of PlainsCapital Corporation, PlainsCapital Bank, or their respective affiliates and/or subsidiaries. Some products may not be available in all states. This is not a commitment to lend. Restrictions apply. All rights reserved. PrimeLending, a PlainsCapital Company (NMLS #: 13649) is a wholly-owned subsidiary of a state-chartered bank and is an exempt lender in TX. Texas Regulated Loan License-license #7293. PrimeLending, A PlainsCapital Company is an Equal Housing Opportunity Lender. NMLS #: Buzan 179412, Leaman 151263, Nielsen 180307, Oehler 225339, Smith 176530, Savage 180854, Kennedy 179666, Driskell 180066, Clark 268025, Hoffman 171464, Stewart 292478, Lynch 280093, Stern 177299, Eckert 357516, Widmer 232054.

Sr. Loan Officer

Experts Speak Out

www.myRealtyLine.com

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Commentary

Real estate syndicators: good, evil…or enlightening?

Putting a Face on Real Estate since 1995

decision? What do they want to know? What’s important to them? If you can answer these questions, I’m betting you aren’t too concerned about what Zillow and Google are doing over there to your SEO, because you know who your leads are and you’re over here building content just for them. SEO is geek-speak for “gaming the system” and is quickly becoming irrelevant as a single means to an end. Even RealGeeks will tell you this, right on their site, because: 1.) Your customers aren’t buying homes straight off the Internet; 2.) Infrastructure advances have made it possible for search engines such as Google+ to sniff out the “optimization” from real relevancy through pertinent and often-shared content; and 3.) that’s the stuff that makes a good brand. Just like any locally focused business, your brokerage or independent agency has got to build a brand to stand out from all the others. Building a great brand means knowing your customers, developing specific content to help them become more knowledgeable and make more informed decisions, and providing the kind of help and service that only an expert could provide. That’s how to stand out. RealGeeks is an excellent example of content marketing and what it can do for a brand. They know their customer: they sell IDX sites and search consulting to independent agents and small brokerages, who are nervous about competing on SEO with syndicators and national brands. So they develop a research-based blog series, complete with infographics to put the data in plain English, on the state of real estate SERPs. They’ve got articles and videos on the demise of SEO. They’ve been tweeted and quoted

Putting a Face on Real Estate since 1995.™

Make your web content hyperlocal. Build pages specific to the areas you specialize in.

By Kathy Morford • Gracy Title

he Internet is abuzz lately about real estate syndicators and their degree of good or evil as they affect search engine result success for local brokerages and independent agents. This is because last month, RealGeeks (a company that sells real estate IDX and search websites) released a study that explained something everyone already knew: that when consumers type in searches like “Austin real estate,” the results are usually dominated by large syndicators and national brands. You can read the results of the study in a series of articles on “The State of Real Estate SERPs” on RealGeeks.com. (SERPs are search engine results pages). There’s even a really good infographic that breaks down what types of sites are getting the Google love (yours probably isn’t one of them). When real estate syndication sites like Zillow, Trulia, and Realtor.com first appeared on the scene, it was pretty easy to recognize the situation as a mixed blessing. According to NAR, 88 percent of buyers start their search on the Internet before contacting an agent. On the one hand, go-

January 2013

ing straight to the search box makes beginning the process of house hunting much less daunting for the consumer, especially one who’s relocating. They can narrow their options down from a sea of properties, search stats by area and view all sorts of data. (Now whether that data is accurate or whether the properties listed are even still available are other issues.) On the other hand, some of the common and valid complaints about these search-dominating syndicators are poor user experience, off-themarket properties not being removed quickly enough, and a buck being made off of agents who should get the lead based on their knowledge of the local market. Probably these things are all true. And as for big brands dominating the search—that’s also true, but again, it’s nothing new. Big brands tend to dominate mindshare in every industry and always have, but does that mean that syndicators or national brands are stealing your clients from the first click? Who are your best leads? What kind of information do they need to make an informed

and reposted and have even caused a little stir by reviving the syndication conversation. They’ve done their homework, and they even reveal some pretty shocking information about how Zillow uses predatory back-linking practices and widget spam to get you to help them outrank you. (Definitely worth a read: http://www.realgeeks. com/blog/how-youre-helping-zillow-and-trulia-outrank-you/). If you want to deal with it yourself, they’ve got tips; if you want to make it easy, they’ve got solutions. This is the model of content marketing. Now back to you. Because you still want to stand out to your best leads in search results, think in long-tail keywords. Make your web content hyper-local. Build pages specific to the areas you specialize in. For instance, if you work Northwest Hills, dedicate a page on your site to the Northwest Hills lifestyle: places to go, restaurants, local events, great hikes, stats that are updated monthly. Link to local businesses and event pages. Partner with title companies and home inspectors. Co-sponsor charity runs. Trulia and Zillow may get searchers narrowed down to an area, but they’ll never be able to provide the kind of knowledge you can share—because you are a person and you live here—and when it gets shared again and again through social channels, your rank improves. If you’re still anxious, just keep in mind: ranking high in a general city search isn’t everything, and your ideal customers are smarter than a search engine. RL

Rocky Creek New Phase...Views...3 Lot Sizes! Rocky Creek,

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New Phase Now Open! COmmuNity ameNities:

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300 acres of open and green space Hill Country Views 5,000 Linear feet of Rocky Creek frontage Primitive hike and bike trails Neighborhood swimming pool Now Open! Playground and park exemplary elementary & middle schools Top-rated Lake Travis ISD Nearby Hill Country Galleria shopping

Call (512) 264-2444 Wyndham Boulter Cell (512) 947-0159 wboulter@dreeshomes.com Bill Cozart Cell (512) 789-5586 bcozart@dreeshomes.com

the Kenwood

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Putting a Face on Real Estate since 1995.™

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Putting a Face on Real Estate since 1995

www.myRealtyLine.com

January 2013

AmeriFirst Insurance Agency, LLC. , an independent Insurance agency, offers competitive rates and superior service for both personal and commercial insurance. With access to multiple A-Rated insurance carriers, our clients are assured great savings, better coverage and comprehensive protection. To get started simply call AmeriFirst at 512-524-8824 to speak with one of our agents or visit us online to get a quote. Investing only a few minutes of your time can get you well on your way to tremendous savings, better coverage, and a comprehensive approach to protecting your assets.

8300 N. MOPAC • Suite 105 • Austin, TX • 78759 • 512.524.8824 • Fax 512.646.7331

January 2013

www.myRealtyLine.com

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Putting a Face on Real Estate since 1995.â&#x201E;˘

RL austin

Putting a Face on Real Estate since 1995

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January 2013

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Putting a Face on Real Estate since 1995

Putting a Face on Real Estate since 1995.™

Cecilia Roberts of Coldwell Banker United REALTORS has the honor of installing the new WCAoR officers and board of directors at the association’s Industry Awards and Installation Gala.

Buy photo: RL_01_09_13_N.jpg at www.myRealtyLine.com

What does a job well done as president of the CRS Austin Area Chapter get you? Another year as president! Mark Minchew, past national CRS president, installs Risé Johns of Keller Williams Realty to a second term at the CRS Austin Area Chapter Installation Luncheon at the Westwood Country Club. Buy photo: RL_01_01_13_M.jpg at www.myRealtyLine.com

Tax guru and guest speaker Jeff Bullard thanks the ladies at Chicago Title for inviting him to speak to a group of professionals at the company’s Westlake office. Pictured with Jeff are Rose King, Cindie Brooks and Kim Martinez, all of Chicago Title. Buy photo: RL_12_08_12_C.jpg at www.myRealtyLine.com

Anne Johnson brings in another tray of delectable treats at the RE/MAX Skyline Christmas party.

Buy photo: RL_01_07_13_D.jpg at www.myRealtyLine.com

With competitive rates, incomparable services and a process that guides you easily from application all the way through closing, we are confident that you’ll agree that imortgage has made financing your home...

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Consumer is subject to specific program qualifications. This is not an advertisement to extend consumer credit as defined by section 226.2 of Regulation Z. Rates, terms and availability of programs are subject to change without notice. Licensed by the Texas Department of Savings and Mortgage Lending. All rights reserved 2012.

ITCphotoalbum010313.pdf 1 Putting a Face on Real Estate since 1995.™

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January 2013

s r a e Y 8 g n i t a r b e l n a Ce h t e r o m d ! s an g n i s o l C 0 117,00 omers ust c r u o l l a ks to n a h t y n Ma h us. t i w g n i w for gro 013! 2 l u f s s e c a suc o t s ’ e r e H

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January 2013

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Putting a Face on Real Estate since 1995

Experts Speak Out

Putting a Face on Real Estate since 1995.™

Commentary By David Courreges • Hay Compere PLLC

For all her hard work, Susan Horton of John Horton Realty, a Private Label Realty company, presents Ruby Johnson of Austin Real Pros with the WCR Member of the Year award at the group’s Installation Luncheon at the Austin Country Club.

Inexperienced legislators challenged with tough issues in Texas

Buy photo: RL_12_07_12_K.jpg at www.myRealtyLine.com

John Voyles of NETCO Title, Chris Ott of Keller Williams Realty, David Pavliska of RE/MAX Round Rock and Steve Spicer of Prudential REALTORS are looking sharp as they make the scene at the WCAoR Industry Awards and Installation Gala at the Avery Ranch Golf Club. Buy photo: RL_01_09_13_G.jpg at www.myRealtyLine.com

Larry Crisp and Chad Overhauser, both of AmeriPro Funding, chew the fat at the AMBA Installation and Holiday Party at The W Austin Hotel.

Buy photo: RL_01_02_13_I.jpg at www.myRealtyLine.com

he 83rd Texas Legislative Session is historic. With over half of its 181 members entering their first or second terms, this will be the third least experienced legislature in history. Only the 48th and 63rd editions, during World War II, were considered more “green”. So what many already felt was an unpredictable exercise in futility may be even more convoluted this year. Despite the uncertainty brought by inexperience, this new class will take on matters that have remained unsolved and have caused significant turmoil in previous years. These include over-riding concerns in transportation, natural resource conservation, and property taxes. All three issues will be strong factors that affect the futures of the existing home market and new home builds throughout the state. Central Texas has been especially affected, seeing an influx in the number of public/private partnerships in the building and maintenance of highways, significant water restrictions in the wake of the drought, and drastic property tax increases in connection with heightened property values.

Appraisal cap reform can also be expected to be a big issue this year. School districts are currently operating on a system that lowered rates in 2006 to $1 per $100 of property value with a cap of $1.17. This has contributed to historically low deficiencies in public education funding. In addition, there will be a renewed push by appraisal districts to require sales price disclosure on real property. The common argument against the practice relies on artificial inflation of property values, leading to higher taxes and sales prices in the future. An issue that real estate agents and other individuals with mobile offices might be especially interested in is cell phone use in vehicles. It is expected that there will be a number of bills filed on this matter ranging from a state-wide texting-while-driving ban to the mandatory use of hands-free devices during the operation of all motor vehicles. Other bills to be on the lookout for include tax exemptions for spouses of veterans, acrossthe-board franchise and property tax reductions, and even measures calling for a full abolition of the entire property tax system. RL

GO SOMEWHERE

MAKE 2013 YOUR BEST YEAR EVER

United Lending is ready for a successful 2013 and we welcome you to join us. We have an incredible operations team and stellar turn around times. Let’s go somewhere, together. Contact us today!

Ranked #3 Mortgage Banker by the

Putting a Face on Real Estate since 1995.â&#x201E;˘

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Putting a Face on Real Estate since 1995

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January 2013

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Real Estate News & Notes Ringstaff brings to the office 23 years of experience in real estate. “My first responsibility is to help my buyers and sellers," says Ringstaff. "My move to RE/MAX will be a significant benefit to my clients, because RE/MAX has the most powerful name brand in real estate. Ringstaff says another advantage offered by her new company is the focus on continuing education. "No other real estate organization has a higher percentage of associates with advanced, professional designations," says Ringstaff. "Keeping on top of the changes in protocol and procedure is extremely important. As an agent, I need to know the latest techniques so I can do the best for my clients." RL

Coldwell Banker's Costello achieves $1 million sales month Victoria Costello of Coldwell Banker United, REALTORS in Round Rock, Texas had a million

dollar month in September for $1,007,120 in business written. RL

Austing Mortgage Bankers Association honors Kenton Brown by establishing an award in his name AMBA honored the late Kenton Brown at its annual holiday celebration by establishing the Kenton Brown Distinguished Service Award. Kenton was one of Sente Mortgage’s founding partners and vice president of the company, as well as 2012 AMBA president until he lost his battle with cancer in February 2012. This annual award was established in Kenton’s name to recognize exceptional and outstanding service to AMBA and the mortgage banking industry. This first year’s award went to Michael A. Carroll, a 33-year active member of the AMBA and former association president. “It was quite the

honor to receive the Kenton Brown Distinguished Service Award," says Carroll. “Having known Kenton and been his friend for many years and to know how much he loved life, the mortgage industry, and the Austin Mortgage Bankers Association—to receive his award is an honor that I will never forget.” Carroll went on to say, “As a member of the AMBA for the past 33 years I know so many members that have given their time and experience to AMBA and deserve this award more than me... Kenton was a great friend and customer and to win is an honor I will cherish and remember for the rest of my life.” RL

u Are yo ing ar e h f o tired der n e l e h from t

s d e e n r o t s e v “the in re Thing”? o M e n O You wo

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Putting a Face on Real Estate since 1995.™

Hay Compere's John Hay named to RECA board of directors

Bradford and Ringstaff join RE/MAX Heart of Texas Marcy Ringstaff and Michelle Bradford have joined RE/MAX Heart of Texas as the newest members of its dynamic sales team. “RE/MAX Heart Marcy Ringstaff of Texas has an impeccable reputation for quality service and customer satisfaction,” says Michelle Bradford. “I’m eager to be a part of an office that is so ingrained in the community, and has the Michelle Bradford resources that they offer.”

Putting a Face on Real Estate since 1995

ith

e nderwrit u Y L L A We LOC sing u lines s e n d a i o l u r ou nse G e S n o Comm tor s! s e v n ay and NO I Overl

“All loans subject to underwriter approval; terms and conditions may apply. Subject to change without notice.”

Hay Compere, PLLC partner John A. Hay III has been named to the board of directors of the Real Estate Council of Austin, Inc. (RECA). One of the founders, and managing member of the title department, of Hay Compere, PLLC, Hay practices in the areas of business, real estate, mortgage, family, and property law, is certified as a mediator, and holds a Texas Escrow Officers License. Prior to forming the Firm, Hay spent eight years in the mortgage industry, most recently as a managing member of Level Funding, LLC, a company rated in the Austin Business Journal's Top 20 Mortgage Companies in Austin. Additionally, he held his real estate license for over three years

with Resident Realty, LLC and represented over $500M in mortgage and real estate transactions before founding the Firm. RECA is a non-profit corporation created in January 1991 to advocate for the interests of the commercial real estate industry. RECA’s membership of nearly 1,500 represents a broad spectrum of the local economy, ranging from landowners and developers to the various service professions that facilitate the industry. RECA members are responsible for building the houses, office buildings, and shopping centers that provide property tax revenues used to fund our public schools. As a founding member of the Hill Country Conservancy, RECA was the first to pledge more than $500,000 to open space preservation in Central Texas. Since 1998, RECA has contributed more than $1.7 million to worthy organizations in Central Texas. RL

RE/MAX of Texas becomes company owned region RE/MAX of Texas became the 11th Company Operated Region owned by RE/MAX, LLC of Denver. Richard and Jeanne Filip, owners of RE/MAX of Texas since 1996, agreed to transfer ownership of the master franchise for the state of Texas, but remain the owners of several individual RE/MAX brokerages.

“Jeanne and I have counted each RE/MAX of Texas Affiliate as a member of our family as we have operated this region from our Houston office,” says Richard Filip. “This is a business decision that was very hard for us to make, but one I truly believe is best for the entire RE/MAX of Texas region.” RL

Submission Guidelines: Submit photos, press releases and calendar items to naomi@ myrealtyline.com. All photos must be at least 300 dpi and include a caption with first/last name, company affiliation and a short description. Press releases must be fewer than 300 words. Calendar items are free to advertisers and $25 per submission for others. All submissions must be received at least seven calendar days prior to ad copy deadlines published at www.myrealtyline.com/advertise.html. Submission items will be included as space allows.

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Putting a Face on Real Estate since 1995

2013

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January 2013

3 1 0 2

2013

The Designer Label of Luxury Homebuilding ADDRESS

PLAN

SQ. FT.

BD/BA/STORIES

COMMISSION

PRICE

1. BRADSHAW CROSSING • ERIC: 512-407-0404, OR BORIS: 512-626-8473 10124 Deer Chase Trail

Sedona

2,402

4/2.5/2

January

10209 Copper Ridge Cove

Primrose

2,137

4/2.5/2

NOW!

10200 Copper Ridge Cove

Laurel

1,525

3/2/1

NOW!

10125 Deer Chase Trail

Navajo

1,641

4/2.5/2

January

2. COLORADO CROSSING • CLYDE: 512-496-4163

195,929

PLAN

SQ. FT.

BD/BA/STORIES AVAILABLE COMMISSION PRICE

1. TERAVISTA • Steve: 512-970-3359 or Debbie: 512-808-8729 5/4.5/2

SOLD

3,501

5/4/2

SOLD

Savoy

2,824

4/3.5/1.5

NOW!

4303 Woodledge Place

Bayberry

3,487

5/3.5/2

NOW!

1519 Hidden Springs Path

Castille

3,246

4/3.5/2

NOW!

4221 Pebblestone Trail

Oakmont

3,504

5/4/2

NOW!

226,959

4313 Greatview Drive

Bellview

4,358

4/3.5/2

SOLD

199,118

4317 Greatview Drive

Hartford

3,427

4/4.5/2

SOLD

Call Today! 217,676

4219 Pebblestone Trail

New Haven 3,946

4318 Woodledge Place

Oakmont

1518 Hidden Spings Path

465,935

7112 Crestone Road

Carlsbad

1,230

3/2/1

January

7105 Crestone Road 7108 Crestone Road

Sedona Navajo

2,402 1,641

4/2.5/2 4/2.5/2

January January

5% 5%

187,180

176,610

148,298

176,240 156,590

$ $

3. FALCON POINTE • BRUCE: 512-657-3326• CHRISTINA: 512-629-7580 1912 Tranquility Lane

Sabine

2,675

4/2.5/2

February

1904 Tranquility Lane

Cantera

1,550

3/2/1

NOW!

2913 Dusty Chisolm Trail

Sabine

2,675

4/2.5/2

NOW!

2816 Dusty Chisolm Trail

Brazos

2,324

3/2/1

NOW!

2908 Dusty Chisolm Trail

San Jacinto 2,850

4/3.5/2

NOW!

287 Travertine Trail

Terrazzo

2521

4/3.5/2

NOW!

319 Sandstone Trail

Obsidian

2,384

4/2.5/2

NOW!

325 Sandstone Trail

Alabaster

2,731

4/3/2

NOW!

352 Sandstone Trail

Travertine

1,940

4/2/1

NOW!

4. STONEFIELD • SALLY: 512-401-7717

ADDRESS

Call Today! $276,420 5%

255,349

Call Today! $279,139 5%

216,340

Call Today! $225,039 239,567 210,740

5. SUMMERLYN • DENISE: 512-777-9565 184 Bufﬂehead Lane

Tuscon

1,313

4/2/1

January

224 Chickadee Lane

Primrose

2,184

4/2.5/2

January

151,890

176 Bufﬂehead Lane

Sante Fe

2,206

4/2.5/2

January

168 Bufﬂehead Lane

Tuscon

1,313

4/2/1

January

220 Chickadee Lane

Iris

1,899

4/2.5/2

January

189,310

176,490 151,590

186,840

6. TERAVISTA • WILL: 512-913-1863

446,987

382,959 457,508

385,849

469,085 566,385 457,834

2. RIM ROCK • KYLE: 512-627-0900 1122 Flint Rock Loop

Langford

3,154

4/3.5/1

SOLD

433,643

268 Southern Sunset Cove

Castille

3,246

4/3.5/2

SOLD

262 Southern Sunset Cove

Concordia

3,766

5/4/2

NOW!

1158 Flint Rock Loop

Oakmont

3,700

5/4/2

SOLD

115 Rodgers Ravine Cove

Oakmont

3,700

5/4/2

January

1931 Flint Rock Loop

Langford

3,154

5/3.5/1

SOLD

1072 Flint Rock Loop

Kinsley

2,800

4/3/1

SOLD

431,324

456,765 477,177

467,779

441,806 415,132

3. ROUGH HOLLOW • WILL: 512-809-8026

4619 Chestnut Meadows Bend Blanco

2,101

3/2/1

NOW!

Call Today! 249,994

4613 Chestnut Meadows Bend Sabine

2,675

3/2/1

NOW!

2028 Greenside Trail

Terrazzo

2,551

4/3.5/2

January

1911 Autumn Run Lane

Onyx

1,797

3/2/1

January

1908 Autumn Run Lane

Obsidian

2,384

4/2.5/2

February

277,253

252,990

229,990 256,609

LENNAR.COM/AustinRealtors

Prices, features and amenities are subject to change without notice. Visit Lennar.com or see a Lennar New Home Consultant for further details. To qualify for any applicable referral bonus/incentive, registration must occur on the ﬁrst visit. Offer valid only in states where referrals are permitted. *Effective 1/1/13, 5% commission will be paid on select inventory homes that sell between 1/1/13 and 1/31/13. Ad must be presented at time of contract. Homes must close and fund by 1/31/13. Not valid in conjunction with any other offer. Offers, incentives and seller contributions are subject to certain terms, conditions, and restrictions, which may include use of designated lenders and closing agents. Offer good for a limited time only. Copyright © 2013 Lennar Corporation. Lennar and the Lennar logo, and The Everything’s Included logo are registered service marks or service marks of Lennar Corporation and/or its subsidiaries. 1/13

101 Waverley Spire Court

Concordia

3,766

4/2/1/3 Car

SOLD

465,607

205 Wester Ross Lane

Savoy

2,834

4/3.5/1.5/3 Car

NOW!

103 Princes Court

Belmeade

2,407

4/2/1/3 Car

January

206 Tavish Trail

Castille

3,421

4/3.5/2/3 Car

January

204 Tavish Trail

Belmeade

2,407

4/2/1/3 Car

January

417,715

405,309 445,195

408,855

VILLAGEBUILDERS.COM/AUSTIN

Prices, features and amenities are subject to change without notice. Visit Lennar.com or see a Lennar New Home Consultant for further details. To qualify for anyapplicable referral bonus/incentive, registration must occur on the ﬁrst visit. Offer valid only in states where referrals are permitted. *Effective 1/1/13, 5% commission will be paid on select inventory homes that sell between 1/1/13-1/31/13. Ad must be presented at time of contract. Homes must close and fund by 1/1/13. *Not valid in conjunction with any other offer. Offers, incentives and seller contributions are subject to certain terms, conditions, and restrictions, which may include use of designated lenders and closing agents. Offer good for a limited time only. Copyright © 2013 Lennar Corporation. Village Builders and the Village Builders logos are registered service marks or service marks of Lennar Corporation and/or its subsidiaries. 1/13

Putting a Face on Real Estate since 1995.™

RL austin

Putting a Face on Real Estate since 1995

www.myRealtyLine.com

January 2013

Llook at the awesome gift Laura Duggan, left, of West Austin Properties gave to Camille Ulmann of Re/MAX Austin Skyline at the CRS Austin Area Chapter Installation Luncheon at the Westwood Country Club.

Buy photo: RL_01_01_13_E.jpg at www.myRealtyLine.com

And the gavel goes to (drum roll please)… Chris Rodriguez of Austin Real Pros. WCR Past President Anita Farrell of Keller Williams Realty presents the gavel to Chris after he is installed as the 2013 WCR president at the group’s Installation Luncheon at the Austin Country Club.

Buy photo: RL_01_07_13_C.jpg at www.myRealtyLine.com Buy photo: RL_01_04_13_E.jpg at www.myRealtyLine.com

Rose King and Cindie Brooks, both of Chicago Title, have a little fun with Cindie’s blinking Christmas glasses at the company Property Tax Lunch at its Westlake office.